阿斯頓馬丁展廳開業(yè)方案

阿斯頓馬丁展廳開業(yè)活動方案ASTONMARTINGRANDOPENINGPROPOSAL阿斯頓馬丁展廳開業(yè)活動方案ASTONMARTINGRASlide2阿斯頓馬丁

三家全新的展廳即將揭幕XiamenNingboShanghaiSlide2阿斯頓馬丁三家全新的展廳即將揭幕XiameSlide3OBJECTIVE

目標Toannouncetheopeningofshowroom-StrengthenthebrandawarenessandbrandimageofAstonMartininChinesemarket宣布展廳開業(yè)-加強阿斯頓馬丁在中國市場的品牌認知度與品牌形象。Todeliverthemessageofopeningandpublicizeadvantagesofexhibitionhall傳遞開業(yè)信息、宣傳展廳亮點。Toattracttargetconsumers,makethempaymoreattentiontothebrandandnewexhibitionhall,expandpotentialclients吸引目標用戶，培養(yǎng)消費者對阿斯頓馬丁品牌和展廳的重視度、拓展客戶資源。Slide3OBJECTIVE目標ToannounceSlide4Consistentstyle

風(fēng)格的一致性Basedonsameconcept概念的貫穿性Thethemerelevance主題的關(guān)聯(lián)性Dramaticperformance環(huán)節(jié)的戲劇性CONCEPT

概念Slide4ConsistentstyleBasedoSlide5AstonMartin'splansforgrowtharemoreambitiousthanever.

Withadiverseandhighlynuancedmodelrangethecompanyiscontinuingitsglobalexpansionplans.

AfterenteringPoland,Croatia,CzechRepublicandTaiwaninrecentyears,attentionisfocusingonachievinggrowthintheemergingmarketsofChina,IndiaandtheMiddleEast.AllcurrentandfutureactivitiesarebasedonadedicatedENVIRONMENTALPOLICYThepassionthatsurroundsAstonMartincombineswithaninherentbondbetweenengineeringanddesignensuringtomorrow’sAstonMartincarswillhonourthecompany’sheritagewhilstcontinuingtopushnewboundaries.FORWARDSTRIDES新紀元Slide5AstonMartin'splSlide6Fuseregioncultureelementstounitingallactivities.同時融合新展廳各地的文化特色元素。BrandComplex–007.品牌情結(jié)－007電影。我們采用以下元素串聯(lián)整個活動：Threeimportantelements:Power,Beauty,Soul.品牌核心價值－力量，美感，靈魂。Basedonthefuturedevelopmentstrategyofbrand.配合品牌未來發(fā)展戰(zhàn)略的主題思想。CONCEPT概念Slide6FuseregioncultureeleSlide7PROJECTTHENEWERASOULShanghai躍升BEAUTYNingbo躍境新

紀

元

計

劃CONCEPT

概念POWERXiamen躍動Slide7PROJECTTHENEWERASOULSlide8廈門

XiamenSlide8廈門

XiamenSlide9XIAMENGRANDOPENING躍

動

新

紀

元

THERISEOFNEWPOWERSSlide9XIAMENGRANDOPENING躍動Slide10EventFacts活動信息Facts

概況NameofEvent活動名稱AstonMartinXiamenGrandOpening阿斯頓馬丁廈門展廳開業(yè)Time活動時間Nov25,20142014年11月25日Location地點Xiamen廈門EventForms活動形式GrandOpeningandGalaDinner展廳開業(yè)及晚宴NumberofAttendees出席人數(shù)30-40人Slide10EventFacts活動信息FactsSlide11Guest邀請嘉賓Guest嘉賓Number人數(shù)Host邀請方AMLC阿斯頓馬丁拉貢達5AMLC阿斯頓馬丁拉貢達T&H／AMSH挺虎集團及廈門店高管5AstonMartinXiamen阿斯頓馬丁廈門CarOwners車主及潛在客戶15AstonMartinXiamen阿斯頓馬丁廈門Media媒體(待定)15AMLC阿斯頓馬丁拉貢達Total40Slide11Guest邀請嘉賓GuestNumberSlide12PLANNINGCONCEPT策劃理念Regardthebrandconcept“power"asthemainelementoftheactivities,withothertwoconcepts“soul”and“beauty”,expressthebrandessence.以品牌理念中的“力量”作為本次活動的開場元素，匯聚“靈魂”與“美感”，將整個活動推至高潮。ShowthepowerofculturewiththeSeaGarden,Xiamen.結(jié)合廈門這座“海上花園”之稱的城市，所散發(fā)出的文化之力。Combinewith“Racing"elementsinthe007themesofthefilm與007主題電影“賽車”元素結(jié)合，豐富活動的內(nèi)容。THERISEOFNEWPOWERS

躍

動

新

紀

元Slide12PLANNINGCONCEPT策劃理念RSlide13PLANNINGCONCEPT策劃理念第一章第二章第三章躍

動

新

紀

元

THERISEOFNEWPOWERSJumpinthenewera躍動新紀元SeaGardenXiamen海上花園廈門Opennewera開啟新紀元Power

collectionintheheart

力量典藏于心第四章Slide13PLANNINGCONCEPT策劃理念第阿斯頓馬丁展廳開業(yè)方案Slide15Rundown

活動流程Jumpinthenewera第二篇章：躍動新紀元篇章Time時間Process環(huán)節(jié)Form形式第二篇章17:58-18:08BrandHistory品牌歷史視頻播放18:08-18:13Show靈感之源－起源魔幻水晶表演18:13-18:18ShoulderBallet肩上芭蕾節(jié)目表演Slide15Rundown活動流程JumpinthSlide16Rundown

