2020屆浙江省新高考高三英語(yǔ)作文“內(nèi)容概要”模擬練習(xí)(二十二)寫(xiě)作指導(dǎo)(含范文)

1、2020屆浙江省新高考高三英語(yǔ)作文“內(nèi)容概要” 模擬練習(xí)（二十二）寫(xiě)作指導(dǎo)、概寫(xiě)原文閱讀下面短文，根據(jù)其內(nèi)容寫(xiě)一篇60詞左右的內(nèi)容概要。Advertising plays a major role in the competitive business world. Many industries take advantage of the power of advertising to attract or to win customers away from theirbusinesscompetitors. The influence of advertising is so huge

2、that it causes many people to buy things that they dont want at the start.Advertising encourages people to buy things they dont want through misleading ideas. Advertising is proven to be a successful tool to stress the features of their product to the public even though its regarded undesirable such

3、 as cigarettes, drugs, alcohols and so on. For example, Dunhill, a cigarette company which sponsors many football teams, seems to be promoting cigarettes to the public. Without the sponsorship（ 資助工 the company will be less known to the public, resulting in fewer sales of cigarettes. Besides that, ad

4、vertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promoting to create awareness about their product in the market. For instance, in a fast food industry, theintroduction of a new flavor of burger needs advertising

5、 toreachthe public while the other burgers require advertising to increase sales . Children, especially, are easily influenced by advertisements and will have the desire to dine at fast food restaurants after that.Although fast food is bad for health, it has successfully become appealing to the pubi

6、c through advertising.However, advertising plays a part in helping customers to comparea product in terms of price, quality, reliability and so on.Withoutadvertising, it will be very difficult for customers to judge the worthiness of a product. For example, advertisements published by various compan

7、ies have given the customers the opportunity to choose wisely when purchasing an item. Without the power of advertising, customers will be stuck to a brand which may notofferthe best choice .、詞匯講解1. at the start開(kāi)始,起初The new system will be confronted with great difficulties at the start .新制度開(kāi)始時(shí)會(huì)遇到極大的

8、困難。2. feature n.特征，特色（顯著特征或細(xì)節(jié)，多用于說(shuō)明人或事物的主要特征）This is a key feature of our community college.這是我們社區(qū)大學(xué)的一個(gè)主要特點(diǎn)。3. stress v. 強(qiáng)調(diào)，重點(diǎn)（側(cè)重指對(duì)某一觀念、事實(shí)、活動(dòng)等給予特別關(guān)注 或重視）I stress the importance of doing the job right the first time.我（特別）強(qiáng)調(diào)完全第一次做這份工作的重要性。4. undesirable adj. 不合需要的；不受歡迎的Cigarette smoking is considered

9、to be undesirable because it seriously damages your health.吸煙被認(rèn)為是有害的，因?yàn)樗鼑?yán)重地?fù)p害你的健康。5. sponsor v. 贊助，資助 n.贊助人The race organizers are trying to attractsponsors .比賽的組織者在想方設(shè)法吸引贊助者。Our tires are the best on the market. Lets sponsor a car-racing team to prove it.我們的輪胎是市場(chǎng)上最好的。讓我們來(lái)贊助一個(gè)賽車(chē)隊(duì)來(lái)證實(shí)這一點(diǎn)。6. reach 引起的注

10、意；被看至U /聽(tīng)至U be seen/heard by sbThe rumours eventually reached the President.傳聞最終引起了總統(tǒng)的注意。Through television and radio we are able to reach a wider audience.通過(guò)電視和收音機(jī)，我們能夠?yàn)楦訌V泛的觀眾和聽(tīng)眾所熟悉。7. appealing adj. 吸引人的，令人心動(dòng)的；Weve tried to make the design moreappealing to young people.我們?cè)噲D使設(shè)計(jì)對(duì)年青人更有吸引力。三、中心旬轉(zhuǎn)換? A

11、dvertising plays a major role in the competitive business world. .attract or to win customersthe influence of advertising.-Advertising is vital to many industries and its purpose is to gain more customers.? Advertising encourages people to buy things they dont want through misleading ideas. .a succe

12、ssful tool. to promote sales.-Sometimes even misleading or false advertising is applied to draw peoples attention and promote sales.? Besides that, advertising has a large influence on the decisions made by the people in their everyday life. .as a form of promoting to create awareness about their pr

13、oduct in the market. .reach the public.increase sales.-In addition, advertising caneasily affect peoples daily life, whichmakes it possible for people to get familiar with the product.? However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliabilit

14、y and so on. .judge the worthiness.choose wisely. the best choice.-Surely, it also brings convenience to people in many aspectsand helps make a wise choice.四、參考范文Advertising is vital to many industries and its purpose is to gain morecustomers.（要點(diǎn) 1） Sometimes even misleading or false advertising is applied to draw attention and promote sales.（要點(diǎn) 2） In addition , adve