體驗商務(wù)英語綜合教程3聽力原文

1、由 Foxit PDF Editor 偏輯版權(quán)所有(c) by Foxit公司，20032010僅用于評估。由 Foxit PDF Editor 偏輯版權(quán)所有(c) by Foxit公司，20032010僅用于評估。由 Foxit PDF Editor 偏輯版權(quán)所有(c) by Foxit公司，20032010僅用于評估。i BrandsA Definitely- In my opinion, shcfs ideal. She's well-known in Asia, she's got an excellent reputation in the industry She&

2、#39;s got a modern factory and a large customer base; Ed say she's just what we're looking forM Right Valeric, what do you think?V I agree because she's very good at marketing. Tve met her several times. She'll work twenty-four hours a day to get a sale. Just (be sort of person we wa

3、nt.M Barbara you're shaking your head What's your opinion?B I'm afraid 1 can" agree. I don't think she's suitable at all. All her products sell at the lower end of the market Thcyrc in the cheaper price ranges. But our Luc Fontaine range is exclusive. The male and female per

4、fumes are for people who don't mind spending a lot of money to look good. They're not a good match for what shcs selling M So what do you suggest then?B think we should find someone else. 1 do have someone in mind. I met Hiroshi Takahashi recently. He's based in Nagoya. His health care c

5、ompany is doing really well. He makes various skin products and sells them under welkknown European labels. In my opinion, his company has a lot to offer. Why donft wc meet him and see if he's interested?O 1.6 (MM = Marketing Manager, SD = Sales Director)MM Pietro, can I have a word with you? Fv

6、e just been talking to Gina Delassi, Majestic new Purchasing Manager. They're going to cancel their contract with us. They won't change their mind.SD Why, whatM the problem? That's fifty percent of our business: we can't afford to lose them. What reason did they give for cancelling?M

7、M You know that CM Velvet has just launched a new advertising campaign? Well, MajesticQ 1,1 (I = Interviewer, R1 Respondent I, R2 = Respondent 2) Do you buy brands? Ri Yes I do. I am basically pro brands. If you buy a branded product it's a guarantee that the quality is fairly good and the prcxi

8、uct is reliable. Another reason is you attract a bit of attention if you buy something stylish, and branded products are usually stylish and have a good design< Let's face imost people buy brands because they want to impress other people. They want to show that they have style and good taste.

9、 I Do you buy brands?R2 No. I don't want to give free advertising to companies. I hate all the advertising hype around brands. And I donl want other people to think l*m trying to impress them with lots of logos. And I also get fed up seeing the same things wherever you go. If you buy a suit from

10、 a famous brand youvll see five people with the same suit that month. Ifs so boring. Another thing 亠 am I buying the genuine product or an illegal copy? Basically I want value for money. I won" pay inflated prices for a name, a fancy logo and packaging However, I do buy brands for my kids - esp

11、ecially sports goods and trainers 一 it's always Nike, Adidas or Reebok.O 1.2 (I Interviewee SG = Sandra Greaves)I What are brands and why do we need them? SG Well, brands are all about trust. You know what a brand is about what it means, what it's going to deliver and you actually trust it t

12、o deliver time and time again. So in a world of endless choice, a brand can give you something to fix on 一 iVs a kind of beacon in the darkness So you know that Coca-Cola will taste exactly the same wherever you arc in the worldYou can argue that we don't need brands, that we'd all be better

13、 off in a world where nothing is branded and we all wear blue overalls and buy oats out of sacks and have no choice over who we bank with or what TV channels we watch. And I think one thing about brands is they add a lot of colour and enjoyment and funt as well as giving you the power to choose thin

14、gs.O 1.3 (I « Interviewer, SG Sandra Greaves)I And what's the secret of a really successful brand?SG Really successftil brands are ones that tap into an emotion and that way they can inspire fierce loyalty. So they're much more than just a product or a service 一 they're an attitude,