活動流程篇章Time時間Process環(huán)節(jié)Form形式第三篇章18:18-18:28BrandHistory品牌故事視頻播放18:28-18:33AwardingCeremony授牌儀式啟動儀式18:33-18:38WalktoFuture漫步未來節(jié)目表演18:38-18:48Speech領(lǐng)導(dǎo)致辭Opennewera第三篇章：開啟新紀元Slide16Rundown活動流程篇章TimeProcSlide17Rundown

活動流程篇章Time時間Process環(huán)節(jié)Form形式第四篇章18:48-18:50CollectionofClassics典藏經(jīng)典漆線雕18:50-18:55PlayVictorySong奏響勝利之歌Ending秀18:55-19:18FreeChatandBandShow自由交流,樂隊助興Power

collectionintheheart第四篇章：力量典藏于心Slide17Rundown活動流程篇章TimeProcSlide18PLANNINGCONCEPT策劃理念第一章第二章第三章第四章Jumpinthenewera躍動新紀元SeaGardenXiamen海上花園廈門Opennewera開啟新紀元Power

collectionintheheart

力量典藏于心Slide18PLANNINGCONCEPT策劃理念第Slide19SeaGardenXiamen海上花園廈門ElectromagneticScreen啟幕儀式：電磁幕CovertheshowroomwithElectromagneticScreenbeforeopeningshow.展廳外圍，開場前用電磁幕布全部做氛圍遮擋。Slide19SeaGardenXiamen海上花園Slide20WestillobediencetotheculturalcharacteristicsofXiamen.ThecooperationofXiamenandTaiwandancers,“Drum",isundoubtedtheartatthecontemporaryera.Rumblingdrumscanalsobringuptheatmosphereofthescene,leavedeepimpressiontotheguests.演出的挑選，我們依然秉承城市的文化特色，廈門與臺灣舞者合作的這支“鼓神”無疑是當(dāng)代的藝術(shù)精品，隆隆的鼓聲也可以帶起現(xiàn)場的氣氛。OpeningShow:GodofDrums

開場秀：鼓神SeaGardenXiamen海上花園廈門Slide20WestillobediencetoSlide21CuttingtheRibbon啟幕儀式：剪彩Leaderscuttheribbon,ElectromagneticScreenfalls.Itmeansthattheshowroomhasthegrandopening,allguestsentertheinfield.領(lǐng)導(dǎo)剪彩，電磁幕落幕，展廳正式開業(yè)，嘉賓進入內(nèi)場。SeaGardenXiamen海上花園廈門Slide21CuttingtheRibbonLeaSlide22Wewillsetracingexperienceinteractivegamesatthearea.Itcanletguestsenjoythehappinessofchase.007擅長飛車，此次廈門站活動，我們在體驗區(qū)設(shè)置賽車體驗互動游戲，除了可以讓嘉賓體驗電影一般追逐的樂趣。Game:AutomobileRacing體驗：007賽車追逐SeaGardenXiamen海上花園廈門Slide22WewillsetracingexpSlide23TeaBreak茶歇SeaGardenXiamen海上花園廈門Slide23TeaBreakSeaGardenSlide24Thebartenderwithchangeabletechniquewillreleasethepureandsweetofallkindsofwinefull-bodiedincisivelyandvividly.千變?nèi)f化的手法將各種酒的醇美釋放到淋漓盡致，無論視覺還是味覺都能夠得到一種美的享受。FancyBartender花式調(diào)酒表演SeaGardenXiamen海上花園廈門Slide24ThebartenderwithchaSlide25ClassicalBand古典樂隊Thestyleofclassicswithmodernelementsandwonderfulsingingleadtojourneyofdream.古典藝術(shù)的聽覺表現(xiàn)，極迷人的音樂，現(xiàn)代氣息的古典風(fēng)格，美妙的吟唱帶領(lǐng)深層靈魂夢幻之旅。SeaGardenXiamen海上花園廈門Slide25ClassicalBandThestySlide26PLANNINGCONCEPT策劃理念第一章第二章第三章第四章Jumpinthenewera躍動新紀元SeaGardenXiamen海上花園廈門Opennewera開啟新紀元Power

collectionintheheart

力量典藏于心Slide26PLANNINGCONCEPT策劃理念第Slide27Jumpinthenewera躍動新紀元Realizingthepastcanbehelpfultowininthefuture.UniquehistoryandheritageandlookingforwardtoanewEra.Cooperatewith007film,andleavehighlightinthefilm.回顧往昔，世紀宣言，展望新紀元，與007的經(jīng)典合作，通過歷史演練延續(xù)品牌精彩瞬間。Video：Brandhistory

