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1、電子商務(wù)基礎(chǔ) 與應(yīng)用一、用網(wǎng)網(wǎng)絡(luò)都做做些什么么?二、對(duì)電電子商務(wù)務(wù)的理解解?三、電子子商務(wù)領(lǐng)領(lǐng)域的突突出人物物有哪些些?四、淘寶寶2015年雙11一天的銷(xiāo)銷(xiāo)售額有有多少?五、淘寶寶剛過(guò)完完一個(gè)什什么節(jié)?第1章 電子子商務(wù)基基本概念念學(xué)習(xí)目的的通過(guò)本章章的學(xué)習(xí)習(xí),應(yīng)該該了解電電子商務(wù)務(wù)的發(fā)展展歷史和和代表人人物,準(zhǔn)準(zhǔn)確理解解電子商商務(wù)的定定義和內(nèi)內(nèi)容,深深刻體會(huì)會(huì)和思考考電子商商務(wù)對(duì)社社會(huì)帶來(lái)來(lái)的變革革和影響響,了解解電子商商務(wù)的最最新知識(shí)識(shí),正視視電子商商務(wù)應(yīng)用用中所存存在的問(wèn)問(wèn)題,知知曉電子子商務(wù)的的經(jīng)營(yíng)之之道。關(guān)鍵詞電子商務(wù)務(wù),電子子商務(wù)定定義,EB,EC,互聯(lián)網(wǎng)1.1電子商務(wù)務(wù)發(fā)展歷歷程
2、Contents1第1章 電子子商務(wù)基基本概念念1961年1969年1971年1983年分組交換換技術(shù)的論文文,互聯(lián)網(wǎng)的的標(biāo)準(zhǔn)通信方方式ARPANET 電子郵件 NCP向TCP/IP過(guò)度國(guó)際電子子商務(wù)務(wù)的的發(fā)展第1章 電子子商務(wù)基基本概念念(1)計(jì)算機(jī)機(jī)的廣泛泛應(yīng)用(2)網(wǎng)絡(luò)的的普及和和成熟(3)電子商務(wù)務(wù)示范法法的制定(4)SET協(xié)議的制制定(5)電子商務(wù)務(wù)宣言(6)歐盟15國(guó)通過(guò)一一項(xiàng)電子子商務(wù)的的統(tǒng)一法法規(guī)19871991199420001995第一家互互聯(lián)網(wǎng)服服務(wù)供應(yīng)應(yīng)商-瀛海威北京大學(xué)學(xué)的錢(qián)天天白教授授向德國(guó)國(guó)發(fā)出第第一封電電子郵件件中國(guó)納入入互聯(lián)網(wǎng)網(wǎng)絡(luò)合作作計(jì)劃加入互聯(lián)聯(lián)網(wǎng)搜狐、新
3、新浪、網(wǎng)網(wǎng)易上市市第1章 電子子商務(wù)基基本概念念2.1999-2000年:中國(guó)國(guó)電子商商務(wù)星火火燎原各種購(gòu)物物網(wǎng)站的的出現(xiàn)1.1995-1998年:中國(guó)國(guó)電子商商務(wù)的萌萌芽階段段金橋、金金卡、金金關(guān)等一一系列金金子工程程四個(gè)階段1234第1章 電子子商務(wù)基基本概念念3.2001-2004年:中國(guó)國(guó)電子商商務(wù)跌宕宕起伏2001年電子商商務(wù)進(jìn)入入“調(diào)整整年”4.2005年至現(xiàn)在在:中國(guó)國(guó)電子商商務(wù)欣欣欣向榮第1章 電子子商務(wù)基基本概念念她于1995年5月創(chuàng)建了了瀛海威信息通信信有限責(zé)責(zé)任公司司的前身身北京科科技有限限責(zé)任公公司并擔(dān)擔(dān)任總裁裁。瀛海威是是國(guó)內(nèi)最最早提出出應(yīng)在國(guó)國(guó)際互聯(lián)聯(lián)網(wǎng)絡(luò)上上提供中
4、中文信息息的網(wǎng)絡(luò)絡(luò)服務(wù)公公司;也也是最先先提供ISP(InternetService Provider)業(yè)務(wù)的的網(wǎng)絡(luò)商商之一。張朝陽(yáng),1964年10月31日出生在在陜西省省西安市市,搜狐狐公司董董事局主主席兼首席執(zhí)行行官。2015年1月9日,張朝朝陽(yáng)的微微博ID搜狐c(diǎn)harles通過(guò)了認(rèn)認(rèn)證,通通過(guò)微博博,公布布了兩個(gè)個(gè)重磅消消息:一一個(gè)是搜搜狐的SNS沒(méi)有做起起來(lái)(放棄做微微博業(yè)務(wù)務(wù));一一個(gè)是宣宣布搜狐狐2015年的大事事是門(mén)戶戶改革。第1章 電子子商務(wù)基基本概念念馬云,阿阿里巴巴巴集團(tuán)主主要?jiǎng)?chuàng)始始人,1999年創(chuàng)辦阿阿里巴巴巴,并擔(dān)擔(dān)任阿里里集團(tuán)CEO、董事局局主席,2013年5月10日
5、,辭任任阿里巴巴巴集團(tuán)團(tuán)CEO,繼續(xù)擔(dān)擔(dān)任阿里里集團(tuán)董董事局主主席。依靠網(wǎng)絡(luò)絡(luò)媒體成成名的網(wǎng)網(wǎng)絡(luò)絡(luò)紅人1.2電子商務(wù)務(wù)概念第1章 電子子商務(wù)基基本概念念通過(guò)使用用互聯(lián)網(wǎng)網(wǎng)等電子子工具(這些工工具包括括電報(bào)、電話、廣播、電商、傳真、計(jì)算機(jī)機(jī)、計(jì)算算機(jī)網(wǎng)絡(luò)絡(luò)、移動(dòng)動(dòng)通信等等)在全全球范圍圍內(nèi)進(jìn)行行的商務(wù)務(wù)貿(mào)易活活動(dòng)。(EC)狹義電子子商務(wù)定定義第1章 電子子商務(wù)基基本概念念廣義電子子商務(wù)(EB)通過(guò)使用用互聯(lián)網(wǎng)網(wǎng)等電子子工具,使公司司內(nèi)部、供應(yīng)商商、客戶戶和合作作伙伴之之間,利利用電子子業(yè)務(wù)共共享信息息,實(shí)現(xiàn)現(xiàn)企業(yè)間間業(yè)務(wù)流流程的電電子化,配合企企業(yè)內(nèi)部部的電子子化生產(chǎn)產(chǎn)管理系系統(tǒng),提提高企業(yè)業(yè)的
6、生產(chǎn)產(chǎn)、庫(kù)存存、流通通和資金金等各個(gè)個(gè)環(huán)節(jié)的的效率。電子商務(wù)務(wù)(EB)企業(yè)資源源計(jì)劃管管理理信息系系統(tǒng)客戶關(guān)系系管理供供應(yīng)應(yīng)鏈管理理人力資源源管理網(wǎng)網(wǎng)上上市場(chǎng)調(diào)調(diào)研戰(zhàn)略管理理財(cái)財(cái)務(wù)務(wù)管理電子商業(yè)業(yè)(EB)電子數(shù)據(jù)據(jù)交換(EDI)網(wǎng)網(wǎng)絡(luò)營(yíng)銷(xiāo)銷(xiāo)電子支付付物流配送送ContentsClicktoaddTextClicktoaddTextClicktoaddTextContentsThemeGalleryisa DesignDigital Content&Contentsmall developedbyGuildDesignInc.ContentsThemeGalleryisa DesignDigit
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