15、 and thats carried through in everything about the brand _ from the communications to the culture of the organisation, to everything you see about the brand So, Apple is a good example. It stands for a kind of antimithoritarianism It's against big corporations, though it ts a big corporation its

16、elf, and Apple started out when computers were big and scary and quite off- putting. Apple invented the Mac and you turned it on and you got a smiley facev it was really easy to use and that's something that Apple has carried through right through till today, where people are in love with the i-

17、Pod and the i-Mac and the i-Book.O 1.4 (1 = interviewee SG = Sandra Greaves)I Can you give an example of how you've helped a company with its branding? Yes, our erthe classic example we have is Orange, the mobile phone service, and Orange really changed the way people felt about mobile phones. W

18、hen everyone else was talking about technology, Orange talked about lifestyle and communication. It was originally going to be called Microtcl and we worked with the parent company to get them away from all of that and create something entirely different Something that was about optimism. The future

19、 bright, the future's Orange" is the line that everyone remembers and it created a new world of communication - people became quite passionate about using Orange and it was highly successful financially. O 1.5 (M =» Marcia, A = Alain, V = Valerie, B = Barbara) M OK. we all agree we wan

20、t to increase our revenue by licensing our Luc Fontainef product range. As you know. Susan Li, one of our contacts in Hong Kong, is very interested. Alain how do you feel about this? Is she the right person for us?s Head Chef is endorsing it! They're introducing Caft Velvet in all their hotels.

21、Caft Velvet is also talking to the supermarkets, apparently.SD What can we do? Are you talking to other hotel chains? Any ideas on who we can get to endorse our product? We need to talk to the supermarkets about our new campaign.MM Yes. our department has already brainstormed a shortlist of possible

22、 celebrity names. And wc have drawn up an action plan to target supermarkets. We aim to put these plans before the board next week.SD Good to see a sense of urgency. Don't forget to survey other hotel chains. We can't rely on one chain in the current situation2 TravelQ2.1Traveller 1What I re

23、ally don't like is the way airlines treat people on the plane. There arc far too many seats on most planes, so there *s not enough leg room, and Pm not even particularly tall! Also the poor-quality food and drink you get on airlines annoys me. III all so processed and packaged, I just can、cat it

24、. I prefer trains?Traveller 21 like flying, but I really don't enjoy being at airports. Things like long queues at checkin irritate me. Also when I have a lot of luggage and there are no baggage trolleys available, it's really inconvenient. What I find even more fhistrating is when 1 finally

25、 do find a trolley and then find the departures board is full of flight delays and cancellationsTraveller 31 must be very unlucky because it seems I am always a victim of lost or delayed luggage. It usually turns up but never with an apology, I don't like the attitude of the airlines. They seem

26、to treat passengers like just another piece of luggage to be moved around the world. They seem to forget that we are people. For example, they overbook seats and just expect people to be able to take the next flight if their flight is fiilL What I really hate though is jet-lag. It's a big proble

27、m for me, as I travel a lot to the Far East on business.My last overseas business trip was a nightmare from start to finish< First of all there was a delay on the way to the airport as there was an由 Foxit PDF Editor 編揖皈權(quán)所有（C）by Foxit 公司，2003 - 2010僅用于評估。I Audio scripts - 'I ，. L由 Foxit PDF Ed

28、itor 編揖皈權(quán)所有（C）by Foxit 公司，2003 - 2010僅用于評估。由 Foxit PDF Editor 編揖皈權(quán)所有（C）by Foxit 公司，2003 - 2010僅用于評估。accident on the freeway. When 1 got there the lower level of the aitport parking lot was flooded. Next my carry-on baggage was too big and heavy so I had to check it in. When we arrived the subway was

29、 closed and there were no cabs at all. AAor a long time trying to read the schedule and waiting for forty minutes, we finally got a bus downtown and found the hotel, but the elevator wasnt working and our rooms were on the fifth floor.O 2L3 (I = Interviewer; ST Stephanie Taylor)I What are the main p