視頻：品牌歷史Slide27Jumpinthenewera躍動Slide28Theshowofcrystalball,likealivelylifeentity,expressthebeautyofsoul.幻水晶球柔美的表演秀，水晶球變幻靈活，恰似一顆擁有靈魂跳動的生命體，詮釋：阿斯頓馬丁的“靈魂”之美。OpeningShow開場秀：靈感之源－起源Jumpinthenewera躍動新紀元Slide28TheshowofcrystalbaSlide29ShoulderBallet肩上芭蕾“百年傳承之美”Itshowstheromanticandperfect,combinespowerandbeauty,possesart,modernandexcited.浪漫抒情與完美結(jié)合，充斥著優(yōu)雅、浪漫、驚險刺激，賦有藝術(shù)感、現(xiàn)代感、刺激感，力與美的完美搭配。Jumpinthenewera躍動新紀元Slide29ShoulderBalletItshoSlide30PLANNINGCONCEPT策劃理念第一章第二章第三章第四章Jumpinthenewera躍動新紀元SeaGardenXiamen海上花園廈門Opennewera開啟新紀元Power

collectionintheheart

力量典藏于心Slide30PLANNINGCONCEPT策劃理念第Slide31Withuniquehistoryandheritage,AstonMartinwillbringnewinvestmentplansandthemostspectacularcarseries,jumpintotheneweraofdevelopmentactively.憑借無與倫比的歷史與傳承，阿斯頓馬丁將帶著嶄新投資計劃和最為壯觀的車型系列，積極邁入發(fā)展的新紀元。Opennewera開啟新紀元Video:BrandHistory視頻：品牌故事Slide31WithuniquehistoryanSlide32AwardingCeremony授牌儀式AccordingtotheAwardingCeremony,showthebrandcultureofAstonMartinandconceptofserving.通過阿斯頓馬丁授牌儀式，突顯阿斯頓馬丁的品牌文化及服務(wù)理念的活動。Opennewera開啟新紀元Slide32AwardingCeremonyAccoSlide33WalktoFuture演出：漫步未來Combinationofpowerandsoft,graceandexcited,leavetheuniquevisualfeastforguests.力量與柔和的結(jié)合，優(yōu)雅與刺激的結(jié)合，會給人們帶來獨一無二的視覺盛宴。Opennewera開啟新紀元Slide33WalktoFutureCombinaSlide34AstonMartin-aremarkableBritishsportscarbrand,unveileditsnextwonderfulchapterinonehundredyear.阿斯頓馬丁這一卓越的英國跑車品牌揭開了其下一個精彩紛呈的百年篇章。Speech

領(lǐng)導(dǎo)致辭Opennewera開啟新紀元Slide34AstonMartin-aremarSlide35PLANNINGCONCEPT策劃理念第一章第二章第三章第四章Jumpinthenewera躍動新紀元SeaGardenXiamen海上花園廈門Opennewera開啟新紀元Power

collectionintheheart

力量典藏于心Slide35PLANNINGCONCEPT策劃理念第Slide36LacquerThreadSculptureoriginatesfromQuanzhouinFujianProvincewiththeuniquetraditionalcraftofsouthernFujian.漆線雕發(fā)源于福建泉州，是漢族漆藝文化寶庫中的藝術(shù)瑰寶之一，是閩南地區(qū)獨有的傳統(tǒng)工藝。Power

collectionintheheart力量典藏于心Castclassic

典藏經(jīng)典Slide36LacquerThreadSculptuSlide37EndingShow:StartneweraEnding秀：啟行新紀元Withintensesenseofmission,deductionofsoulandperfection,theshowleadsAstonMartintoaneweraandstrugglingforcreatingabrightfutureforAstonMartin.帶著強烈的使命感，靈魂與完美的浩渺演繹，引領(lǐng)了阿斯頓馬丁進入新的紀元，凱旋而上將為了締造一個光明的未來而奮斗。Createnewera開啟新紀元Slide37EndingShow:StartnewSlide38FreeChat/BandShow自由交流,樂隊助興Havedinnerwiththeclassicalmusicshow,createthefeelingoffashionandluxury晚宴用餐同時伴隨著古典樂的表演，烘托時尚奢華現(xiàn)場氣氛。Slide38FreeChat/BandShow自由交Slide39LeaveforNingbo啟行寧波開業(yè)儀式AftertheendoftheXiamenactivities,wewilltraveltoNingbo,webroughtthe“power"ofbrand–LacquerThreadSculpturetotheNingbofordisplaying.廈門站活動結(jié)束之后，阿斯頓馬丁品牌一行將啟程前往寧波，我們將品牌的“力量”代表，漆線雕，帶往寧波站，作為展示。Slide39LeaveforNingbo啟行寧波Slide40SitePlanning平面規(guī)劃SitePlanning現(xiàn)場平面規(guī)劃茶歇領(lǐng)導(dǎo)專訪備餐區(qū)舞臺游戲體驗區(qū)簽到處Slide40SitePlanning平面規(guī)劃SitSlide41DesignEffect設(shè)計效果ElectromagneticScreen電磁幕Slide41DesignEffect設(shè)計效果ElectSlide42DesignEffect設(shè)計效果ElectromagneticScreen電磁幕Slide42DesignEffect設(shè)計效果ElectSlide43Reception簽到處DesignEffect設(shè)計效果Slide43ReceptionDesignEffecSlide44DesignEffect設(shè)計效果Interview領(lǐng)導(dǎo)專訪Slide44DesignEffect設(shè)計效果InteSlide45Outfield外場DesignEffect設(shè)計效果Slide45OutfieldDesignEffectSlide46Experiencearea

