南開(kāi)大學(xué)22年春學(xué)期《會(huì)展管理與服務(wù)（一）（二）（EI雙語(yǔ)）》在線作業(yè)-00002

1、-本頁(yè)為預(yù)覽頁(yè)P(yáng)AGE16-本頁(yè)為預(yù)覽頁(yè)-本頁(yè)為預(yù)覽頁(yè)22春學(xué)期（1509、1603、1609、1703）會(huì)展管理與服務(wù)（一）（二）（EI雙語(yǔ)）在線作業(yè)-00002第1題. 互聯(lián)網(wǎng)有希望改變?cè)S多會(huì)議策劃人與酒店業(yè)務(wù)往來(lái)的方式。要在互聯(lián)網(wǎng)上做廣告,酒店采取的第一步應(yīng)當(dāng)是:選項(xiàng)A：給互聯(lián)網(wǎng)的首席執(zhí)行官發(fā)一封電子郵件選項(xiàng)B：收集這樣的廣告中要用到的材料選項(xiàng)C：設(shè)計(jì)一個(gè)互動(dòng)式酒店觀光選項(xiàng)D：建立自己的網(wǎng)頁(yè)，其中要包含自己的網(wǎng)址參考答案：D第2題. Which description is not correct about the sales office?選項(xiàng)A：the sales office s

2、hould appear tasteful and professional選項(xiàng)B：sales office should be hidden away in the baseroom or an unused guestroom.選項(xiàng)C：the sales office should be well-lit and ventilated選項(xiàng)D：the sales office should have comfortable seating and reading material available參考答案：B第3題. Which one can best explain the purpo

3、se of the marketing plan?選項(xiàng)A：knowing the strengths and weakness選項(xiàng)B：creating an awareness of the problems and obstacles faced by the property and helps managers to think ahead to make better use of the propertys resources.選項(xiàng)C：forming the base of information of marketing and advertising decision.選項(xiàng)D：e

4、xplaining the goals to members who will participate in the marketing activities and how to achieve it參考答案：B第4題. 無(wú)論展會(huì)的管理方式如何,如果你所在的酒店扮演了東道主的角色,你將會(huì)議許多負(fù)有不同責(zé)任的人一起共事,包括:選項(xiàng)A：展會(huì)經(jīng)理選項(xiàng)B：展會(huì)服務(wù)承包商選項(xiàng)C：參展商選項(xiàng)D：以上都可以參考答案：D第5題. 在會(huì)議管理上經(jīng)常發(fā)生的爭(zhēng)論是:如何以及何時(shí)將會(huì)議承辦人介紹給酒店內(nèi)部負(fù)責(zé)會(huì)議協(xié)調(diào)的人員?特別針對(duì)大型和復(fù)雜的會(huì)議,會(huì)議服務(wù)經(jīng)理應(yīng)該在何時(shí)擔(dān)負(fù)起酒店主要聯(lián)絡(luò)人的角色?選項(xiàng)A：在銷(xiāo)售前

5、的十分鐘選項(xiàng)B：一旦成交選項(xiàng)C：在會(huì)議策劃人確定要預(yù)訂這家酒店之前選項(xiàng)D：會(huì)議召開(kāi)前的兩個(gè)月參考答案：B第6題. 所有餐飲活動(dòng)保證人需要提前48小時(shí)通知,必須通知你的宴會(huì)部經(jīng)理能保證付款的確切就餐人數(shù)。酒店安排如下:20100人 保證人數(shù)上浮5%的備桌1011000人 保證人數(shù)上浮3%的備桌超過(guò)1000人 保證人數(shù)上浮1%的備桌這種說(shuō)明可以在以下酒店和會(huì)議策劃者中間的協(xié)議書(shū)或合同的哪個(gè)部分看到?選項(xiàng)A：酒水部分選項(xiàng)B：餐飲活動(dòng)部分選項(xiàng)C：工作空間部分選項(xiàng)D：休息部分參考答案：B第7題. 不管誰(shuí)參加會(huì)前會(huì),會(huì)前會(huì)一旦開(kāi)始就應(yīng)該由誰(shuí)來(lái)處理與客戶和酒店員工兩邊的事情?選項(xiàng)A：銷(xiāo)售員選項(xiàng)B：會(huì)議服務(wù)秘

