貿(mào)英語函電課件unit2

1、Revision n1.n2.n3.n4.n5.n6.n7.n8.n9.nA)nB) Unit 2建立業(yè)務關系Establishment of business relations學習目標學習目標l熟悉建立業(yè)務關系信函及回復信函的寫作步驟l掌握建立業(yè)務關系信函的常用語句l了解獲取商家信息的渠道nTo establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that

2、 wishes to enlarge its business scope and turnover. No customers, no business.1. Advertisements2. Exhibition and trade fairs 3. The market investigations4. Trade directories of various countries and regions5. Comments by business connections6. Web/consultancy7. Commercial Counselors Office 8. Chambe

3、r of Commerce9. Banks10. Business visit abroad 例子Dear Sirs, Thank you for your cooperation in our business. At present, we keenly want to enlarge our trade in various kinds of tyres, but unfortunately not many proper customers are found in South China. Therefore we shall be obliged if you will kindl

4、y introduce to us some of the most capable and reliable tyre importers in your district. We are looking forward to your early and favourable reply. Yours faithfully, 寫作步驟寫作步驟一、說明客戶信息來源，即如何取得一、說明客戶信息來源，即如何取得對方的資料對方的資料We have obtained your name and address from /Having obtained your name and address f

5、rom , we are writing you in the hope of establishing business relations with you. We learn from that you are engaged and well experienced in the line of 二、言明去函目的，即與對方建立業(yè)務關系的意二、言明去函目的，即與對方建立業(yè)務關系的意愿愿We are willing to enter into business relations with you.三、本公司介紹三、本公司介紹We are experienced in pushing th

6、e sales of light industrial products.四、產(chǎn)品介紹。四、產(chǎn)品介紹。如果我們已經(jīng)知道客戶有明確的需求，比如需要如果我們已經(jīng)知道客戶有明確的需求，比如需要某某服裝，那么我們會某某服裝，那么我們會s s選取某某服裝進行具選取某某服裝進行具體的推薦性介紹，反正就是針對客戶需求的特體的推薦性介紹，反正就是針對客戶需求的特定介紹；如果我們只拿到客戶的名片，不太清定介紹；如果我們只拿到客戶的名片，不太清楚客戶的需求，那么我們就把公司經(jīng)營產(chǎn)品的楚客戶的需求，那么我們就把公司經(jīng)營產(chǎn)品的整體情況，如質(zhì)量標準，價格水平，打樣速度整體情況，如質(zhì)量標準，價格水平，打樣速度、交貨速度等

7、作為籠統(tǒng)的介紹。、交貨速度等作為籠統(tǒng)的介紹。五、結尾句，一般我們在開發(fā)信的末尾會五、結尾句，一般我們在開發(fā)信的末尾會寫上一兩句希望對方給與回應的語句。寫上一兩句希望對方給與回應的語句。We look forward to your early reply/your early reply is appreciated. 例子Dear Sirs,Through the courtesy of the Chamber of Commerce in Beijing, we have learned that you have been supplying the best quality foods

8、 all over the world, and we are sure there is a large demand for 例子various exotic foods in our country. We are writing to you in the hope of establishing business relations with you.We are the largest food trading company in China with offices or representatives in all major cities and towns in the

9、country. We have been importing a large variety of foods from Europe and the U.S.A. and consider that we have considerable experience in this field. 例子 A bright prospect for your products in our market is foreseeable. We look forward to hearing from you soon. Yours faithfully,回復例子Dear Gentlemen: Hav

10、ing obtained your name and address from Aristo Shoes, Milan, we are writing to you in the hope of establishing business relations between us. 回復例子We have been importers of shoes for many years. At present, we are interested in expanding our business and would appreciate your catalogues and quotation

11、s. If your prices are competitive, I believe important business can materialize. 回復例子We are looking forward to your early reply. Yours truly, Keys to exercises Foothill Enterprises Trade Development Co., Ltd. No. 36 Taiz Street, Aden City 22789 Republic of Yemen Dear Sirs, We have your name and addr

12、ess from the Commercial Counselors Office of Yemen Embassy in China. We would like to take this opportunity to write to you with a view to setting up business relations with you. We are a leading company dealing specially in the export of garments. Currently our export business in your district main

13、ly concentrates on the womens clothing. In order to give you a general idea of various kinds of the clothes we are producing, we airmail you our latest catalogue. Please let us know immediately if you are interested in our products. We will send you our price list and samples to you as soon as we re

14、ceive your specific inquiry. Meanwhile, we are open to ideas from our customers. Should you need anything not mentioned in the catalogue, we shall do everything necessary, upon receipt of your detailed requirements, to procure them for you We look forward to your early reply. Yours faithfullyDear Si

15、rs, Your name and address have been recommended to us by the Commercial Counselors Office of our Embassy in Beijing. We now write to you in the hope to setting up business relations with you .We have many years of experience in Electronic Machinery and Equipment. Your products fall within our busine

16、ss line. We shall be pleased t send you our samples and catalogues upon receipt of your specific inquires. We look forward to your early reply.Yours faithfully,四、漢譯英n1. We now introduce us as an imitation jewelry exporting company that has a business background of many years.n2. The letter you wrote

17、 to the headquarters last week has been transferred to our attention for the product you mentioned falls into our line of business.n3. We offer various kinds of light industrial products for export.n4. We are glad to receive your letter enclosed with an illustrated catalog.n5. We shall be glad to have your specific enquiryn6. We are a private company with fine reputation and we wish to enter into a business relationship with you.n7. The manager introduced briefly to me something about Johnson Company which is our potential customer.n8. We enclose a broch