體驗區(qū)DesignEffect設(shè)計效果Slide46ExperienceareaDesignSlide47Infield

內(nèi)場效果DesignEffect設(shè)計效果Slide47InfieldDesignEffectSlide48InvitationLetter邀請函DesignEffect設(shè)計效果Slide48InvitationLetterDesigSlide49InvitationLetter邀請函DesignEffect設(shè)計效果Slide49InvitationLetterDesigSlide50QRCodeReceipt二維碼回執(zhí)Guests

use

their

mobiles

to

scan

the

QR

code

on

invitation

letter

and

enter

the

website

to

confirm

whether

to

join

the

ceremony.嘉賓實用手機掃描邀請函上面的二維碼進入活動界面確認是否參加慶典。掃碼跳轉(zhuǎn)DesignEffect設(shè)計效果Slide50QRCodeReceiptGuestsSlide51Gift

Bag禮品袋

DesignEffect設(shè)計效果Slide51Gift

BagDesignEffectSlide52Cardseats席位卡

DesignEffect設(shè)計效果Slide52CardseatsDesignEffeSlide53Entire封套

DesignEffect設(shè)計效果Slide53EntireDesignEffect設(shè)計Slide54Chair

cover

椅套

DesignEffect設(shè)計效果Slide54Chair

coverDesignEffSlide55寧波

NingboSlide55寧波

NingboSlide56NINGBOGRANDOPENING躍

境

新

紀

元

THEBEAUTIFULARTISTICCONCEPTIONSlide56NINGBOGRANDOPENING躍Slide57EventFacts

活動信息Facts

概況NameofEvent活動名稱AstonMartinNingboGrandOpening阿斯頓馬丁寧波展廳開業(yè)Time活動時間Nov2620142014年11月26日Location地點Ningbo寧波EventForms活動形式

GrandOpeningandGalaDinner展廳開業(yè)及晚宴NumberofAttendees出席人數(shù)25人Slide57EventFacts活動信息FactsSlide58Guest

邀請嘉賓Guest嘉賓Number人數(shù)Host邀請方AMLC阿斯頓馬丁拉貢達3AMLC阿斯頓馬丁拉貢達CarOwners車主及潛在客戶9AstonMartinNingbo阿斯頓馬丁寧波T&H／AMSH挺虎集團及寧波店高管3AstonMartinNingbo阿斯頓馬丁寧波、寧波及各店領(lǐng)導(dǎo)Staff阿斯頓馬丁員工5AstonMartinNingbo阿斯頓馬丁寧波Media媒體（待定）5AMLC阿斯頓馬丁拉貢達Total25Slide58Guest邀請嘉賓GuestNumberSlide59PLANNINGCONCEPT策劃理念Withthebrandconcept“beauty"asthemainelementsoftheactivities,expressthebranddesign.以品牌理念中的“美感”作為本次活動的主要元素，展現(xiàn)品牌設(shè)計之美。ShowthebeautyofculturewiththeLandofCharms,Ningbo.結(jié)合寧波這座“魅力之港”之稱的城市，所散發(fā)出的文化之美。Combinedwith“BondGirl"elementsinthe007themesoffilm.與007主題電影中美的代表“邦女郎”元素結(jié)合，豐富活動的內(nèi)容。THEBEAUTIFULARTISTICCONCEPTION躍

境

新

紀

元

Slide59PLANNINGCONCEPT策劃理念WSlide60PLANNINGCONCEPT策劃理念躍

境

新

紀

元

THEBEAUTIFULARTISTICCONCEPTION序幕LandofCharms,Ningbo魅力之港寧波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra躍境新紀元Beautycollectionintheheart

美感典藏于心第三章Slide60PLANNINGCONCEPT策劃理念躍Slide61Rundown

活動流程篇章Time時間Process環(huán)節(jié)Form形式序幕17:00-17:15Arriving嘉賓到場接待17:15-17:20LionDance獅王爭霸開場17:20-17:50BandShow古典與現(xiàn)代的結(jié)合：新民樂樂隊茶歇17:20-17:50Interview領(lǐng)導(dǎo)專訪2014AstonMartinNingboGrandOpeningGalaDinnerRundown阿斯頓馬丁寧波開業(yè)晚宴流程:LandofCharms,Ningbo序幕：魅力之港寧波Slide61Rundown活動流程篇章TimeProcSlide62Rundown

活動流程Beauty,Dreamland第一篇章：致美幻境篇章Time時間Process環(huán)節(jié)Form形式第一篇章17:50-17:55Video:BrandHistory品味歷史視頻播放17:55-18:00OpeningShow:Dreamlandinmirror開場秀：鏡中幻境開場秀表演18:00-18:10Speech領(lǐng)導(dǎo)致辭演講18:10-18:15FancyBartender花式調(diào)酒表演Slide62Rundown活動流程Beauty,DSlide63Rundown

活動流程JumpintheNewEra第二篇章：躍境新紀元篇章Time時間Process環(huán)節(jié)Form形式第二篇章18:15-18:20BrandHistory品牌故事視頻播放18:20-18:25Launch啟動新紀元啟動儀式18:25-18:30Lion-punch舞獅點睛節(jié)目Slide63Rundown活動流程JumpinthSlide64Rundown

