大賽第三屆Team3華碩市場(chǎng)推廣策劃

1、ULTRABOOKFOR THOUGHT LEADERSTeam 3 Thought leaderSMBYoung entrepreneursCorporate usersOrganization runnersTRAVELLERS1.64kg20mmCarbon fiberconstruction7 hours batteryThinkPad X1 1ASUSPRO BU400 4Dell 6430u 1 ThinkPad belongs to the past ASUS belongs to the eternity Dell belongs to the presentSmall Mar

2、ket ShareSmall Market ShareLack of PromotionLack of PromotionCounterpart Counterpart CompetitorsCompetitorsUnapparent Unapparent BreakthroughsBreakthroughsDellThinkPadAsusThinkPad X1RobustnessRobustnessRobustness3rd generation Intel CPU3rd generation Intel CPU3rd generation Intel CPUWaterproof Keybo

3、ardWaterproof KeyboardWaterproof KeyboardDurabilityDurabilityDurabilityEE3.0+SSDLow PriceSafety Hard WaresDell 6430uAsus BU400SafetySafetyMeticulously Attended DetailsMeticulously Attended DetailsUser ExperienceUser ExperienceOther brandsOther brandsDellDellThinkPadThinkPadRigidnessEconomicGamers Ch

4、oice?High Cost performance?Geeky?ClearerTargetsMore ChannelsOf DistributionPromotionPromotions more effectiveTo specific targetsBroadened productsofferingMore human resourcesworking for promotions.More promotionMore revenue SalesOrganization7 million college graduatesBusiness fieldPotential customer

5、s銳普PPT論壇chinakui分享：ThreatsBad economic situationWhole marketTablet 2012 4th quarter Sale volume:52,500,00The sales volume of 2012:348.700,000 Drop:1.2%4 4thth quarter of 2012 75.3% number: 52,500,00Sale volume :348,700,000Customers have no Confidence in ultrobook ?6,999-7,999About:8,00010500-17.000Brand Image ?銳普PPT論壇chinakui分享： Thinkpad Would you like to have one ?What can we do ?