電子商務(wù)英語期終復(fù)習(xí)資料

1、新編電子商務(wù)英語期終復(fù)習(xí)參考資料Unit 1 E-Business BasicsQuestions: p.2What is the difference between e-Commerce and e-Business?Electronic commerce, B2C, or e-Commerce refers to online sales. Electronic business or e-Business, on the other hand, refers to more than just selling online.What can you do by using the In

2、ternet?Collect vital business information related to your costumers and competitors;Increase awareness about your company;Streamline communication and improve customer service; .Improve productivity and reduce costs; andSell your products on line .What are the common ways to get started using e-Busi

3、ness?Make your mark on the web;Leverage email;Embrace e-procurement; andInvestigate e-Commerce.Exercises: p.2Translate the following into Chinese:When searching information on line, the user can then either start browsing the website listed, or can narrow the results further by searching within thos

4、e results for another keyword.使用者在線搜索信息時，可先開始瀏覽經(jīng)初步搜索后羅列出的網(wǎng)站，也可再用一個關(guān)鍵詞將此結(jié)果進一步搜索以縮小瀏覽范圍。Out-of-pocket costs can be reduced further by implementing a readily updatable website, instead of printed materials that have a short shelf-life, to relay pertinent information to your customer base.建設(shè)一個便于更新的網(wǎng)站來取代

5、使用周期短暫的印刷型資料，以便將相關(guān)信息持續(xù)不斷地傳送給您的客房群，則成本費用可進一步減少。Today s Internet is a powerful way for business to communicate with their customers and clients, including e-mail, instant messaging, and developing the websites of the company.當(dāng)今的互聯(lián)網(wǎng)，包括電子郵件、即時訊息和公司網(wǎng)站，乃是公司同顧客和客戶間強有力的聯(lián)系方式。Translate the following into Engl

6、ish: p.2作為一個網(wǎng)站，搜索引擎的最初目的是為收集和發(fā)布互聯(lián)網(wǎng)上可用的信息提供一種搜索功能。A search engine is a website whose primary purpose is to provide a search function for gathering and reporting information available online.互聯(lián)網(wǎng)使小企業(yè)能夠利用過去只有大公司才能獲得的信息、專門知識和資金的全球儲備庫。The Internet makes it possible for small businesses to utilize the glob

7、al repertory in terms of information, expertise and funds that was acquired only by large enterprises.通過在線采購，企業(yè)可以省時、省錢地尋找到供應(yīng)商。Purchasing online makes it possible for businesses to save time and money in seeking out suppliers.E-procurement allows businesses to seek out suppliers with less time and mo

8、ney.網(wǎng)上調(diào)查高效、便捷、經(jīng)濟，它對于提高企業(yè)效力有關(guān)不可低估的作用。Online investigation is of high efficiency, ready accessibility, cost-effectiveness, which can never be underestimated to improve the performance of businesses.Unit 3 E-Business BasicsI. Questions:What are the six principles to guide the development of global E-co

9、mmerce?They are to:Take a cautious approach to regulation;Increase global market access;Do not use regulations for protectionism;Enforce regulations domestically;Limit restrictions on social, cultural and political content; andTake advantage of technology.Unit 5 What is E-Marketing PlanningQuestions

10、: p.40Why is e-business model so important?A business model identifies the value chain elements of the business such as inbound logistics, operation ( or production ) , outbound logistics, marketing, service, and support activities.What is a business model?A business model describes your architectur

11、e for product, service, and information delivery and a description of sources of revenues (revenue streams).What does the marketing mix refer to?It refers to product, price, place, and promotion.What are the business modelsmentioned in the text?They are: merchant model, auction model, manufacturer m

12、odel, affiliate model, advertising model, informediary (information + intermediary ) model, subscription model, brokerage model, virtual communities model, and logistics model.What are the obstacles of planning an e-marketing plan?For starters, procrastination is a problem; busy executives put off w