活動流程篇章Time時間Process環(huán)節(jié)Form形式第二篇章18:30-18:35Heritage百年傳承之美舞蹈表演18:35-18:50FreeChatandBandShow自由交流,樂隊助興Beauty

collectionintheheart第三篇章：美感典藏于心Slide64Rundown活動流程篇章TimeProcSlide65PLANNINGCONCEPT策劃理念序幕LandofCharms,Ningbo魅力之港寧波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra躍境新紀元Beauty

collectionintheheart

美感典藏于心第三章Slide65PLANNINGCONCEPT策劃理念序Slide66Waiterswillservearrivingguestsandguidethemtosignin.接待到場嘉賓，引導(dǎo)嘉賓簽到。Reception

接待LandofCharms,Ningbo魅力之港寧波Slide66WaiterswillservearrSlide67LandofCharms,Ningbo魅力之港寧波LionDanceisatraditionalshowofNingbowithlonghistory,Lion-punchisanveryimportantceremonyatmanymoments.Hence,guestswillhavetheexperienceofChinesetraditionalshowinNingbo.“舞獅”是寧海的傳統(tǒng)演出節(jié)目，歷史悠久，同時舞獅點睛也是很多重要時刻的傳統(tǒng)儀式，所以在寧波站，我們就讓嘉賓體驗一下這個充滿中國特色。Show:LionDance迎賓演出：獅王爭霸Slide67LandofCharms,NingboSlide68DisplayWall:TheBeautyofDesign展示墻：百年設(shè)計之美Hestery,Future,Heritage-AstonMartin.沒有未來的歷史，僅僅是歷史。有延續(xù)的歷史代表著一種傳承-在阿斯頓馬丁。LandofCharms,Ningbo魅力之港寧波Slide68DisplayWall:TheBeauSlide69LandofCharms,Ningbo魅力之港寧波LacquerThreadSculptureoriginatesfromQuanzhouinFujianProvincewiththeuniquetraditionalcraftofsouthernFujian.漆線雕發(fā)源于福建泉州，是漢族漆藝文化寶庫中的藝術(shù)瑰寶之一，是閩南地區(qū)獨有的傳統(tǒng)工藝。Castclassic

典藏經(jīng)典Slide69LandofCharms,NingboSlide70TeaBreak茶歇LandofCharms,Ningbo魅力之港寧波Slide70TeaBreakLandofChaSlide71TheNewFolkMusicBand古典與現(xiàn)代的結(jié)合：新民樂樂隊Combinetraditionalmusicalinstrumentwithwesternandmodernmusic,showthebeautyofgraceandwarm.傳統(tǒng)結(jié)合西洋與現(xiàn)代音樂，旋律和意境的體現(xiàn)，觸動心弦的那種親切和柔美之感。LandofCharms,Ningbo魅力之港寧波Slide71TheNewFolkMusicBanSlide72PLANNINGCONCEPT策劃理念序幕LandofCharms,Ningbo魅力之港寧波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra躍境新紀元Beauty

collectionintheheart

美感典藏于心第三章Slide72PLANNINGCONCEPT策劃理念序Slide73Realizingthepastcanbehelpfultowininthefuture.UniquehistoryandheritageandlookingforwardtoanewEra.Cooperatewith007film,andleavehighlightinthefilm.回顧往昔，世紀宣言，展望新紀元，與007的經(jīng)典合作，通過歷史演練，延續(xù)品牌精彩瞬間。Beauty,Dreamland致美幻境Video：Brandhistory

視頻：品味歷史Slide73RealizingthepastcanSlide74Turnoffallthelightsandleaveonelightbeam,theBondGirlwillappearinthemirror.Withthemovingoflightbeams,constructthedreamland.全場燈光熄滅，一束光影落下，鏡中邦女郎身姿一現(xiàn)，光束此起彼伏，掠影撩撥人心，營造幻境氛圍。OpeningShow:Dreamlandinthemirror開場秀：鏡中幻境Beauty,Dreamland致美幻境Slide74TurnoffallthelightSlide75Turnonlights,theBondGirlappearatthestage,dancewiththemirror.燈光漸起，邦女郎現(xiàn)身舞臺，以鏡子作為道具，上演一出奇幻的鏡中舞蹈。OpeningShow:Dreamlandinthemirror開場秀：鏡中幻境－鏡中邦女郎Beauty,Dreamland致美幻境Slide75Turnonlights,theBoSlide76AstonMartin-aremarkableBritishsportscarbrand,unveileditsnextwonderfulchapterinonehundredyear.阿斯頓馬丁這一卓越的英國跑車品牌揭開了其下一個精彩紛呈的百年篇章。Speech

領(lǐng)導(dǎo)致辭Beauty,Dreamland致美幻境Slide76AstonMartin-aremarSlide77Thebartenderwithchangeabletechniquewillreleasethepureandsweetofallkindsofwinefull-bodiedincisivelyandvividly.Themagicwillbeaddedtotheshow.千變?nèi)f化的手法將各種酒的醇美釋放到淋漓盡致，無論視覺還是味覺都能夠得到一種美的享受。調(diào)酒過程中加入口吐?lián)淇伺频饶g(shù)表演，把現(xiàn)場氣氛推至新的高潮。FancyBartender花式調(diào)酒表演Beauty,Dreamland致美幻境Slide77ThebartenderwithchaSlide78PLANNINGCONCEPT策劃理念序幕LandofCharms,Ningbo魅力之港寧波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra躍境新紀元Beauty

collectionintheheart

美感典藏于心第三章Slide78PLANNINGCONCEPT策劃理念序Slide79Withuniquehistoryandheritage,AstonMartinwillbringnewinvestmentplansandthemostspectacularcarseries,activelyjumpintotheneweraofdevelopment.憑借無與倫比的歷史與傳承，阿斯頓馬丁將帶著嶄新投資計劃和最為壯觀的車型系列，積極邁入發(fā)展的新紀元。JumpintheNewEra躍境新紀元Video:BrandHistory視頻：品牌故事Slide79WithuniquehistoryanSlide80Theleaderpressesthebuttonof“StartEngine”toannouncetheopeningofnewexhibitionhallofAstonMartininNingbo.由馬丁的領(lǐng)導(dǎo)按動啟動臺上的“StartEngine”按鈕，來啟動全新的阿斯頓馬丁寧波展廳。LaunchNewEra

