外文資料及翻譯-規(guī)范

1、外文資料及翻譯格式要求： 格式與論文正文相同，英文字字體為新羅馬，小四 中文在前，外文在后注意外文翻譯是將外文翻譯成中文，注意首先必須是外文，切記不可將中國(guó)人寫(xiě)的文章翻譯成英文。主題酒店設(shè)計(jì)：當(dāng)酒店遇上主題霍華德斯圖茲主題酒店作為一種正在興起的酒店發(fā)展新形態(tài)，在國(guó)外已有近50年的歷史，而在我國(guó)的發(fā)展歷史不長(zhǎng)，分布范圍目前也僅僅局限在酒店業(yè)比較發(fā)達(dá)的廣東、上海、深圳等地，有以回歸大自然、科技或懷舊為主題的酒店，都體現(xiàn)出與眾不同的經(jīng)營(yíng)特色。雖然主題酒店在我國(guó)的出現(xiàn)屬于新鮮事物，但是在國(guó)際酒店業(yè)中屬于一種發(fā)展新趨勢(shì)。從國(guó)內(nèi)僅有的幾家主題酒店經(jīng)營(yíng)情況來(lái)看，經(jīng)營(yíng)狀況均好于其他酒店。面對(duì)前景如此光明的主題

2、酒店，有必要對(duì)主題酒店的規(guī)劃設(shè)計(jì)進(jìn)行解析，給正在發(fā)展的主題酒店提供一點(diǎn)中肯的“炮灰”。本文從引入主題、定位主題、展示主題、合理配置功能等幾部分來(lái)闡述。1. 引入主題主題酒店也稱(chēng)“特色酒店”，是以某一特定的主題，來(lái)體現(xiàn)酒店的建筑風(fēng)格和裝飾藝術(shù)，以及特定的文化氛圍，讓顧客獲得富有個(gè)性的文化感受，同時(shí)將服務(wù)項(xiàng)目融入主題，以個(gè)性化的服務(wù)取代一般化的服務(wù)，讓顧客獲得歡樂(lè)、知識(shí)和刺激。歷史、文化、城市、自然、神話(huà)、童話(huà)故事等都可以成為酒店借以發(fā)揮的主題。2. 定位主題在做景區(qū)規(guī)劃時(shí)，首先要確定她的發(fā)展方向及定位，才能在眾多的競(jìng)爭(zhēng)者中脫穎而出，做強(qiáng)做大。同樣，主題酒店亦是如此，只不過(guò)當(dāng)其位于景區(qū)之內(nèi)時(shí)，更多

3、的是依附于景區(qū)的主題定位，與之相呼應(yīng)，為其服務(wù)。當(dāng)她位于城市區(qū)或者不僅僅依附于景區(qū)而存在時(shí)，主題酒店的準(zhǔn)確定位顯得尤為重要，所要考慮的問(wèn)題也較多。杭州“夢(mèng)幻城堡”是個(gè)因主題定位不準(zhǔn)而失敗的典型案例。3. 杭州“夢(mèng)幻城堡”2003年年底，計(jì)劃耗資15億元人民幣、號(hào)稱(chēng)“中國(guó)首座超五星酒店”的“夢(mèng)幻城堡”本應(yīng)從杭州蕭山區(qū)傳來(lái)開(kāi)工的消息，不料卻被杭州有關(guān)方面宣布其計(jì)劃流產(chǎn)，有關(guān)人士稱(chēng)：“由于方案改變，夢(mèng)幻城堡不能再建?！薄皦?mèng)幻城堡”原計(jì)劃是杭州2006年世界休閑博覽會(huì)的標(biāo)志性建筑，占地13萬(wàn)平方米，高100多米，其投資方是著名民營(yíng)企業(yè)宋城集團(tuán)。而其設(shè)計(jì)者，更是設(shè)計(jì)過(guò)世界最大酒店(米高梅大酒店)的美國(guó)著

