新編劍橋商務(wù)英語(中級)Module-9

1、Module 9 Wordlist on hold displays odour subject linearoma distinguish a brand put throughsuit attachment quality assuranceturnover bear with someone fragrancescent unavailable inbox sloganurgent brand jingle smell voicemailbrand identity logo spam whiffcapitals luxury speech recognitionconsumers ob

2、session technologyExpressionsAll of our operators are currently unavailable to answer your call. Can I call you back?Can I take your name, please?Can you bear with me a second?Could you connect me/put me through to.?Do you mind if we put the meeting back to Tuesday?Hold on a moment.I'm just goin

3、g to put you on hold. I'm just looking his number up on the computer. I'm just putting you on hold for a moment.Let me call you back later. Let me read that back to you. One moment, please. Please hold. Sorry, he's tied up with something at the moment. Can I help?Sorry, the battery on my

4、 mobile is about to run out. We'll bring the schedule forward by a week. When would be convenient for you?When would suit you?9.1 Branding What's the smell?Reading1 Students discuss the questions in pairs before reporting back to the class. Encourage students to give specific examples of bra

5、nds that they like or think are particularly effective. 2 Students complete the article with the phrases. A-G. Note that while this task is very similar to Part Two of the Reading Test, it is slightly more difficult because all seven phrases need to be put in the text, rather than only five. Also no

6、te that in the test the sentences are complete, whereas in this exercise A-G are all parts of sentences (relative clauses).Answers1 B 2 G 3 E 4 C 5 A 6 F 7 DExtensionFor more vocabulary and reading practice, ask students to underline:1 any smell they may need bilingual dictionaries to check understa

7、nding of these smells2 examples of how companies have used these smells. 3 synonyms for the word smell. Answers1 Sugar and butter, vanilla and mandarin, white tea, lavender, cherry. 2 In stores to put customers in the mood for buying, attract customers to displays, make shoppers wait longer, visit a

8、 hotel ice cream shop, to creat the perception that the product is good, on mobile phone keypads and on billboards. 3 odour, scent, fragrance, aromaDiscussing brandingSpeaking 3 Students work alone to complete the three beginnings of sentences. Students then compare their views and continue discussi

9、ng the article. Possible answersOne thing that interests me about this is that smell can have such an effect on humans. One thing that surprises me is that ScentAir's turnover has quadrupled as a result. 4 Put students into groups of three to discuss each of the five items. One person in each gr

10、oup should make notes on their decisions and which smells they will use. At the end, each group can report back to the class. Photocopiable activity 9.1See page 176.Relative clausesGrammarAsk students to read the information about relative clauses. They could also refer to the grammar summary on pag

11、e 130 for more detailed information. 1 Students complete the sentences with the correct relative pronoun. These pronouns should be familiar to students at this level. Answers1 which 2 when 3 who 4 whose 5 why 6 whereExtensionWrite the following on the board and the relative pronouns in a jumbled lis

12、t. Ask students to match the pronoun to what it refers to: (answers in brackets)person (who)thing/item (which)possession (whose)location (where)reason (why)time (when)2 The aim of this exercise is to draw student's attention to the fact that there are two types of relative clauses (defining and

13、non-defining).AnswersWe're a Swedish company which has controlling shares in three subsidiaries and a large stake in one smaller division. It is recommended therefore that we focus our financial interests on the smaller subsidiary, which incidentally is also based in Sweden. 3 Students analyse t

14、he key differences between the two clauses by referring back to exercise 2. They may also need to refer to and check their answers in the grammar summary on page 130.Answers 1 defining 2 non-defining 3 commas4 The sentences in the text on page 87 containing relative clauses are those which were comp

15、leted with A-G in exercise 2 on page 86. If students seem unsure, tell them that if there is a comma it will be non-defining. Defining:.that his grandmother used to make.who walk around reception will get a whiff of a chocolate chip cookie.when it began 12 years ago.why so many companies are now ass

16、ociation brands with a scentNon-defining:.which typically includes more than six smells .where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the way ice cream shop.whose recently-introduced cell phone keypad was lavender-scented5 that4 Students study the exa

17、mple and complete sentences 1-4.Answers1 Let me introduce you to David who's the direct of our company. 2 This is the main factory where we produce car parts. 3 This is our latest product which is also our biggest seller. 4 The company had a turnover of about a million Euros in 2004 when it was

