學(xué)術(shù)期刊投稿策略與技巧

1、學(xué)術(shù)期刊投稿策略與技巧吳萬益 教授Prof. Wu, Wann-Yih 現(xiàn)職：國立成功大學(xué)特聘教授兼管理學(xué)院院長19741987） 國立成功大學(xué)副教授 （19921995） 國立成功大學(xué)教授 （1996迄今） 國立成功大學(xué)國企所所長 （19972001） 國立成功大學(xué)企管系系主任 （19982001） 國立成功大學(xué)管理學(xué)院院長 （2001 迄今） 研究領(lǐng)域與專長：行銷管理 策略管理 國際企業(yè)管理 企業(yè)研究方法1學(xué)術(shù)期刊投稿策略與技巧國立成功大學(xué)吳萬益2目錄學(xué)術(shù)期刊之分類科學(xué)研究方法理論基礎(chǔ)方法論學(xué)術(shù)期刊投稿策略經(jīng)驗談APMR 簡介3學(xué)術(shù)期刊之分類 I何謂SSCI學(xué)術(shù)期刊SSCI是Social

2、Sciences Citation Index (社會科學(xué)引用文獻索引)的縮寫。為美國科學(xué)資訊所 (Institute for Scientific Information, ISI)所設(shè)。至今收錄54學(xué)科類別，共有1900餘種期刊。4學(xué)術(shù)期刊之分類 II何謂TSSCI學(xué)術(shù)期刊TSSCI (Taiwan Social Sciences Citation Index) 為臺灣社會科學(xué)引文索引的英文縮寫。TSSCI收錄之期刊的學(xué)門類別 人類學(xué)門 社會學(xué)門 教育學(xué)門 心理學(xué)門 法律學(xué)門 政治學(xué)門 經(jīng)濟學(xué)門 管理學(xué)門 區(qū)域研究 綜合5學(xué)術(shù)期刊之分類 IIITSSCI 管理學(xué)門各期刊文章收錄之範圍Asi

3、a Pacific Management Review 亞太管理評論工業(yè)工程學(xué)刊中山管理評論交大管理學(xué)報財務(wù)金融學(xué)刊中國大陸研究會計評論資訊管理學(xué)報電子商務(wù)學(xué)報管理評論管理與系統(tǒng)6科學(xué)研究方法現(xiàn)有的理論(Current theory)新理論(New theory)歸納、分類(Inductive grouping)顯著的觀察事實(Observable facts)深刻的瞭解(Understanding insight)連接定律(Bridge Laws)測試(Testing)異常、不規(guī)則(Anomaly)產(chǎn)生假設(shè)(Hypothesis)歸納法演繹法反朔 (retroduction)通則、法則Law

4、s, generations7Many of us are living in different paradigmsParadigm shiftNew paradigms and new theories are developed to replace the old onesParadigm Paradigm is a content, which includes theories, laws, concepts, symbolic generalizations, and exemplars. A paradigm contains a methodology, which repr

5、esents the procedures and techniques by which further knowledge within the paradigm is to be generated. A paradigm contains a epistemology, which represent a set of criteria for evaluating knowledge claims.8控制(control)報導(dǎo) (reporting)敘述 (description)預(yù)測 (prediction)解釋 (explanation)最高 (highest)理解的程度(deg

6、ree of understanding)最低 (lowest)Davis & Cosenza (1993), Business Research for Decision Making, 3rd edition, p.39.9理論基礎(chǔ)A theory is a systematically related set of statements, including some law like generalizations, that is empirically testable (Hunt,2002,p.195)The major purpose of science is to deve

7、lop laws and theories to explore, predict, understand, and control phenomena (Hunt, 2002, p.20)10Theory BuildingResearchIssueResearchModelTheoryBuildingExploratoryStudyTheory TestingTheoreticalBackgroundResearchModelEmpiricalTestingResearchIssue11When the evidence corroborating certain laws isOverwh

8、elming and when the laws are held to be of extreme central significance or importance to a discipline, the laws are calledLawlike generalizations for which there is substantial corroborative empirical support are calledGeneralized conditionals that (a) have empiricalContent, (b) exhibit nomic necess

9、ity, and (c) aresystematically integrated into a body of scientificknowledge are calledStatements that specify a relationship of the basicform “All A are B” or “If X occurs, then we wouldexpect Y to occur” are calledPrinciplesLawsLawlikegeneralizationGeneralizedconditionalsLaws and Lawlike Statement