4、名設(shè)計(jì)師威爾登·辛普遜先生。這種超豪華的設(shè)計(jì)，理應(yīng)是成功的典范，但卻以失敗而告終。究其失敗的根源，不是說(shuō)她沒(méi)有定位，而在于其犯了兩個(gè)定位上的致命傷。一是主題過(guò)于超前脫離市場(chǎng)定位：杭州作為休閑之都，又地處于長(zhǎng)江三角洲的中心區(qū)域，所以定位在長(zhǎng)江三角洲地區(qū)休閑散客和商務(wù)會(huì)議客是合理的。而“夢(mèng)幻城堡”的主題選擇卻不支持這一定位，其超五星的建設(shè)將遠(yuǎn)遠(yuǎn)超出休閑市場(chǎng)的消費(fèi)能力。二是主題過(guò)于異類(lèi)脫離城市定位：杭州是個(gè)優(yōu)美而寧?kù)o的江南水鄉(xiāng)，是個(gè)現(xiàn)代休閑城市；而“幻城堡”以“夢(mèng)幻”為主題，豪華且氣勢(shì)磅礴，與根植于生活的溫馨舒適的休閑氣氛相反，追求一種遠(yuǎn)離現(xiàn)實(shí)的體驗(yàn)。她的錯(cuò)在于沒(méi)有考慮到所在城市的形象定位

5、和城市規(guī)劃，那么失敗也是理所當(dāng)然。在準(zhǔn)確定位主題酒店過(guò)程中，應(yīng)從幾方面著手尋找。一是注意密切關(guān)注競(jìng)爭(zhēng)對(duì)手，避免主題定位相似；二是深度挖掘主題內(nèi)涵，避免形式大于內(nèi)容；三是主題有酒店適應(yīng)性，避免定位本末倒置；四是主題適當(dāng)回避“塵世”，避免陷入大眾俗套。當(dāng)較好地把握住了以上四點(diǎn)的時(shí)候，才能說(shuō)把準(zhǔn)了一個(gè)主題酒店的定位。4. 深入展示主題抓住主題酒店定位之后，就必須考慮如何讓游客領(lǐng)略到酒店的主題魅力，這就要求主題酒店進(jìn)行自我展示。一個(gè)成功的主題酒店能夠通過(guò)其主題環(huán)境與氛圍來(lái)展示主題概念，換句話(huà)說(shuō)，主題環(huán)境與氛圍是主題概念的物化。既可以通過(guò)主題建筑、主題景觀(guān)等外在實(shí)物的表征來(lái)透視酒店的主題，也可以透過(guò)主題

6、裝飾物等內(nèi)部的實(shí)物表象來(lái)展示酒店的主題。但均需精挑細(xì)選，嚴(yán)格把關(guān)，做到盡善盡美，和諧一致，才能烘托出一個(gè)惟妙惟肖的主題環(huán)境與氛圍。4.1主題建筑、主題景觀(guān)和環(huán)境協(xié)調(diào)主題建筑是主題酒店的有形展示，在顧客首次購(gòu)買(mǎi)時(shí)起著關(guān)鍵性作用。主題建筑除了要追求獨(dú)特外，還應(yīng)該把握好和周邊地理環(huán)境的協(xié)調(diào)性，與周邊環(huán)境的協(xié)調(diào)本身也是顧客體驗(yàn)的一部分。下面介紹以自然風(fēng)光為背景的兩個(gè)主題酒店，其主題建筑和主題景觀(guān)均與主題環(huán)境相符合，被證明是成功的。早期的樹(shù)頂旅館完全搭建在幾棵大樹(shù)杈上，目前的建筑仍為全木結(jié)構(gòu)，只是大樹(shù)杈換成了數(shù)十根大木柱。建筑底層吊空，上有三層客房。頂層觀(guān)景平臺(tái)正對(duì)著肯尼亞山白雪皚皚的山頂，旅館前面有大

7、水塘，是大象、犀牛、白尾猴、狒狒飲水、補(bǔ)充鹽分的地方，是人與動(dòng)物和諧相處的最好鏡頭。特別是晚間，旅游會(huì)打開(kāi)探照燈照亮樓下空地，工作人員把鹽撒在地上，幾十頭大象就會(huì)爭(zhēng)先恐后地用長(zhǎng)鼻子卷食，游客可在樹(shù)頂旅館中觀(guān)看給大象喂食鹽的這一項(xiàng)特別表演。位于奧地利東南的布魯毛羅格納溫泉酒店的座右銘是“微妙的不同”，它帶給房客的視覺(jué)震撼力實(shí)在是“大不同”。奧地利建筑藝術(shù)家百水先生的風(fēng)格在這里發(fā)揮得淋漓盡致：一組公寓群，竟將房舍嵌進(jìn)了地下，如同一座座土撥鼠的地穴；別墅群的頂端種植著綠茸茸的草坪和灌木，甚至連窗戶(hù)里都會(huì)探出一棵棵的樹(shù)來(lái)，對(duì)建筑的認(rèn)識(shí)被徹底顛覆。游客從溫泉酒店的游泳池一路游到溫泉池，可體驗(yàn)到百水先生設(shè)

