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外貿(mào)萬(wàn)能郵件模版100篇-外貿(mào)開發(fā)信模板外貿(mào)萬(wàn)能郵件模版100篇-外貿(mào)開發(fā)信模板外貿(mào)萬(wàn)能郵件模版100篇-外貿(mào)開發(fā)信模板外貿(mào)萬(wàn)能郵件模版100篇-外貿(mào)開發(fā)信模板編制僅供參考審核批準(zhǔn)生效日期地址:電話:傳真:郵編:目錄第一章開發(fā)信篇,不同國(guó)家開發(fā)信模板詢盤式開發(fā)信模板開門見山式開發(fā)信模板新產(chǎn)品開發(fā)信模板市場(chǎng)信息動(dòng)態(tài)分享型開發(fā)信模板客戶鑒證式開發(fā)信模板…問卷式開發(fā)信模板郵件群式開發(fā)信模板催眠式開發(fā)信模板事件營(yíng)銷郵件模板郵件營(yíng)銷模板-了解部分.第二篇回盤篇—句式簡(jiǎn)單回盤郵件準(zhǔn)式回盤模板模棱兩可不詳詢盤的回復(fù)報(bào)價(jià)篇范圍報(bào)價(jià)精準(zhǔn)報(bào)價(jià)報(bào)價(jià)單式報(bào)價(jià)成本報(bào)價(jià)第四篇失聯(lián)客戶篇郵件追蹤小工具客戶未看郵件如何跟進(jìn)客戶看了郵件未回復(fù),如何跟進(jìn)第五章樣品篇樣品詳情請(qǐng)客戶支付樣品費(fèi)的小技巧樣品派送詳情測(cè)樣跟進(jìn)小技巧第六章談價(jià)篇重心轉(zhuǎn)移式談價(jià)價(jià)值主導(dǎo)型談價(jià)模板間接讓步式談價(jià)模板直接讓步式談價(jià)模板折中法談價(jià)模板二選一式談價(jià)模板客戶鑒證式談價(jià)模板借力or換身份談價(jià)模板第七章收款篇做PI后確認(rèn)賬號(hào)間接式催款迂回式間接式催款第八章運(yùn)輸篇告知客戶船期告知客戶已發(fā)貨加分小技巧和客戶確認(rèn)單據(jù)單據(jù)派送單據(jù)送達(dá)確認(rèn)貨到港提醒第九章售后篇詢問產(chǎn)品銷售情況了解最新市場(chǎng)動(dòng)態(tài)返單跟進(jìn)老客戶的二次開發(fā)第十章客訴篇第一時(shí)間回復(fù)道歉井尋求客戶的配合再次跟蹤實(shí)際解決效果第十一章節(jié)假日祝福篇周月未祝福/分享圣誕祝福新年問候感恩節(jié)祝福萬(wàn)圣節(jié)日問候中國(guó)傳統(tǒng)佳節(jié)的分第一章開發(fā)信篇不同國(guó)家開發(fā)信模板北美國(guó)家(美國(guó),加拿大,墨西哥等)開門見山2.認(rèn)真+時(shí)間概念3.簡(jiǎn)單4.PayPal5.企業(yè)郵箱not免費(fèi)郵箱6.WenotIHiMrXX,GoodDay!QUALITYISOURCULTUREABCCo.,Ltd.(oneofthegreyhairforLEDmorethan16years.OurcorecompetenciesisAandB,ourmarketisUSA.OursalespitchisWITHUSYOURMONEYINSAFEYOURBUSINESSINSAFE.Hopefullytobe(yourhonestdealerandtrustworthysupplierinChina)BlowissomeofourbestsellerM/N產(chǎn)品foryourreference.WecanacceptpaymentbyPAYPAL(TheeasywaytopaymoneyforAmericancustomers)Plsdon'thesitatetocontactmeanytime.Tks&Smartsousou(外貿(mào)人的智慧搜索)歐洲人(英,法,德,意等)追求質(zhì)量2.時(shí)間很重要3.安全感4.證書和銷售后服務(wù)HiXXXX,ABCCo.,Ltd.isLEDBusinessModelinChina.Wehadthehonortoservethe2ndbigdistributor/XXX公司inUK;XX公司inUSA;XXX公司inDubai;Allouritemsarecomingwithcertificationandwehavespecialteamworkforaftersalesservice.Wearereadyforsigningcontractwithyouincaseyouneedit,ashonestdealerwenevercrookourcustomers.(安全感)(TIMEISGOLD)foryouandforus.Sowehaveprofessionalproductionlineandstaffwhoaremakingnicequalityinshorttime.(質(zhì)量,時(shí)間)Below/Attachmentisnewitemsandsomeinformationaboutourbestseller,ourfactoryandcertificate,hopewecanhavelongtermbusinesswithyouinnearfuture.Tks&Smartsousou(外貿(mào)人的智慧搜索)中東客戶1.喜歡大寫+簡(jiǎn)單英文2.喜歡細(xì)節(jié)詳盡一點(diǎn)郵件3.細(xì)節(jié)介紹公司和產(chǎn)品4.最好有直接插入產(chǎn)品圖片和規(guī)格尺寸5.價(jià)格低6.慢熱型7.品牌DearXXX,BEFOREREADINGMYEMAIL,PLSBESURETHATAMREALLYHOPEWECANBEFRIENDSEVENWEDONOTHAVEANYBUSINES.(用一種舒緩感覺拉近客戶間的距離)WeABCSilicone10yearsProfessionalwithMiddleEASTMarket,WeHaveservedmanyofbiggestcompanyaroundtheworldsuchasA公司,B公司,C公司etc.(客戶鑒證顯示公司實(shí)力和產(chǎn)品質(zhì)量)andwearetopincondensationandadditioncuredsiliconefiled.Wetrustyouwilllikeourqualityandourservice.Wecanofferyouveryperfectpricewithverynicequality.Andalsowecansigncontractwithyoutobemoresafe.Andwecanfullrefundmoneybacktoyouifthereisanyqualityproblem.Wetrustthatwithusyourmoneywillbeinsafeandyourbusinesswillbeinsafe.Asqualityisourculture,sohopeyougiveusachancetoserveyouandwebelievethatyouwillbehappywithus.Isendyousomeofourbestsellerdatasheet.Plscheckitasfollows---ContactmeifyouneedanyhelpinChina,andplsrememberIamreallyhopewecanbegoodfriendsevenyoudon'tdobusinesswithus,plsrememberthisisSmartsousou(外貿(mào)人的智慧搜索).Ths&Smartsousou(外貿(mào)人的智慧搜索)南美(巴四,阿根廷,哥倫比亞,委內(nèi)瑞拉等)1.