2021年9月3936國開電大商務(wù)英語2期末考試試題及答案.doc

1、2021年9月3936國開電大商務(wù)英語2期末考試試題及答案2021年9月3936國開電大商務(wù)英語2試題及答案 一、交際用語(每小題2分，共10分) 1-5題：選擇正確的語句完成下列對話，并將答案序號寫在答題紙上。1.You want to know about the value added ta_， dont you? _A.Yes， you need to introduce it for me.B.Yes， I must know everything about it.C.Yes， could you give me a brief overview of it? 答案C 2._In

2、most cases， it is the total ine received.A.What does ta_able ine refer to? B.Why do you want to know ta_able ine? C.When do you start to learn about ta_able ine? 答案A 3.Can we discuss the question of modity inspection? _A.OK.The inspection of goods is particularly important.B.We would prefer to re-in

3、spect goods at the unloading port.C.But there might be some dispute over the results of inspection.答案A 4.This is Focus Advertising Agency.How may I help you? _A.Id like to buy a pair of sports shoes.B.Im glad to introduce myself to you.C.I need to inquire about your advertising rates.答案C 5.How can p

4、eople avoid food contamination nowadays? _A.People should have balanced food to get different nutrients they need.B.The government should set strict rules to standardize the production of food.C.I agree with you on this point， and we should pay more to attention to food safety.答案B 二、選擇填空(每小題2分，共30分)

5、 6-20題：閱讀下面的句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)，并將答案序號寫在答題紙上。6._view of our long-standing business relations， we can consider a price reduction.A.In B.With C.On 答案A 7.It can be aimed_individuals with select surfing behavior.A.to B.in C.at 答案C 8.Online marketing allows businesses to reach a wider market wh

6、ile_costs，_time and eliminating tons of paperwork.A.to cut， to save B.cutting， saving C.cut， save 答案B 9.You should make sure that your password is long enough to_it from being easily hacked.A.prepare B.pronounce C.prevent 答案C 10.On arrival， our staff_the customer with placing the sandbags down off t

7、he vehicle.A.assisted B.sustained C.attracted 答案A 11.One of the basic functions of a bank is to provide services_the storing and management of money.A.instead of B.related to C.subject to 答案B 12._rate is 3for ine between 3，501 and 5，000，while_rate is 45for ine over 80，000.A.Lowhigh B.The lowestthe h

8、igh C.The lowestthe highest 答案C 13.Mobile banking functions nearly_telephone banking， e_cept that information is carried by Short Message Service.A.as the same B.the same as C.as same the 答案B 14.It will take at least two weeks just to get the storyboard_.A.written up B.write up C.to write up 答案A 15.

9、The participation of environmental protection is also the path_for a panys development.A.sustainable B.moderate C.continuous 答案A 16.Events resulting from a loss of trust are being seen now and then and they affect society in many_ways.A.definite B.desired C.unfortunate 答案C 17.Could you please_that t

10、hey have sufficient funds to cover this amount? A.fort B.confirm C.conclude 答案B 18.Marketing theory states that marketing managers should_the needs of customers.A.meet B.involve C.measure 答案A 19.There have certainly been some challenges， but Id say were_to hit our targets for the years end.A.on road

11、 B.onsite C.on track 答案C 20.Our new supply chain_by the management.A.has really been pushed B.has really pushed C.did really push 答案A 三、閱讀理解(每小題4分，共40分) 21-25題：根據(jù)短文內(nèi)容判斷給出的語句是否正確，正確的寫“T”，錯(cuò)誤的寫“F”，并將答案寫在答 題紙上。Product advertising is an important part of marketing.It aims at increasing sales by making a

12、pro duet or service known to a wider audience， and by emphasizing its positive qualities.A pany can advertise in various ways， depending on how much it wishes to spend.There are different media for advertising including television， radio， newspapers，magazines， the Inter and direct mail.The design an

13、d organization of advertising caigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product， how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar of

14、ferings by petitors.Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service， but more with the brand image and reputation a pany wants to present to the general public or within an industry.Corporate advertising es in three different types：image

15、advertising， opinion advertising and investment advertising.Image advertising attempts to promote the importance of a pany.Opinion advertising presents the impression of doing a public service by addressing the importance of a pany.Investment advertising is designed to attract potential investors.21

16、.Generally， an advertising agency is responsible for designing and organizing a products advertisement.答案T 22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.答案F 23.There are only three types of media used in advertising.答案F 24.Product advertising i

17、s different from corporate advertising.答案T 25.This passage is mainly about the history of advertising.答案F 26-30題：閱讀短文，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案，并將答案序號寫在答題紙上。We are disointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No.DF-3 were found deteriorated o

18、n arrival at the port of destination.We have been e_porting Herbs for many years.All our goods were carefully inspected before shipment by China modity Inspection Bureau and were found to be of standard quality， and enjoy a good reputation on international markets.But for any possible deterioration

19、for which we are found liable， we shall always be ready to pensate.For this particular transaction， however， we have to point that the goods were in good condition when shipped， which was clearly stated in the clean Bill of Lading.We， therefore，are certain they were damaged or stained through carele

20、ss handling while in transit， or they were put in the open and damaged by rain.Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods， please let us know and we will be willing to do so.Yours faithfully， Tom White 26.Why does Tom White feel disointed? A

21、.50out of the 3000 cartons of Herbs supplied were found deteriorated.B.He received a plaint letter from the client.C.The goods were delivered late.答案A 27.How were all the Herbs before shipment? A.They were found deteriorated.B.They were found to be of standard quality.C.They were found in poor quali

22、ty.答案B 28.Is Tom White willing to pensate the loss of the client? A.No， he doesnt think it is his fault.B.No， he thinks the transportation pany should pensate.C.Yes，he is willing to pensate for their loss.答案C 29.Which might not be the reason of the damage? A.Toms pany didnt inspect it clearly.B.They

23、 were damaged or stained through careless handling while in transit.C.They were put in the open and damaged by rain.答案A 30.How will Toms pany makeup for the Herbs damaged? A.They will send all the goods again.B.They will ask the insurance pany to pensate.C.They will ask the client to order another 50 cartons.答案C 四、翻譯(每小題4分，共20分) 31-35題：英譯漢，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)最佳答案，并將答案序號寫在答題紙上。31.So lets meet each other half-way and promise on a 10reduction in price on the consignment.A.那么我們各讓一半，運(yùn)貨價(jià)減少10