6、書(shū)選項(xiàng)C：酒店的總經(jīng)理選項(xiàng)D：會(huì)議服務(wù)經(jīng)理參考答案：D第8題. 與會(huì)者通常會(huì)獲取有關(guān)會(huì)議、酒店和店外活動(dòng)等信息的會(huì)議文件包。下列哪一項(xiàng)是分發(fā)這些文件包的常用方式?選項(xiàng)A：將文件包留在客房中選項(xiàng)B：在大會(huì)辦公席分發(fā)，而不通過(guò)客房登記處選項(xiàng)C：會(huì)議前將文件包郵寄給與會(huì)代表選項(xiàng)D：當(dāng)代表登記入住時(shí)，在前臺(tái)領(lǐng)取文件包參考答案：B第9題. 通常,公司客戶和獎(jiǎng)勵(lì)旅游組織最常使用的預(yù)訂系統(tǒng)是?選項(xiàng)A：免費(fèi)電話預(yù)訂選項(xiàng)B：酒店網(wǎng)站預(yù)訂選項(xiàng)C：會(huì)議中心預(yù)訂處選項(xiàng)D：分房名單參考答案：D第10題. What charges are added to the room charge and delegates ar

7、e not encumbered with further tipping選項(xiàng)A：special gratuities given to the management personnel選項(xiàng)B：gratuities for hotel hourly personnel選項(xiàng)C：blanket service charges選項(xiàng)D：service charges for group functions and banquets參考答案：C第11題. 由于會(huì)議客戶群涵蓋了很多不同類(lèi)型的組織,酒店可能需要跟不同類(lèi)型的會(huì)議承辦人打交道,這些會(huì)議承辦人可以分為以下四個(gè)基本類(lèi)型選項(xiàng)A：全職會(huì)議承辦人；兼職會(huì)

8、議承辦人；單個(gè)會(huì)議承辦人；委員會(huì)選項(xiàng)B：全職會(huì)議承辦人；兼職會(huì)議承辦人；委員會(huì)；第三方會(huì)議承辦人選項(xiàng)C：全職會(huì)議承辦人或兼職會(huì)議承辦人；單個(gè)會(huì)議承辦人；委員會(huì)；第三方會(huì)議承辦人選項(xiàng)D：全職會(huì)議承辦人；單個(gè)會(huì)議或兼職會(huì)議承辦人；委員會(huì)；第三方會(huì)議承辦人參考答案：D第12題. 從公關(guān)的角度看,以下哪一個(gè)是瞄準(zhǔn)宗教市場(chǎng)的最佳原因?選項(xiàng)A：很多宗教會(huì)議并不排斥公司和社團(tuán)組織業(yè)務(wù)選項(xiàng)B：這些團(tuán)體一般對(duì)價(jià)格敏感選項(xiàng)C：很多宗教團(tuán)體到一個(gè)城市后做一些社區(qū)活動(dòng)選項(xiàng)D：有1萬(wàn)4.5萬(wàn)名與會(huì)代表出席的大型年會(huì)是每年都會(huì)出現(xiàn)的常事參考答案：C第13題. A small group booked a meeting

9、in a hotel which will be held in the third week of October, which is the peak period of the hotels previous period. What is the most likely price for this group?選項(xiàng)A：run-of- the -house-rate均價(jià)選項(xiàng)B：rack rate 門(mén)市價(jià)選項(xiàng)C：split rate選項(xiàng)D：discount參考答案：B第14題. 小張是一位酒店連鎖集團(tuán)的行政官員,他正在為建造酒店選址,需要考慮的問(wèn)題是酒店與機(jī)場(chǎng)之間的交通要便利。他關(guān)心的問(wèn)

10、題與下列市場(chǎng)營(yíng)銷(xiāo)組合中的哪一個(gè)因素有最直接的關(guān)系?選項(xiàng)A：場(chǎng)所選項(xiàng)B：促銷(xiāo)選項(xiàng)C：產(chǎn)品選項(xiàng)D：價(jià)格參考答案：A第15題. 考慮到以下組織所代表的團(tuán)體類(lèi)型,說(shuō)法錯(cuò)誤的是?選項(xiàng)A：一次持續(xù)兩周的教育會(huì)議選項(xiàng)B：需要小型會(huì)議空間的家庭聚會(huì)選項(xiàng)C：由非專業(yè)會(huì)議策劃者安排的軍人聚會(huì)選項(xiàng)D：與會(huì)代表自己付費(fèi)的宗教會(huì)議參考答案：A第16題. 酒店會(huì)議服務(wù)經(jīng)理小李和他的助理正在討論在哪里安放投影儀的屏幕。根據(jù)5英尺原則,下列說(shuō)法正確的是?選項(xiàng)A：他們應(yīng)該將屏幕放在距投影儀5英尺的地方選項(xiàng)B：他們應(yīng)該保證屏幕底距地面至少5英尺選項(xiàng)C：他們應(yīng)該保證屏幕距最遠(yuǎn)聽(tīng)眾的椅子不超過(guò)寬度的5倍遠(yuǎn)選項(xiàng)D：他們應(yīng)該將屏幕放置在

