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1、商務(wù)英語(yǔ)聽(tīng)說(shuō)(1)課程教學(xué)大綱一、課程基本情況課程代碼:1101129023課程名稱(chēng)(中/英文):商務(wù)英語(yǔ)聽(tīng)說(shuō)(1) /Business Englis Listening and Speaking I課程類(lèi)別:專(zhuān)業(yè)基礎(chǔ)課程學(xué)分:L5總學(xué)時(shí):24理論學(xué)時(shí):24實(shí)驗(yàn)/實(shí)踐學(xué)時(shí):0適用專(zhuān)業(yè):商務(wù)英語(yǔ)適用對(duì)象:本科先修課程:商務(wù)綜合英語(yǔ)教學(xué)環(huán)境:多媒體教室開(kāi)課學(xué)院:外國(guó)語(yǔ)學(xué)院二、課程簡(jiǎn)介.課程的任務(wù)與目的商務(wù)英語(yǔ)聽(tīng)說(shuō)(1)是商務(wù)英語(yǔ)專(zhuān)業(yè)的一門(mén)專(zhuān)業(yè)基礎(chǔ)課程。本課程任務(wù)和目的是:通過(guò)專(zhuān)門(mén) 系統(tǒng)的聽(tīng)說(shuō)訓(xùn)練,培養(yǎng)學(xué)生在各種商務(wù)環(huán)境下初步運(yùn)用英語(yǔ)知識(shí)和技能,正確的理解,分析, 判斷所接收的信息,進(jìn)行的英語(yǔ)交流和
2、商務(wù)溝通的能力。通過(guò)模擬商務(wù)情景對(duì)話(huà),角色扮演, 視頻音頻聽(tīng)力訓(xùn)練等課堂活動(dòng),使學(xué)生了解商務(wù)聽(tīng)說(shuō)的性質(zhì)特點(diǎn),熟悉常用的商務(wù)交際用語(yǔ)、 掌握商務(wù)活動(dòng)情景對(duì)話(huà)中的語(yǔ)言要點(diǎn)以及相關(guān)的專(zhuān)業(yè)詞匯,為提高學(xué)生的綜合素質(zhì)奠定一個(gè)良 好的基礎(chǔ)。.對(duì)接培養(yǎng)崗位能力本課程對(duì)接的崗位能力附屬于“畢業(yè)要求3、5、6”,對(duì)接的指標(biāo)點(diǎn)為“3.1、3.2、5.2、6.1、6.2。崗位能力包括:(1)扎實(shí)的英語(yǔ)聽(tīng)力能力;(2)扎實(shí)的英語(yǔ)口語(yǔ)表達(dá)能力;(3)對(duì) 文化差異的理解、適應(yīng)和溝通等能力;(4)企業(yè)組織架構(gòu),熟悉商務(wù)辦公領(lǐng)域中英語(yǔ)表達(dá)和習(xí) 慣用語(yǔ)的能力;(5)能夠進(jìn)行跨文化商務(wù)溝通的能力三、課程教學(xué)目標(biāo)本課程的教學(xué)目標(biāo)表
3、達(dá)在三個(gè)方面:畢業(yè)要求指標(biāo)點(diǎn)課程B標(biāo)3.具備扎實(shí)的英語(yǔ)基本功, 熟練掌握“聽(tīng)、說(shuō)、讀、寫(xiě)、 譯”等英語(yǔ)技能,能在職業(yè)場(chǎng) 合熟練運(yùn)用英語(yǔ)語(yǔ)言溝通與 交流指標(biāo)點(diǎn)3.1具備扎實(shí)的英語(yǔ)聽(tīng) 力能力,能簡(jiǎn)單區(qū)分不同英語(yǔ) 口音,能聽(tīng)懂英美國(guó)家的日常 會(huì)話(huà)、商務(wù)會(huì)談、新聞報(bào)道、 學(xué)術(shù)講座等。指標(biāo)點(diǎn)3. 2具備扎實(shí)的英語(yǔ)口 語(yǔ)表達(dá)能力,英語(yǔ)語(yǔ)音語(yǔ)調(diào)標(biāo) 準(zhǔn),掌握在不同場(chǎng)景進(jìn)行口語(yǔ) 會(huì)話(huà),交流,商務(wù)談判及商務(wù)1 .提高學(xué)生的聽(tīng)力能力和口 語(yǔ)表達(dá)能力。通過(guò)實(shí)際的商務(wù) It景設(shè)計(jì),訓(xùn)練學(xué)生能結(jié)合具 體語(yǔ)言環(huán)境,理解所聽(tīng)內(nèi)容的 含義,把握說(shuō)話(huà)者的態(tài)度和意 圖,運(yùn)用正確,得體的英語(yǔ)進(jìn) 行商務(wù)交際的能力。四、教學(xué)課時(shí)安排演說(shuō)
4、等技能和技巧。5.具有國(guó)際視野和較強(qiáng)的 跨文化溝通能力和團(tuán)隊(duì)協(xié)作 能力。指標(biāo)點(diǎn)5.2具備對(duì)文化差異的 理解、適應(yīng)和溝通等能力,能 自如地運(yùn)用英語(yǔ)進(jìn)行跨文化商 務(wù)活動(dòng)。2 .處理好語(yǔ)言與文化和語(yǔ)言教 學(xué)與文化教學(xué)的關(guān)系,對(duì)教材 涉及的文化內(nèi)容予以揭示,強(qiáng) 化學(xué)生的文化意識(shí),增強(qiáng)學(xué)生 跨文化商務(wù)交際的能力。6.具備職場(chǎng)英語(yǔ)和商務(wù)英語(yǔ) 的應(yīng)用能力和實(shí)踐能力。指標(biāo)點(diǎn)6.1熟知企業(yè)組織架 構(gòu),熟悉商務(wù)辦公領(lǐng)域中英語(yǔ) 表達(dá)和習(xí)慣用語(yǔ),能夠讀懂并 撰寫(xiě)常用的英文公司內(nèi)部公 文。指標(biāo)點(diǎn)6. 2能夠進(jìn)行跨文化商 務(wù)溝通,接待外國(guó)客戶(hù),安排 商務(wù)行程。3 .使學(xué)生初步掌握商務(wù)相關(guān)知 識(shí),了解商務(wù)實(shí)踐中企業(yè)運(yùn)作 模
5、式,引導(dǎo)學(xué)生從實(shí)際商務(wù)情 境中運(yùn)用語(yǔ)言的能力和實(shí)踐 操作能力,使學(xué)生不斷完善提 高實(shí)際工作能力。學(xué)時(shí)分配主題或 知識(shí)點(diǎn)教學(xué)內(nèi)容總學(xué) 時(shí)學(xué)時(shí)完成課程 教學(xué)目標(biāo)講課實(shí)驗(yàn)實(shí)踐主題1Connections22001、2、3主題2Te company22001、2、3主題3Money22001、2、3主題4Te rket22001、2、3主題5nagement22001、2、3主題6Te customer22001、2、3主題7Production22001、2、3主題8Business and Society22001、2、3主題9Business Etics22001、2、3主題10TeDigita
6、lRevolution22001、2、3主題11Revision44001、2、3合計(jì)242400五、教學(xué)難點(diǎn)及教學(xué)設(shè)計(jì)主題 1 Connections1 .教學(xué)內(nèi)容Students will watc several video clips and listen to dialogues about king and answering calls. Students will be asked to tink of potential problems in pone calls and come up wit te corresponding measures. Students wil