英文不是很厲害,寫簡(jiǎn)單一點(diǎn)單詞2.喜歡提問的方式3.喜歡免費(fèi)樣品4.喜歡OEMH,Dearx×x,AreyouinterestedinsavingsomemoneyAreyouinterestingingoodqualitywithnicepriceAndareyouinterestedinsmallorderwithfastdelivery(提問的方式投其所好)Soplsletyouknowwecanofferalltheseforyou,ABCSiliconeistheTOPrtvliquidsiliconefactoryinChinamorethan10years.Belowisourbestseller,plscheckit.Anyinterested,moreinformation&FREESAMPLE(免費(fèi)樣品投其所好)willbeprovidedforyourreference.Hopetohearfromyousoon.GoodBusinessStartHere!!Tks&Smartsousou(外貿(mào)人的智慧搜索)澳洲客戶(澳大利亞,新西蘭等)1.認(rèn)真爽快,樂于交朋友,對(duì)陌生人也經(jīng)常一見如故2.價(jià)格:運(yùn)抵澳大利亞并已完稅的產(chǎn)品價(jià)格應(yīng)比當(dāng)?shù)厣a(chǎn)的同類產(chǎn)品或其它來源的產(chǎn)品價(jià)格低。3.可靠性:供貨商必須能長(zhǎng)期保證產(chǎn)品的質(zhì)量,交貨及時(shí)并保持聯(lián)絡(luò)。4.靈活性:供貨商能接受小批量訂貨DearMr.XXX,It'sreallymypleasuretowritethisemailandIhopeevenwedon’tdobusinesswecanbegoodfriend,aswerealtylikeAustralianpeoplesomuch,asyouareverynice,friendlyandhonestinyourlifeandbusiness,sohopewecanbefriend,mynameisSmartsousou(外貿(mào)人的智慧搜索)fromABCSilicone,RTVLiquidsiliconeprofessionalmanufactureinChina.AndwegotyourinformationfromAlibaba.Wetrustthatourqualityandpricewillgiveyouanedgeoveryourcompetitors,Sohopewecanhavelongtermbusinesswithyou.BelowistheourbestsellerRTV-123,plscheckithopeyoulikeanyofthem,andfeelfreetocontactmeifthereisanyhelpIcandoforyouhereinChinaasreallyhopewecanbefriendevenwithoutbusiness.Hopetohearfromyousoon.Tks&Smartsousou(外貿(mào)人的智慧搜索)詢盤式開發(fā)信模板1.如何寫詢盤式開發(fā)信a.問明知故問的問題b.問二選一的問題,三選一的問題2.詢盤式開發(fā)信的好處a.回復(fù)率高b.比較容易找到負(fù)責(zé)人C.可以了解更多的目標(biāo)客戶信息,為后面給客戶推薦最適合的產(chǎn)品做鋪墊貿(mào)易商:Hi,DoyousellrtvsiliconeformoldingjustlikeWacker4503Tks&Smartsousou(外貿(mào)人的智慧搜索)使用商:HiDoyousellartificialstoneAreyouamanufacturerordistributorTks&Smartsousou(外貿(mào)人的智慧搜索)開門見山式開發(fā)信模板ThisisSmartsousou(外貿(mào)人的智慧搜索)fromABCSilicone,GladtoknowyoufrommyfriendAlex(客戶一種真實(shí)親切的感覺,是朋友介紹的)thatyouareawonderfulartistsculptureinMexico.WeareleadingprofessionalmanufactureofrtvliquidsiliconeinChinamorethan16years.Asweknowyouusealotofsmooth-onsiliconeforsculpturescasting,rightHereI’mgladtotellyouthatoursiliconeRTV-123isverysimilartoMM25,butpriceismuchcheaperthanit(產(chǎn)品亮點(diǎn));andthe2nddistributorCBDinUKhavealwaysboughtus3-5tons/monthinsteadofSmooth-onSilicone.(客戶鑒證我司產(chǎn)品的價(jià)值魅力)so,weare100%confident(百分之百的相信)thatyouwillquitehappywithit.WouldyouliketohaveatryIfso,FreeSample"ationwillbesentforyourevaluation(用免費(fèi)樣品吸引)Sincerely&Smartsousou(外貿(mào)人的智慧搜索)新產(chǎn)品開發(fā)信模板WarmTips:新產(chǎn)品最好也是有針對(duì)性的發(fā)給不同客戶的市場(chǎng);2.特色賣點(diǎn)也要結(jié)合當(dāng)?shù)厥袌?chǎng)的喜好,特色賣點(diǎn)一般最多不超過4個(gè),以3個(gè)最佳,如果羅列太多的特色賣點(diǎn)就相當(dāng)于沒有重點(diǎn)突出,也會(huì)讓客戶感覺產(chǎn)品的真實(shí)性;3.最好附上圖文并茂的圖片,讓客戶更加直觀的了解;4.如果產(chǎn)品款式很多,可以做成彩頁(yè)以附件的形式發(fā)送,多角度的展示產(chǎn)品。HelloDearIgor,ThisisSmartsousou(外貿(mào)人的智慧搜索)fromxxxSiliconerubberManufacturermorethan16years.GladtoknowyourinformationfromwebsiteandknowthatyouareadistributorofWacker,rightWearehappytoshareyouourNewhotsellingSiliconeAandBinUK,whicharewonderfulforclimbingholdscasting.Asweknow,moreandmoreAmericanslovesportsclimbing.So,wearewonderingifthiskindsiliconewillbeagoodmarketinUSAsoon.