13、riting a plan. Another obstacle is time. The process of developing an e-Marketing plan is time-consuming. Other issues relating to the writing process such as writer s block and the labor-intensive circuitous nature of writing are also major barriers. Other difficulties include the challenge of iden

14、tifying the right analysis, the tricky nature of developing revenue stream forecasts, and question of which expense budge to develop.According to the author, how to define an e-marketing plan?E-marketing plan is more centered on the marketing opportunities, threats, objectives and strategies of the

15、Internet.II. Translate the following into Chinese: p.40-41Any time you need to prepare a multireport, like an e-marketing plan, writer s block can be a problem.無論何時你要起草一份諸如電子營銷計劃這樣的多頁報告， 你都有可能遇到 作者中斷的問題。Products like e-marketing Suite by Embellix can help you overcome writers block by providing you

16、with an effective template and writing outline to follow.由 EMBELLIX 開發(fā)的電子營銷套裝產(chǎn)品， 可以為人們提供可資效仿的實用寫作模板及大綱，從而有助于人們克服作者中斷的障礙。Writing an e-marketing plan is partly an exercise in answering a series of critical questions.寫作一份電子營銷計劃， 某種程度上就是做一次有關(guān)一系列至關(guān)重要問題的答題練習(xí)。Not only e-marketing experts but also professio

17、nals who know how to apply professional styles and formatting to create great looking reports have designed products like e-marketing Suite by Embllix.不僅電子營銷專家而且還有熟知應(yīng)用專業(yè)風(fēng)格與格式來寫作引人注目的營銷報告的專業(yè)人員，均已設(shè)計出類似Embllix 開發(fā)的電子營銷套裝產(chǎn)品。Your e-marketing plan content is critical but almost as critical is the look and

18、“feel” of your reports. Management may interpret poor looking e-marketing plans as less credible. Be sure to polish your e-marketing plan document.你的電子營銷計劃內(nèi)容固然重要，然而該計劃報告的給人的觀“感”也幾乎同等重要。 管理人員或許可能將一些讓人觀感糟糕的電子營銷計劃解讀成缺少可信度。所以，務(wù)必將你的營銷計劃文件加以潤色。Unit 8 Global Development of Internet BankingQuestions: p.69Wh

19、at is the Internet banking?Internet banking refers to the development over the Internet of retail and wholesale banking services.How do you understand the “click and mortar ” model?The Click and mortar model - a strategy combining physical and Internet presence -has become a dominant model.Do you th

20、ink whether the online bank will take the dominant place in the future?The prevailing model of Internet banking today is the one that is thoroughly integrated within the existing banking infrastructure, which combines click and mortar system. And there remain many things for banks to do, such as sec

21、urity, willingness to take responsibility and the offer of financial incentives, before the online bank will be able to take the dominant place in the future.Unit 10 How SMBs Can Profit from the InternetQuestions: P.86What is the relationship between Internet and e-Business in terms of SMBs? Busines

22、ses of every shape and size have moved to the Internet at an unprecedented rate.What role does the Stage 1 play in the whole process?Employees can more readily gather information on customers, partners, and competitors, and communicate with customers via e-mail. The connection also serves as the fou

23、ndation for further e-Business steps.What factors are necessary in delivering interactive and personalized services via the Web?Delivering interactive and personalized services via the Web requires investment in database, CRM, and ecommerce software, as well as in network and server solutions to ens

24、ure reliability and redundancy.What does the third stage call for?It calls for providing new, interactive and personalized services, such as online customer service, order-tracking, reservation, product enhancements and promotions, and commerce for customers and partners.Can partner s Web sites help

25、 SMBs? And how to help?Yes, they can. SMBs benefit by leveraging their partner s sites as new channels for delivering products and services, while customers benefit from the additional value-added services that become available. In addition, leveraging partner s sites allows SMBs to concentrate thei

