Corporate_Culture

1、Office affairs 關(guān)于工作那點(diǎn)事關(guān)于工作那點(diǎn)事兒。兒。Job hunting polls Supposing that: Youre attempt to hunt for a new or better occupation- what criteria do you need to concern about? Personnel Management Companies like to say that people are their most valuable asset, and has in many organizations been renamed , whic

2、h may be involved in:nintroducing more scientific nimplementing policies of . nactions to eliminate and in hiring and promotion.n schemes to increase through remuneration(報(bào)酬) systems designed to reward performance.personnel managementhuman resources managementselection proceduresempowermentracialsex

3、ual discriminationincentivemotivationStarting up task A: which factors are important?age SexAppearanceexperience hobbies Intelligencepersonality ReferenceshandwritingQualifications astrological signcontacts and connections family background marital statussickness recordblood groupZodiac sign with su

4、pposed planetary influence on human affair. Blood typea letter from a previous employer testifying to someones ability or reliability 1.Pay 2.Corporate size 3.Corporate Prestige 4.Location 5.Transportation 6.Insurance coverage & welfare 7.Working atmosphere 8.Inter-personal relationship9.Promotion s

5、pace 10. corporate culture 11. Unemployment Insurance Employment Injury Insurance Maternity Insurance Endowment Insurance Medical insurance 五險(xiǎn)五險(xiǎn)“一金”Accumulated housing funds CV-履歷履歷Curriculum Vitae （/vaiti：/）the purpose of your resume is to stand out from a crowd and to be selected for an interview.

6、 Refocus your writing from your own perspective to that of the prospective employer.- Be concise, positive, action-oriented, specific and clearly structured. Parts of CV (or: Rsum) ComponentsTraditionally, a CV includes the following heading: 1) Personal facts: name, address, telephone number, email

7、, date of birth, nationality, marital status, current employment and position, etc. age height blood type weight date of birth Place of birth Country of origin Nationality 年齡 身高血型 體重出生日期出生地點(diǎn)原國籍國籍Useful Glossary for CV Writing (citizenship 國籍) dual citizenship native place household registration mari

8、tal status family status health condition permanent address current address13民族民族雙重國籍雙重國籍 籍貫籍貫 戶口登記戶口登記婚姻狀況婚姻狀況 家庭狀況家庭狀況 健康狀況健康狀況永久住址永久住址 目前住址目前住址 2) Objective/Career objective 2 Job Objective E.g Objective/Position Wanted: A management position in a private company with a special interest in progra

9、m planning or evaluation.求職目標(biāo)：希望在一家私營公司尋求一個(gè)管理職位，對(duì)項(xiàng)目設(shè)計(jì)或評(píng)估方面的工作尤感興趣。 3) Education and qualification: start from secondary school till the completion of education, mention any degrees, diplomas, certificates or qualifications obtained and any other education received. educational history 學(xué)歷 educational

10、 background 教育程度/背景 curriculum educational highlights specialized courses courses taken 所學(xué)課程 special training 特別訓(xùn)練 social practice part-time jobs 業(yè)余工作 summer jobs 暑期工作 vacation jobs 假期工作 refresher course extracurricular activities physical activities 體育活動(dòng) recreational activities 娛樂活動(dòng) academic activi

11、ties social activities 社會(huì)活動(dòng)Useful Glossary for CV Writing17進(jìn)修課程進(jìn)修課程課程課程 課程重點(diǎn)部分課程重點(diǎn)部分專門課程專門課程社會(huì)實(shí)踐社會(huì)實(shí)踐課外活動(dòng)課外活動(dòng) 學(xué)術(shù)活動(dòng)學(xué)術(shù)活動(dòng) 4) Employment history: -a list of employment and employees, including full-time and part-time jobs.5) Capabilities and skills: -any special skills or talents worth mentioning.6) Awar

12、ds, honors, and activities7) Other necessary facts that may be unique for the writer. For instance, if the writer is a scientific researcher, a list of the projects worked on would be included. 8) References: the name and address of two persons to whom the relevant authorities can refer for further

13、information. References can be former employers, teachers, etc. Usually, however, they are chosen in such a way so that one of them can evaluate the applicants personality and the other the professional qualities. How to define :corporate culture ? the personality of an organization: warm, aggressiv

