綠城集團(tuán)介紹模板課件

1、Greentown China Holdings Limited 綠城中國控股有限公司March 2007076526-037Agenda Company overviewMajor corporate moves Operational updateFuture outlook and strategies 2076526-037123456Company overview3076526-037A leading property developer in ChinaNational presence: property projects in 19 cities and over a th

2、ousand employeesHigh profit margin and growth: 20032006E net profit CAGR of 167% and 2005 gross profit margin of 35%Large and low cost land bank: 11.3 mm sqm site area and 12.9 mm sqm total GFA*Market leader: No.1 property developer in Zhejiang Province and one of the top 10 developers in the nation

3、High quality products: targeting middle and high income bracketBrand equity: One of the 10 most valuable property brands in China for 3 consecutive years* At at Dec. 31, 2006, including the land reserves under land acquisition contractual arrangementsGreentown QiandaohuGreentown ZhoushanGreentown Ha

4、iningGreentown NingboGreentown ShangyuGreentown XinchangGreentown Changsha Greentown HefeiGreentown ShanghaiGreentown QingdaoGreentown BeijingGreentown UrumqiGreentown Nanjing齊齊哈爾哈爾濱 長春沈陽北京石家莊天津 大連河南煙臺青島南京合肥上海武漢重慶 烏魯木齊蘇州南通Greentown Linan浙江Greentown TongluGreentown NantongGreentown Kunshan昆山Greentown

5、 WenzhouGreentown Hangzhou4076526-037 High-quality project development capabilityThe foundation of high-quality productsEstablished customer services quality control group and project quality control groupFive expert panels led by the Chairmanplanning, design, landscape, interior decoration and unit

6、 planAmong the first in Chinas real estate industry to introduce ISO9000 since 1999Customer supervisionExpert panelInternational partnershipStrict quality controlHangzhou Green Garden“QianJiang Award” of HangzhouShanghai Greentown “Magnolia Award” of ShanghaiLong term partnership with leading design

7、 companies, construction firms and suppliersDeep Blue PlazaChina Architectural Art Award (Residential)Changsha Guihua CityBest Property in Changsha5076526-037Value of national brandingPricing premium over other properties in the same locationHigher marginFoster strategic partnership:Local government

8、Land ownersFinancial investorsHigh pre-sale rate before project completion Repeated and referred customersStrong sales & customer loyaltyLeverage on brand equityPricing premiumBrand premium, high sales growth and low cost land bank contribute to continuous high profit margin6076526-037Qingdao projec

9、tStarting from January 2006:Urban project with total site area of 1.18mm sqm and total GFA of 2.10mm sqmInvited by the Qingdao government to participate in the project due to Greentowns strong brand and products recognitionStarting from September 2006:Xizi Elevator Group, the project partner, inject

10、ed land bank of 1.42mm sqm site area, all with land titles, land premium fully paid upGreentown, leveraging on brand equity and management expertise, has a 50% ownershipPartnership projects include Rose Creek Valley, Tulip Bank, Kunshan Greentown, and HupanjuXizi partnershipExamples of brand equity

11、leveragein 20067076526-037Advanced corporate governanceExecutive directorsIndependent DirectorsMr. Jia ShenghuaMr. Jiang WeiMr. Shi XipingMr. Tang ShidingMr. Xu YaohuaMr. Song WeipingMr. Shou BainianMr. Chen ShunhuaMr. Guo Jiafeng123412345International strategic investorsDiversified BoD structureINE

12、Ds represent the majority of Greentown boardHigh calibre INEDs with diverse experiences in real estate, finance, compliance and corporate governanceWell-known international investors with rich experience in investments in ChinaLong-term commitments with strategic supports10076526-037123456Major corp

13、orate moves in 2006 11076526-037JanuaryUSD 130 million 5-yrs convertible bond & USD 20 million share placement to JP Morgan and Stark Acquire Qingdao ProjectJuly USD 390 million initial public offeringAugust Strategic cooperation with Gezhouba GroupSeptember Acquire Hangzhou Hushu ProjectOctoberStra

14、tegic cooperation with Xizi Elevator Group onfour projectsNovemberUSD 400 million 7-yrs high yield bondDecemberStrategic cooperation with Warburg PincusAcquire Wenzhou Tiansheng ProjectMajor Corporate Moves 12076526-037123456Operational updates16076526-037Qingdao Strategic land bank in high growth c