8、計(jì)的無(wú)規(guī)則水路忽左忽右、忽上忽下的變化，眼前的景致一會(huì)兒是波斯宮殿，一會(huì)兒又變成了斑馬小屋，令你忘記人世間所有的游戲規(guī)則。當(dāng)然除了自然風(fēng)光酒店外，還有名人文化酒店、歷史文化酒店、城市特色酒店和藝術(shù)特色酒店等等。各種主題類(lèi)型的酒店的不同，其所要展現(xiàn)的主題建筑與主題景觀(guān)亦不同。但主題景觀(guān)和主題建筑的和諧一致能夠?qū)χ黝}起到渲染作用，達(dá)到錦上添花的效果。4.2主題裝飾物從某種程度上講，主題酒店是主題公園與酒店的完美結(jié)合，迪斯尼主題酒店是一個(gè)很好的例子，現(xiàn)在主題酒店的一種發(fā)展模式就是依托成功的主題公園進(jìn)行經(jīng)營(yíng)，深圳的威尼斯酒店就是如此。而作為內(nèi)部的實(shí)物表象，員工工服是主題氛圍的重要表現(xiàn)之一，因?yàn)閱T工是流

9、動(dòng)的主題符號(hào)。除了員工工服，主題裝飾物與燈光和色彩的合理搭配，都能給顧客美好的主題氛圍體驗(yàn)。4.3合理配置功能通過(guò)對(duì)主題定位的把握，對(duì)主題建筑及主題景觀(guān)的理念的理解，圍繞著主題這條線(xiàn)索來(lái)將他進(jìn)行分解，通過(guò)合理配置功能來(lái)完善主題酒店的規(guī)劃設(shè)計(jì)。酒店按服務(wù)區(qū)域劃分，一般分客房區(qū)、餐飲區(qū)、公共活動(dòng)區(qū)、會(huì)議和展覽區(qū)、健身娛樂(lè)區(qū)、行政后勤區(qū)。這些區(qū)域既要?jiǎng)澐置鞔_，又要有機(jī)聯(lián)系。酒店從經(jīng)營(yíng)角度講，酒店由收益部分和非收益部分構(gòu)成，當(dāng)總建筑面積確定之后，面積結(jié)構(gòu)應(yīng)精心安排以下幾個(gè)部分：客房部分包括單床房、雙床房、雙人房、各種套房等。餐飲部門(mén)包括主餐廳、副餐廳、主酒吧、俱樂(lè)部、雞尾酒室、咖啡室等，另外應(yīng)包括與宴

10、會(huì)有關(guān)的大、中、小宴會(huì)廳；其它營(yíng)業(yè)部門(mén)，包括會(huì)議室、健身設(shè)施、桑拿、美容、游泳池、洗衣部、商業(yè)中心等。非收益部分包括，大堂、總服務(wù)臺(tái)、辦公室、行李房、電話(huà)總機(jī)室、電腦室、倉(cāng)庫(kù)、更衣室、醫(yī)務(wù)室、職工食堂、鍋爐房、停車(chē)場(chǎng)、洗車(chē)場(chǎng)等。一家好的酒店，除了造型獨(dú)特，外形美觀(guān)，與當(dāng)?shù)丨h(huán)境融為一體，有深刻的文化內(nèi)涵之外，就是酒店的內(nèi)部功能布局非常合理，每一項(xiàng)功能所占的位置恰到好處，既方便客人使用，又便于經(jīng)營(yíng)者進(jìn)行管理，既不浪費(fèi)面積，又體現(xiàn)酒店濃郁的服務(wù)氛圍，客人住后感到滿(mǎn)意，經(jīng)營(yíng)者節(jié)約了大量人力。總的來(lái)說(shuō)，就是要掌握酒店內(nèi)部的功能分配的十分合理，完全具備方便客人和便于管理的要求。而其功能布局要注意以下幾點(diǎn)：

11、 (1)人各行其道互不交叉，包括行李入口也要與客人分開(kāi)。當(dāng)客人進(jìn)入大堂，馬上映入眼簾的是總服務(wù)臺(tái)，當(dāng)在總臺(tái)辦完入住手續(xù)之后，順路進(jìn)入電梯廳，乘電梯到達(dá)所住樓層。而員工呢，從員工入口進(jìn)入酒店，第一步打卡，第二步更衣，第三步從員工通道乘員工專(zhuān)用電梯進(jìn)入各自的工作崗位，員工與客人會(huì)各自行走，不會(huì)發(fā)生碰撞現(xiàn)象。安排通道不僅員工與客人分開(kāi)，員工通道也要注意把人與物分開(kāi)。酒店的庫(kù)房一般都在地下，員工出入拿東西、送貨要分成上、下道，不要人物混雜，不然既影響工作，又容易出事故。(2)各項(xiàng)功能，各就其位，既不浪費(fèi)面積，又安排得非常恰當(dāng)。一家酒店的大堂，應(yīng)是功能最多的。除了總服務(wù)臺(tái)、禮賓部、行李柜臺(tái)，還有大堂酒吧