啟動新紀元JumpintheNewEra躍境新紀元Slide80TheleaderpressestheSlide81BroadwayShow:BeautyofHeritage百老匯劇：百年傳承之美AllBondGirlsappearatthestagetohavetheshowofRiverdance.邦女郎齊齊亮相，上演一段女子版的“大河之舞”，將現(xiàn)場氛圍推至高潮。JumpintheNewEra躍境新紀元Slide81BroadwayShow:BeautySlide82PLANNINGCONCEPT策劃理念序幕LandofCharms,Ningbo魅力之港寧波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra躍境新紀元Beautycollectionintheheart

美感典藏于心第三章Slide82PLANNINGCONCEPT策劃理念序Slide83CustomizethecoppercoinsofAstonMartin,therightsideistheinitiallogowhichmeansheritageofbrand,theothersideisthenewlogowhichmeanscreatingnewera.定制阿斯頓馬丁銅質(zhì)紀念幣，正面為最早一版LOGO代表品牌的傳承，另一面為阿斯頓馬丁新LOGO預(yù)示開創(chuàng)新紀元。CollectionofClassics典藏經(jīng)典Beautycollectionintheheart美感典藏于心Slide83CustomizethecoppercSlide84Gift:WineDecanter贈送禮品：醒酒器WithstyleofTurkey,Madebypurecrystalwithspecialdesign,expressthebeautyofart.土耳其風(fēng)格純水晶制作，獨特的設(shè)計造型，精美如藝術(shù)的呈現(xiàn)。Beautycollectionintheheart美感典藏于心Slide84Gift:WineDecanterWiSlide85FreeChatandBandShow自由交流,樂隊助興Slide85FreeChatandBandShoSlide86Xiamenopeningceremony出發(fā)上海開業(yè)儀式AftertheeventofNingbo,thebrandofAstonMartinwilltaketheroadtoShanghai,wewillbringthePower-LacquerThreadSculpture

andBeauty-CopperCointoShanghaifordisplaying.寧波站活動結(jié)束之后，阿斯頓馬丁品牌一行將啟程前往上海，我們將品牌的“力量”代表，漆線雕，“美感”代表，百年銅幣，帶往上海站，作為展示。Slide86XiamenopeningceremonSlide87SitePlanning平面規(guī)劃SitePlanning現(xiàn)場平面規(guī)劃簽到處茶歇領(lǐng)導(dǎo)專訪歷史墻歷史墻備餐區(qū)舞臺Slide87SitePlanning平面規(guī)劃SitSlide88Reception簽到處DesignEffect設(shè)計效果Slide88ReceptionDesignEffecSlide89Reception簽到處DesignEffect設(shè)計效果Slide89ReceptionDesignEffecSlide90DesignEffect設(shè)計效果Interview領(lǐng)導(dǎo)專訪Slide90DesignEffect設(shè)計效果InteSlide91DoorHead會場門頭DesignEffect設(shè)計效果Slide91DoorHeadDesignEffecSlide92Infield

內(nèi)場效果DesignEffect設(shè)計效果Slide92InfieldDesignEffectSlide93DesksandChairs桌椅擺放DesignEffect設(shè)計效果Slide93DesksandChairsDesigSlide94Infield

內(nèi)場效果DesignEffect設(shè)計效果Slide94InfieldDesignEffectSlide95Launch啟動儀式DesignEffect設(shè)計效果Slide95LaunchDesignEffect設(shè)Slide96上海

ShanghaiSlide96上海

ShanghaiSlide97SHANGHAIGRANDOPENING躍

升

新

紀

元

JUMPINTHENEWERASlide97SHANGHAIGRANDOPENINGSlide98EventFacts

活動信息Facts

概況NameofEvent活動名稱AstonMartinShanghaiGrandOpening阿斯頓馬丁上海展廳開業(yè)Location地點Shanghai上海EventForms活動形式GrandOpeningandGalaDinner展廳開業(yè)及晚宴NumberofAttendees出席人數(shù)30-40人Slide98EventFacts活動信息FactsSlide99Guests

邀請嘉賓Guest嘉賓Number人數(shù)Host邀請方AMLC阿斯頓馬丁拉貢達4阿斯頓馬丁拉貢達CarOwners阿斯頓馬丁車主15AstonMartinShanghai阿斯頓馬丁上海T&H／AMSH挺虎集團及上海店高管3AstonMartinShanghai阿斯頓馬丁上海Staff阿斯頓馬丁員工6AstonMartinShanghai阿斯頓馬丁上海Media媒體（待定）5AstonMartinShanghai阿斯頓馬丁上海Total33Slide99Guests邀請嘉賓GuestNumbeSlide100Withthebrandconcept"soul"asthemainelementsoftheactivities,showthebrandessence.以品牌理念中的“靈魂”作為本次活動的主要元素，展現(xiàn)品牌“靈魂”精髓。Givetheactivitiestothe"soul"ofShanghai,fromtheoldShanghai-NewShanghai.賦予活動以上海這座城市的“靈魂”，從老上海－新上海的變遷。Combinedwiththe007themesofthefilm"CasinoRoyale"elements.與007主題電影“皇家賭場”元素結(jié)合，豐富活動的內(nèi)容。PLANNINGCONCEPT策劃理念JUMPINTHENEWERA躍

