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1MatchawordfromAandBandcompletesentences1─10.UseeachwordfromAt w i c e .AABadvertising/consumer/market/productBehavior/budget/campaign/forecast/sales /launch/lifecycle/profile/research/segment/targetsTheProductlifecycle isthelengthoftimepeoplecontinuetobuyaparticularproduct.Marketresearchshowedverygoodpotentialformarketingthemagazinetoexecutivesintheagerange25─35.Aconsumerprofileissimplyadescriptionofatypicalcustomer.Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaignTheintroductionofaproducttothemarketiscalledtheproductlaunch.Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinfluencewhatpeoplebuy,whereandhow.Amarketsegmentisagroupofcustomersofsimilarageandincomelevel.Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.Ourcampaignsarehighlysuccessfulandalwaysgeneratehugeprofitsinthelongterm.Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.I’mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:Questions2Re-orderthewordstomakequestions.1 muchadvertisingdohowonspendyou HowmuchdoyouspendonadvertisingdoesendorsementmeanwhatWhatdoesendorsementmeanstrengthsandarecompany’sweaknesseswhatyour Whatareyourcompany’sstrengthsandweaknessesrangedidextendproducttheirtheywhen Whendidtheyextendtheirproductrangeisteamleadingsaleswhoyour Whoisleadingyoursalesteam3Completeeachquestionwithanappropriateword. Did yourmarketshareincreaselastyear What kindofproductsdofootballersendorse Are theydoinganymarketresearchatthemoment_Which_ ofthesetwoproductsismoresuccessful Have youmetournewmanager How oftendoyoulaunchanewproduct Has KaoriphonedrecentlySkills:Telephoning4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarketing2.Couldyougivemeafewdetails3.Didyousay5%4.Haveyoufinishedyourreport5.Why6.Howaboutourmarketshare7.Howarethings8.Whatdoyouthinkof‘Eureka!’1.Wouldyoulikethemtodothemarketing2.Couldyougivemeafewdetails3.Didyousay5%4.Haveyoufinishedyourreport5.Why6.Howaboutourmarketshare7.Howarethings8.Whatdoyouthinkof‘Eureka!’A:Hi,Vladi.Raulhere.(23) 7 B:Fine,thanks.Quitebusy,infact.A:(24) 4 B:Almost.ButIcantellyouthefiguresIhavearelookingextremelygood.A:Excellent.(25) 2 B:Sure.Overallsalesareup15%.Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.A:Thatsoundsgood.(26) 6 B:Well,we’veincreaseditby2.5%.A:Sorry,Ididn’tcatchthat.(27) 3 B:No.2.5%.ButIthinkitmightgoupbyfiveoverthenextquarter.A:Thatwouldbegreat.Bytheway,there’ssomethingelseIwantedtoaskyou.(28) 8 B:Oh,thenewadvertisingagency.Ithinkthey’rereallygood.(29) 5 A:Iwasthinkingaboutthenewenergydrinkthatwe’relaunchingnextmonth.B:Right.(30) 1 A:Exactly.Iwantsomethinglesstraditionalforthisnewproduct.B:InthatcaseIthinkit’sagoodideatocontactthem.They’vegotaverycreativeteam,withlotsofimaginativeideas.UnitTest6Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Eatinganddrinking1Completesentences1─5withanswersa,borc.Let’saskthewaiteriftheyhavea a inSpanishforourguests.a)menub)recipe c)checkThePalaceRestaurantisfamousforitsfriendlyandefficient c .a)starter b)pricesc)serviceIt’sgettinglate.Shallweaskforthe b a)course b)bill c)cardIfyouwanttogototheAstoria,rememberto a atableinadvance.a)bookb)checkc)orderInmanycountries,itisusualtoleavea c