12、或茶座，咖啡廳，其至商務(wù)中心、鮮花店、書(shū)屋、精品店都要安排在大堂附近。對(duì)于西餐廳、封閉酒吧、風(fēng)味餐廳的安排要與桑拿健身、泳池分別在不同樓層，不要相隔太近，不要安排在同一個(gè)樓層。有的酒店把這種不同的功能安排在同一樓層，各種不同的味道相互影響，嚴(yán)重影響了酒店形象，客人也非常不滿(mǎn)意。(3)從客人需求的連續(xù)性布局功能。上述提到的幾家酒店都具有這樣特點(diǎn)，如將健身房安排在與游泳池較近的地方，西餐廳與封閉酒吧、咖啡廳安排在較近的地方，零點(diǎn)餐廳安排在一樓，中餐廳，風(fēng)味廳靠近，多功能廳與會(huì)議室安排在同一樓層，這種安排充分考慮了客人需求的連續(xù)性。有些飯店在功能布局上沒(méi)有相互照應(yīng)，只是根據(jù)面積大小來(lái)布局，結(jié)果形成同

13、類(lèi)功能過(guò)于分散，不方便客人使用。主題酒店在國(guó)內(nèi)屬于新興事物，但在面對(duì)同質(zhì)化產(chǎn)品和服務(wù)一般的酒店競(jìng)爭(zhēng)中已經(jīng)脫穎而出了，只是今后走的路還很長(zhǎng)。只有堅(jiān)持準(zhǔn)確的定位主題、深入展示主題和不斷的合理配置酒店功能，才能使酒店不斷創(chuàng)新，繼續(xù)前行。Theme Hotel Design: When the hotelevent themeHoward StutzTheme Hotels emerging as a new form of hotel development, in foreign countries, nearly 50 years, and in our short history, distr

14、ibution range is also confined to more developed in the hotel industry in Guangdong, Shanghai, Shenzhen to have to return to nature, science, technology, or nostalgic-themed hotel, all reflect the unique operating characteristics. 雖然主題酒店在我國(guó)的出現(xiàn)屬于新鮮事物，但是在國(guó)際酒店業(yè)中屬于一種發(fā)展新趨勢(shì)。Although the theme hotel in Chi

15、na there are new things, but in the international hotel industry is a kind of new trend. 從國(guó)內(nèi)僅有的幾家主題酒店經(jīng)營(yíng)情況來(lái)看，經(jīng)營(yíng)狀況均好于其他酒店。Only a few themes from the domestic hotel business situation, business conditions were better than other hotels.Looking into the future so bright theme hotel, theme hotels it is ne

16、cessary to carry out planning and design analysis, developing the theme of the hotel to provide some pertinent "cannon fodder." 本文從引入主題、定位主題、展示主題、合理配置功能等幾部分來(lái)闡述。This paper introduces the theme, theme, theme, and a rational distribution of functions of parts to elaborate.1. The introduction

17、of the themeTheme Hotel also known as "Featured Hotel", is based on a particular topic, to embody the hotel's architectural style and decorative arts, and culture-specific, so that customers receive personalized culture of feeling, at the same time services into the subject, personaliz

18、ed service to replace the generalized service for customers with joy, knowledge and stimulation. 歷史、文化、城市、自然、神話(huà)、童話(huà)故事等都可以成為酒店借以發(fā)揮的主題。History, culture, urban, nature, myth, fairy tales can become the theme of the hotel to play.2. Positioning themeIn doing scenic spot, the first to determine her direct

19、ion and orientation to the many competitors, bigger and stronger. 同樣，主題酒店亦是如此，只不過(guò)當(dāng)其位于景區(qū)之內(nèi)時(shí)，更多的是依附于景區(qū)的主題定位，與之相呼應(yīng)，為其服務(wù)。Similarly, the theme of the hotel is also true, but when it is located within the scenic area, the more the subject is attached to scenic location, with echoes of its services. 當(dāng)她位于城市

