高中英語 reading advertisements課件 牛津版必修4

1、Welcome!Homework(pre-reading) checkingHow many types of advertisementsare there? What are they?Commercial adPublic service ad T /F1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same

2、methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.Task Twonot onlyNot allPSAs Words-matching1 persuasive2 promote3 intended4 be aware of5 cure6 nationwide7 schooling8 committing suicidea. Sending (child

3、ren) to schoolb. able to make someone believe somethingc. meant or planned to dod. killing oneselfe. help a thing or an idea become popularf. know or realizeg. makes an ill person better or solves a problem h. happening throughout a countrybecfghadTask ThreePlease read the article carefully and then

4、 try to find more information about commercial ads and public service ads.Detailed-reading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines, on billboards, the Internet, radi

5、o and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.3 Why are some of the ads clever according to the article?4 When did China begin a

6、nationwide public service advertising campaign?5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do not tell you the complete truth.In 1996.Because they are meant to be helpful , and by following the advice in PSAs, we can often learn a lot.lIs PSA different from co

7、mmercial ad?lAre they completely different from each other?lThey share differences and similarities.Fill in the chartTypes of adsSimilaritiesDifferences exam-ples廣告詞places foundMethods usedPurposes目的Reliance可信度Commer-cial ads PSAs Similarities Places found Methods used _ language_imagesBillboardsNew

8、spapers MagazinesThe internet RadioTelevisionpersuasive excitingattractiveoriginalTypes Differences Purposes Reliance可信度可信度Comme-rcial adsPSAsTypes Examples Commerc-ial adsPSAs“Bright-teeth fights bad breath!”“You are proud of your cooking, so shouldnt you buy the very freshest food?”“Yes to life, n

9、o to drugs”“Knowledge changes life”“Project Hope schooling every child”“Smoking is committing a suicide slowly”Commercial adsPublic service ads1. A commercial ads is one which someone has _ to _ a product or service. 1. A PSA is often placed _, and is intended to educate people about health, safety,

10、 or any other _ which affects_.2. Not all ads tell people the _ truth, so people must _the methods used in ads to try and sell us things.2. PSAs also use attractive and _ images and_ language, but they are made to serve the public. PSAs are _ to teach people and help people lead better lives.paid forpromotecompletebe aware offor freeissuepublic welfareoriginalcreativemeantCreative & Imaginative創(chuàng)新訓(xùn)練創(chuàng)新訓(xùn)練Design advertisement lines 廣告臺詞1. learning English2. qhsmsArts in advertising (slogans)lMake it possible with Cannon. (Cannon Digital camera) lThe daily modern (Nissan Automobiles