升

新

紀

元

Slide100WiththebrandconcepSlide101躍

升

新

紀

元

JUMPINTOTHENEWERAPLANNINGCONCEPT策劃理念序幕DiscoveringShanghai情迷上海灘Theclassicconcise凝練品牌經(jīng)典第一章Jumpinthenewera躍升新紀元第二章Soul

collectionintheheart靈魂典藏于心第三章Slide101躍升新紀元JUMPINTOTSlide102Rundown

活動流程篇章Time時間Process環(huán)節(jié)Form形式序幕17:00-17:15Arriving嘉賓到場接待17:15-17:40CASINO／OldShanghaistylebandshow007“皇家賭場”、老上海風(fēng)情樂隊演出茶歇17:00-17:30Interview領(lǐng)導(dǎo)專訪領(lǐng)導(dǎo)內(nèi)場專訪17:30-17:40Fancybartender花式調(diào)酒表演節(jié)目表演2014AstonMartinShanghaiGrandOpeningGalaDinnerRundown阿斯頓馬丁上海開業(yè)晚宴流程:DiscoveringShanghai－序幕：情迷上海灘Slide102Rundown活動流程篇章TimeProSlide103Rundown

活動流程篇章Time時間Process環(huán)節(jié)Form形式第一篇章17:45-17:50Video：Brandhistory視頻：品牌歷史視頻播放17:50-18:00Thesourceofinspiration靈感之源－起源開場秀表演18:00-18:05Theclassicconcise靈感之源－凝練品牌之魂激光掃描/3D打印18:05-18:20Speech領(lǐng)導(dǎo)致辭演講18:20-18:40DinnerTime/BandPerformance用餐時間樂隊表演Theclassicconcise－第一篇章：凝練品牌經(jīng)典Slide103Rundown活動流程篇章TimeProJumpinthenewera－第二篇章：躍升新紀元Slide104Rundown

活動流程篇章Time時間Process環(huán)節(jié)Form形式第二篇章18:40-18:45Video：Brandstory品牌故事視頻播放18:45-18:55Launch啟動新紀元開場秀表演18:55-19:00Jumpinthenewera躍升新紀元

激光掃描/3D打印19:00-19:15DinnerTime/BandPerformance用餐時間樂隊表演JumpintheneweraSlide104RuSoulcollectionintheheart－第三篇章：靈魂典藏于心Slide105Rundown

活動流程篇章Time時間Process環(huán)節(jié)Form形式第三篇章19:15-19:20007show:Dreamed007主題演出：魂牽夢繞視頻播放19:20-19:30Castclassic魂牽夢繞－鑄就經(jīng)典典藏經(jīng)典19:30-20:00FreeChatandBandShow自由交流樂隊表演SoulcollectionintheheartSSlide106RUNDOWNCONCEPT策劃理念序幕第一章第二章第三章DiscoveringShanghai情迷上海灘Theclassicconcise凝練品牌經(jīng)典Jumpinthenewera躍升新紀元Soul

collectionintheheart靈魂典藏于心Slide106RUNDOWNCONCEPT策劃理念序Slide107GuestswillbeservedbytheforeignwaiterwhocanspeakShanghaidialect.Casino,TeaBreak,JazzBandandFancyBartenderwillbesetattheexterior.由各國外籍人員服務(wù)生說著上海話，接待到場嘉賓，引導(dǎo)嘉賓簽到。同時參觀阿斯頓馬丁的全新展廳。Reception

接待嘉賓到場Slide107GuestswillbeservedSlide108Enjoyspecialexperiencelike007,EnjoyMartinis&Casino.在紙醉金迷的夜上海風(fēng)情中，享受007般的特別體驗，品著馬天尼，博弈未來。007“皇家賭場”上海灘“皇家賭場”Slide108EnjoyspecialexperieSlide109TheLiveleadseveryonetoexperiencethefeelingoftimestaggered,feelcramboamorousfeelings,colorfulcheongsam,richnessofbrandy,nostalgiaoftheoldShanghai.感受老上海的韻語風(fēng)情、華美的旗袍、郁醇的白蘭地、懷舊的摩登，這一切，只屬于東方魅力之都“上?！薄ldShanghaiStyleJazzBand老上海風(fēng)情樂隊演出DiscoveringShanghai情迷夜上海Slide109TheLiveleadseveryoSlide110Settingtableswiththedisplayofoldaccessoriesandplates,delicateoldShanghaisnacks,itshowsthecityeleganttoeachguest.從裝盤擺臺，到老配件桌面陳列，一口一個精致的老上海點心，就如同這個城市般優(yōu)雅呈現(xiàn)給每位品嘗嘉賓。TeaBreak茶歇DiscoveringShanghai情迷夜上海Slide110SettingtableswithtSlide111Thebartenderwithchangeabletechniquewillreleasethepureandsweetofallkindsofwinefull-bodiedincisivelyandvividly.Theleaderwillbeinvitedtojointhisshowtointeractivewithbartender.千變?nèi)f化的手法將各種酒的醇美釋放到淋漓盡致，無論視覺還是味覺都能夠得到一種美的享受。調(diào)酒過程中加入一些與領(lǐng)導(dǎo)互動的環(huán)節(jié)，酒杯塔煙火表演，邀請領(lǐng)導(dǎo)或嘉賓上臺參與倒酒杯塔，當(dāng)調(diào)酒從上倒入，杯塔將會從底部往上直沖絢麗火焰。FancyBartender花式調(diào)酒表演DiscoveringShanghai情迷夜上海Slide111ThebartenderwithchSlide112RUNDOWNCONCEPT策劃理念序幕第一章第二章第三章DiscoveringShanghai情迷上海灘Theclassicconcise凝練品牌經(jīng)典Jumpinthenewera躍升新紀元Soul

