李彥宏：金融危機背景下的搜索引擎發(fā)展

百度創(chuàng)始人、董事長兼首席執(zhí)行官。1991年畢業(yè)于北京大學信息管理專業(yè)，隨后赴美國布法羅紐約州立大學攻讀計算機科學，并取得碩士學位。現(xiàn)兼任中國互聯(lián)網(wǎng)協(xié)會副理事長，武漢大學客座教授。2000年1月創(chuàng)建百度，如今已成為全球第三大獨立搜索引擎和最大的中文搜索引擎，在中國擁有超過7成的市場份額。2005年，百度在美國納斯達克成功上市，并成為首家進入納斯達克成分股的中國公司。今天，百度已經(jīng)成為中國最具價值的品牌之一。李彥宏Founder,Chairman,andChiefExecutiveOfficerofBaidu

RobinLi

AftergraduationfromPekingUniversityin1991majoringininformationmanagement,RobinwenttotheU.S.tostudycomputerscienceintheStateUniversityofNewYorkatBuffalo,andgraduatedwithaMaster’sDegree.NowheservesastheViceChairmanoftheChinaInternetAssociationandtheguestprofessorofWuhanUniversity.

InJanuary2000,RobincamebackfromtheSiliconValleytocreateBaiduinChina.After9years,underhisleadership,BaidunowhasbecomethethirdlargestindependentsearchengineandthelargestChineselanguagesearchengineintheworld,takinga70percentmarketshareinChina.In2005,BwassuccessfullylistedontheNASDAQ,andbecamethefirstChinesecompanytobeaddedasacomponentoftheNASDAQ-100Index(NASDAQ:NDX)andtheNASDAQ-100EqualWeightedIndex(NASDAQ:NDXE).Today,BaiduhasbecomeoneofthemostvaluablebrandsinChina.

百度創(chuàng)始人、董事長兼首席執(zhí)行官李彥宏RobinLi,ChairmanandCEOofBaidu2009年7月22日金融危機背景下的搜索引擎發(fā)展SearchTechnologyDevelopmentandMarketProspectAmidFinancialCrisis不斷創(chuàng)新，搜索技術(shù)飛速發(fā)展-中國互聯(lián)網(wǎng)產(chǎn)業(yè)高速發(fā)展，機會與挑戰(zhàn)并存1234百度的技術(shù)創(chuàng)新與研發(fā)投入無線互聯(lián)網(wǎng)的發(fā)展為搜索引擎帶來新的契機未來的搜索引擎技術(shù)將更豐富、更智能、更精準SustainedInnovation，UpgradestoSearchTechnologiesChina’sInternetindustryremainshighgrowthindustrywithmanyopportunitiesandchallenges.Futuresearchenginetechnologieswillbecomericher,smarterandmoretargeted.ThedevelopmentofwirelessInternethasalsocreatednewopportunitiesforthedevelopmentofsearchengines.Baidu’stechnologicalinnovationsandcontinuedinvestmentinresearch&development.中國網(wǎng)站數(shù)達到306萬，網(wǎng)頁數(shù)量高達160億，同比增長90%。網(wǎng)民數(shù)量超過3.38億，超越美國，繼續(xù)穩(wěn)居世界第一。中國互聯(lián)網(wǎng)絡信息中心(CNNIC)09年7月發(fā)布

中國互聯(lián)網(wǎng)產(chǎn)業(yè)高速發(fā)展，機會與挑戰(zhàn)并存ThefastdevelopmentoftheInternetindustrybringsaboutbothopportunitiesandchallengesChinaregistered3.06millionwebsitesand16billionwebpages–+90%YoY.ThenumberofInternetpopulationinChinanowexceeds338million–overtooktheU.S.asworld’smostpopulousInternetnation.Source:ChinaInternetNetworkInformationCenter(CNNIC),July2009

前所未有的，種類繁多的海量用戶需求，將把我們推向互聯(lián)網(wǎng)搜索技術(shù)研發(fā)的最前沿。

MassiveanddiversifiedtypesofuserdemandspushustotheforefrontofInternetsearchtechnologydevelopment.持續(xù)創(chuàng)新、不斷根據(jù)用戶需求，提供最尖端、高性能的產(chǎn)品和服務，才能處于不敗之地。

Onlythroughcontinuousinnovativeandhigher-performanceproductsandservicesthatfulfilluserexpectationsareweabletomaintainourleadingposition.

