新視野大學(xué)英語視聽說教程第2冊(cè)單元測(cè)試答案unittest4

1、.專業(yè).專注.Unit 4 Beware of ads!Done with this task. Your current score: 100%Unit 4 testNextDirections: Click on the speaker to the left to start playing the audio recordings for PartI, II and III. They will be played continuously. Once the recording starts playing, please d 31NOT click on either the sp

2、eaker icon or the 'Unit Quiz' link in the menu bar above.Otherwise, you may lose the chance of hearing the complete recording. hIPart I ScriptDirections: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first play

3、ing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. (Listen to the audio recording for the question.)A |A. Because short slogans are refreshing." B. Because short slogans can catch busy people's attention.c |C. Because only short sl

4、ogans are impressive.D. Because the Coca-Cola company has set a good example.2. (Listen to the audio recording for the question.)A |A. The man asks for some money to buy bread." B. The woman spends a lot of money shopping.c |C. The woman wants to buy some spring clothes for the man.D | D. The m

5、an is quite angry at the woman not buying him bread.3. (Listen to the audio recording for the question.)A | A. Ads should be made by local people.B | B. The lipstick ad is more effective in Germany./ " C. Ads should be adapted for particular places.D | D. The same ad can be used in various plac

6、es.4. (Listen to the audio recording for the question.)A |a. To show how fast one can buy things with the card.B |B. To show how much he likes the card.C |C. To express his disagreement with the woman./公“ D. To express his agreement with the woman.5. (Listen to the audio recording for the question.)

7、A |A. She is a loyal customer to Nokia.B | B. She is a loyal customer to Ericsson." C. She is easily influenced by advertisements.D |D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the reco

8、rding twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W: So, Mr. Smith, you want to increase ridership on the buses.M:(1) we", and we hope you can help us.W: Certainly we can. First, we must(2) change the imageof bus tr

9、avel.M: How do you do that?word可編輯W:Well, we'll (3)do some surveysto see what people really think abouttaking the bus. We'll investigate (4) different age groups and so on.M: Will that work?W: It works (5)1 all the time . Once we get a profile of(6)your userswecan see who we can targetPart i

10、ii ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. Which of the following i

11、s NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.* C. To encourage readers to get rid of a certain idea.D D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to p

12、ay for an ad?一 | A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3. Which of the following is second in importance? c“ A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mail?' A. Mail a

13、dvertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D D. Mail advertisements are more expensive than other forms of advertisements.5. What is the passage mainly talking

14、about?A. The role of advertising in modern society. Ab B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1. Dad, I need some new shoes. My old ones

15、 look funny.A. kindB. a kind* C. kind ofD. a kind of2. They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them.A. nothingB. with nothingC. in nothing c I* D. for nothing3. In the States, advertisers are not allowed young people smokingci

16、garettes.A A. showB. showingC. to shownew customers.D. to be shown4. Cigarette manufacturers need to keepA. bringing aboutB. bringing toC. bringing forwardD. bringing in5. Manufacturers often spend large of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6. "Don't think abo

17、ut it!" is an expression commonly used in the UnitedStates when a person emphatically denies another person something.A. soBB. really*C. evenD. ever7. It is for us to specify what kind of people we want.A. too only naturalf“ B. only too naturalC. too natural onlyD. only natural too8. Advertisers keep finding ways the law.A. overB. aboutC. roundD. around9. Our student union should against smoking on camp