18、founded in 2004. 5 Students personalise the grammar focus with sentences of their own. Possible answersI worked for a company which produces software. I study at a college that specialises in business courses. The best kind of boss is someone who doesn't interfer. ExtensionStudents could compare

19、 their sentences in pairs or groups. 6 Tell students to make the sentences non-defining. They should insert the clause in the middle of the sentence. Answers1 My company, which is based in Sydney, has offices all over the world. 2 Mrs. Sayers, who's waiting in reception, says she has an appointm

20、ent with you.3 The man, whose briefcase we found last night, called this morning to see if we had it. 4 The report, which I've just finished, is in your in-tray. PronunciationYou could help students focus on the pronunciation of non-defining relative clauses at this stage by drilling the four se

21、ntences in exercise 6. Students need to note that there will be a slight pause where there are commas and that the intonation often rises before the first comma to indicate the speaker has more to say. You could mark the sentences on the board like this: 1 My company, /which is based in Sydney, / ha

22、s offices all over the world. 2 Mrs. Sayers, /who's waiting in reception, / says she has an appointment with you. 3 The man, /whose briefcase we found last night, / called this morning to see if we had it. 4 The report, /which I've just finished, / is in your in-tray. Chinese luxury obsessio

23、nReading 7 This task requires students to read a text very carefully, and correct any pronouns or features of relative clauses (such as commas).Answers1 which where2 what who3 who's whose4 where, (delete comma)5 when why6 whose which7 why where8 nowadays, (delete comma)9.2 Getting through Automa

24、ted voicemail systemsListening1 Ask the students what they think is the worst invention of the modern age, eg the car, the mobile phone, etc. They then compare their ideas with the view in the article. Find out at which point on the scale (1-10) most students give up listening to an automated voice

25、mail system. Also find out if their companies use them. 2 9.1 Play the recording of someone having to deal with an automated voicemail system. Answers1 GH Loans. 2 The caller presses 2 because he wants to speak to an operator. 3 The caller reaches 3 on the scale before he puts the phone down because

26、 the system uses speech recognition technology which requires him to answer "Yes" or "No".9.1 Listening script C = Caller M = MachineC Hello, I'd like to speak to.M Hello. Thank you for calling GH Loans Customer Care. You will now hear a number of options. Please press the op

27、tion you require. For a statement, press 1, for early repayment, press 2, for any other enquiry or to speak to one of our operators, press 3.Thank you. C Hello, I'm calling about.M Thank you for calling GH Loans. Please note that your call may be monitored for quality assurance and training purp

28、oses. M We're sorry but all of our operators are currently unavailable to take your call. Please hold. Your call is important to us. M Hello. You're through to our loans department. C Could you put me through to someone.M To help us deal with your call quickly and efficiently, please answer

29、the following questions with "Yes" or "No". Do you currently have an account with.3 9.2 This second call successfully reaches an operator. Students listen and complete the information. Answers1 Abi Kaye 2 TI3662 3 21st April 1981 4 loan early last month 5 statement 6 five thousan

30、d Euros 7 0172443929 8 four 9.2 Listening script O = Operator C = CallerO Hello, you're through to Katrina. How can I help you this morning?C Oh hello, it's with regard to a statement I received. I think there's been a mistake. O OK. One moment, please. Can I take your name, please?C Yes

31、, it's Abi Kaye. O Can you spell that for me?C Sure. Abi. A-B-I. Kaye. K-A-Y-E. O And do you have an account number?C Yes, TI3662. O Sorry. Was that T for Thailand, I as in India?C That's correct. O And for security can I have your date of birth?C The 21st of April, 1981. O That's fine,

32、Ms Kaye. So how can I help you?C Well, I paid off part of my loan early last month but I received a statement from you this morning and it isn't on the statement. Could you tell me if the payment has gone through?O Right. I don't see it. Can you bear with me for a second? I'm just going

33、to put you on hold. C Sure. O Hello. Sorry to keep you waiting. I'm afraid I can't find a record of it. How much was it for?C Five thousand Euros. O I'll have to check this for you. Can I call you back?C Yes, please. O What's your number, Mr Kaye?C Zero one seven, two double four, th

34、ree nine two nine. O So that was zero one seven, two double four, three nine two nine. C That's right. What time do you think you'll call back because I have to go out now?O When would suit you?C At four. O That's fine. Speak to you then. Goodbye. C Bye. Telephone wordsVocabulary 4 9.1,

