汽車(chē)行業(yè)大數(shù)據(jù)報(bào)告達(dá)人

汽車(chē)行業(yè)大數(shù)據(jù)報(bào)告2017年11月010203純品牌詞如奔馳、寶馬等通用詞SUV、旅行車(chē)等口碑詞**怎么樣？好不好？等純產(chǎn)品詞如途觀、朗逸等價(jià)格詞**報(bào)價(jià)、

、低價(jià)等質(zhì)量詞**質(zhì)量怎么樣？**

等品牌產(chǎn)品詞哈弗H6、大眾途昂等配置詞發(fā)

、變速箱等比較詞suv

、**哪個(gè)好等報(bào)告導(dǎo)讀行業(yè)綜述12345細(xì)分市場(chǎng)新能源車(chē)新車(chē)概覽人群特征壹行業(yè)綜述2.4%9.9%7.2%15.1%2.3%17年前11月同比提升2.7%華東-5.7%東北華南-5.1%華北3.7%西北西南華中+14.3%33.0%██114.6111.9104.0119.0136.2102.2

106.9

110.3126.5148.4尾部省份高TGI11.1%33.6%30.0%25.4%12.6%33.2%29.7%24.5%11.7%33.1%28.9%26.4%11.6%33.0%29.0%26.5%10.7%31.7%28.8%28.7%10.9%32.2%29.6%27.3%11.0%32.4%29.1%27.4%11.1%31.6%28.2%26.6%+1.9%+0.7%+3.8%+4.2%23.3%19.4%13.8%11.8%23.2%24.5%25.2%25.3%26.0%25.7%25.1%24.3%23.3%18.5%14.2%12.0%24.1%19.1%15.6%9.3%24.7%19.2%14.9%9.2%24.5%20.1%14.4%9.6%23.3%20.2%14.5%10.3%23.3%20.7%13.7%10.9%23.5%20.1%15.1%11.3%2017年前11月同比提升27.8%貳細(xì)分市場(chǎng)54.3%56.3%60.0%57.6%57.9%30.2%29.5%25.9%15.9%15.1%18.0%16.6%16.9%29.1%32.3%30.7%52.9%51.0%52.4%15.5%14.2%14.1%26.5%27.0%15.5%15.0%8.7%6.9%6.8%6.7%6.3%寶馬奧迪奔馳路虎保時(shí)捷大眾JEEP3.9%3.5%3.4%3.3%3.3%3.2%3.1%2.9%2.4%2.4%牧馬人寶馬X5卡宴奧迪A4奧迪A6奔馳S級(jí)攬勝寶馬X3奧迪Q7寶馬X431.1%26.8%26.0%12.4%23.4%25.6%35.8%12.4%26.0%26.3%32.5%13.1%5.0%13.2%20.5%29.1%32.6%4.3%12.9%19.3%32.3%31.1%3.8%11.7%20.8%30.7%32.9%3.6%12.0%22.1%30.2%32.1%3.7%12.7%22.7%29.5%31.4%2.8%3.0%2.9%+16.5%+3.0%SUV緊湊型車(chē)中型車(chē)MPV中大型車(chē)跑車(chē)小型車(chē)微型車(chē)豪華車(chē)-20%-15%-10%-5%0%5%10%15%20%0%5%10%15%20%35%40%45%50%同比增速25%

30%2017前11月關(guān)注度微型&小型&緊湊型車(chē)品牌及車(chē)型TOP細(xì)分14.6%13.8%11.7%11.6%11.0%長(zhǎng)安鈴木昌河鈴木奇瑞眾泰比亞迪微型車(chē)14.6%11.0%10.5%8.5%7.6%奧拓F0北斗星奔奔17.4%8.4%7.6%6.5%5.8%飛度威馳賽歐三廂POLO寶駿31017.4%9.2%8.4%6.6%5.9%廣汽本田上汽通用雪佛蘭—汽豐田上汽大眾寶駿小型車(chē)22.0%7.9%7.9%6.7%5.5%-—汽大眾東風(fēng)本田上汽大眾—汽豐田東風(fēng)日產(chǎn)緊湊型車(chē)10.1%6.6%5.0%4.5%4.0%高爾夫思域卡羅拉速騰朗逸數(shù)據(jù)來(lái)源：360大數(shù)據(jù)1-11月貳細(xì)分市場(chǎng)-SUV華東華北華中西南東北西北數(shù)據(jù)來(lái)源：360大數(shù)據(jù)1-11月一級(jí)城市二級(jí)城市三級(jí)城市四級(jí)城市SUV華東&二級(jí)城市份額大SUV區(qū)域份額小型SUV+1.1%緊湊型SUV-6.6%中型SUV+10.6%中大型及以上SUV+22.2%28.4%14.6%39.6%17.4%4.8%5.9%8.4%9.0%9.4%4.8%6.2%6.4%8.7%14.9%5.8%5.9%6.2%6.6%10.5%5.6%6.5%9.4%11.8%16.2%小型 緊湊型 中型 中大型及以上小型緊湊型中型中大型及以上14.9%9.4%10.5%11.1%8.7%7.7%6.6%6.7%6.2%4.7%5.9%6.5%4.1%3.7%4.7%6.0%4.0%3.6%4.6%4.6%叁新能源車(chē)2017前11月同比提升29.8%129.8121.3191.7██二級(jí)城市三級(jí)城市四級(jí)及以下城市43.5%44.0%42.5%38.3%35.9%38.9%17.6%18.4%18.2%22.4%23.6%21.3%13.9%14.3%14.8%14.0%13.6%13.2%11.8%11.1%11.4%11.9%14.2%12.0%17.1%9.8%14.3%5.8%4.9%43.5%45.5%18.7%10.5%13.9%6.8%4.5%5.1%

3.5%4.8%2.6%4.7%2.8%5.5%

2.8%5.4%2