26、r investment in core area of business.Exercises: P.87Translate the following into Chinese:E-Business is here to stay because it can accelerate your business success by enabling you to do the things that you ve always done, but better, faster, and often at lower cost.電子商務(wù)將在這里生存發(fā)展，因為它能幫你多快好省地完成您所從事的業(yè)務(wù)

27、，加快你的業(yè)務(wù)成就。Strengthen the ties between you and your customers by letting you connect with them 24 hours a day.電子商務(wù)一天24 小時將您與您的客戶聯(lián)系在一塊，強化您與客戶間的紐帶關(guān)系。When it comes to job creation and wealth creation, these are the firms that make it happen.至于創(chuàng)造就業(yè)與財富，這些公司就是身體力行的實例。Relationships are the most important as

28、sets of virtually all small and medium-sized companies.實際上，維系與客戶的關(guān)系乃是所有中小企業(yè)最重要的財產(chǎn)。Identifying what information your customers truly want and delivering it quickly, with minimal flash, is a practical, focused response to an e-Business requirement, and one that can transform business obstacle into bus

29、iness opportunity.確定客戶所真正需要的信息并以最快的速度迅速傳遞該信息， 是對電子商務(wù)要求的一種最現(xiàn)實、 最明確的反應(yīng)， 同時也可能是把業(yè)務(wù)障礙轉(zhuǎn)化成機遇的一種反應(yīng)。Translate the following into English: P.87大多數(shù)的中小企業(yè)都能夠訪問互聯(lián)網(wǎng)。Almost all small and medium-sized firms have access to the Internet.電子商務(wù)商務(wù)的應(yīng)用并沒有想象的那么迅速，只有約 1/3 的企業(yè)真正實現(xiàn)在線銷售。The adoption of e-Business has not been s

30、o fast as expected, with only one third of the firms virtually selling online.訪問互聯(lián)網(wǎng)是中小企業(yè)邁向電子商務(wù)的第一步。Obtaining access to the Internet is the first step for SMBs to take toward e=Business.通過電子商務(wù)， 員工能夠更容易地與客戶溝通并收集關(guān)于客戶、 合作伙伴和競爭對手的信息。With e-Business, employees can more readily communicate with customers,

31、and gather information on customers, partners and competitors.有效地實現(xiàn)銷售、采購和獲取資源是中小企業(yè)日常業(yè)務(wù)的核心。Efficiently selling, buying and accessing resources are critical processes that lie at the heart of SMBs daily business efforts.Unit 11 Usages Patterns of E-Business for SMEsQuestions: p.90-91How do patterns of

32、 Internet usage follow a typical course of development?It often begins with e-mail and later leads to the development of websites and the use of Internet for research and IT development.What are the two types of e-Commerce sites operating in Indonesia?They are: (1) internationally- or domestically-b

33、ased sites which promote products manufactured in Indonesia, and (2) internationally- or domestically-based travel and tour sites whish promote Indonesian hotels and travel packages.Unit 14 Retail “E-Procurement ”: Minimizing CostsAnd Improving ProductivityQuestions: p.120According to the author, wh

34、y should we focus on e-Procurement in retail?. Electronic procurement can be a primary source of competitive advantage for retailers in:reducing and/or avoiding costs and improving productivity;enforcing on-contract buying;developing reporting capabilities;reducing purchasing cycle time and effort.W

35、hat are the e-Procurement models introduced in this article?Introduced in this article are private models, public models and third-party procurement service models.What can we expect from e-Procurement?Online procurement can completely transform the way retailers purchase goods, making process effic

36、iencies and permanently lower costs not only possible but affordable to achieve.Translate the following into Chinese: p.121Participation in a public system is also a fairly low-risk alternative; however, functionality has been slow to develop, and in many cases participants have had to manually upda

37、te their internal system.“e-Procurement ” capabilities privately or publicly are to determine whetheryour current procurement processes are better than those of the public exchanges.電子采購，無論是私營還是公共模式，都將確定您當(dāng)下的采購程序是否優(yōu)于公共交換的模式。One of the key advantages of the private system is that many Enterprise Resou