35、9.2 Ask students to try to complete 1-10 before they listen. If your students have difficulties, you could play the conversations again to help them. Answers1 unavailable / take 2 hold 3 put / through 4 One 5 take 6 bear with me 7 put (you) on hold 8 call (you) back 9 So that was 10 suitPronunciatio

36、n Students often have problems saying the words convenient, unavailable and suit so you may want to drill these. It will also be helpful to drill the entire phrases from exercise 4. Make sure your students' intonation sounds friendly and polite. 5 Give students time to study the rules for phrasa

37、l verbs and how the position of the object can change in some cases. Once they have looked at this, let them complete 1-9. Note that they should also try to write two answers where possible. Answers1 Let me call you back later. 2 Let me read that back to you. 3 I'm just looking up his number on

38、the computer. / I'm just looking his number up on the computer. 4 Do you mind if we put the meeting back to Tuesday? / Do you mind if we put back the meeting to Tuesday?5 We'll bring the schedule forward by a week. / We'll bring forward the schedule by a week. 6 Hold on a moment. 7 Sorry

39、, the battery on my mobile is about to run out. 8 Sorry, he's tied up with something at the moment. Can I help?9 I'm just putting you on hold for a moment. Making phone calls Speaking 6 Students carry out similar role-plays to the situation in listening 9.2. Student A looks at File 9.1 on pa

40、ge 127 and Student B looks at File 9.2 on page 132. They take turns to call and must complete notes in a message. Possible answersStudent A's message (File 9.1)Caller: Mr/Ms JakuczikMessage: He/She rang to postpone meeting with Mr Vathone On 24th in Hong Kong, China. Account number: YE99-087Call

41、 back at: 7pm (US time)Student B's message (File 9.2)Caller: Mr/Ms JingshanMessage: He/She paid $3,760 into account, but it isn't on this month's statement.Account number: HIE364 4756Call back at: (students decide time) on980 765 55 44Photocopiable activity 9.2 See page 177.Email marketi

42、ng Reading 1 Discuss the questions as a class. Check that students know the word "spam" which is often used to refer to unwanted emails. Students should also be familiar with the words "junk email" which many email programs can now identify and prevent from arriving in your inbox

43、. 2 Students read the article and answer questions 1-3. Answers1 B 2 B 3 A3 Discuss the question with the class. Dr Mani is an interesting case in terms of unwanted emails because part of the money he makes from sending spam goes to charity. For this reason, students might have to think twice about

44、deleting his emails. 4 This task resembles a possible discussion in the final part of the Speaking Test. Refer students to the Exam Success tip, but you might want to give them more than three minutes at this stage to discuss their newsletter. It will be helpful if one student takes notes on what it

45、 will include and who will receive it. This information can be presented to the class at the end. ExtensionWith pre-work learners on college courses or on courses where you have plenty of time for project work, it may be appropriate to set up a project where students produce a newsletter, possibly f

46、or their place of study. This lesson would be a good moment to introduce the concept and find out what students would like to include. Correcting and rewriting Writing 5 Students will find the six missing words in the first five lines of the article on page 92. Answers1 email 2 capitals 3 spam (or)

47、email newsletters4 important 5 subject 6 inbox 6 Students try to add more tips to the six listed in exercise 5. Possible answers - With emails to people you don't know, use formal expressions such as Dear., I am writing to., I look forward to.- Organise your emails into folders. - Send many atta

48、chments in separate emails. - Only cc emails to someone else when it's really necessary. 7 Students read the email and study the rules in exercise 5.Answers The person broke the following rules:1 He/She didn't check for things like spelling, grammar and formality (eg. received / I look forwa

49、rd to see you then / Hi.).2 and 4 He/She used capitals and marked it IMPORTANT!5 The subject line wasn't short and clear. 8 Students re-draft the email in exercise 7 to improve it. It is up to the students to decide how well the two people (Mr Kay and J) already know each other. If in doubt, rem

50、ind students that as a general rule it's best to use a semi-formal or neutral business register. This is also true of the BEC Vantage writing test. Possible answerDear Mr Kay, Further to your message regarding next week's brand development meeting, I can confirm that I will be able to attend

51、. Please also find attached ScentAir's latest proposal, which we can discuss in more detail next week. I look forward to seeing you. Best regardsJohn Taylor9.3 Writing testExam PracticeBegin by asking students to read the introductory paragraph about this part of the exam. Refer them to the Exam Success tip and ask them to answer the four questions in the tip with reference to the exam task on page 95. Answers-What type of business document do I need to write? A report. -What is my role (job) in the scenario? A representative from a market research c