(新產(chǎn)品作為一種市場(chǎng)信息的分享給客戶)CompetitiveAdvantage------1.)2.)3.)DataSheet------(產(chǎn)品參數(shù))XXXXXXXXXAnyinterested,freesample&pricewillbesentforevaluation.市場(chǎng)信息動(dòng)態(tài)分享型開發(fā)信模板此類件的作用:老客戶的二次開發(fā)貿(mào)易商的開發(fā)客戶維護(hù)HelloDearPeter,Longtimenocontact.HowareyouandhowisyourbusinessmarketgoingHopeBeautiful!WejustcamebackaEUMoldsExhibition/visit(展會(huì)或拜訪)inKorea,I’msohappytosharesomeusefulinformationwithyouasfollows------Dow-CorningvsSmooth-onSiliconeXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxXxxxxxxxxx1:1SiliconewillbetrendofthemarketXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxXxxxxxxxxxOurNewresearchproducts—Neverbeingthickersiliconewithin1.5yearssiliconebecometoourtopstarproducts.WearewonderingifyourcustomerwillalsolikeitAnyinterested,freesample&pricewillbesentforevaluation.Ths&Smartsousou(外貿(mào)人的智慧搜索)客戶鑒證式開發(fā)信模板WarmTips:客戶鑒證如果是貿(mào)易商同一個(gè)市場(chǎng)的不要用2.和此客戶簽了協(xié)議的不能用3.有關(guān)系往來的客戶可以用,但不能無中生有DearTom,WearethegoldrtvmoldingsiliconesupplierofthebiggestartificialstoneinMalaysia.(開門見山告訴客戶自己的雙重身份)AsweknowyouarealsoawonderfulmanufacturerofartificialstoneinMalaysia.So,wearewonderingifyouusertvsiliconeforitsmoldsIfso,attachedisoursiliconeTDS,plscheckit.Anyinterested,quotation&freesamplewillbesentforyourevaluation.Tks&Smartsousou(外貿(mào)人的智慧搜索)問卷式開發(fā)信模板WarmTips:此類開發(fā)信要求對(duì)客戶市場(chǎng)或是具體用途中出現(xiàn)的問題有專門的研究分析,有針對(duì)性的問卷式開發(fā)信能真正幫客戶解決問題,回復(fù)率一般都非常高。延生拓展:你們產(chǎn)品的某些獨(dú)特賣點(diǎn)剛好能擊中客戶的某些痛點(diǎn),能幫到客戶解決實(shí)際問題,有可能是某項(xiàng)技術(shù)的圖片,也有可能是某些證書,也可能是融資性的付款方式等都可以這類問題去寫這種開發(fā)信。HiMark,Haveyoualwayssufferedtheseproblemsduringyourmoldmakingofsilicone—1.Oily2.WhiteStainsintheartificialstones3.xxxxxxxxxx4.xxxxxxxxxxIfso,congratulationstoyoutofindagoodsupplier!WeXXXSiliconecanjusthelpyousolvealltheproblemsabove.Ifanyinterested,moreproductsspecificationaswellasprice,samplewillbesentforyourreference.Tks&Smartsousou(外貿(mào)人的智慧搜索)活學(xué)活用雙向主動(dòng)/被動(dòng)語(yǔ)態(tài)Ifso,congratulationstoyoutofindagoodsupplier!WeXXXSiliconecanjusthelpyousolvealltheproblemsaboveVSWearegladtotellyouthatweXXXSiliconecanjusthelpyousolvealltheproblemsabove.(生意是雙向的,作為供應(yīng)商我們希望找到開發(fā)優(yōu)質(zhì)的3A客戶,同樣的客戶也希望找到穩(wěn)定又有保障,能為客戶解決問題的供應(yīng)商,所以希望大家多用一些這類雙向被動(dòng)語(yǔ)態(tài))Eg.Youwillquitehappywithit。Wethinkyouwillalsodon'twanttomissthisopportunity,willyouSinceyouaresuchwisebusinessman,webelieveyouwillmakethebestchoice.郵件群式開發(fā)信模板目的:開發(fā)信群可以全面的讓客戶了解你的產(chǎn)品、公司、服務(wù)、現(xiàn)有的大賣家、現(xiàn)有的市場(chǎng)構(gòu)成、現(xiàn)有的新產(chǎn)品等等2.主題的多變,能大大提升郵件被點(diǎn)擊的概率3.顯示你的專業(yè)第一封:Re:RTVSiliconeVendorforAmyHello,dearAmy,ThisisSmartsousou(外貿(mào)人的智慧搜索)fromXXXCo.,Ltd,IknowyoufrommyfriendJimthatyouarethedistributorofrtvliquidsiliconerubber,rightAsIknowyouareinmarketingformorecompetitiveadvantagesiliconeincurrentlyfinancialcrisis.Here,wehavesomestarproductswhosequalityareverysimilartoWacker,Dow-corningbutpricearehalfmuchlowerthanit,wouldyouliketohaveatryPlscontactmeforanymoreinformation.Tks&Smartsousou(外貿(mào)人的智慧搜索)第二封:Re:Re:Companyprofile-----xxxCompanyxxx,Wearetheleadingprofessionalmanufactureofrtvliquidsiliconerubbermorethan16years.AttachedisourCompanyprofileforyourreference,thanks!RegardsSmartsousou(外貿(mào)人的智慧搜索)第三封:Re:FactoryAuditreport-----xxxCompanyDearXXX,WehavealreadypassedthefactoryauditfromSGS