ifyouaresatisfiedwiththeservice.a)pound b)note c)tip2Completethewordswiththemissingvowels(a,e,i,o,u).It’saratherexclusiverestaurant,sobepreparedtospendalotofmoney!ThePekingInnisinaveryconvenientlocation–justfiveminutesfromtheoffice.Theysayit’sgotacosy,welcomingatmosphere.IlVesuvioisgreat,andtheychargeveryreasonableprices.ThefoodtheyserveatFrèreJacquesisabsolutelydelicious.LanguageReview:Multi-wordverbs3Completeeachconversationexcerptwithamulti-wordverbfromthebox.lookafter/lookaround/lookforwardto/putoff/setback/takeout/takepartin/takeup/turndown/turnuplookafter/lookaround/lookforwardto/putoff/setback/takeout/takepartin/takeup/turndown/turnupA:I’msureourguestswouldlovetolookaroundtheoldtownbeforetheyleave.B:Yes.Let’saskBentoshowthemsomeofthesights.C:So,whydidyouturndowntheiroffer,thenD:Well,theschedulewasabsolutelyhorrible.E:Ilookforwardtoseeingthenewheadoffice.F:Metoo.Theysayit’sinasuperblocation.A:DoyouthinkweshouldtakeuptheirofferB:Yes,we’vegottoaccept.Theconditionsarereallygood.C:WhowilllookafterourguestsfromVenezuelaD:Karen,asusual.Shelovestakingcareofvisitors.E:Franzdidn’ttakepartinthediscussion.F:No.Inoticedthathedidn’twanttogetinvolved.A:IthinkFebruaryistooearlyforourtradefair.B:Iagree.Whydon’tweputitoffuntilMayC:Ourvisitorshavenothingtodothisevening.D:Ithinkweshouldtakethemout.E:We’llhaveproblemsbecausesomepeoplealwaysarriveunexpectedly.F:Howmanyextraparticipantsdoyouthinkmightturnup,thenA:Thatwasanexpensiveparty,wasn’titB:Itcertainlywas.Itsetusback$5,000!Skills:SocialisingMatcheachphrase(21─24)tothecorrectresponse(a─d).Writeyouranswershere:21 c 22 d 23 a 24 b WouldyoulikemetoshowyouroundMarco,haveyoumetMaxRegerCanIgetyouadrinkHowarethingsaYes,please.I’llhaveanorangejuice.bVerygood,thankyou.It’sreallybusyatthemoment.cOhyes,I’veneverbeenherebefore.dNo.Hello,Max.Nicetomeetyou.(Questions25─30)Putthelinesofthisconversationinthecorrectorder(2─7). 1 Hi,I’mJoaquim. 6 Absolutely!I’llgetintouchwhenwecanconfirmthedatesoftheevent,OK 4 Yes,itis.It’sverylively.Well,maybeyoucouldcometoournexttradefairthere.It’sinMay. 7_Thanks,that’sgreat!I’lllookforwardtothat. 2 Hello,Joaquim.Pleasedtomeetyou.I’mLeilafromtheCairooffice. 5 Mm,I’dloveto.Anditwouldbegreatifwehadastandatthefair,don’tyouthink 3 Oh,Cairo!I’veneverbeentoEgypt,butIhearCairoisafascinatingcity.UnitTest8Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Waystoplan1MatchawordorphrasefromAandBandcompletesentences1─10.AABcollect/consider/do/estimate/ costs/information/ourbudget/salesforecast/keepwithin/meet/rearrange/someresearch/theoptions/theschedule/thedeadlineTheprojectwassuccessful,exceptthatwedidn’tkeepwithinourbudget.Weoverspentbyabout5%.Ourvisitorsarearrivingtwohourslaterthanplanned,solet’srearrangethescheduleimmediately.Ouradvertisingcampaignisproducinggoodresults,andweforecastsalesofatleast$150,000inthenextquarter.It’sdifficulttoestimatecostsaccuratelywhenyoursuppliersincreasetheirpriceswithoutwarning.First,let’sconsidertheoptions thatwehaveforthelaunchdate:itcouldbelatespring,orearlyautumn,ornextyear.Whatweneedtodoistodosomeresearchaboutthebuyinghabitsofthepeoplewholiveinthatarea.ItwillbeimpossibletomeetthedeadlineofJune20nowthattheprojectmanagerisill.Everythingwillhavetobeputoffuntilnextmonth.Jimwantstocollectinformationintothefactorsthatinfluenceconsumerbehaviour.2Matchthetwohalvesofthesentences.Writeyouranswershere:9 b 10 d 11 a 12 c He’stryingtoarrangeItwasimpossibletoimplementJeanisgoingtowriteThetrainingschedulehasathenextquarterlysalesreport.bameetingwithBCA’ssalesmanager.ctobepreparedbyApril5.dthatplanwithsuchasmallbudget.LanguageReview:Futureplans3Re-orderthewordstomakesentences.Brazilexpandhopinginthey’retoThey’rehopingtoexpandinBrazil.notabonusexpectinggetgoodisshetoSheisnotexpectingtogetagoodbonus.attractforeignweinvestmentlikemoretowouldWewouldliketoattractmoreforeigninvestment.aBangaloreinopenplanningsubsidiarytowe’reWe’replanningtoopenasubsidiaryinBangalore.aregoinglaunchwhenmodelthistoyou Whenareyougoingtolaunchthismodel4Ineachsentence,onewordismissing.Re-writeeachsentencewiththecorrectwordintherightplace.Wegoingtovisitoursuppliersnextweek.Wearegoingtovisitoursuppliersnextweek.Ihelpyouwritethereportifyoulike.Icanhelpyouwritethereportifyoulike.Welookforwardseeingyousoon.Welookforwardtoseeingyousoon.Analystssaytheeconomywillbetternextyear.Analystssaytheeconomywillgetbetternextyear.Theywantrelaunchtheirvideocamera.Theywanttorelaunchtheirvideocamera.Skills:Meetings5Completethesephraseswithawordfromthement/could/interrupt/like/mean/moment/on/whatcomment/could/interrupt/like/mean/moment/on/what23_Could Isaysomething24Justa_moment ,25So what you’resayingisthatwe’veoverspent26Howdoyou mean exactly27Sorry,couldIjust comment on28I’d like tofinish,ifImay.29Sorryto interrupt ,butwhataretheoptions30Hold on aminute.UnitTest9Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Verbsandprepositions1Completeeachsentencewithaverbfromthebox.believe/deal/delegate/invest/respondbelieve/deal/delegate/invest/respondWeinvestalotintrainingcoursesforouremployees.Weknowit’smoneywellspent.Ournewmanagercandealwithproblemsveryeffectively.Don’ttrytodoeverythingonyourown.Youshoulddelegate taskstoassistantmoreoften.Ourpreviousmanagerdidn’teventrytorespondtoourconcerns.Whenyouremployeesfeelthatyoubelieveintheirabilities,theyoftenstarttoperformbetter.2Completeeachsentencewithaprepositionfromthebox.for/on/to/with/tofor/on/to/with/toWeneedtoagree on thedateoftherelaunchofournewseries.Tomapologised for makingsomanymistakesinhisreport.Agoodmanagershouldlisten to suggestionsfromstaff.Itwasmymistake,Iknow.Ihavealreadyapologised to thedirector.Icouldn’tagree with theothersthatoursupplierswereresponsible.LanguageReview:Reportedspeech3Re-orderthewordstomakereportedstatementsandquestions.dohimIittotoldItoldhimtodoit.weresaidtheyshewrongShesaidtheywerewrong.askedhemembersteamthewerewhoHeaskedwhotheteammemberswere.invoicemanagermenotpaythethetotoldThemanagertoldmenottoplaytheinvoice.askedfinishmeetingshethetimewhatwouldSheaskedwhattimethemeetingwouldfinish.4Rewritethesentencesbeginninginthewayshown.‘TheteamleaderisfromCanada.’HesaidtheteamleaderwasfromCanada.‘Listentoallsuggestionsfromstaff.’Shetoldmetolistentoallsuggestionsfromstaff.