30、riorities for business travellers today?ST The first thing rd say is the need for. for good organisation: for someone to organise everything for you. Erm. .sir tickets of course - transport to and from the airport. accommodation. Itfs really important to erm. to have, to have that support. And the s

31、econd thing rd say relates to the airline that you choose or the cost of the flights. I think it's important to balance cost concerns with the need for comfort for the business traveller So, on a short haul flight into Europe, perhaps cost er, is the main factor - looking for a cheap ticket erm

32、一 whereas travelling to a different continent, ft s important to. to look more at the comfort factor: plenty of space and, and. sleep, the ability to sleep on the flight. So cost, comfort is important. And then thirdly, I think, for the business traveller, erm, it's a big advantage if you can be

33、 very patient, because, crt there are often delays, and also> enn. it3 important to be able to work in the airport. It is sort of an extension of your office when you're travelling a lot- So, if you're in a business lounge, thatfs okay, but it's also important to be able to work in an

34、 economy class, general airport, I think. So it helps to be very patient.I With new communications technology, do businesspeople need to travel so much?ST Yes, I think they probably do, particularly. 1 think it's particularly important to establish good facc-to-facc relations with colleagues or

35、with customers Perhaps after the first meeting you can continue your relationship by telephone and by IntcmcL But I think, er. yes, from a PR perspective, and contact with customers. I think business travel will continue to be as important as it is now.O 2.4 (I = Interviewer; ST = Stephanie TayJor)I

36、 What are the best travel experiences you've had?ST Ooh, lots, lots. Particularly, it's particularly good when you get a great hotel with beautiful towels and beautiful bathrooms and nice bed. erm, and good sports facilities. Things like that that's always a luxury. Erm and the Virgin, t

37、he Virgin lounge, 1 think. Thatfs a good experience with all the high tech things. I like thal.I What are the worst?ST Probably related to bad accunimodation> but probably more. 1 think, to do with those things out of your control. Just to choose one example, it would be a flight back from the US

38、 which was delayed, and delayed, and delayed, and finally cancelled. And wc all slept on the floor of the airport, with no information. And it was very hard on the floor.Q 2.5 (I = Interviewer; ST = Stephanie Taylor)I What further developments do you see in business travel?ST Hmm. Perhaps, particula

39、rly in the area of accommodation, I think hotels will need to improve their standards in gcncraL There are some very good hotels already, but I think more hotels will provide facilities for businesspeople. .perhaps some specific facilities for businesswomen.O 2.6 (R = Receptionist, PK = Philippa Kni

40、ght, MB = Maria Bonetti)Conversation 1R Good morning, CPT. How may 1 help you?PK Itws Philippa Knight here Could you put me through to extension 281, please?R Certainly. Putting you through. MB Hello. Maria Bonetti speaking PK Hello Maria. It's Philippa Knight from The Fashion Group in New York.

41、MB Hi Philippa, how are things?PK Fine thanks. Em calling because Eli be in London next week and rd like to make an appointment to see you. I want to tell you about our new collectionMB Great. What day would suit you? I'm fairly free next week, 1 think. PK How about Wednesday? In the afternoon?

42、Could you make it then? MB Let me look now. Let me check my diary Oh yes. that'd be no problem at all. What about two o'clock? Is that OK?PK Perfecl. Thanks very much. If 11 be great to see you again. We'll have plenty to talk about.MB That's for sure. See you next week then.PK Right

43、 Bye,MB Bye.O 27 (R = receptionist, PK = Philippa Knight, MB Maria Bonetti)Conversation 2R Good morning, CPT. How may I help you?PK Fd like to speak to Maria Bonetti> extension 281f pleaseR Thank you. Who's calling, please?PK IVs Philippa Knight, from The Fashion Group,R Thank you. Tm putting

44、 you throughHello, Tm afraid she's engaged at the moment. Will you hold or can I uke a message?PK Ell leave a message, please. The thing is, I should be meeting Ms Bonetti at 2 p.m., but something's come up. My plane was delayed and Pvc got to reschedule my appointments. If possible, Pd like