,REACH,RHOS,FDA,MSDS,ULetc.Plsfindauditreportsinattachment.I’msurethatourfactory&productsaregoodenoughforyourprograminItaly!Anycommentswillbeappreciated!Ths&Smartsousou(外貿(mào)人的智慧搜索)第四封:Re:VideooffactoryDearxxx,Yutube:ourfactoryforyourreviewIfyouhavetime,plspayavisittous,wearesoconfidentthatsomeofourproductswillhelpyouwinmoremakets.Sincerelyhopewecandosomethingforyouandyourcompany!KindlyRegardsSmartsousou(外貿(mào)人的智慧搜索)第五封:Re:RecommendedItemsforItalyAccordingtomyexperience,hereattachedproductswhichsuitableforItalyyou’reyourreviewasfollows![sheet]Ifanydemand,I’llprovidequotationsamplesimmediately!Ths&Smartsousou(外貿(mào)人的智慧搜索)第六封:Re:xxx(客戶名字)XXX,It'smeagain.DoyouhaveinterestedinourcurrentmodelsFreesamplescouldbesentforevaluation.BTW,ifyouhaveanyideaaboutyourbestsellerhardnessofsilicone,plskeepusposted.Wealsocanrecommendyouthebestsuitableproductsforyourreference.Yourearlyreplywillbehighlyappreciated.Ths&Smartsousou(外貿(mào)人的智慧搜索)催眠式開發(fā)信模板如何催眠新工廠:暗示價(jià)格優(yōu)勢(shì)好的市場(chǎng)反饋:暗示質(zhì)量?jī)?yōu)勢(shì)邀請(qǐng)客戶一起討論本土市場(chǎng)的合作機(jī)會(huì)好處:此開發(fā)信雖未直接告訴客戶,我們的產(chǎn)品物美價(jià)廉,但是采用這種迂回的催眠術(shù)讓客戶更容易接受這種分享又開發(fā)的開發(fā)信。I'mgladtoinformyouthatournewfactoryxxxSiliconeCo.,Ltd.HasbeensuccessfullystartedupinJanof2014.The2nddistributorxxxinUKisquitehappywithus,andwhohaveboughtsilicone3-5tonsfromuseverymonthinsteadofsmooth-onSilicone.Weareveryinterestedtodiscusswithyoupossibilitytodevelopyourmarkettogether.Sincerely&Smartsousou(外貿(mào)人的智慧搜索)事件營(yíng)銷郵件模板HiMichael,Firstofall,CongratulationsonyourcountrywinthechampionofWorldCup2014,it'sreallyfantastic!事件營(yíng)銷讓客戶心情開朗Asknowfromyourwebsite,youareadistributorofsomefamousbrandsiliconelikeWacker,smooth-on,ACC,rightActually,wearealeadingprofessionalmanufactureofrtvliquidsiliconeinChinamorethan10yearsandwearetopincondensationandadditioncuredsiliconefiled.介紹主打市場(chǎng)Germanymarketcoversmore50%salesofWacker,10%ofsmooth-onforlifecastingindustry,alsoACCsiliconewasthemainroleofelectronicpottingsilicone.ButnowastheEuropeeconomiccrisis,allthesalesgodown.AndcustomersalwaysaskmorecompetitivesiliconelocatedinMunichandHamburgeretc.,especialinsomeconstructionindustryandelectronicfiled.市場(chǎng)分析加上城市虛實(shí)結(jié)合,吊一下客戶胃口TodayweXXXSiliconecanjustprovideyouthiskindofsiliconewhichissimilartoWacker4503andACCM928,wouldyouliketocatchthisopportunityandgetmorebeautifulmarketpls千呼萬(wàn)喚使出來Anyinterested,wearehappytodiscussitwithyouaboutmoredetails.Ths&Smartsousou(外貿(mào)人的智慧搜索)郵件營(yíng)銷模版-了解部分【圖片】【圖片】第二篇回盤篇一句式簡(jiǎn)單回盤郵件WarmTips:對(duì)于一句式詢價(jià)詢盤的回復(fù)可以采取逆向抓住主動(dòng)權(quán)的回復(fù)方式,先反問客戶具體需求,了解清楚再報(bào)價(jià)!但是切記,巧妙的逆轉(zhuǎn)話題inorderto的妙用Iwanttobuy200kgs,HowmuchisthissiliconeHelloDearxxx,TksforyourinquiryfromAlibaba,wearegladtoknowthatyouareinterestedinliquidrubberformolding,rightCongratulationsonyoutofindtherightsupplier,Wearealeadingmanufacturerofthiskindsiliconemorethan16years.I'dliketogiveyouthepricerightnow,howeverwehavethousandsproducts,inordertorecommendyouthebestsuitableproducts.MayIconfirmsomeinformationwithyouasfollows—1.What'sthehardnessdoyouwant20shoreA,30shoreA,40shoreA2.What'sthemixingratiodoyouwant100:4:1:1or10:13.What'stheapplicationdoyouwanttousefor,gypsum,resin,concreteorothersAssoonasconfirminformationabove.We'llprovidemoredetailsinformationforyouaswellasthequotation,shipmentetc.Waitingforyourreplysoonest.Ths&Smartsousou(外貿(mào)人的智慧搜索)精準(zhǔn)式回盤模板客戶詢盤:I’mAlexandre,CEOof*****companyinFrance.Wearespecializedintopromotionalgiftsandkrafts.Forourclients,weare,interestedinyourMuti-functionBluetoothkeyfinderasapromotionalgift.Wearelookingforastrongbusinessandcooperationintothelongtermbusiness.Manyclientsarealreadyinterestedinthisproduct.Hereafterjobstoquote:Qty=1300unitsMasscolor:weneedtohaveapantonemasscolorPrinting:1logoprintingon1sidein2colorsPackaging:wehavetoofferintoacardboardpackaging,blackcolor/enclosedanexample:thisisaboxwithEVAfoam(blackcolor),diecutfortheshapeofthekeyfinder+1cardboardsleevein300gsm,blackcolor,withprintinglogofullcoloronit,matlamination.Hereenclosedsomeexamples(EXAMPLESONLY,justtoshowwhatwearetalkingabout)Sampletime+costLeadtimeforthejobPackinglistinfoPleasesendusadetailedquoteforthisjob,byfillingintehenquiryformenclosed.I'mwaitingforyourcompleteanswer.回復(fù)詢盤:DearAlexandre,VerygladthatyouareinterestedinourMuti-functionBlue-toothkeyfinderfromMade-in-China.Congratulationonyoutofindtherightsupplier,wearealeadingprofessionalmanufactureofelectronicgadgetsinChina.Andthisblue-toothkeyfinderisourbestsellerasapromotionalgiftin2015.Currentlywehavetwodesigns,themainlyfunctionisanti-lost,remoteshutter,recordingvoice,locationmapping.CV-F12canbeusedtotrackmultipledevicewithsingleapp,whichcanonlyworkableforAndroidandAppleSystemwith3differentlanguages--Chinese,English,andSpain.AnotherCE-F10isasimpleblue-toothfinderwhichusetotrackdeviceonebyone.DearAlexandre.Attachedisourpricelist,plsconfirmwhichonedoyouprefertoAbtyourotherrequirements---1.Masscolor:weneedtohaveapantonemasscolor---Yes,wecandoitifyourgtyabove1k2.Printing:1logoprintingon1sidein2colors---Yes,it'salsook,plssendtheclean&bigpicturesothatwecanconsultthelogochargesforyou.Time:1-2daysaftergettingyourpayment(Ps:hereweuseourownpackageatfirst)Samplecharges:EXW10usd/pcsLeadtimeforthejob:15-25daysPackingListinformation:300-352pcs/carton,detailsplschecktheattachmentquotationlist.Ifyours,plsconfirmyourdetailsrequirmentsatfirstsothatwecouldcalculateforyou.Anyquestionwelcometocontactmeanytime.模棱兩可不詳詢盤的回復(fù)外貿(mào)中經(jīng)常收到一些模棱兩可泛泛而談的詢盤,不知道準(zhǔn)還是不準(zhǔn)的詢盤,此時(shí)大家請(qǐng)不要隨便放棄,這些詢盤,并不代表質(zhì)差,或是客戶隨便問問,也許也是一個(gè)不錯(cuò)的潛在機(jī)會(huì)。請(qǐng)找到切入點(diǎn)或突破口,來回復(fù),左邊是我經(jīng)常對(duì)此詢盤的一個(gè)回復(fù)模板:可以先介紹產(chǎn)品,再介紹公司來確認(rèn)客戶的具體需求!【圖片】CompanyProfile的制作:公司名,地址,網(wǎng)址,公司簡(jiǎn)介2.公司圖片3.樣品間圖片,產(chǎn)品圖片4.產(chǎn)品種類及具體詳情5.公司近3年內(nèi)的銷售額(有圖表更佳)6.現(xiàn)有客戶分布(有圖表更佳)7.現(xiàn)主要客戶(配客戶logo更直觀)(這個(gè)主要針對(duì)于大型零售商類似于眾所周知的walmart等客戶,如果是其它產(chǎn)品最好說哪個(gè)市場(chǎng)第一大,第二大客戶即可,不便直接把客戶公司名羅列出來,以免競(jìng)爭(zhēng)對(duì)手挖客戶)8.工廠詳情(配圖片)DearMandy,TksforinterestingoursiliconeonAlibaba!Hereareourmaincategoriesasfollows—1.MoldmakingSilicone2.LifeCastingSilicone3.PadPrintingSilicone4.ElectronicPottingSilicone5.InsolesSilicone6.TextileCoatingSiliconeAttachedisourcompanyprofile,anyinterests,moredetailsinformationwillbeprovidedasperyourrequest.Tks&Smartsousou(外貿(mào)人的智慧搜索)第三章報(bào)價(jià)篇范圍報(bào)價(jià)什么時(shí)候用范圍報(bào)價(jià)a.很多時(shí)候客戶一封郵件過來就問產(chǎn)品報(bào)價(jià),可是你對(duì)客戶的具體需求、數(shù)量等并不了解直接報(bào)價(jià)過去很冒失也顯得不專業(yè),這個(gè)時(shí)候可以直接先跟客報(bào)一個(gè)范圍價(jià),再跟客戶確認(rèn)其具體需、訂量。