‘Whydon’tyoutalktoyourmanagermoreoften’HeaskedmewhyIdidn’ttalktomymanagermoreoften.19‘Doyoufinditdifficulttodelegatetasks’Heaskedmeif(whether)Ifounditdifficulttodelegatetasks.20 ‘Don’tforgettocallMax.’ShetoldmenottoforgettocallMax.Skills:Socialising5Eachphrasecontainsamistake.Writethephrasecorrectly.I’llbeinthetouchsoon.I’llbeintouchsoon.Thanksyouforshowingmeroundthetown.Thanks(Thankyou)forshowingmeroundthetown.I’mreallyenjoyedthemeallastnight.Ireallyenjoyedthemeallastnight.Bye!Haveyouanicejourneyback!Ireallyenjoyedthemeallastnight.6Matchphrases25─30toresponsesa─f.Writeyouranswershere:25 c 26 e_27 a 28_d 29 f 30 b WhatdoyouusuallydointheeveningsWouldyouliketocomewithustothetheatretonightGoodbye,Li.Allthebest.I’mgladyouenjoyedthetour.CanyoutellmeaboutanyinterestingplacestovisitThanksverymuchforyourhospitality.aBye,Lucas.Andthanksagainforeverything.bYouareverywelcome.Ihopeyoucancomeagainsoon.cIliketospendtimewithmychildren.SometimesIwatchTV.dIcertainlydid.Itwaswonderful.Thankyousomuch!eIt’sverykindofyou,butanothertimeperhaps.I’mquitetired.fTheoldtownisverypretty.AndyoumustseeLibertySquare.UnitTest10Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Wordbuilding1Completethesecondsentenceineachpairwithanotherformoftheunderlinedword.Duringanegotiation,herfacenevershowsanyemotion.Sheseemscompletelyunemotional.Thepreviousmanagerhadliedtohisstaffandwasnolongercredible.Hehadlostallhiscredibility.Peoplecriticisedhimbecausetheyfoundhimweak.Peoplecriticisedhimforhisweakness.Agoodmanagershouldalwayshavealotofpatience.Agoodmanagershouldneverbeimpatient.Theylikedherbecauseshewasalwayssocalm.Whattheylikedaboutherwashercalmness.2Completethesesentencesaboutpersonalqualitieswiththemissingword.Thefirstletterisgiven.Whensomeonetellsyouabouttheirproblems,trytoshowsomesympathy,bekindandsaysomethingtomakethemfeelbetter.Thepeopleinourteamalwayscomeupwithnewideas,newsolutions.Theircreativityseemsendless.Theparticipantsdidn’tseemveryenthusiasticaboutthenewproposal.Infact,mostofthemdidn’tshowanyinterestwhatsoever.Oursupervisorisveryinconsistent.Onedayhetellsyoutodothingsthisway,andthenextdayhesaysyoushoulddothingsanotherway.Manypeoplebelievethatinformalmeetings,whereparticipantsfeelcomfortableandrelaxed,areoftenthemostproductiveones.LanguageReview:Conditionals3Underlinethecorrectforminitalics.Ifhelistens/listenedtoallsidesfirst,hewouldfinditeasiertoresolveconflicts.Heis/willbe/wouldbemorepopularifhetreatedpeoplewithrespect.Wouldyougetinvolvedifyousaw/wouldseetwocolleagueshavinganargumentIfshewins/willwin/wouldwinthiscontract,she’llbepromoted.Doyouthinkhewill/wouldresignifhedoesn’tgetapayincrease4Completethesesentencesusingthewordsinbrackets.Forexample: totheconferenceevenifyouinvitedhim.(he/not/come)Hewouldn’tcometotheconferenceevenifyouinvitedhim.WouldyoumovetoourTaiwanofficeifyoucould(you/can)Ifyouwereinmyposition,howwouldyoudealwiththiscrisis(you/deal)Theywouldn’tdobusinesswithusiftheydidnotfindourtermsfavourable.(not/find)Ifyoulookatourcatalogue,youwillsee howmuchwehaveexpandedourproductrange.(see)You’dbemorepopularifyouwerenotsonervousallthetime.