38、rce Planning (ERP) vendors are already adding this capability to their systems, which may greatly reduce the difficulty and expense of integrating those functions.私營體系的關(guān)鍵優(yōu)勢之一便是眾多的“企業(yè)資源規(guī)劃” ( ERP )商人已經(jīng)動手將該項規(guī)劃功能納入其系統(tǒng)中，從而可能大大減少整合那些功能的難度和費用。We believe retailers will eventually participate in an amalgamat

39、ion of these models.我們相信零售商終將參與融合這些采購模式。Smaller retailers may learn to rely on public models and third-party procurement service;小零售商將學(xué)會立足于公共采購模式與第三方采購服務(wù)模式。Translate the following into English:網(wǎng)絡(luò)時代的泡沫經(jīng)濟以及相對蕭條的經(jīng)濟氛圍， 迫使零售商不得不調(diào)整其經(jīng)營戰(zhàn)略。The inflation and subsequent deflation of the dot-com era and a tough

40、er economic climate are forcing retailers to readjust their business strategies.制造商可以通過對購買程序?qū)嵤┝骶€化改進以縮短購買周期。Manufacturers may reduce purchasing cycle times and effort by streamlining their procurement processes.在線采購能夠完全改變零售商的采購方式，從而降低成本，提高效率。Online procurement may completely change retailers purchasi

41、ng process, thus reducing cost and improving efficiency.電子拍賣作為在線交易的組成部分，主要是通過論壇形式提供在線、實時的商品交易。Electronic auctions, which are a subset (component part) of online trading exchanges, provide online, real-time exchange of goods through a forum.對所有商品的有效采購是所有零售業(yè)的基石。It is a foundation stone for retailing b

42、usinesses to effectively procure all the goods and services.Unit 17 Scan of E-Business in Higher EducationQuestions: p.146What are the three principal industry processes on which E-Business has the potential to impact?.They are a) material flows; b) information flows; and c) financial flows.What are

43、 the three different parts of the supply chain in which E-Business has the potential to improve efficiencies?.They are a) upstream activities; b) internal activities; and c) downstream activities.What does HES refer to?HES refers to Higher Education Systems in Australia. .What does ROI refer to?ROI

44、refers to return of investmentUnit 18 Case Study of CRM: Securities Institute of AustraliaExercises p.158Translate the following into English:澳大利亞證券學(xué)院既是金融行業(yè)中的教育實體， 也是一個基于會員化管理 的組織。The Securities Institute of Australia is both an educational body and a membership-based organization in the finance ind

45、ustry.缺乏集中的信息，信息系統(tǒng)缺乏彈性以及信息分析不充分，都對證券學(xué)院的客戶關(guān)系管理能力構(gòu)成挑戰(zhàn)。The lack of centralized information, lack of flexibility in the information systems and inadequate information analysis constitute a challenge to the CRM capabilities of the SIA.證券學(xué)院希望給學(xué)生和會員們提供更大范圍的一對一服務(wù)， 而不是給一大批 學(xué)生提供一個范圍嚴(yán)格限定的服務(wù)。The SIA wants to pr

46、ovide an enhanced range of one-to-one services to its students and members, rather than offer a restricted range of services for cohorts of students.Translate the following into Chinese:Apart from providing fee-for-service, customized and continuing professional development activities, the SIA offer

47、s a range of accredited courses ranging from Associate Diploma level to Masters level, in programs such as the Diploma of Financial Advising and the Graduate Diploma in Financial Planning.譯文 除了提供付費服務(wù)、客戶定制的待續(xù)的職業(yè)發(fā)展活動外， SIA 還提 供了一系列官方認可的課程計劃，范圍從大學(xué)預(yù)科文憑到碩士層次水平，比 如金融顧問及金融計劃碩士文憑。Besides providing each user

