人教版高中英語B9U5 using language ---listening speaking and writing 教學(xué)課件共15張PPT含導(dǎo)學(xué)案

1、Book9 Unit5 Inside advertising Listening Speaking & Writing Step1. Leading in Can you name some famous ads you know?Step2. Brain storming1. Can you tell the purpose of advertising? 2. Can you protect yourself from the dishonest advertising?superstar clothing stores run out singing wide and narro

2、w save moneyuncomfortable dial the operatorlatest fashion litres of water Listen to the three radio advertisements.Tick the words and expressions you hear. Step3. 1st listeningListening tips:1. guess before listening2. only to listen to the words listed belowStep4. 2nd Listening1). What was each adv

3、ertisement promoting?2). What is the purpose of the advertisement?3). Which people are the main target?4). What is the advertisement appealing to?Listening tips:1. understand all the alternatives; 2. listen with aims;3. check answers and discuss the incorrect answers1. What was each advertisement pr

4、omoting? Advertisement 1: Superstar shoes and boots Advertisement 2: The importance of saving water Advertisement 3: Star FM radio stationStep4. 2nd listening2. What is the purpose of the advertisement?A. To inform people about something new. B. To sell something. C. To persuade people to do somethi

5、ng.D. To tell people where to get more information.Ad 3 Ad 1Ad 1-3Ad 2-33. Which people are the main target?A. Young women.B. Mature men and women.C. Families.Ad 1Ad 2-3Ad 24. What is the advertisement appealing to?A. A desire to do the right thing.B. A desire to be comfortable.C. An interest in cla

6、ssical music.D. A wish to be in fashion.Ad 2Ad 1Ad 3Ad 1Step5. 3rd listening Humour in ads And if you stop singing in the shower, you wont be in there so long . Besides, your singings terrible!Step6. Summary for listening1. target the main people2. the purpose of the ads3. humourous adselerdly peopl

7、eyoung womenteenagerscar ownersloverssportsmenparentschildren 3. compose your ad4. give your performanceStep7. Writing1. choose one product 2. target your consumerStep8. Emotion educate 情感教育1. acknowledge the role of ads in our life2. hold a correct attitudewonderful advertisement.kux3. be your own advertisementStep9 Homework Please write a