2021年應用關注度指數(shù)

2021年應用關注度指數(shù)在新冠大流行期間,人們比以往任何時候都更加依賴數(shù)字服務。根據(jù)AppDynamics的ー份報告,超過8/10的美國消費者(84%)說在新冠大流行期間數(shù)字服務對他們的生活產生了積極影響,部分原因是數(shù)字服務使ー些活動更容易獲得(83%)。由于旅行受到限制,許多場館、劇院和餐廳關閉,在接受調查的13000名全球受訪者中有3/4表示,在新冠大流行期間,數(shù)字服務成為某種維持正常狀態(tài)的生命線。大多數(shù)消費者依靠數(shù)字服務與家人和朋友保持聯(lián)系(90%),并獲得流媒體和游戲等娛樂(86%)。數(shù)字服務還提供了獲得食品和藥品等基本用品的機會(77%),以及獲得公共服務的機會(77%)0但是,似乎并不是每個人都因為新冠大流行而更加依賴數(shù)字服務。訪問頂級服務已經成為習慣,如聯(lián)系家庭、銀行、獲取新聞、購物或娛樂。雖然46%的受訪者報告說,他們在新冠大流行期間使用數(shù)字服務與家人和朋友保持聯(lián)系的情況有所增加,但還有相同數(shù)量的人的使用量與新冠大流行之前沒有變化。同樣,訪問數(shù)字服務獲得娛樂(46%的受訪者使用量有所增加vs.45%的受訪者保持相同使用量)、新聞和信息(42%vs.51%)s食品配送(41%vs.49%)和協(xié)作工具(46%vs.46%)也是如此。約81%的受訪者表示，數(shù)字服務讓他們可以嘗試新事物,如遠程醫(yī)療。事實上,77%的受訪者表示數(shù)字服務幫助他們獲得醫(yī)療服務，73%的受訪者使用數(shù)字服務來管理他們的身心健康。APPDYNAMICSTheAppAttentionIndex2021:Whotakestherapfortheapp?HowapplicationsbecameaIrfelirwtonormality,andtheneedforbusinessestodeliverthe'totalapplicationexperience'AboutthisreportAspeoplenavigatetheirwaythroughthepandemic,theyfindthemselvesincreasinglyreliantonapplicationsanddigitalservicesInalmosteveryaspectoftheirfive*.

ExecutiveSummaryApplicationshavebecomealifelinetonormality，Whotakestherapfortheapp?Consumersblamethebrandwhenthin9sgowrongBrandsonlyhaveon?chancetodeliverthe'totalapplicationexperience'(ApplicationsdeliverpositiveimpacttoallduringthepandemicThepandemichaschangedourlivesimmeasurably.Whileeverycountryhasenduredaverydifferentjourneythroughthepandemic,andcommunitieshaveallfacedtheirownuniquechallengesoverthepast18months,onethingistrueforpeopleallovertheworld;almostallofournormalroutinesandbehaviorsweresuddenlyputonholdinasociallydistancedworld.

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Digitalservices:AlifelinetonormalityThenumberofapplicationsthatpeopleareusingonadailybasishasjumpedbyastaggering30%comparedwithtwoyearsago.Changingconsumerneedsthroughthepandemichaveledtopeoplereprioritizingthedigitalservicestheyareusingmostregularly.Iffrontlineworkershavebeentheheroesofthepandemic,thenapplicationshavebeenourlifelinetonormality.Daytoday,we'vereliedondigitalservicesforalmosteverything—somuchsothatit'sdifficulttocomprehendhowsocietywouldhavenavigatedthelast18monthswithoutthem.BankingandNewsandinformationRetailEntertainmentGovernmentFooddeliveryHealthcareChangingconsumerneedsthroughthepandemichaveledtopeoplereprioritizingthedigitalservicestheyareusingmostregularly.Iffrontlineworkershavebeentheheroesofthepandemic,thenapplicationshavebeenourlifelinetonormality.Daytoday,we'vereliedondigitalservicesforalmosteverything—somuchsothatit'sdifficulttocomprehendhowsocietywouldhavenavigatedthelast18monthswithoutthem.BankingandNewsandinformationRetailEntertainmentGovernmentFooddeliveryHealthcareLifestyleToptendigitalservicetypesusedonaregularbasisExpectationssoaronthebackofenhanceddigitalexperiencesConsumerexpectationsarounddigitalexperience-alreadyatanall-timehighbeforethepandemic-haverisenevenfurthersincethesUrtof2020.Morethanthreequarters(76%)ofpeoplesaytheirexpectationsofdigitalserviceshaveincreasedoverthesameperiod.Asenseofdigitalgratitude；neverysector,thereareexamples>fbrands—andtechnologists)tth?heartofthosebusinesses-whorecognizedthatsimplyswitchingtodigital'wmnotgoing:obeenough.72%67%?AppetitefordigitalalternativeswilloutlastthepandemicOfcourse,weaHlookforwardtotheday(hopefullyinthenottoodistantfuture)whensomeareasofourliveswillreturnto'normal'-goingtotheoffice,attendinglivemusicevents,takingchildrentothecinemaortravelingabroadtovacationwithfriendsandfamily.ButthepandemichaschangedmindsetsandbehaviorsintrinsicaHy,andforgood.；(，81%81%Lesstolerance,moreactionwhenitcomestopoordigitalexperienceAsconsumerexpectationshaverisentoanall-timehigh,peoplehavebecomelesstolerantofpoordigitalexperiences.Sowhatsortsofissuesmightcauseaconsumertowalkaway?68%68%Fingerspointfirmlyatthebrandwhenthingsgowrong60%ofpeopleblametheapplicationorbrandwhentheyencounteraproblemwithadigitalservice,irrespectiveoftheissue.And72%ofpeoplebelieveit,stheresponsibilityofthebrandtoensurethatthedigitalserviceorapplicationworksperfectly.cm?，Deliveringthe'totalapplicationexperience'Withsomuchmorechoiceonoffer,andsomanybrilliantdigitalservicesavailable,consumershavebecomefarmoreselectiveabouttheapplicationstheyuse.Theyknowwhattheylikeandwhentheyfindit,theykeepgoingbackformore.：Brandshaveoneshottodeliverthe'totalapplicationexperience/Consumerexpectationsofdigitalexperiencesandapplicationshavegonestratospheric.Infact,61%ofpeoplestatetheirexpectationofdigitalserviceshaschangedforeverandtheywon'ttoleratepoorperformancea