好處:a這樣一來竟回答客戶的問題,二來也可以自然過渡你想要確認(rèn)的東西b有些客戶你跟他確認(rèn)具體需求時(shí)客戶就不是很配合一直盯著價(jià)格問,這時(shí)候也可以先發(fā)一個(gè)范圍報(bào)價(jià)過去??蛻粼儽P:Hi,WhatisthepriceThsJim回盤:HelloJim,Tksalotforinterestinginoursilicone.Hereispricerangeforyourreference—Condensationsilicone:6.$/kgAdditioncuredSilicone:Jim,aswehavethousandskindssiliconefordifferentapplication,inordertorecommendyouthebestsuitableone,mayIconfirmsomeinformationwithyouasfollows—1.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX2.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXAssoonasconfirmsomeinformationabove,moredetailsproductsspecificationaswellquotation,shipmentwillbesentforyourreference.WaitingforreplysoonThs&Smartsousou(外貿(mào)人的智慧搜索)精準(zhǔn)報(bào)價(jià)一個(gè)完整的報(bào)價(jià)組成要素:1.貿(mào)易商術(shù)語(yǔ)2.價(jià)格3.?dāng)?shù)量4.付款方式5.包裝方式6.運(yùn)輸方式7.交期9.報(bào)價(jià)有效期10.匯率附加:海關(guān)編碼產(chǎn)品保質(zhì)期MOQHiJack,Belowisourbestpriceforrtv-123EXWxx$/kgbasiconyourqty=3000kgExchangeRate:(1USD=Package:25kgs/drum,vacuumedpackingExpiringTime:12monthsstoringinadry&coolplaceunder25Celsiusdegree.ShippingTerms:BySea.PaymentTerms:T/T100%inadvanceDeliveryTime:Within5daysafterobtainingyourbankreceiptagainstthepayment.PriceValidity:Within20days.HScode:AbttheshippingcostmayIknowyourdestinationseaportplsSothatwecanconsultitforyourreference.TKS&Smartsousou(外貿(mào)人的智慧搜索)WarmTips:精準(zhǔn)報(bào)價(jià)最好做成表格的形式一目了然;同時(shí)也非常直觀的可以看出不同數(shù)量區(qū)間的價(jià)格對(duì)比。HiJac,Belowingisourbestprice,plscheckit.[sheet]ExchangeRate:6.3(1USD=6.3RMB)Package:25kgs/drum,vacuumedpackingExpiringTime:12monthsstoringinadry&coolplaceunder25Celsiusdegree.ShippingTerms:BySea.PaymentTerms:T/T100%inadvance.DeliveryTime:Within5daysafterobtainingyourbankreceiptagainstthepayment.PriceValidity:Within20days.HScode:Abttheshippingcost,mayIknowyourdestinationseaportsplsSothatwecanconsultityourreference.Tks&Smartsousou(外貿(mào)人的智慧搜索)報(bào)價(jià)單式報(bào)價(jià)DearAlexandre,TksforyourinquiryfromAlibaba,I'mgladthatyouareinterestedinourMuti-functionBluetoothkeyfinder.Congratulationonyoutofindtherightsupplier,wearealeadingprofessionalmanufactureofelectronicgadgetsinChina,andthiskeyfinderisourbestsellerin2015.Currentlywehavetwodesigns,themainlyfunctionisanti-lost,remoteshutter,recordingvoice,locationmapping.1.CV-F12canbeusedtotrackmultipledevicewithsingleapp,whichcanbeworkableforAndroidandAppleSystemwith3diffrentlanguages—Chinese,English,andSpain.2.CV-F10isasimplebluetoothfinderwhichusetotrackdeviceonebyone.Attachedisourpricelist,plscheck&confirmit.whichonedoyoulikeWaltingforyourreplysoon.Tks&Smartsousou(外貿(mào)人的智慧搜索)Pricelisa成本報(bào)價(jià)1什么時(shí)候用成本報(bào)價(jià)法國(guó)際圖易中成本報(bào)價(jià)法一般還是用的比較少的,一般是針對(duì)中東、印度等這些經(jīng)常壓價(jià)壓得特別離譜的國(guó)家,或是談價(jià)談到最后客戶還是堅(jiān)持目標(biāo)價(jià)沒有任何讓步的余地,用成本報(bào)價(jià)法是能清楚明了的讓客戶知道你所報(bào)價(jià)的合理性。[sheet]DearKim,AttachedisCostQuotation,plscheckit.Tobehonest,wearekeentowinthisorder,however,wehavenomargintoreducethispriceagain,andit'sreallyaprettyreasonablepricebasiconsuchnicequality.Andwecan'tdebaseourqualityandprofittoachieveyourtargetprice,sorry!Surely,asagoodfriend,personallyidon’twanttomakeyoudisappointed.So,ihavetwoproposalforyou—1.2.Plsadviseyourideaabtit,tksinadvance!Sincerely&Smartsousou(外貿(mào)人的智慧搜索)[sheet]2成本報(bào)價(jià)法注意事項(xiàng)1.不要客戶一詢價(jià)就給成本報(bào)價(jià)2.