11、距最近聽(tīng)眾的椅子5英尺遠(yuǎn)處參考答案：B第17題. 現(xiàn)在更多的酒店評(píng)估團(tuán)隊(duì)的價(jià)值是看它在酒店內(nèi)的銷(xiāo)售模式和能為整個(gè)酒店帶來(lái)的潛在收益,這種趨勢(shì)被稱為?選項(xiàng)A：銷(xiāo)售管理選項(xiàng)B：收益管理選項(xiàng)C：成本管理選項(xiàng)D：營(yíng)銷(xiāo)管理參考答案：B第18題. 下列有關(guān)餐飲活動(dòng)出席人數(shù)的說(shuō)法正確的是?選項(xiàng)A：會(huì)議策劃者最初對(duì)餐飲活動(dòng)出席人數(shù)的估算僅供用于最初準(zhǔn)備，必須核實(shí)選項(xiàng)B：多數(shù)酒店要求團(tuán)隊(duì)在餐飲活動(dòng)前兩個(gè)月承諾為參加宴會(huì)的某一人數(shù)付費(fèi)選項(xiàng)C：無(wú)論事先達(dá)成什么樣的協(xié)議，會(huì)議團(tuán)隊(duì)只負(fù)責(zé)實(shí)際參加宴會(huì)活動(dòng)的客人的費(fèi)用選項(xiàng)D：無(wú)論有多少人出席，酒店都必須總是向與會(huì)人員提供相同的食物參考答案：A第19題. What does

12、 not require instruction for a master account billing authorization form?選項(xiàng)A：How hotel charges are to be posted選項(xiàng)B：An honest appraisal of hotel services選項(xiàng)C：The limit of financial responsibility the meeting group will accept選項(xiàng)D：The names and specimen signatures of those who are authorized to sign for

13、 any master account expenses參考答案：B第20題. 合同標(biāo)準(zhǔn)化和多種會(huì)議合同的使用做到了以下哪種?選項(xiàng)A：威脅會(huì)議策劃者和酒店之間的信任選項(xiàng)B：給予酒店在會(huì)議服務(wù)方面更大的靈活性選項(xiàng)C：給予酒店銷(xiāo)售人員談判優(yōu)勢(shì)選項(xiàng)D：給予會(huì)議策劃者談判優(yōu)勢(shì)參考答案：D第21題. 下列會(huì)議中屬于企業(yè)會(huì)議類(lèi)型的是?選項(xiàng)A：專業(yè)/技術(shù)會(huì)議選項(xiàng)B：管理會(huì)議選項(xiàng)C：培訓(xùn)會(huì)議選項(xiàng)D：研討會(huì)參考答案：A,B,C第22題. Which one(s) is/are correct about employee procedure manuals?選項(xiàng)A：The employee handbook i

14、s the description of executive job選項(xiàng)B：A procedure manual will help ensure that setups will not be done in slightly different way each day選項(xiàng)C：The manual eliminates the exclusion of certain setups選項(xiàng)D：manuals are permanent參考答案：B,C第23題. Security in the modern hotel is becoming a more compels problem. Th

15、ere are several critical periods involved in security:選項(xiàng)A：open show hours選項(xiàng)B：closed show hours選項(xiàng)C：move-in選項(xiàng)D：move-out參考答案：A,B,C,D第24題. 在美國(guó),下列哪些信息來(lái)源可以比較方便地鎖定州和地區(qū)級(jí)協(xié)會(huì)會(huì)議業(yè)務(wù)?選項(xiàng)A：商務(wù)處和會(huì)議局選項(xiàng)B：首府的電話黃頁(yè)選項(xiàng)C：當(dāng)?shù)爻鞘械膱?bào)紙選項(xiàng)D：美國(guó)協(xié)會(huì)經(jīng)理人協(xié)會(huì)參考答案：A,B,D第25題. 下列屬于SMERF團(tuán)體的共同特征的是?選項(xiàng)A：更易在酒店的淡季預(yù)定會(huì)議選項(xiàng)B：對(duì)價(jià)格很敏感選項(xiàng)C：經(jīng)常由專業(yè)人士策劃會(huì)議，會(huì)議策劃人往往固定