(you/not/be)Skills:Negotiating5Completethesephraseswithawordfromthebox.deal/covers/way/points/see/viewdeal/covers/way/points/see/viewIcanseeyourpointof view .Let’sgooverthemain points again.Right.Ithinkthat covers everything.Fine.We’vegota deal ,then.Let’s see whatwe’vegotsofar.Let’slookatthisanother way 6Matchthetwohalvesofthephrases.Acompromisecouldbe cIunderstand dWhydon’twe bYoudon’thavetoworry aabouttransportcosts.bcomebacktothatlaterctopayhalfthesumindollars.dwhatyou’resaying.UnitTest11Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Economicterms1Completethesesentenceswiththewordsfromthebox.bureaucracy/exchange/inflation/interest/investment/labour/domestic/trade/unemployment/incentivesbureaucracy/exchange/inflation/interest/investment/labour/domestic/trade/unemployment/incentivesThefallininterestratewillprobablyleadtomorebusinessinvestment.Becauseoftheeuro-yenexchangerate,Japaneseexporterslosthugeamountsofmoneythatyear.Thenumberofpeopleclaimingbenefitroseto945,000,andtheunemploymentrateclimbedto5.5%.Priceswentupagain,andthecountry’sinflationrateroseto5.4%lastmonth.Exportshaveincreasedconsiderably,sonowourbalanceoftradeispositiveagain.Ourcountryisnowattractingproductionfromcompanieslookingforahighlyskilledlabourforce.Thechamberofcommercerecommendedgivingtaxincentivestoboostprivatesectorinvestment.Thegrossdomesticproductisthestandardmeasureoftheoverallsizeoftheeconomy.Toomanyrulesandregulationsandtoomuchgovernmentbureaucracyingeneralhaveanegativeimpactontrade.Thegovernmentistryinghardtorevivetheeconomyandattractforeigninvestment.LanguageReview:Timeclauses2Matchthesentencehalvestomakemeaningfulsentences.I’minchargeofMarketing eAssoonaswegetthefiguresweneed, cWecan’topenasubsidiaryinthatcountry bWhileI’mheadofthisdepartment, aBeforeyoutakeuptheiroffer, datherewillbemassiveinvestmentinstafftraining.buntilthesecurityconditionshaveimproved.cwe’llcompletethereport.dyoushouldaskforadvice.ewhileourmanagerisawayatthetradefair.3Ineachsentence,underlinethetwopossibletimewordsinitalics.Ourlocalrepresentativewillcontactyouwhen/until/assoonasyouarrive.Don’tmakeadecisionbefore/until/whileyou’vereadthecontract.Laurawillsupervisetheworkwhile/when/afterI’maway.Before/When/Assoonasyouarrivetomorrow,I’llgiveyouacopyofthereport.We’llvisittheproductionunitduring/assoonas/whenwehavetime.Skills:Numbers4Writetheunderlinednumbersinthesesentencesinwordsorasnumbers.Forexample:TheymovedtoNewZealandin1995. nineteenninety-fiveUnemploymentincreasedbyfivepercent. 5%Itcosts?80. eightypoundsTheyreducedtheirworkforcetofivethousand. 5000Therewereexactly234participants. TwohundredthirtyfourAbout2/3ofthestaffagreed. TwothirdsInflationisupby1.25%. OnepointtwofivepercentThecompanylostthreemillionpounds. ?3,000,000Aquarterofthegoodsweredamaged. ?Theyemployabout2,400people. twothousandfourhundredProfitincreased18%. eighteenpercentOnehundredandfifteenpeopleweremaderedundant. 115UnitTest12Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Describingproducts1Completethemissingadjectivesinthesesentencesaboutproducts.Eachadjectiveisintwopartsandthetwofirstlettersaregiven.SonyandPanasonicmakelong-lastingbatteries.LouisVuittonbagsarewell-madeproducts.HPmanufactureshigh-techcomputerproducts.Levi’smakesjeansthatarebothfashionableandhard-wearing.EstéeLauderandL’Oréalhavebothdevelopedbest-sellingcosmetics.RolexandTissotproducehigh-qualitywatches.2Completethesesentenceswiththecorrectformofaverbfromthebox.modify/discontinue/promote

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