14、e, friendly, open, innovative, indifferent, conservative, sense of belonging , internal cohesion , Slogans Every problem needs to be patient, every system be strict, everything be very careful, and every colleague be cared with love (耐心對(duì)待每一個(gè)問題，嚴(yán)肅對(duì)待每一項(xiàng)制度，細(xì)心對(duì)待每一件事情，愛心對(duì)待每一位同仁) Dare to integrity, encour

15、age healthy trends, persist in justice, advocate incorruption (敢為正直，勇于正氣，堅(jiān)持正義，倡導(dǎo)廉潔 )Protecting the environment is the obligation of every citizen, please save every drop of water, each unit of electricity, every piece of paper (保護(hù)環(huán)境是每一個(gè)公民應(yīng)盡的義務(wù)，請節(jié)約每一滴水，每一度電，每一張紙保護(hù)環(huán)境是每一個(gè)公民應(yīng)盡的義務(wù)，請節(jié)約每一滴水，每一度電，每一張紙) Inno

16、vation is the sources of an enterprises life, Innovation is to create new value! (創(chuàng)新是企業(yè)的生命之源，創(chuàng)新就是創(chuàng)造新的價(jià)值！創(chuàng)新是企業(yè)的生命之源，創(chuàng)新就是創(chuàng)造新的價(jià)值！) There is no perfect individual, only a perfect team! Team, the greatest Power! (沒有完美的個(gè)人，只有完美的團(tuán)隊(duì)！團(tuán)隊(duì)無敵！沒有完美的個(gè)人，只有完美的團(tuán)隊(duì)！團(tuán)隊(duì)無敵！) Learning everything in any time at any places, i

17、t is way of success. (無事不學(xué)，無時(shí)不學(xué)，無處不學(xué)，成功之道也無事不學(xué)，無時(shí)不學(xué)，無處不學(xué)，成功之道也) An idea change from learning, action from an idea, fate from an action. (學(xué)習(xí)改變觀念，觀念改變行動(dòng)，行動(dòng)改變命運(yùn)學(xué)習(xí)改變觀念，觀念改變行動(dòng)，行動(dòng)改變命運(yùn)) “Impossible” will be only in the dictionary of the eliminated individuals (“不可能不可能”只存在被淘汰人的字典里只存在被淘汰人的字典里) Do not complai

18、n when you get into trouble, you only can learn in silence and quietly cheer up. (當(dāng)你陷入人為困境時(shí)，不要抱怨，你只能默默吸取教訓(xùn)，當(dāng)你陷入人為困境時(shí)，不要抱怨，你只能默默吸取教訓(xùn)，悄悄的振作起來。悄悄的振作起來。) Guides how employees think, act and feel elements as: core values（核心價(jià)值觀） and beliefs, corporate ethics(道德規(guī)范), and rules of behavior.Functions of Corpo

19、rate Culture Provide a sense of identity for members.導(dǎo)向功能：導(dǎo)向功能： Generate commitment to the organizations mission.凝聚功能凝聚功能 Clarify and reinforce standards of behavior. 約束功能：軟約束約束功能：軟約束Personality VS corporate culture個(gè)性個(gè)性 = 企業(yè)文化企業(yè)文化Types of individual personalities adaptable 適應(yīng)性強(qiáng)的 active 主動(dòng)的，活躍的； aggr

20、essive 有進(jìn)取心的 ambitious 有雄心壯志的； amiable 和藹可親的 faithful守信的，忠誠的 analytical 善于分析的 apprehensive 有理解力的 competent 能勝任的； constructive 建設(shè)性的 cooperative 有合作精神的； creative 富創(chuàng)造力的 dedicated 有奉獻(xiàn)精神的； dependable 可靠的 diplomatic 老練的，有策略的； disciplined 守紀(jì)律的 dutiful 盡職的 well-educated 受過良好教育的 efficient 有效率的 energetic 精力充沛

21、的 independent 有主見的 logical 條理分明的 methodical 有方法的 modest 謙虛的 tireless 孜孜不倦的 obedient 順從的 Stable 穩(wěn)重的 The employers may prefer: ?Your Personalities ? I will give you some color to see see !Personalities of corporate typically includes: own values, beliefs, attitudes, rules, tradition and customs, which

22、 fundamentally(根本性地) affect how people to deal with matters. In Western Nations open, straight, value-oriented , teamwork In China Connotative(含蓄的), complex, relation-oriented Natures of Corporate Private Enterprises State-owned Foreign-capital Joint-venture ( Sino-US joint-venture ) Solely Foreign-