中國互聯(lián)網(wǎng)產(chǎn)業(yè)高速發(fā)展，機會與挑戰(zhàn)并存ThefastdevelopmentoftheInternetindustrybringsaboutbothopportunitiesandchallenges在浩瀚的信息中，存在著大量高質(zhì)量但難以直接獲取的暗網(wǎng)（hiddenweb）信息

Therearestillsignificantamountsinformationintheworldwidewebthatcannotberetrievedbycurrentsearchengineplatform–whatwecall“hiddenweb”or“hiddeninformation.”搜索引擎目前能探索到的信息只是非常有價值的暗網(wǎng)信息的千分之二或者更少

Thecurrentsearchengineplatformcanonlyaccesstwothousandthorlessofwhatisdeemed“valuable”informationintheworldwideweb.未來的搜索引擎技術(shù)將更豐富、更智能、更精準Futuresearchenginetechnologieswillbecomericher,smarterandmoretargeted如何深入挖掘暗網(wǎng)信息并開放一個廣納信息的第三方平臺，讓用戶找到所求？未來的搜索引擎技術(shù)將更豐富、更智能、更精準Futuresearchenginetechnologieswillbecomericher,smarterandmoretargetedSohowdowebetterunlockthe“hiddenweb”informationandprovideamorecomprehensivesearchresultforourusers?推動更多有價值的暗網(wǎng)信息網(wǎng)頁化Toaccessmoreandmorevaluable‘hiddenweb’information用最便捷、精準和智能化的方式，將這些信息進行整合并呈現(xiàn)給有需求的用戶Tointegratethismorecomprehensivetypesofavailableinformationandpresentthemtousersinthemostconvenient,accurateandintelligentway百度阿拉丁平臺研發(fā)計劃未來的搜索引擎技術(shù)將更豐富、更智能、更精準Futuresearchenginetechnologieswillbecomericher,smarterandmoretargetedAladdinisaplatformfornextgenerationsearchservice阿拉丁上線前阿拉丁上線后未來的搜索引擎技術(shù)將更豐富、更智能、更精準Futuresearchenginetechnologieswillbecomericher,smarterandmoretargetedFormerAladdin無線互聯(lián)網(wǎng)的發(fā)展為搜索引擎帶來新的契機移動互聯(lián)網(wǎng)與傳統(tǒng)互聯(lián)網(wǎng)的融合成為大勢所趨TheconvergenceofwirelessInternetwithtraditionalInternetisinevitable.