成本報(bào)價(jià)不要隨便用,特別是此產(chǎn)品是你們公司的某種專利產(chǎn)品或技術(shù)機(jī)密的產(chǎn)品3.工程造價(jià)的項(xiàng)目產(chǎn)品可以用4成本報(bào)價(jià)不用把所有價(jià)格組成項(xiàng)目羅列的十分清楚,只需要一個(gè)大概的組成部分即可,以避免被競(jìng)爭(zhēng)對(duì)手獲取而造成不必要的麻煩第四篇失聯(lián)客戶篇郵件追蹤小工具Readnotify(注:此類小工具一般會(huì)有時(shí)效性,超出時(shí)間則不可用。客戶未看郵件如何跟進(jìn)回盤,現(xiàn)報(bào)價(jià),樣品,PI等發(fā)過去一個(gè)多星期了,客戶那邊一點(diǎn)動(dòng)靜也沒有,也沒有看到客戶有任何閱讀回執(zhí)或查看過郵件的記錄,這時(shí)候找們可以發(fā)以下郵件過去提醒客戶查看郵件。1.From:Sendtime:Saturday,October31,30150953AMTo:Subject:2.HiMike,CouldIremindyoutocheckmyemaildatedofOctWaitingforyourreplysoon.Tks&Smartsousou(外貿(mào)人的智慧搜索)3.HiMike,It'sbeenatimenoanynewshearfromyou.HowareyourecentlyIhavesentyouaquotationdated31stofOct,haveyougotiIfso,what'syourideaabtitIfnot.couldyoutakefewminstoreviewitasfollowsYourearlierreplywillbehighlyappreciated.Tks&Smartsousou(外貿(mào)人的智慧搜索)客戶電話說好的會(huì)回復(fù)郵件,可是3-4天后還是沒有任何消息,可以寫封迂回的郵件去催促客戶的反饋:HiMike,I’msorrytodisturbyouagain.However,disturbedisnotmypurpose.Asyouknoweverycompanyhashisorherrulesforeverysales,andweshouldfeedbackthevaluablecustomer'sfeedbackonweeklymeeting.Sothatwecouldhelpthembetter.Myfriend,dearMike,anyofyourideaabtoursiliconenowOryouhaveanyotherworrieshopeyoucanbefranklyletusknowWaitingforyourreplysoon.Tks&Smartsousou(外貿(mào)人的智慧搜索)客戶看了郵件未回復(fù),如何跟進(jìn)有時(shí)候客戶看了郵件隔了1個(gè)星期還沒有回復(fù),可能原因:A出差、假期B對(duì)你產(chǎn)品不感興趣C郵件沒有特別的亮點(diǎn)吸引客戶D不想更換供應(yīng)商E報(bào)價(jià)太高F付款方式不是想要的G交期H需求I其它:個(gè)人或親人病重等第一種:直接詢問式HiMike,Tksforreadingmyemailjustnow.MayIknowwhat'syourideaabtitYourearlierreplywillbehighlyappreciated.Tks&Smartsousou(外貿(mào)人的智慧搜索)第二種:從商業(yè)角度,讓客戶坦白顧慮HiMike,Tksforreadingmyemail.Ithinkyoumusttoobusytoreplymeordoyoustillhavesomethingintoconsideration.Itso,couldyoufranklyletmeknowarmyofyouworriesSuchasprice,quality,paymentterms,demandorothersSothatwecouldknowhowhohelp&supportyou.Weareverysincerelytocooperation,nomatteryouranswerispositiveornegative.Wehighlyappreciateit,justhopeyoucanopenyourheart.Waitingforyourreplysoon.Tks&第三種:從朋友角度,讓客戶坦自顧慮HiMike,Longtimenohearfromyou,Iappreciateforyourkindlytocheckmyemailagain.IthinkyoushouldbenotconvenienttoreplymyemailatmomentordoyoustillhavesomeworriesabtourproductsSuchasprice,quality,payment,demandorothers.Ifso,hopeyoucanbefranklyinformedmesothatwecouldknowhowtohelp&supportyou.DearMike,Ireallyappreciateforthegodtoletmeknowyou,Businessmaypast,butwestillagoodfriend,yeahAndIthinkyouwillalsonotrefuseafriendtohelpyoubyhersincerelyheart,rightYourearlierreplywillbehighlyappreciated.SincerelySmartsousou(外貿(mào)人的智慧搜索)第四種:直接羅列解決方案讓客戶舒緩的說出自己的最終顧慮DearThomas,Tksalotforkindlytocheckmyemail.Ithinkyoumusttoobusytoreplymeordoyoustillhavesomethingintoconsideration1.IftheMOQproblem-Wecansupportyou100kgsasthefirstcooperationtotrythemarket2.Iftheshippingcostofthesample-A.Youcanjusttransferussomedeposit,we'llreturnittoyouwhenyouconfirmtheorder.-B.Inordertoshowoursincerity,wecanbearhalfofitandyouaffordthebalance,how'syouridea3.IfthepriceYoucantestoursampleatfirst,aftergettingthegoodfeedback,shallwediscusspriceagainbasiconit’srealvalues4.IfthepaymenttermsWecansupportyou50%T/Tinadvance,balanceagainsttheB/Latsight.AlsoL/Cwillbealsoacceptable.Ordoyoustillhaveanyotherworries,plsbefranklyletmeknowsothatwecouldknowhowtohelpyou.Tks&Smartsousou(外貿(mào)人的智慧搜索)案例:在去年12月份在google上找了一個(gè)UAE的大客戶,主動(dòng)開發(fā)客戶很有意向測(cè)樣,2月份中旬跟客戶確認(rèn)各方面需求終于把樣品發(fā)出去,從3月份到6月份進(jìn)過樣品的各種測(cè)試,樣品測(cè)試非常OK,原本客戶是非常有意向談合作的,但是鑒于價(jià)格問題談了一段時(shí)間雙方都做出了讓步之后,雖然沒達(dá)到客戶目標(biāo)價(jià),客戶也沒有再說價(jià)格問題,后面就是他們展會(huì)高峰時(shí)間,要全球各地的去參展,說等展會(huì)回來之后8月份再確認(rèn)訂單,沒想到回來之后他老婆大病一場(chǎng),我們也不好怎么特別跟進(jìn)訂單的事情,基本上都是Whatsapp上問候客戶妻子,后面10月份的時(shí)候,我有做一些近期其它市場(chǎng)客戶反饋和市場(chǎng)信息的分享信息給到客戶,客戶在10月低終于查看郵件,但還是沒有任何反饋,后面在whatsapp上得知客戶已經(jīng)回辦公室上班,妻子大病已經(jīng)好很多。