馬云美國(guó)哥倫比亞大學(xué)商學(xué)院英語(yǔ)演講稿

1、馬云美國(guó)哥倫比亞大學(xué)商學(xué)院英語(yǔ)演講稿AlibabaMakesInternetMagicTopics:EntrepreneurshipLeadershipMediaandTechnologyWorldBusinessPrintthisstoryE-mailthisstoryBookmarkandshareYoumaynothaveheardoftheAlibabaGroup,butinvestors,petitorsandbusinessleadersaroundtheworldarepayingcloseattention.Formed11yearsagobyhighschoolteacher

2、JackMa,AlibabaisChinaslargestB2BInternetmarketplaceforsmall-andmedium-sizedpanies.OtherholdingsincludeAlipay,anonlinepaymentservicesimilartoPayPal;AlibabaCloudputing;andTaobao,asocialnetworkingandshoppingsitethatMr.Madescribesasamash-upofAmazon,eBay.Butitstheflagshippany,Alibaba,thathasbeentheincuba

3、torforhissometimes-unorthodoxideasonmanagementandproductdevelopment.Wedontthinkaboutmakingmoney,Mr.MasaidinSeptemberduringtheSirGordonWuDistinguishedSpeakersForumatColumbiaBusinessSchool,sponsoredbytheChazenInstituteforInternationalBusiness.Wethinkaboutcreatingvalueforsociety,forthepeople,andforthec

4、ustomer.Andbecausewedontthinkaboutmakingmoney,wemakemoney.Thatmightsoundflippantingfromsomeonewhosewebsiteraised$billionin202X,makingitthesecondlargestInternetIPOinhistory(onlyGoogles,at$billion,waslarger).Today,marketcapitalizationforAlibabaisnearly$10billion,andTaobaohasmushroomedintoChinaslargest

5、retailerbysomemeasures.ThatsallthemoreremarkableconsideringthatMr.MaoperatesinacountrywithsomeofthemostrestrictiveInternetcensorshippoliciesintheworld.Still,hehassucceededbyadheringtoonesimplesix-wordtenet:customersfirst,employeessecond,shareholdersthird.TheEarlyDaysDressedcasuallyincanvasshoesandaw

6、hitewindbreaker,Mr.MarecountedfortheaudiencehischildhoodinHangzhou,amajorcityinChinasYangtzeRiverdelta.Hewas,hesaid,afanofwuxia(martialarts)novels,andoftengotintofistfightsasayoungboy.HepickedupEnglishonhisownbyactingasatourguideforforeignvisitorsinexchangeforlanguagelessons,butbecausehehaddifficult

7、ywithmath,hetwicefailedhisgeneralcollegeentranceexams.Onthethirdtry,hewasadmittedtothelanguagesprogramatthelocaluniversity,afterwhichhebeganacareerteachinghighschoolEnglish.Butalongtheway,theentrepreneurialbugbit.HelaunchedatranslationserviceandwashiredbyanAmericanbusinessman,whowasbankrollingconstr

8、uctionofalocalhighway,totranslatenegotiationswithChinesemunicipalauthorities.Partofthedeal-makingcalledforhimtotraveltoLasVegastomeetsomeinvestors,anditwasthere,in1995,thathefirstheardthewordInternet.HethentravelledonhisowntoSeattletovisitVPN,asmallInternetserviceproviderwithfiveemployees.Therehegot

9、hisfirstlookatthetechnologythatwould,withinadecade,makehimoneofthemostinfluentialentrepreneursintheworld.FeeorFree?Akeytohissuccess,Mr.Masaid,washavingabusinessmodelsosimplethatanycustomercouldinstantlyunderstandit.UnlikeeBay,whichhasaslidingscaleoffees,plusmissioniftheitemsells,Alibabachargesnothin

10、gforupto50productlistings.ChineseSMEssmallandmediumenterpriseswanttoselltheirproductsabroad,hesaid.Wehelpthemcreaterevenue.ButwhataboutAlibabasrevenue?ThateslargelyfromannualmembershipfeesthatsellerspaytoupgradetoGoldSupplierstatus,whichgivesthemaccesstomorebuyersandanonlinestorefront.Amembershipfee

11、issomethingallSMEsunderstand,hesaid.Ifyoutalkabouttransactioncharges,ourPpricetoearningsratiowouldgoup,butcustomerswouldntunderstandus.Ourbusinessmodelshouldbesimpleandeasyenoughforcustomersto,meanwhile,hasalsosteadfastlyadheredtothenotransactionfeephilosophy,whichcausedittoleakmoneyforseveralyears.

12、Recently,though,itbegansellingadspaceonthesite.RevenueshavebeenhighenoughtopushTaobaointotheblack,Mr.Masaid.ForthefirstfiveyearsofAlibaba,Mr.Mawasthesiteschiefqualitycontrolofficer.Everyfeatureofthesitewasputtoonetest:ifhecouldntfigureouthowtouseonhisown,withoutexplanationsormanuals,itdidntgetimplem

13、ented.Imnotahigh-techguy,hesaid.MywifeboughtmeaniPadandIstilldontknowhowtouseit.Thesitesdesignisdeliberatelyno-frills:Clickingonthecategoriestab,forexample,pullsupaneasy-to-scanalphabeticallistofitemsforsale,everythingfromfreshgarlictopipefittings.Newrequestsfrombuyersareprominentlydisplayedandconst

14、antlyupdated.Andforbuyerswhocringeatthethoughtofrackingupaphonebill,theresalistofChinesesupplierswithtoll-freenumbers.WhatsaheadfortheAlibabaGroup?Dontexpectaforayintoonlinegaminganytimesoon.Idontbelieveinonlinegaming,hesaid,notingthathissonandhisfriendsspendhoursafterschoolgluedtoaputerscreen.Wecouldmakealotofmoneyongaming,bu