7、l act out te plays tat tey create by terns elves.2,教學(xué):Students are able to grasp useful expressions in king and answering pone calls, sue as get trough cut off, ang up.”. Students are expected to acquire business connection skills. Students are expected to deliver pone etiquette at work.,難點(diǎn)Communica
8、tive skills in dealing wit problems in calls and pone etiquette.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In orda* to motivate students9 participation, te communicative approac is adopted. Students are required to listen to some conversations and dialogues as well as watc some video clips about eponing conversations and te
9、n do te exercises to grasp te useful expressions. Students are encouraged to do a role-play to inquire about te vacancy requirements.主題 2 Th company.教學(xué)內(nèi)容Students will watc several video clips and listen to dialogues about Ford Company. Students will be asked to apply Samrock organization teory to re
10、organize te Ford company. Ten students will understand te meeting roles and learn useful expressions to conduct meetings. Students will act out te plays tat tey create by terns elves.教學(xué)Students are able to grasp useful expressions to describe a job, sue as “recruit new staff, conduct perfornce appra
11、isals, prepare te budgets.9,. Students are expected to undo,stand and apply Samrock organization. Students are expected to deliver proper business meeting etiquette.教學(xué)難點(diǎn)Samrock organization teory and proper business meeting etiquette.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In order to motivate students9 participation, te
12、 communicative approac are adopted. Students are required to listen to some conversations and dialogues as well as watc some video clips about Ford company and ten do te exercises to grasp te useful expressions. Students are encouraged to do a role-play to conduct meetings.主題3 Money.教學(xué)內(nèi)容Students wil
13、l watc several video clips and listen to dialogues about UK economy. Students will be asked to build up teir vocabulary concerning sares and currencies . Students will write a passage about a line grap and ke teii* financial news reports.教學(xué)Students are able to describe economic situation and financi
14、al activities. Students are expected to understand sares and currencies. Students are expected to describe line graps and ke financial news report.教學(xué)難點(diǎn)Sares and currencies as well as accounting.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In order to motivate students9 participation, te communicative approac are adopted. Stud
15、ents are required to listen to some conversations and dialogues as well as watc some video clips about UK economy and ten do te exercises to grasp te useful expressions. Students are encouraged to ke teir financial news reports.主題 41erket.教學(xué)內(nèi)容Students will watc several video clips and listen to dial
16、ogues about rketing. Students will be asked to tink of potential problems in king proposals and negotiations and come up wit te coiTesponding measures. Students will act out te plays tat tey create by temselves.教學(xué)Students are able to grasp useful expressions in rketing, sue as “glamorous, uprket, sc