23、owned Listed Enterprise (上市企業(yè))State-owned Politicized（政治化的（政治化的) nepotism(裙帶關(guān)系裙帶關(guān)系) rigid（古板的）（古板的） Stable（穩(wěn)定的）（穩(wěn)定的） corruptible（腐敗的）（腐敗的） flattering（奉承的）（奉承的） Private Enterprise To large extent , lies on: the boss personal style Autocratic(獨(dú)裁的) family-oriented flexibleForeign Capital People-orienta

24、ted(以人為本) Teamwork Cultural Diversity (多樣性)The classification of corporate culture universalism-particularism（普遍主義-特殊主義） individualism-collectivism（個(gè)人主義-集體主義） equality-hierarchy（平等-等級(jí)） Person-orientated -task-orientated（以人為本-以工作為本） Queries: Who is responsible for influencing the corporate culture wi

25、thin a company? Culture as the Organizations Personality Risk Taking Personalities喜歡冒險(xiǎn)個(gè)性：喜歡冒險(xiǎn)個(gè)性： Organizations encourage employees to take risks. （Virgin Group）Attention to Detail Personalities注重細(xì)節(jié)個(gè)性：注重細(xì)節(jié)個(gè)性：Organizations focus attention on the details of the organization where they have made quality

26、 their driving themes.3） Outcome Oriented Personalities注重結(jié)果的個(gè)性：注重結(jié)果的個(gè)性：Organizations focus on results in certain aspects of their business.（Customer services）People Orientation Personalities以人為本的個(gè)性：以人為本的個(gè)性：Organizations treat employees as “family”.Team Orientation Personalities注重團(tuán)隊(duì)的個(gè)性：注重團(tuán)隊(duì)的個(gè)性：Organi

27、zations shape their cultures around the team concept.Aggressive Personalities積極進(jìn)取的個(gè)性：積極進(jìn)取的個(gè)性：Organizations value aggressiveness as a major part of the way that business is done.Starbucks Corporate CultureIntroduction The following topics will be discussed: Diversity and Customer Focus Organizational

28、 Structure Networking and IT technology Organizational Ethics Employee Relations Corporate Citizenship The corporate culture of a business directly affects many different aspects of an organization. Starbucks has recently made changes based on their culture that is taking them in a whole new directi

29、on. CEO Howard Schultz has altered the corporate culture to invoke changes throughout the company. We will discuss how corporate culture affects diversity, organizational structure, employee relations, corporate citizenship and organizational ethics. Furthermore, we will discuss how corporate cultur

30、e affects the networking aspect of Starbucks and the renewed focus on the customer.Diversity and Customer Focus Starbucks is not a “franchise” Customer base includes all nationalities Repeat customers include business professionals, healthcare professionals, students Store locations are internationa

31、l Sites include schools, malls, hospitals, airports, grocery chainsStarbucks actually isnt a franchise, it offers a variety of gourmet coffee flavors and teas for a variety of different customers. Some of these customers who are considered repeat customers are college students, healthcare profession

32、als, customers who frequently shop at malls across the nation. Starbucks customers come from all nationalities and are not limited to a certain region but they spread around the world. Diversity and Customer Focus Management execs regularly visit stores to ensure quality Strategies are implemented t

33、o enhance benefits for customers and employees Customer ownership and loyalty are key to success Customer feedback regularly solicited The Love Project Starbucks regularly discuss and strategize to enhance the benefits for their customers, employees and management. Business culture is centered aroun

34、d the customer. Starbucks encourages customer feedback on services and products they received. They also welcome new ideas and recommendations from customers in order to improve customer services and products.What they promise to the customer is All you need is love. Organizational Structure Howard

35、Schultz CEO Restructuring has created new positions for flatter organization: Global Real Estate Design Mgr Global Strategy Mgr Human Resource Strategy Mgr Customer Experience Mgr Marketing & Brand Strategy Mgr Store expeditors at all locationsThe CEO Mr. Schultz has changes at the corporate level r

36、esulting in a flatter organization by opening new positions to focus on customers. These new positions include a Global Real Estate Design manager who will be in charge of communications, corporate social responsibility and public affairs. Global Strategy is the responsibility of Michelle Gass, who

37、will ensure transformation of organization. Chet Kuchinad will head The Human Resource Strategy which includes the implementation of new store level positions. The customer experience which includes store design and merchandise will be the responsibility of Harry Roberts. Terry Davenport, and he wil