10、s (Hunt, 2002)12TheoryBridge laws or guidinghypothesesResearch hypothesesTestAnalysis of resultsNegative (tend to disconfirm or undermine)Positive (tend to confirm or corroborate)The Empirical Testing Process (Hunt, 2002)13What are not theoryReferences are not theoryData are not theoryVariables and

11、Constructs are not theoryDiagrams are not theoryHypotheses are not theory14ExploratoryResearchDescriptiveResearchCausalResearch方法論15方法論Method orientationQuality StudyCase studySurveyExperimentData analysisTraditional method: regression, multivariate methodStructural Equation ModelingImportant for co

12、nstruct validationANOVA16The Influences of Risk Attitude and Innate Innovativeness on Consumers Online Shopping Behaviors17學(xué)術(shù)期刊投稿策略 IIs the paper ready for publication?Grammars and writing stylesUp-to-date literature reviewFormatCreativity / InnovationContribution18學(xué)術(shù)期刊投稿策略 IIMake more effort to imp

13、rove the quality of the paperSend paper to conferencePresent and discuss paper in different seminarsSend someone to reviewShot for right Journal for publicationEditorsFocus of Journal19學(xué)術(shù)期刊投稿策略 IIIDefend or give up your positionNetworkingA learning process of submission20如何投稿學(xué)術(shù)期刊 I論文的品質(zhì)論文的主題：一篇文章題目大

14、小應(yīng)適中。文獻的檢閱：文獻檢閱非文章的摘要。要對過去的文獻做有系統(tǒng)的整理與評估。理論：理論架構(gòu)是否完整，論證是否嚴謹。研究方法：量化與質(zhì)化Originality 原創(chuàng)性格式問題21如何投稿學(xué)術(shù)期刊 II論文的長度文章長度約一萬五到兩萬字最恰當(dāng)。瞭解每份期刊的特色撰稿範例 (文章格式)依照期刊的要求交稿不可違反學(xué)術(shù)倫理：不可一稿多投；不可抄襲；不可不誠實引用資料審查過程22經(jīng)驗談 Reviewers Comments I23It is clear that the author(s) have spent a lot of time preparing this paper but I am a

15、fraid to say that I think that the conceptualisation of the research problem needs to be refined and the paper re-written before it could be considered for publication.1. At times the paper is written in a tortuous and opaque style that makes the arguments unnecessarily difficult to follow. One aspe

16、ct of this problem is that supporting arguments are only briefly developed and thus the reader still has questions about the logic of the arguments put forward by the author(s). For example, social capital is discussed as if there is only one way of defining the concept with no reference to the deba

17、te about the nature of social capital, how it is defined and what are the links, if any, with the other elements of the conceptual framework.2. The lack of development of the key concepts leads to questions about the conceptual framework and whether information exchange, social capital and frequency

18、 of contact are separate constructs. Could information exchange and frequency of contact be aspects of social capital? They may not be, but as the paper is developed at present, there are still questions about the conceptualisation of relationship quality. This may be one reason why the paper is not

19、 easy to read as the author(s) are grappling with arguments that can be further refined. It follows from this that the author(s) should develop their literature review and probably make the hypothesis development section shorter. Also it is unusual to wait until the research design and methodology s

20、ection before revealing the conceptual framework. You might like to consider introducing this earlier.24On page 4, sentence 2 you say Malhotra et al. (2005) stated that, implying that this is in some way true. You would be better to say why it is you are using their work to develop your arguments.In

21、 the methodology section you need to justify why a 13 per cent response rate is adequate and what you did about non-response.Please say more about the design of the questionnaire and the pilot study.In table 2 one item for frequency of contact is any information that might help us was always provide

22、d by the seller. It is possible to argue that this item is actually about provision of information, as providing helpful information is not necessarily a frequent activity. Unfortunately, because of my concerns about the conceptualisation of the topic I am not convinced that the results develop our

23、understanding of the research question at the moment. In summary I suggest that the author(s) need to justify clearly their conceptual framework and if necessary futher develop their conceptualisation. Alternatively, the author(s) might develop a paper from a sub-set of their conceptual framework. I