也再次查看了一些我們溝通過的郵件,本以為客戶要回來談合作,沒想到半個(gè)多月過去了還是沒任何反饋,后面我就寫了這份郵件,客戶也很真誠(chéng)的說出了他目前的一些顧慮和市場(chǎng)上遇到的困難,也讓我們找到此次合作的突破口,最終把大訂單敲定下來。GoodMorning,DearMax,Ireallyappreciateforyoursuchkindlytoreadmyemail,andIthinkyoushouldbequitebusyrecently.Ononehand,youshouldtakecareofyourwife,ontheotherhand,youhavealotbusinesstodoasabigcompany’sboss.So,mydearestfriend,plsdon'tforgettotakecaremoreofyourhealthaswell.it'sthemostimportant:)Honestly,asasales,IwanttodobusinesswithyousinceyouarereallyaniceteacherforSmartsousou(外貿(mào)人的智慧搜索).I'mkeentolearnfromyouabtbusiness.Asmycompany,wealsohopefindsuchstrong&professionaldistributorlikeyouinUAE.So,DearMax,nomatterwhatreasons,wearealwaysopenthehearttoyou,hopeyoudidaswell.Ifyoushouldtakeallthetimeforyourwifeandnotavailabletodiscussthebusinessatthemoment,plsjustadviseacomfortabletime,Smartsousou(外貿(mào)人的智慧搜索)willnotdisturbyouduringthistimeanymore.Ifpriceisstillaproblemtopreventusgohead,hopeyoucansincerelyinformusareasonableprice,thenwecandiscussitagain.Ifmarketingideaproblem,hopeyoucanalsoshareyournicebusinesseyes&ideaforthemarket,thenIwillfeedbackyourcommentsforourboardofdirect,orwecanvisityouforfacetofacecommunicationifneededIfothers……,anyproblems,youropenedheart&feedbackwillbehighlyappreciated.SincerelySmartsousou(外貿(mào)人的智慧搜索)第五章樣品篇產(chǎn)品需求確認(rèn)DearLeo,InordertosendyouthebestsuitablesampleforRTV-123,mayIconfirmsomeinformationwithyouasfollow:1.WorkingTemperature2.WorkingHumidity3.MixingRationofCatalyst4.ColorofcatalystAssoonasconfirminformation,samplewillbepreparedforyouimmediately.Tks&Smartsousou(外貿(mào)人的智慧搜索)送樣時(shí)間,地址信息確認(rèn)WarmTips:國(guó)外客戶一般不喜歡透露私人電話,我們可以在送樣地址信息確認(rèn)的時(shí)候,迂回的問客戶手機(jī)號(hào)碼,這樣方便后續(xù)加客whatsapp或有緊急事件的時(shí)候可以直接打電話給客戶本人。DearLeo,SamplehavearrangedinourR&Ddepartment,anditwillfinishedwithin3days.(告知樣品目前最新狀況)Hereinordertosendyouthissamplesafety&correctly.MayIconfirmsomeinformationwithyouasfollows:1.Company:2.Address:3.Contact:MrLeo:5.Mob:6.PostCode:Oncethesampleisok,Iwillsendyouwithoutdelay.CheersSmartsousou(外貿(mào)人的智慧搜索)請(qǐng)客戶支付樣品費(fèi)的小技巧1.)客戶找你DearWillem,Sampleisnoproblem,Icanapply2KgRTV-123asyourrequirements.Asmycompany’srules,Sampleisinfreeofcharge.Shippingcostwillbeaffordbyyourself.AsjustcheckedUPS,it's100$,ordoyouhaveyourownaccountPlsadviseit,tksinadvance!Tks&Smartsousou(外貿(mào)人的智慧搜索)2.)你找客戶DearWillem,Sampleisnoproblem,…同上AsjustcheckedUPS,it's$100,hereinordertoshowoursincerity,Iwilltrymybesttoapplyifmycompanycanshareitbyhalfandhalf,(orgo50and50口語(yǔ)化表達(dá))thatmeanyouonlyneedtoafforded$50asthelongtimebusinessinvestment,willbethatacceptableforyouPs:wesupportsmallamountbyPaypal&WesternUnion.Waitingforyourreplysoon.Tks&Smartsousou(外貿(mào)人的智慧搜索)價(jià)值說服法:HelloDearWillem,Personally,Ireallywanttosupportyou.However,everycompanyhashisorherrules,wecan'

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