百度無線產(chǎn)品戰(zhàn)略布局：Baidu’sstrategiclayoutforwirelessproducts:百度主流搜索產(chǎn)品及服務成功移植到移動互聯(lián)網(wǎng)推出無線搜索工具-掌上百度SuccessfullyleveragedmanyofourmainstreamsearchproductsandservicestomobileInternet.Wewillintroduceawirelesssearchtoolcalled“BaiduonPalm”.ThedevelopmentofwirelessInternethascreatednewopportunitiesforsearchengine百度度的的技技術(shù)術(shù)創(chuàng)創(chuàng)新新與與研研發(fā)發(fā)投投入入900584987668827723178219921023687410058684581000066567790058498766882772317821992102368741005868458100006656771/3每年在搜索引擎技術(shù)研發(fā)和產(chǎn)品等方面的投入超過公司年度營收的1/310億2008年全年技術(shù)投入高達約10億主元人民幣未來來還還將將繼繼續(xù)續(xù)加加大大投投入入，，增增強強核核心心技技術(shù)術(shù)的的研研發(fā)發(fā)能能力力Baidu’’sinputininnovationandproductdevelopmentactivitiesBaiduspendsathirdofitsrevenuesonitstechnologicalinnovationandproductdevelopmentactivitieseachyear.OurR&Dinputin2008topped1billionYuan.Inthefuture,wewillcontinuetoincreaseinvestmenttoenhanceourR&Dcapabilityforcoretechnologies不斷斷創(chuàng)創(chuàng)新新，，搜搜索索引引擎擎助助力力經(jīng)經(jīng)濟濟發(fā)發(fā)展展-12傳統(tǒng)統(tǒng)經(jīng)經(jīng)濟濟與與互互聯(lián)聯(lián)網(wǎng)網(wǎng)搜搜索索引引擎擎的的結(jié)結(jié)合合日日益益緊緊密密-搜索索引引擎擎助助力力中中小小企企業(yè)業(yè)應應對對危危機機開開拓拓市市場場SustainedinnovationsearchenginefosterseconomicsgrowthSearchenginestohelpmanysmallandmedium-sizedenterprises(SMEs)copewiththefinancialturmoilCloserconnectionbetweentraditionaleconomicsectorsandtheInternet搜索索引引擎擎助助力力中中小小企企業(yè)業(yè)應應對對危危機機開開拓拓市市場場搜索索引引擎擎在在覆覆蓋蓋范范圍圍和和成成本本方方面面更更具具優(yōu)優(yōu)勢勢，，助助力力外外貿(mào)貿(mào)及及中中小企企業(yè)業(yè)開開拓拓國國內(nèi)內(nèi)市市場場Becauseoftheadvantagesincoverageandcost,theInternet––andespeciallysearchengineplatform––hasbecomethefirstchoiceformanysmallandmedium-sizedenterprises(SMEs)toeffectivereachuptocriticalmassofpotentialsbuyersinthedomesticmarket.按效效果果付付費費、、覆覆蓋蓋率率更更廣廣、、投投放放更更精精準準、、效效果果可可控控制制的的搜搜索引引擎擎營營銷銷，，更更加加適適合合最最易易受受經(jīng)經(jīng)濟濟危危機機影影響響的的中中小小企企業(yè)業(yè)進進行行推推廣廣和和營營銷銷SearchenginemarketingismoresuitableforSMEstodopromotionandmarketingItispaidbasedonperformanceresults,haswidercoverage,ismoreaccuratelyplacedandhascontrollableresults.Searchenginestohelpmanysmallandmedium-sizedenterprisescopewiththefinancialstormTargetisementContentPromotionDisplayADs鳳巢巢系系統(tǒng)統(tǒng)精準準廣廣告告主題題推推廣廣全流流量量廣廣告告事件件營營銷銷互動動營營銷銷專業(yè)業(yè)服服務務，，助助力力幾幾十十萬萬家家中中小小企企業(yè)業(yè)成成長長ProvideprofessionalservicestosupporthundredsofthousandsofSMEs’’businessgrowth應對對危危機機，，啟啟動動中中小小企企業(yè)業(yè)扶扶持持計計劃劃Launchedaspecialaidprogram,providingfreetechnicalsupporttooptimizetheirwebsites鳳巢巢系系統(tǒng)統(tǒng)，，進進入入搜搜索索推推廣廣新新時時代代IntroducedthePhoenixNestadvertisingsystem搜索索引引擎擎助助力力中中小小企企業(yè)業(yè)應應對對危危機機開開拓拓市市場場Searchenginestohelpmanysmallandmedium-sizedenterprisescopewiththefinancialstorm傳統(tǒng)經(jīng)經(jīng)濟與與互聯(lián)聯(lián)網(wǎng)和和搜索索引擎擎的結(jié)結(jié)合日日益緊緊密百度搜搜索推推廣客客戶中中，農(nóng)農(nóng)、林林、牧牧、漁漁等傳傳統(tǒng)行行業(yè)增增長迅迅速Thefastestgrowingsector