45、 to meet her tomorrow. Preferably in the morning. Could she call me back here at the hotel, please?R Certainly. Wha(ws the number, please?PK It's 020 7585 3814. Til be leaving the hotel soon, so if she can't call me back within, say, within the next quarter of an hour, VU call her again this

46、 morning. Is that OK?R Right. Lve got that. I'll make sure she gets the message.PK Thanks for your help. Goodbye.R Goodbye.3 OrganisationQ3.11 Stock levels have been low for two weeks now.2 Can you e-mail these sales figures through to head office as soon as possible?3 Hold on a minute, please,

47、I Tl transfer you to a supervisor.4 We need to deliver this consignment on Friday.5 The production line is operating at full capacity.6 The Board of Directors have fixed the Annual General Meeting for Tuesday the second7 Why do we always have to check with the parent company before making decisions?

48、8 All our engineers arc out working on repairs at the moment.Q 3.2 (I = Interviewee RB = Richard Brown)I How docs Cognosis analyse the character of a business?RB Understanding the character or personality of a business is important because it shapes and defines everything the organisation does and c

49、an do. So wc use a combination of four approaches. First、wc study the tone and style of the company's communications. Second, we interview the company top executives in depth. Third, we conduct research, more broadly, across the company's staff and its customers. And finally, we'll analy

50、se the company's internal documents That provides insight into how the business talks to itself And when we、e got that sort of input wc can classify a business as one of sixteen distinct character types. And these handle aspects of change, innovation and relating to customers in very different w

51、ays.O 3.3 (I = Interviewer, RB Richard Brown)I Can you give an example of how a business changed its organisation and why?RB Yeah. Many businesses try to change their organisation 一 their culture 一 and they do that to be better able to compete and grow. But itfs a very hard thing to do. Ils often ea

52、sier to change a business's character by merging with or acquiring a competitor A good example of this was the merger of Guinness and Grand Metropolitan in 199& This created a twenty-threebi11 ion-pound company, Diageo, the world leader in spirits. The top team achieved a very substantial ch

53、ange in culture by being very clear at the outset that it was creating a new and different culture from the two companies that merged. And they did that by laying out a very clear vision. They were very specific about how the new business would be run. They laid out clear values and ways of working

54、for stafF and they backed this up with a huge investment in staff training. This created a completely new culture which has been hugely successful.0 3.4 (I = Interviewer, RB = Richard Brown)I Are some types of business organisation always more successful than others?RR Well, our research suggests th

55、at there arc sixteen diflcrent types of organisational character, or culture. And no single type is consistently associated with business success or market leadership. Having said that, we do find that particularly successful companies tend to be 由 Foxit PDF Editor版權(quán)所有(c) by Foxit 公司，2003 - 2010僅用于評

56、估。similar in three ways. First, they're future oriented: they have a very clear sense of where they are headed. Second, they're customer- driven: they invest huge time and energy in understanding and responding to their markets. And third, they are values*driven. By (hat I mean that people i

57、nside the organisation are very clear about the values that should guide their decisions and behaviours the principles by which the business is run.O 3.5 (L Louise, M = Marcus)Conversati on 1L Hello Marcus, nice to see you againM Hi Louise. How are you?L Fine, thanks. I haven*t seen you for ages. We

58、 last met at the Frankfurt fairt didn't wc? How*s everything going?M Pretty well at the moment. Pm still in the same department and I got promoted last year, so I'm now head of data processing. I'm in charge of about thirty people.L Fantastic!M How about you? Are you still in Accounts?L

59、Actually no. I changed my job last year. I'm in marketing now. Tm really enjoying i(.M That's good.L Yes. but the big news is. Marcus, I got married last yean M Really? That's great! Well, congratulations! Anyone I know?O 3.6 (DL = Don Larsen, EK = Erika Koenig)Conversation 2DL Hi. my name Don Larsen.EK Pleased to meet you. Tm Erika Koenig.DL Which part of the group do you work for?EK Pve just joined MCB. Wc provide financial services. How about you? DL I work for Atsourcc