高三英語 完整版課件PPT

1、Unit 5Getting the messageadvertisement1.Why is advertising popular?A: Advertising is popular because it can increase profits and because many of the advertisements are entertaining.Question?2.How does advertising help consumers and companies? A: Advertising helps consumers find out about new product

2、s and helps companies introduce new products.Question?3.What is the basic principle behind advertisements?A: Advertisements help companies to influence the choice customers make by associating the product with the customers needs.Question?4.Why do advertisers often have to work hard to attract peopl

3、es attention?A: Advertisers often have to work hard to attract peoples attention because customers see so many ads everyday.Question?5.What is a “bait-and switch” ad?A: A “bait-and switch” ad is an ad that cheats the customers by showing them one product and giving them another.Question?6.How can we

4、 protect ourselves from misleading ads?A: We can protect ourselves from misleading ads by learning how to analyze ads.Question?paragraphsMain ideas123Advertising is a highly developed industry.People react to ads in different ways.What is the basic principle of advertising?The development of radio,

5、television and other media has gone hand in hand with the development of advertising.廣播、電視以及其他媒體與廣告業(yè)同步發(fā)展。go with: 與同行，與相配我和你一起去。Ill go with you.她的帽子和裙子很相配。Her hat goes well with her dress.hand in hand: 手拉手，同步地灰塵與疾病總是形影相隨。Dirt and disease go hand in hand.金錢并總是同幸福密切相關(guān)。Money doesnt always go hand in ha

6、nd. at hand 近處，即將到來 by hand 手工 on the one hand一方面 on the other hand另一方面 hand down傳給后代 hand over移交，讓與 from hand to mouth現(xiàn)掙現(xiàn)吃地，僅夠糊口地On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will b

7、e happier if we buy it.另一方面，批評者有時(shí)指責(zé)公司濫用廣告誤導(dǎo)我們，讓我們相信某種產(chǎn)品比它的實(shí)際情況要好，或者購買某種產(chǎn)品會讓我們更愉快。accuse sb of doing sth:指控（指責(zé)).他被指控是間諜。He was accused of being a spy.比較:charge sb with sth:指控有過錯(cuò)那個(gè)司機(jī)被控超速駕駛。The drive was charged with speeding.他們指責(zé)他不誠實(shí)。They charged him with dishonesty.Customers see so many ads every day

8、 that advertisers must work hard to get their message across.消費(fèi)者每天看到大量的廣告，因此廣告商必須使出渾身解數(shù)使消費(fèi)者明白他們的意圖。sothat:如此以致這個(gè)產(chǎn)品太貴了，沒有多少人愿意買。The product is so expensive that few people would buy it.getacross:通過，使被理解橋被破壞了，我們無法過河。The bridge was destroyed, so we couldnt get across.我講得很慢，但我的意思仍未被理解。I spoke slowly, bu

9、t my meaning didnt get across.The best chance to reach customers is to appeal to their emotion.接近消費(fèi)者的最好機(jī)會是投合消費(fèi)者的情感。appeal to:懇求，上訴，對有吸引力他們沒人可以懇求了。They had no one to appeal to.你對這幅畫有興趣嗎？Does this picture appeal to you?paragraphsMain ideas4-678Ads are helpful in many ways.How can we spot bad ads.We sh

10、ould take a critical attitude toward ads.There are many things we need to take into consideration before we buy an expensive producttakeinto consideration:考慮某事，把考慮在內(nèi)在選擇旅館時(shí)我們必須考慮費(fèi)用。 We must take the cost into consideration when we are choosing a hotel. under consideration在考慮中 give ones careful consid

11、eration加以慎重考慮 in consideration of報(bào)答，由于 out of consideration for出于對的考慮，體諒 under no consideration不假思索，輕率Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.掌握了一些事實(shí)和數(shù)據(jù)之后，顧客就能更好地應(yīng)付銷售人員強(qiáng)有力的勸說。deal with:對付，處理，安排，涉及他能處理好他的工作和學(xué)習(xí)

12、。He can deal with her work and study.First of all, we should always keep an eye out for “hidden information”.首先，外面要警惕“隱藏的信息”。keep an eye out:當(dāng)心，警惕小心些，我們現(xiàn)在很危險(xiǎn)。Keep an eye out! We are in danger.我們購物時(shí)要防范扒手。We should keep an eye out for pick-pockets when shopping. catch ones eye醒目，顯眼，引人注意 have an eye fo

13、r有判斷力 see eye to eye意見一致 an eye for an eye以牙還牙 cast an eye on粗略的看一下 make sheeps eyes at sb向某人送秋波，含情脈脈地看某人 close ones eyes to 閉眼不看，硬不承認(rèn) fix ones eyes on 盯著，注視 keep an eye on照看，留心瞧著，注意My eye!哎呀！好家伙！你瞧！If we cannot distinguish between fiction and facts, we will become easy targets for ad makers. 如果我們不能分辨真?zhèn)危秃苋菀壮蔀閺V告商的靶子distinguish betw