Unit 4職通商務英語課件第一冊課件

1、LOGOUnit 4Business RelationshipObjectivesTo gain the common sense about corporate entertainmentTo learn to compose a business card or greeting cardTo further the knowledge about present continuous tenseTo socialize with greeting, introduction and small talksObjectivesanniversary n yearly return of t

2、he date of an event; celebration of this 周年紀念日; 周年紀念: the hundredth anniversary of the composers death1. Talk about the corporate entertainment activities.the first picture: anniversary celebrationthe second picture: Christmas staff partythe third picture: golfthe fourth picture: activity and compan

3、y dayI. Lead-in1.1 Curonian Spit (庫羅尼安海峽）庫羅尼安海峽） 立陶宛海岸邊的庫羅尼安海峽立陶宛海岸邊的庫羅尼安海峽波羅的海的一顆珍珠，波羅的海的一顆珍珠，點綴著美麗的海岸。在海水與風力的共同作用下，形成了點綴著美麗的海岸。在海水與風力的共同作用下，形成了北歐最高的沙丘，已被世界教科文組織列為世界遺產(chǎn)之一北歐最高的沙丘，已被世界教科文組織列為世界遺產(chǎn)之一。海峽全長。海峽全長98公里，其中只有公里，其中只有50公里位于立陶宛境內(nèi)，其公里位于立陶宛境內(nèi)，其余部分屬于俄羅斯。海峽最寬處在布魯威克斯海角余部分屬于俄羅斯。海峽最寬處在布魯威克斯海角( Cape of B

4、ulvikis)旁邊旁邊, 覆蓋面積占覆蓋面積占70%的是森林，主要是松樹的是森林，主要是松樹，為海峽增添了獨特性。劃分庫波羅的海和羅尼安瀉湖的，為海峽增添了獨特性。劃分庫波羅的海和羅尼安瀉湖的標志正是這個呈半島狀的海峽。標志正是這個呈半島狀的海峽。 spa / sp; sp/ n (place where there is a) spring of mineral water with medicinal properties 礦泉礦泉; 有礦泉的有礦泉的地 方地 方 : s p a w a t e r 礦 泉 水礦 泉 水 .IntroductionSPA一詞源于原于拉丁文一詞源于原于拉丁

5、文“Solus Por Aqua”（Health by water）的字首，）的字首，Solus=健康，健康，Por經(jīng)由，經(jīng)由，Aqua水，水，意指用水來達到健康。方法是充分運用意指用水來達到健康。方法是充分運用水的物理特性、溫度及沖擊，來達到保水的物理特性、溫度及沖擊，來達到保養(yǎng)、健身的效果。養(yǎng)、健身的效果。1.2 spa米哈伊爾米哈伊爾季莫費耶維奇季莫費耶維奇卡拉什尼科夫卡拉什尼科夫（ ，,蘇俄著名的槍械設(shè)計蘇俄著名的槍械設(shè)計師。以設(shè)計師。以設(shè)計“AK-47突擊步槍突擊步槍”而聞而聞名遐邇。卡拉什尼科夫的代表作是卡名遐邇?？ɡ材峥品虻拇碜魇强ɡ材峥品蜃詣硬綐屜盗?、拉什尼科夫自動步槍系

6、列、RPK輕機輕機槍、槍、PK通用機槍系列等通用機槍系列等 卡拉什尼科夫自動步槍憑借著操作簡卡拉什尼科夫自動步槍憑借著操作簡單、安全可靠、價格低廉的優(yōu)勢，卡單、安全可靠、價格低廉的優(yōu)勢，卡拉什尼科夫自動步槍備受青睞。據(jù)統(tǒng)拉什尼科夫自動步槍備受青睞。據(jù)統(tǒng)計，目前是全世界是世界上生產(chǎn)數(shù)量計，目前是全世界是世界上生產(chǎn)數(shù)量最多的一種自動步槍，有近百個國家最多的一種自動步槍，有近百個國家的軍隊在使用或曾經(jīng)使用卡拉什尼科的軍隊在使用或曾經(jīng)使用卡拉什尼科夫自動步槍，還有夫自動步槍，還有6個國家甚至把這種個國家甚至把這種槍的圖案印在了本國的國徽國旗上。槍的圖案印在了本國的國徽國旗上。從某種意義上說，卡拉什尼科

7、夫自動從某種意義上說，卡拉什尼科夫自動步槍是世界上生產(chǎn)最多、使用最廣的步槍是世界上生產(chǎn)最多、使用最廣的自動步槍。自動步槍。 Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text1.3 kalashnikov n. 卡拉什尼科夫沖卡拉什尼科夫沖鋒槍鋒槍1.4 The Definition of Corporate EntertainmentIntroductory RemarksWhat are the aims of holding

8、corporate entertainments? Offering a reward to Creating an opportunity to Can be used as a marketing tool toIntroductory RemarksIs corporate entertainment powerful in the marketing mix? Why? public relationPara.2It is about establishing and strengthening relationships with people who are vital to Cu

9、stomers, employees, potential customers, members of the press, members of the local community or governmental law-makers (legislators)Why establish and strengthen? Get to know them better Get them know you better.Para. 3It involves a wide variety of activities, the majority of which have an importan

10、t and direct impact on the success of a marketing campaign on the financial health of a company.What shall we do to it? Indispensable, Schedule Budget for itUltimate goal: to hit the targets preciselyPara. 4Includes any event that is grouped by a company to amuse other people when the company has an

11、 ulterior motive beyond the wish simply to supply their guests with a pleasant experience. sufficient and necessary conditionsufficient and necessary conditionPara. 5 External activitiesSelling to existing customersWay: persuade them to spend time with you, Goals: raise their loyalty, find more abou

12、t their needs and problemsPara. 5 External activitiesTalking to potential customersWay: use entertainment to attract potential customers to come and meet you Goals: give them the best possible impression of you special selling messagePara. 5 External activitiesTalking to other partiesWay: using ente

13、rtainment o reach other influential groups (politician, the press, local community)Tip: all of them can be reached and influenced through the proficient use of corporate amusement.Para. 5 Internal Activities A motivation eventDescription: a prize at the end of an extended motivational plan (a trip t

14、o Hawaii, a day at the golf course, a cruise round the Caribbean, a festive dinner)Time: at then end or during a motivation schemeGoal: inspire the staff to rival (beneficial to the company)Para. 5 Internal ActivitiesA conference eventGoals: lighten the atmosphere provide an amusement help with team-building educational tasksPara. 5 Internal ActivitiesA familiarization tripin the same group meet and understand how other parties of the company operate.to a suppliers or a