17、uline.79. Students are expected to ke proposals and negotiations. Students are expected to refuse and accept in a proper way.教學(xué)難點(diǎn)ke proposals and negotiate in a proper way.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In order to motivate students9 participation, te communicative approac are adopted. Students are required to l
18、isten to some conversations and dialogues as well as watc some video clips about rketing and ten do te exercises to grasp te useful expressions. Students are encouraged to do a role-play to ke proposals.主題 5 nagement.教學(xué)內(nèi)容Students will watc several video clips and listen to dialogues about Ford Compa
19、ny. Students will be asked to apply X-Y teory to reorganize te Ford company. Ten students will understand te meeting roles and learn useful expressions to conduct interviews. Students will act out te plays tat tey create by temselves.教學(xué)Students are able to grasp useful expressions about nagement, su
20、e as diagram of te company ierarcy, te scale of production, cange nagement.Students are expected to undo-stand te X-Y test and get infortion by raising open and closed questions. Students are expected to conduct an interview.教學(xué)難點(diǎn)Te X-Y teory and interview etiquette.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In order to moti
21、vate students participation, tc communicative approac arc adopted. Students arc required to listen to some conversations and dialogues as well as watc some video clips about Ford company and ten do te exercises to grasp te useful expressions. Students are encouraged to do a role-play to conduct inte
22、rviews.主題 6 Th customer.教學(xué)內(nèi)容Students will watc several video clips and listen to dialogues about rk Me Core k. Students will be asked to figure out nine qualities wen dealing wit customers. Ten students will learn useful expressions to bargain. Students will act out te plays tat tey create by terns
23、elves.教學(xué)Students are able to grasp useful expressions about sales, sue as precise, persuasive, persistent, distribute, sponsor, advertise.Students are expected to andle a difficult customer wen bargaining. Students are expected to address four negotiating problems.教學(xué)難點(diǎn)Dealing wit negotiating problem
24、s.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In order to motivate students5 participation, te communicative approac are adopted. Students are required to listen to some conversations and dialogues as well as watc some video clips about rk Me Core k and ten do te exercises to grasp te useful expressions. Students are encoura
25、ged to do a role-play to bargain in antique stall negotiation and ski pass negotiation.主題 7 Production.教學(xué)內(nèi)容Students will watc several video clips and listen to dialogues about GM vs Toyota. Students will be asked to understand causes and effects of Daewoo and te Okpo sipyard. Ten students will under
26、stand te meeting roles and learn useful expressions to build a team. Students can write down te accident report forms and memorandums.教學(xué)Students are able to grasp useful expressions about production, sue as “l(fā)arge inventories of parts, assembly line, lean production./9. Students are expected to unde