collectionintheheart靈魂典藏于心Slide112RUNDOWNCONCEPT策劃理念序Slide113Realizingthepastcanbehelpfultowininthefuture.UniquehistoryandheritageandlookingforwardtoanewEra.Cooperatewith007film,andleavehighlightinthefilm.回顧往昔，世紀宣言，展望新紀元，與007的經(jīng)典合作，通過歷史演練延續(xù)品牌精彩瞬間。Video：Brandhistory

視頻：品牌歷史Theclassicconcise凝練品牌經(jīng)典Slide113RealizingthepastcaSlide114Usinglighttechnologyandscreeninteractivetechnology，theperfectinterpretationofAstonMartin's"soul”.采用光影科技技術(shù)及人屏互動技術(shù)完美詮釋：阿斯頓馬丁的“靈魂”之美。Thesourceofinspiration

開場秀：靈感之源－起源Theclassicconcise凝練品牌經(jīng)典Slide114UsinglighttechnologSlide115Aftertheendofopeningshow,lightsareturnedoff,thecariscoveredwithlaserbeamtohavescanning,itaimstorefinethesuccessfulgenesofbrand.開場秀結(jié)束之后，全場暗場，一束激光打在展車之上，進行全方位的掃描，意在提煉品牌成功的基因。Searchfor“Soul”開場秀：靈感之源－凝練品牌之魂Theclassicconcise凝練品牌經(jīng)典Slide115AftertheendofopenSlide116Afterscanning,thescreenwilldisplaythevideoofworking3Dprinter.Theprinteronsitealsobeginstoworkatthesametime,itmeansthatthebrandgeneshavebeeninjected.TheSoulofAstonMartinhasbeeninjectedtotheDB5model.激光掃描后，大屏幕上播放提前錄制3D打印機運作視頻，從靈感凝練到鑄造經(jīng)典，現(xiàn)場3D打印機開始運作，寓意阿斯頓馬丁的品牌基因已經(jīng)注入。Theclassicconcise

開場秀：靈感之源－凝練品牌經(jīng)典Theclassicconcise凝練品牌經(jīng)典Slide116Afterscanning,thesSlide117Theprinteronsitealsobeginstoworkatthesametime,aclassicmodelDB5appearsslowlyinfrontofguests.Itneedsometimetowait.現(xiàn)場的3D打印機同時運作，一款經(jīng)典車型DB5慢慢的呈現(xiàn)在嘉賓面前。但是在完成這一激動人心之舉前，嘉賓還需耐心等候片刻。鑄造經(jīng)典－3D打印DB5Theclassicconcise凝練品牌經(jīng)典Slide117TheprinteronsiteaSlide118AstonMartin-aremarkableBritishsportscarbrand,unveileditsnextwonderfulchapterinonehundredyear.阿斯頓馬丁這一卓越的英國跑車品牌揭開了其下一個精彩紛呈的百年篇章。Speech

領(lǐng)導(dǎo)致辭Theclassicconcise凝練品牌經(jīng)典Slide118AstonMartin-aremaSlide119DinnerandBandShow晚宴用餐,樂隊助興HavedinnerwiththeJazzBandshow,createthefeelingoffashionandluxury晚宴用餐同時，現(xiàn)代爵士樂隊舞臺表演，烘托時尚奢華現(xiàn)場氣氛。Slide119DinnerandBandShowSlide120RUNDOWNCONCEPT策劃理念序幕第一章第二章第三章DiscoveringShanghai情迷上海灘Theclassicconcise凝練品牌經(jīng)典Jumpinthenewera躍升新紀元Soulcollectionintheheart靈魂典藏于心Slide120RUNDOWNCONCEPT策劃理念序Slide121Withuniquehistoryandheritage,AstonMartinwillbringnewinvestmentplansandthemostspectacularcarseries,activelyjumpintotheneweraofdevelopment.憑借無與倫比的歷史與傳承，阿斯頓馬丁將帶著嶄新投資計劃和最為壯觀的車型系列，積極邁入發(fā)展的新紀元。Jumpinthenewera

躍升新紀元Video:BrandStory視頻：品牌故事Slide121WithuniquehistoryaSlide122Theleaderpressesthebuttonof“StartEngine”toannouncetheopeningofnewexhibitionhallofAstonMartininShanghai.由馬丁的領(lǐng)導(dǎo)按動啟動臺上的“StartEngine”按鈕，來啟動全新的阿斯頓馬