38、l be responsible for the marketing and brand strategy. This includes product development, and consumer insight and unifying the Starbucks brand to the customer.These new positions have been designed to enhance the customer experience by reconnecting with what customers want.Organizational Structure

39、Flatter organizational structure will: Lead to more efficient and more effective business strategy Streamline information flow from customer and low-tier employee to corporate level Keep customer and bottom line a priority to Starbucks business strategy Utilize new employee manual to streamline prod

40、uction and increase employee efficiencyAs part of their restructuring, new positions have been made to enhance the customer experience and to “reconnect with customers”. New positions have been designed to enhance the customer experience by reconnecting with what customers want. With this new flatte

41、r structure, the idea is to be able to make changes to business strategy more efficient and more effective. Starbucks Networking “My Starbucks Idea” social networking site launched in March 2008: Customers play role in shaping companys future Re-ignites emotional attachment with customers Builds a n

42、etwork of loyal and dedicated clientele Allows open forum for ideas and discussion Provide customers the ability to provide ideas on products and service www.M Starbucks has developed and launched a social networking site called MyStarbucksI that takes the Starbucks Experience outside the store and

43、enables customers to play a role in shaping the companys future. The My Starbucks Idea social networking site was launched in March of 2008 and has received over 70,000 posts for new ideas since its inception . Offers customers the unique opportunity to shape the future of Starbucks through sharing

44、their ideas on such issues as what food products to offer to new and flavorful drinks that they would like included in the menu. Site provides customers the ability to provide ideas on products and service but it also allows them to share their ideas on such areas as community involvement, social re

45、sponsibility and marketing techniquesUse of IT techOrganizational Ethics Supports six point mission statement Mission statement is guiding principle and holds it up as a filter for decision making Employee training includes review of mission statement, customer service theory and corporate culture S

46、tarbucks New Partner Training Plan includes training on ethics, ergonomics, safety, legal compliance, hands-on training Starbucks organizational ethics support the companys six point mission statement which are reflected in the day to day operations and resonate as an integrated part of corporate cu

47、lture at Starbucks. Mission statement is used as a “guiding principle and holds it up as a filter for decision making”. Corporate culture and organizational ethics are introduced once a job applicant has successfully made it through the stringent screening process. Prior to working in the store, emp

48、loyees go through mission statement, customer service theory and corporate culture training. Applicants then take the “Starbucks New Partner Training Plan” comprising of onsite training of ethics, ergonomics, safety, legal compliance, shift and practical hands-on training such as making drinks, prod

49、uct knowledge and other operational procedures. Money that is invested in employee training is designed to reinforce the mission and goals of Starbucks while socializing employees to organizational culture. Employee Relations Starbucks promotes frequent visits to store locations from regional/distri

50、ct mgrs Encourages open employee communications Starbucks values each employee as “partner” Employees provided medical, vision/dental, 401k/stock options, tuition reimbursement, vacation Starbucks promotes frequent visits from area and regional managers, encourages employees to communicate on a regu

51、lar basis by submitting comments, concerns and ideas Employees are reminded also to be mindful of the six point mission statement and question decisions that run contrary to the content and purpose of the mission. Employees are referred to as “partners” epitomizing the value of the relationship and

52、a term which is used to empower and to motivate active participation in working towards organizational goals. Starbucks shows appreciation by rewarding its employees by providing both full and part time employees with medical, vision and dental insurance, 401k plan, stock options, tuition reimbursem

53、ent, vacation and of course, free coffee. The company also uses profits from Starbucks logo merchandise to support employee services and social activities. Effects of Organizational Ethics and Corporate Culture Employees share in “Starbucks Experience “ Reduction in employee turnover rate 20% Manage

54、ment 80% Lower tier (Avg retail turnover rate + 200%) Results in more satisfied/happy employees Results in value oriented ethics Starbucks organizational ethics have motivated employees to implement the Starbucks Experience which provides exceptional customer service. The employee turnover rate is s

55、ignificantly lower in comparison to other food and beverage companies providing quick service. Starbucks experiences a 20% manager and 80% employee turnover rate while the average for other food and beverage quick service industry is 200%. Employee satisfaction surveys reveal that employees are sati

56、sfied and enjoy working in the Starbucks environment. Job satisfaction is an attributing factor to the employee stability and to the companys financial success. One can hardly be surprised to find that Starbucks consistently makes the list for “Best Companies to Work for”.Corporate Citizenship Developed the Shared Planet: Reflects companys desire to conduct business in