新型城鎮(zhèn)化視閾下徽州鄉(xiāng)村旅游發(fā)展路徑的思考

1、    新型城鎮(zhèn)化視閾下徽州鄉(xiāng)村旅游發(fā)展路徑的思考    孫文軍李志祁玉軍摘要  通過(guò)對(duì)鄉(xiāng)村旅游、新型城鎮(zhèn)化等概念內(nèi)涵的梳理，結(jié)合徽州鄉(xiāng)村旅游的內(nèi)容與問(wèn)題，提出徽州鄉(xiāng)村旅游應(yīng)立足于新型城鎮(zhèn)化背景，通過(guò)保持文化的原生性、推動(dòng)鄉(xiāng)村旅游品牌建設(shè)、提升村落居民的參與性、挖掘文化的商業(yè)性、重視人才培養(yǎng)的迫切性等多途徑探究徽州鄉(xiāng)村旅游發(fā)展，以期全方位展現(xiàn)徽州文化的內(nèi)涵，促進(jìn)徽州地區(qū)的可持續(xù)發(fā)展。關(guān)鍵詞  鄉(xiāng)村旅游;新型城鎮(zhèn)化;徽州文化;發(fā)展路徑  f590.75      a  0517

2、-6611（2019）24-0139-04doi：10.3969/j.issn.0517-6611.2019.24.042thoughts on the development path of rural tourism in huizhou from the perspective of new urbanizationsun wen-jun1，li zhi2，qi yu-jun3  （1.department of anthropology & ethnology，xiamen university，xiamen，fujian 361005;2.huishang voca

3、tional college，hefei，anhui 230000;3.school of social and political sciences，anhui university，hefei，anhui 230601）abstract  by the combing of the concept connotation of rural tourism and new urbanization，combined with the content and problems of rural tourism in huizhou，it is proposed that huizho

4、u rural tourism should be based on the new urbanization background.the development of rural tourism in haizhou was explored from multiple pathways such as protecing the originality of the emblem culture，promoting the construction of rural tourism brands，enhancing the participation of village residen

5、ts，exploring the commercial nature of culture and paying attention to the urgency of talent cultivation with a view to presenting the connotation of huizhou culture in an all-round way and promoting the sustainable development of huizhou.key words  rural tourism;new urbanization;huizhou culture;development path基金項(xiàng)目  徽州古村落家族文化的調(diào)查與研究（kyxl2016084）。國(guó)家社科基金項(xiàng)目（15bsh050）。