16、不變選項(xiàng)D：經(jīng)常由非專業(yè)人士策劃會(huì)議，且策劃人年年變化參考答案：A,B,D第26題. 對(duì)于有許多宴會(huì)、會(huì)議和組織機(jī)構(gòu)的大型會(huì)議來(lái)說(shuō),以下人員中哪些可能會(huì)出席會(huì)前會(huì)議?選項(xiàng)A：會(huì)議策劃人選項(xiàng)B：會(huì)議服務(wù)總監(jiān)選項(xiàng)C：落實(shí)預(yù)訂的銷(xiāo)售人員選項(xiàng)D：餐飲部經(jīng)理參考答案：B,C第27題. 下列屬于全國(guó)年會(huì)特征的是?選項(xiàng)A：人均支出水平低配偶參與度低選項(xiàng)B：很多社交項(xiàng)目選項(xiàng)C：多項(xiàng)贊助活動(dòng)，是很好的餐飲收入來(lái)源參考答案：B,C第28題. The correct description about detailed schedule/resume is/ are選項(xiàng)A：The resume details on

17、ly a single event選項(xiàng)B：It is undoubtedly the single most important element of the convention servicing process, providing a tool for planning and communication between hotel department選項(xiàng)C：The resume is prepared by the convention service manager in conjunction with the meeting planner選項(xiàng)D：A resume shoul

18、d be long enough to include all the detailed參考答案：B,C,D第29題. 很多酒店經(jīng)理傾向于雇傭當(dāng)?shù)氐囊暵?tīng)服務(wù)組織,外部租聘企業(yè)通常在以下哪些情況下被雇請(qǐng)?選項(xiàng)A：酒店缺乏足夠的儲(chǔ)存空間選項(xiàng)B：設(shè)備不經(jīng)常使用以致購(gòu)買(mǎi)它們并不合理選項(xiàng)C：所需要的某些設(shè)備太重以至于酒店購(gòu)置很多件并不合理選項(xiàng)D：酒店負(fù)擔(dān)不起高昂的費(fèi)用參考答案：A,B,C第30題. 有效的銷(xiāo)售始于嚴(yán)謹(jǐn)?shù)臉?biāo)準(zhǔn)化操作流程,每個(gè)酒店銷(xiāo)售人員都要在案頭備好一本裝訂成冊(cè)的酒店標(biāo)準(zhǔn)操作流程,這本標(biāo)準(zhǔn)化操作流程手冊(cè)所包括的內(nèi)容有?選項(xiàng)A：會(huì)議活動(dòng)的管理流程選項(xiàng)B：客房管理流程選項(xiàng)C：會(huì)議場(chǎng)租和租用程序

19、選項(xiàng)D：銷(xiāo)售部的組織結(jié)構(gòu)圖和崗位的責(zé)任描述參考答案：A,B,C,D第31題. 會(huì)議選址類(lèi)型能反映出協(xié)會(huì)的規(guī)模、復(fù)雜程度和會(huì)員的富裕狀況。選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第32題. One of the features of SMERF groups is that the meetings are planned by professional companies and the planners of the meeting are often fixed.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第33題. There is no general geographic pattern for co

20、mpany business. There is often no reason to vary sites to attract attendance , as in the case of associations.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第34題. The location of the registration area is important , and may vary depending on the size of a group.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第35題. 市場(chǎng)營(yíng)銷(xiāo)計(jì)劃對(duì)企業(yè)而言相當(dāng)于“行車(chē)圖”,應(yīng)當(dāng)包含企業(yè)的每一個(gè)經(jīng)營(yíng)中心客房、宴會(huì)設(shè)施、餐廳等的招

21、攬生意的方案。選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第36題. 在合同中取消和終止是不一樣的,取消意味著雙方均無(wú)義務(wù)繼續(xù)執(zhí)行合同,而終止意味著一方不執(zhí)行合同,這種情況下不執(zhí)行合同的一方要支付對(duì)方損失。選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第37題. 參展商只能是公司,他們把展會(huì)視作為向主要決策者展示其產(chǎn)品和服務(wù)的機(jī)會(huì)。( )選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第38題. A court rather than a arbitration is usually in the best interests of both the hotel and the meeting planner.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考

22、答案：B第39題. 企業(yè)會(huì)議的籌備期相對(duì)較長(zhǎng),很多會(huì)超過(guò)一年。選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第40題. The resume is prepared by the convention service manager in conjunction with the meeting planner.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第41題. Most planners prefer on-site registration over advance registration because it can generate cash flow .選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第42題. 發(fā)送會(huì)前信息是對(duì)產(chǎn)品和服務(wù)進(jìn)行營(yíng)銷(xiāo)的一種極好的方式。( )選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第43題. 酒店所獲得的額外的收益稱為輔業(yè),一般指的是酒店餐廳、大廳、禮品店和娛樂(lè)設(shè)施的收益。( )選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：A第44題. People are screened at central registration desk, fees are collected ,and some sort of credential, usually a ticket, is presented.選項(xiàng)A：對(duì)選項(xiàng)B：錯(cuò)參考答案：B第45題. O