雪花啤酒整體傳播計劃

1、雪花啤酒整體傳播計劃1600160018001800190019002000200022312231227422740 050050010001000150015002000200025002500199619961997199719981998199919992000200020012001銷量銷量2001數(shù)字出自青島啤數(shù)字出自青島啤酒股份有限公司酒股份有限公司2001年年度報告年年度報告蘭州蘭州昆明昆明濟南濟南合肥合肥杭州杭州五泉五泉53.4253.42大理大理48.2548.25趵突泉趵突泉77.8177.81龍津龍津53.0353.03西湖西湖80.480.4黃河黃河34.4834.4

2、8瀾滄江瀾滄江17.717.7黑趵黑趵8.768.76零點零點12.6512.65百威百威5.85.8漢斯?jié)h斯2.832.83百威百威9.999.99青島青島6.856.85廉泉廉泉7.747.74中華中華3.13.1青島青島1.181.18KK啤酒啤酒6.856.85北冰洋北冰洋1.551.55喜寶喜寶6.316.31青島青島2.972.97嘉士伯嘉士伯0.970.97青島青島6.156.15百威百威0.790.79雪花雪花5.995.99錢江錢江1.861.86廣州廣州福州福州貴陽貴陽大連大連成都成都珠啤珠啤28.728.7惠泉啤酒惠泉啤酒51.4951.49其他牌子其他牌子57.3857

3、.38黑獅黑獅66.9366.93藍劍藍劍37.0537.05珠江純生啤酒珠江純生啤酒27.6327.63雪津雪津24.4724.47漓泉牌漓泉牌17.1517.15棒棰島棒棰島17.9317.93綠葉綠葉33.1933.19生力生力12.8412.84榕城榕城8.798.79青島青島3.093.09凱龍凱龍4.74.7雪花雪花11.6511.65廣氏菠蘿啤廣氏菠蘿啤11.7411.74新榕城新榕城4.214.21嘉士伯嘉士伯1.981.98百威百威2.972.97百威百威4.594.59百威百威5.425.42青島青島2.252.25藍帶藍帶1.361.36大連大連2.322.32嘉士伯嘉士

4、伯4.144.14長春長春北京北京?？诤？诠枮I哈爾濱長沙長沙銀瀑銀瀑46.0546.05燕京燕京89.2589.25力加力加81.5281.52哈爾濱啤酒哈爾濱啤酒82.9382.93白沙白沙88.7988.79華丹華丹42.6342.63北京北京2.592.59奧克奧克6.376.37三星(SAMSUNG)三星(SAMSUNG)12.1412.14百威百威4.194.19青島(五星)青島(五星)1.751.75青島青島1.731.73虎牌Tiger虎牌Tiger2.672.67藍帶藍帶1.11.1青島青島0.940.94青島青島1.741.74青島(五星)青島(五星)1.631.63青島青

5、島2.42.4青島青島0.960.96太陽啤太陽啤0.870.87金士百金士百1.251.25百威百威0.710.71生力生力1.081.08百威百威0.530.53藍帶藍帶0.690.69蘭州蘭州昆明昆明濟南濟南合肥合肥?？诤？诤贾莺贾莨枮I哈爾濱貴陽貴陽天津天津15-24喝啤酒群體15-24喝啤酒群體 17.2417.2416.5916.5912.0912.0910.2810.28 15.9315.9310.0910.0910.7710.7715.2115.2112.2812.2825-34喝啤酒群體25-34喝啤酒群體 27.5327.5325.2425.2422.122.126.426

6、.4 36.8136.8116.5416.5421.5521.5527.3827.3815.4115.4135-44喝啤酒群體35-44喝啤酒群體 25.8225.8222.0622.0627.4227.4227.3127.31 24.2724.2727.5327.5326.926.928.9228.9229.9429.9445-54喝啤酒群體45-54喝啤酒群體 15.6715.6717.5617.5619.6919.6918.6618.66 13.613.623.1123.1119.2619.2615.2715.2723.6123.6155-64喝啤酒群體55-64喝啤酒群體 6.586.

7、5810.4510.4510.4310.439.299.295.475.4711.8211.8211.8511.858.238.239.289.2865以上喝啤酒群體65以上喝啤酒群體 7.157.158.118.118.278.278.068.063.923.9210.9110.919.679.674.984.989.489.48大連大連成都成都長沙長沙長春長春北京北京廣州廣州福州福州南昌南昌15-24喝啤酒群體15-24喝啤酒群體7.77.713.9113.9114.2514.2510.2810.28 11.2611.2611.7811.7811.3711.3714.0114.0125-3

8、4喝啤酒群體25-34喝啤酒群體 21.7521.7526.3426.3423.8123.8123.323.3 15.6915.6920.620.623.1723.1723.4523.4535-44喝啤酒群體35-44喝啤酒群體 30.2430.2425.8625.8623.923.928.8728.87 31.1931.1928.4728.4728.1328.1323.1323.1345-54喝啤酒群體45-54喝啤酒群體 20.1720.1717.7217.7220.920.920.0520.05 18.9318.9318.5818.5819.2719.2721.1421.1455-64喝

9、啤酒群體55-64喝啤酒群體 8.918.919.299.2910.2810.2810.1510.15 10.7610.7611.8111.8111.4511.4510.410.465以上喝啤酒群體65以上喝啤酒群體 11.2311.236.886.886.866.867.367.36 12.1812.188.758.756.616.617.877.87北京北京上海上海廣州廣州重慶重慶燕京71.9三得利38.6珠江29.5山城56.4五星4.7力波13.6生力28.7重慶9.8青島2.3百威7.4青島7.6青島4.4北京1.5青島6.8藍帶5.5雙喜2.3貝克3.5百威4.3藍劍2.2喜力3喜力3.5清啤1.9虎牌1.9廣氏菠蘿3.3百威1.4五星1.7嘉士伯1.4藍帶1.3光明1.3武漢武漢西安西安沈陽沈陽行吟閣46.8漢斯49.9雪花51.2金龍泉12寶雞12.9沈陽黃綠牌10.2百威12青島2.8青島7.6青島3.8百威