24、n either case the 13 per cent response rate is a problem and the author(s) should say why this does not compromise the results.25Research Model A Contingency Approach to Incorporate Human, Emotional and Social Influence into TAM for KM Programs 26經(jīng)驗談 Reviewers Comments IIIt uses TAM to explore the r

25、elationships among human, emotion, and socialfactors as well as positive attitude toward the implementation of the KMprogram. The factors considered in the model are too narrow to test theintention towards using KM program. So, I dont agree that this is aninteresting case. I would like to see a deve

26、lopment or articulation of what exactly they werestudying!. While they state that the phenomena under study was the KMstrategy the term KM seems to mean a variety of things to differentacademic authors and certainly means different things to practitioners (KMstrategy means IT for some companies whil

27、e others focus on the design ofbuildings to support information sharing or organisational story-telling.Given the positivistic approach taken here it is critically important thatthis be identified and discussed within the paper. The paper should not beaccepted without a clarification of this point.

28、27經(jīng)驗談被退稿原因 I根據(jù)謝安田教授之看法，為何被退稿，理由有以下12點：(1) 沒有理論基礎(chǔ)(2) 概念或變數(shù)的操作化與研究者所提的理論或變數(shù)並不相符。(3) 對於研究中所提到的概念是什麼意義未能定義清楚。(4) 設(shè)計不符合科學(xué)性，對於實證之進行未能清楚說明。(5) 文章的整理、結(jié)構(gòu)、及次序不當(dāng)。28經(jīng)驗談被退稿原因 II(6) 文體及語氣不當(dāng)。(7) 研究設(shè)計不當(dāng)。(8) 稿件內(nèi)容與期刊領(lǐng)域不符。(9) 統(tǒng)計分析過度複雜化。(10) 結(jié)論不能與實證結(jié)果呼應(yīng)。(11) 對於實證資料斷章取義。(12) 研究貢獻不足：何謂貢獻不足、以及貢獻不足的種類與其瑕疵程度。29ASIA PACIFIC

29、MANANGEMENT REVIEWCollege of ManagementNational Cheng Kung UniversityAPMR 簡介30IntroductionAsia Pacific Management Review (APMR) (ISSN 1029-3132) is an international journal to provide a refereed and authoritative source in the field of general management. Papers in the areas of particular interest i

30、nclude, but are not limited to. Publish original, high-quality research that will have a significant impact on management theory and practice.31AimsDevelop, promote and coordinate the theory and practice of management; Encourage the dissemination of new management techniques and applications to busi

31、ness related units; Establish channels of communication between government departments, business related units, and academic experts; Provide a forum for academics and professionals to share the advanced knowledge and experiences of business management in the Asia Pacific region. 32Editorial Board M

32、embersAgrawal, Narendra M., Indian Institute of Management, IndiaAnshori, Muslich, Airlangga University IndonesiaCorbett, Charles, Anderson School of Management, University of California, USAEchanis, Erlinda S., University of the Philippines, PhilippinesGupta, Omprakash K., Prairie View A&M Universi

33、ty, U.S.A.Hwang, Hark, Korea Advanced Institute of Science and Technology, Korea Ishii, Hiroaki, Osaka University, JapanIslam, Nazrul, School of Management, Asian Institute of Technology, ThailandLiang, Liang, University of Science and Technology of China, ChinaLee, Shine-Der, National Cheng Kung Un

34、iversity, TaiwanOthman, Md Nor, University of Malaya, MalaysiaShanks, Graeme, Monash University, AustraliaWei, Chien-Hung, National Cheng Kung University, TaiwanYau, Oliver H. M., City University of Hong Kong, Hong Kong 33AreasAccounting Management Cross-cultural Management IssuesE-commerce / E-busi

35、ness Global Competitive StrategyInternational Business ManagementLogistics and Distribution / Demand & Supply Chain ManagementE-marketing and Relationship MarketingCustomer Satisfaction & Delight / CRM & eCRMProduct Development & Manufacturing SystemsFinancial ManagementQuality ManagementHuman Resou

36、rce ManagementInformation System Management / Knowledge ManagementProduction & Operations ManagementTelecommunication ManagementEnvironment Management / Sustainable DevelopmentOperations Research & Quantitative Methods 34APMR HistoryAPMR had four issues every year since 1996. With the mass of paper submission, APMR published 6 issues per year since 2004.Until now, APMR has published 11