企業(yè)的研究基本理念

1、1中央大學(xué).資訊管理系mailto: 2013.03 upd22大綱商業(yè)的研究研究倫理研究者的語言3第一章 企業(yè)的研究4企業(yè)研究的定義企業(yè)研究企業(yè)研究是決定、取得、分析並傳播相關(guān)的資料、資訊的過程，能培養(yǎng)決策制定者的洞察力、動(dòng)員組織採取適當(dāng)?shù)男袆?dòng)，進(jìn)而使企業(yè)的績效最佳化5企業(yè)的研究研究有助於回應(yīng)變革研究有助於降低決策風(fēng)險(xiǎn)6Whats Changing in Business that Influences ResearchCritical Scrutiny of BusinessComputing Power & SpeedBattle for Analytical TalentFac

2、torsInformation OverloadShifting Global EconomicsGovernment InterventionTechnological ConnectivityNew Research Perspectives7Research May Not Be NecessaryCan It Pass These Tests?Can information be applied to a critical decision?Will the information improve managerial decision making?Are sufficient re

3、sources available?8Characteristics of Good ResearchClearly defined purposeDetailed research processThoroughly planned designHigh ethical standardsLimitations addressedAdequate analysisUnambiguous presentationConclusions justifiedCredentials9研究目的很多學(xué)生的碩博士論文，都有五個(gè)以上的目的但是，研究結(jié)果無法和設(shè)定的目的呼應(yīng)一個(gè)長方形的面積，和其長、寬相關(guān)10

4、Two Categories of ResearchAppliedBasic (Pure)11Four Types of StudiesReporting報(bào)導(dǎo)。報(bào)導(dǎo)。是研究嗎？是研究嗎？Explanatory尋找尋找 Why HowPredictive尋找尋找 因素關(guān)係因素關(guān)係Descriptive尋找尋找 What12第二章 研究的倫理保護(hù)研究對象隱私、安全、商業(yè)秘密等保護(hù)研究者、研究機(jī)構(gòu)訴訟的可能性保護(hù)委託研究單位避免錯(cuò)誤決策未來延續(xù)研究的可能13案例：資訊應(yīng)用人力的研究行政院委託時(shí)間很緊迫資訊軟體產(chǎn)值 27家公司產(chǎn)值佔(zhàn)了一半例如：微軟、IBM、SAP、鼎新、趨勢詢問這些公司往後五年會(huì)新聘

5、多少人乘二供需各校學(xué)生人數(shù)加總14資訊人力供需研究結(jié)論資訊人力過剩資管大學(xué)部太多但資工短缺資管研究所不足15構(gòu)念層次資訊人力供需研究的問題實(shí)質(zhì)層次數(shù)量太多太少推論大學(xué)/研究所資工/資管y測量誤差x誤差測量XY需求？供給？社會(huì)供需16資訊人力供需研究的倫理問題教育決策社會(huì)印象專業(yè)良心17Types of Ethical ViolationsViolatingdisclosureagreementsBreakingconfidentialityMisrepresentingresultsDeceivingparticipantsPaddedinvoicesAvoidinglegal liabili

6、ty18Ethical Treatment of ParticipantsExplain study benefitsExplain participant rights and protectionsObtain informedconsent19Components of Informed ConsentIdentify researchersDescribe survey topicDescribe target sampleIdentify sponsorDescribe purpose of researchPromise anonymity and confidentiality

7、Give “good-faith” estimate of required time commitmentState participation is voluntaryState item-non response is acceptableAsk for permission20Participant ConfidentialityMinimize instruments requiring IDNon-disclosure of data subsetsRestrict access to IDObtain signednondisclosureReveal only with wri

8、tten consent21第三章：研究精神語言想法22Language of ResearchVariablesModelsTheoryTerms usedin researchConstructsOperationaldefinitionsPropositions/HypothesesConceptualschemesConcepts23Job Redesign Constructs and Concepts24A Variable Is the Property Being StudiedVariable變數(shù)Event事件Act行動(dòng)Characteristic特徵Trait特質(zhì)Attri

9、bute屬性25Types of VariablesDichotomousMale/FemaleEmployed/ UnemployedDiscreteEthnic backgroundEducational levelReligious affiliationContinuousIncomeTemperatureAge26變數(shù)類別例如：工學(xué)院、文學(xué)院、管理學(xué)院例如：Yes and No大小喜不喜歡，從 1 到 7等距溫度等比長度27Independent and Dependent Variable SynonymsIndependent Variable (IV)PredictorPres

10、umed causeStimulusPredicted fromAntecedentManipulatedDependent Variable (DV)CriterionPresumed effectResponsePredicted to.ConsequenceMeasured outcome28Relationships Among Variable Typesx: 自變數(shù)y: 依變數(shù)、因變數(shù)z: 調(diào)節(jié)變數(shù) ModeratorInteraction effects:互動(dòng)效果、調(diào)節(jié)效果29Relationships Among Variable Types控制變數(shù)干擾變數(shù)、混淆變數(shù)30Rel

11、ationships Among Variable TypesIVV: Mediator 中間變數(shù)、中介變數(shù)Mediating effects:中介效果31Propositions 命題 and Hypotheses 假說Brand Manager Jones (case) has a higher-than-average achievement motivation (variable).Brand managers in Company Z (cases) have a higher-than-average achievement motivation (variable). Genera