15、itiesBeijingHefeiShanghaiChangshaUrumqiHangzhouQingdaoSource: National Bureau of Statistics of China; Bureau of Statistics of corresponding cities/provincesNanjingPopulation13.6mmGDP growth11.1%GDP per capitaRMB 51,474ShanghaiPopulation6.6mmGDP growth13.0%GDP per capitaRMB 44,487HangzhouNanjingPopul

16、ation4.6mmGDP growth16.9%GDP per capitaRMB 18,960HefeiChangshaPopulation6.2mmGDP growth14.9%GDP per capitaRMB 23,968UrumqiPopulation1.9mmGDP growth13.6%GDP per capitaRMB 25,507BeijingPopulation11.8mmGDP growth11.2%GDP per capitaRMB 45,439Population49.0mmGDP growth12.4%GDP per capitaRMB 27,703Zhejian

17、gPopulation7.4mmGDP growth16.9%GDP per capitaN/APopulation6.0mmGDP growth15.2% GDP per capitaRMB 40,91917076526-037Large and diversified land bankDiversified land bank for development in the next 5 yearsTotal site area of 11.3mn sqm and GFA of approximately 12.9mn sqm (8.4mn sqm attributable to Gree

18、ntown)77% or 8.69mn sqm site area of land titles obtainedGFA by geographic regionGFA by project type Note: Land bank information including the land reserves under land acquisition contractual arrangements18076526-037Projects Completed in 2006 As at 31 Dec 2006LocationSite Area (sqm)Total GFA (sqm)Ch

19、unjiang Huayue P3Hangzhou12,04559,595Chunjiang Huayue P4Hangzhou23,99177,185Chunjiang Huayue P5Hangzhou20,78366,884Taohuayuan West (partial)Hangzhou327,07059,433Deep Blue PlazaHangzhou18,337132,695Dinxiang ApartmentHangzhou6,42631,468Jingui PlazaHangzhou6,98433,776Zhoushan Guihua P1Zhoushan167,11315

20、5,151Hefei Guihua Garden P2Hefei150,764213,722Xinjiang Rose Garden P1Urumqi26,16411,073Shangyu Guihua Garden Shangyu96,891184,490Changsha Guihua City P1Changsha65,897167,623Haining Baihe New City Low-rise P2Haining39,41964,590Haining Baihe New City Low-rise P3(partial)Haining23,76134,002Total985,645

21、1,291,68719076526-037Projects to be launched for presale in 2007 (I) ProjectLocationLaunch TimeChangsha Guihua City P2Changsha2007.1QShanghai Rose Garden P1Shanghai2007.2QGreentown Lanting P1Hangzhou2007.2QGreentown Lanting P1Hangzhou2007.2QNingbo Green Garden Ningbo2007.2QZheda Technology Garden P1

22、Ningbo2007.2QBeijing Baihe Apartment P5Beijing2007.2QBeijing Qinglongqiao P1Beijing2007.2QHefei Guihua Garden P4Hefei2007.2QHefei Baihe Apartment P3Hefei2007.2QHunan Qingzhu Garden North P1Changsha2007.2QHaining Baihe New City Low-rise P2 & High-rise P1Haining2007.2QNew Green Garden Hangzhou2007.3QQ

23、ingdao Project P1Qingdao2007.3QNingbo Guihua Garden P2Ningbo2007.3Q21076526-037Projects to be launched for presale in 2007 (II) ProjectLocationLaunch TimeZhoushan DangxiaoyZhoushan2007.3QShanghai Rose Garden P2Shanghai2007.3QHaining Baihe New City Villa P4 & P5Haining2007.3QNanjing Rose Garden P1Nan

24、jing2007.3QBeijing Baihe Apartment P6Beijing2007.3QBishui Qingfeng P1Qiandaohu2007.4QBeijing Qinglongqiao P2Beijing2007.4QXinjiang Rose Garden P3Urumqi2007.4QTulip Bank P2Hangzhou2007.4QGreentown Lanting P2Hangzhou2007.4QNew Green Garden Hangzhou2007.4QHangzhou Fengqi Project Hangzhou2007.4QLiu Zhua

25、ng Hangzhou2007.4QTiancheng Project Hangzhou2007.4QHupanju P2Nantong2007.4QTonglu Greentown Tonglu2007.4QHefei Tongcheng Project P1Hefei2007.4Q22076526-037123456Future outlook and strategies23076526-037OpportunitiesHigh-quality project development capabilityProven management team with strong corporate governanceExcellent financial track record and diversified financing channelsDiversified and low-cost land bankWell established brand name nationwideFragmented industry Austerity measuresIndustry consolidat