27、rstand causes and effects in doing business. Students are expected to write accident report form and te memo.教學(xué)難點(diǎn)Writing te accident report form and te memo.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In order to motivate students9 participation, te communicative approac are adopted. Students are required to listen to some c
28、onversations and dialogues as well as watc some video clips about GM vs Toyota and ten do te exercises to grasp te useful expressions. Students are encouraged to do a role-play to build a team.主題 8 Business and society.教學(xué)內(nèi)容Students will watc several video clips and listen to dialogues about speeces
29、de by Bill Clinton, Tony Blair and Nelson ndela. Students will be asked to tink about te economic problems described in te speec. Ten students will learn useful expressions to prepare a presentation. Students will act out te plays tat tcy create by tcmsclvcs.教學(xué)Students are able to grasp useful expre
30、ssions about economics, sue as social breakdown, inflation, trade deficit, inefficiency./9. Students are expected to sare teir tougts concerning economic problems. Students are expected to deliver presentations.教學(xué)難點(diǎn)Public speaking skills and etiquette.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In order to motivate students9
31、 participation, te communicative approac are adopted. Students are required to listen to some conversations and dialogues as well as watc some video clips about speeces de by Bill Clinton, Tony Blair and Nelson ndela and ten do te exercises to grasp te useful expressions. Students are encouraged to
32、do a role-play to ke presentations.主題 9 Business etics.教學(xué)內(nèi)容Students will watc several video clips and listen to dialogues about business etics. Students will be asked to apply Sun Tzu and nagement. Ten students will use retoric to get aead in advertising. Students will act out te plays tat tey creat
33、e by terns elves.教學(xué)Students are able to grasp useful expressions about etics, sue as legal, moral, etical, onest, bribery, teft, fraud and deception.9,. Students are expected to understand and apply Sun Tzu and nagement. Students are expected to use retoric to get aead in advertising.教學(xué)難點(diǎn)Sun Tzu nag
34、ement and delivery etiquette.教學(xué)方案設(shè)計(jì)(含教學(xué)方法、教學(xué)手段)In order to motivate students? participation, te communicative approaces are adopted. Students are required to listen to some conversations and dialogues as well as watc some video clips about Sun Tzu nagement and ten do te exercises to grasp te useful
35、expressions. Students are encouraged to do a role-play to ke speeces.主題 10 Te digital revolution.教學(xué)內(nèi)容Students will watc several video clips and listen to dialogues about a revolution in business, language, tecnologies and services. Students will be asked to ponder over te function of E-il critically
36、. Ten students will learn useful expressions and follow some rules to writeE-ils more effectively.教學(xué)Students are able to grasp useful expressions about i-tec, sue as interactive evision, salite broadcasting, optical fibre.Students are expected to understand a revolution in business, language, tecnologies and services. Students are expected to tink about E
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