48、 with the above services, the CRM system allows the Institute to secure the site; provide restricted and value-add content to designated or targeted Securities Institute customers and promote its products and services and any news or success stories. 譯文 除了給每一個使用者提供以上服務(wù)外， CRM 系統(tǒng)允許學(xué)院維護網(wǎng)站安全，提供嚴(yán)格限定的增值內(nèi)容

49、給指定或者目標(biāo)客戶以促銷產(chǎn)品和服務(wù)， 并提供一些新聞和成功 的例子。Unit 23 Some Technology Trends Affecting E-BusinessComprehensionQuestions: p.225Are broadband network uses only in high-income market?.No. Some operators report that 30 to 50 per cent of their new broadband subscribers have never had an Internet subscription before.

50、What is the main reason for subscribers to switch to broadband technologies?Fast Internet access is the main reason for subscribers to switch to broadband technologies.Because data flow faster and users waste much less time waiting for Web pages to download, and because their connections are always

51、on, broadband adopters tend to spend significantly more time online. At the same time, consumers will be able to seek more information, compare more options, or sample digital products.Is secure environment important for business in the physical world?.Yes. A sure environment is not any more essenti

52、al for an e-Business than it is for business in the physical world.Is web a utility that is as safe as water or electricity use?Yes. Internet users start to see the Web as a utility that is expected to be operational on a permanent basis and to pose as little risk as water or electricity use.Why do

53、some offshore ISPs send spam (junk mail) to users?In addition to spammers operating for financial or other profit, often from offshore ISPs, spam is often used to carry out denial of service attacks.What do DSL and ISP refer to respectively?DSL refers to Digital Subscriber Line, ISP refers to Intern

54、et Service Provider.Translate the following into Chinese: p.2211. With regard to broadband s influence on the organization of enterprises or on transactions between businesses, although a number of initiatives aim at building new business models around broadband, no-application_of.it- has emerged wi

55、th an impact on the functioning of markets or on the managementof companies that is substantially different from the effects of earlier commercial application of the Internet.參考譯文 關(guān)于寬帶對于企業(yè)的組織或?qū)τ谄髽I(yè)間業(yè)務(wù)往來的影響，盡管許多開創(chuàng)者都旨在圍繞寬帶建立新型的商務(wù)模式，然而，迄今尚未出現(xiàn)對市場功能或企業(yè)管理的影響力從根本上不同于早期互聯(lián)網(wǎng)商業(yè)應(yīng)用效果的寬帶應(yīng)用。Unit 27 E-Supply Chain M

56、anagement: Prerequisites to SuccessExercises:Translate the following into Chinese: p.270The supply chain is made up of all the activities that are required to deliver products to the customer from designing products to receiving orders, procuring materials, marketing, manufacturing, logistics, custo

57、mer service, receiving payments and so on.供應(yīng)鏈?zhǔn)怯蓪a(chǎn)品交付客戶過程所需的一切活動，即從產(chǎn)品設(shè)計到收到訂單、獲得物料、營銷、制造、物流、客戶服務(wù)項目到接受貨款等等組成的。Anyone, anything, anywhere that influences a product s time-to-market, price, quality, information exchange, delivery, among other activities is part of the supply chain.同其它一些活動相比，對產(chǎn)品上市時間、價格、品質(zhì)

58、、信息交換、交貨產(chǎn)生影響的人、物或地點，均為供應(yīng)鏈的組成部分。Consider that e-Supply Chain Management is digitally connecting the entire world into one big （very big） network of supply chain.所謂電子供應(yīng)鏈管理，即是把整個世界連接成一個大（非常之大）的供應(yīng)網(wǎng)絡(luò)！The growth estimates for the next few years for business-to-business e-Commerce are astounding. （ To astonish and bewilder. 震驚極為驚訝和迷 惑不解）今后幾年，企業(yè)對企業(yè)電子商務(wù)可能的增長數(shù)量將是極其驚人的。More than likely, your company has many internal information and material flow process problems