20、區(qū)或者不僅僅依附于景區(qū)而存在時(shí)，主題酒店的準(zhǔn)確定位顯得尤為重要，所要考慮的問(wèn)題也較多。When she is not only dependent on the city or scenic areas exist, the theme of the exact location of the hotel is particularly important to consider the problems to be more. 杭州“夢(mèng)幻城堡”是個(gè)因主題定位不準(zhǔn)而失敗的典型案例。Hangzhou "Dream Castle" is allowed to fail due

21、to subject positioning a typical case.3. Hangzhou "Dream Castle"The end of 2003 and plans to spend 1.5 billion yuan, known as "China's first super-star hotel" and "Dream Castle" from Hangzhou Xiaoshan District, the start of the news came, unexpectedly announced his

22、plan been Hangzhou concerned abortion, the person said: "As the program changes, 'Fantasy Castle' can not be built." "Dream Castle" is the original plan of Hangzhou World Leisure Expo 2006, the landmark building, covers an area of 130,000 square meters, more than 100 mete

23、rs high, the investor is well-known private enterprise Song City Group. 而其設(shè)計(jì)者，更是設(shè)計(jì)過(guò)世界最大酒店(米高梅大酒店)的美國(guó)著名設(shè)計(jì)師威爾登·辛普遜先生。Its designers, but also designed the world's largest hotel (MGM Grand) and American designer Mr. Johnson.This ultra-luxurious design, is supposed to be a successful model, but

24、ended in failure. 究其失敗的根源，不是說(shuō)她沒(méi)有定位，而在于其犯了兩個(gè)定位上的致命傷。The root causes of failure, not to say that she did not locate, but in their positioning committed two fatal. 一是主題過(guò)于超前脫離市場(chǎng)定位：杭州作為休閑之都，又地處于長(zhǎng)江三角洲的中心區(qū)域，所以定位在長(zhǎng)江三角洲地區(qū)休閑散客和商務(wù)會(huì)議客是合理的。One theme too far out of market positioning: Hangzhou as a leisure capita

25、l, but also to be at the center of the Yangtze River Delta area, located in the Yangtze River Delta is why leisure tourist and the business meeting customer is reasonable. 而“夢(mèng)幻城堡”的主題選擇卻不支持這一定位，其超五星的建設(shè)將遠(yuǎn)遠(yuǎn)超出休閑市場(chǎng)的消費(fèi)能力。The "dream castle" theme chosen not to support this position, the super sta

26、r of the building will be far beyond the casual market's spending power. 二是主題過(guò)于異類(lèi)脫離城市定位：杭州是個(gè)優(yōu)美而寧?kù)o的江南水鄉(xiāng)，是個(gè)現(xiàn)代休閑城市；而“夢(mèng)幻城堡”以“夢(mèng)幻”為主題，豪華且氣勢(shì)磅礴，與根植于生活的溫馨舒適的休閑氣氛相反，追求一種遠(yuǎn)離現(xiàn)實(shí)的體驗(yàn)。Second, the theme from the city location too heterogeneous: Hangzhou is a beautiful and peaceful south of Yangtze River, is a mod

27、ern leisure city; the "Dream Castle" to "dream" as the theme, luxurious and magnificent, and rooted in the comfortable life of leisure atmosphere the contrary, the pursuit of a far away from reality experience. 她的錯(cuò)在于沒(méi)有考慮到所在城市的形象定位和城市規(guī)劃，那么失敗也是理所當(dāng)然。She's wrong is not taken into

28、 account where the city's image positioning and urban planning, then failure is a matter of course.Theme hotel in the accurate positioning process, several aspects should be looking for. 一是注意密切關(guān)注競(jìng)爭(zhēng)對(duì)手，避免主題定位相似；二是深度挖掘主題內(nèi)涵，避免形式大于內(nèi)容；三是主題有酒店適應(yīng)性，避免定位本末倒置；四是主題適當(dāng)回避“塵世”，避免陷入大眾俗套First, pay attention to pa

29、y close attention to competitors, to avoid similar subject positioning; Second, the depth of excavation subject content, to avoid the form than in content; Thired themes of the hotel is adaptive, to avoid positioning cart before the horse; Forth the theme appropriate to evade the "earth",

30、to avoid falling into the public cliche. 當(dāng)較好地把握住了以上四點(diǎn)的時(shí)候，才能說(shuō)把準(zhǔn)了一個(gè)主題酒店的定位。When better grasp the above four points, when to say to prospective location of a theme hotel.4.Show topics in depthAfter positioning the hotel to seize the theme, we must consider how to let visitors experience the charm of th

31、e hotel's theme, which requires self-display of themed hotels. 一個(gè)成功的主題酒店能夠通過(guò)其主題環(huán)境與氛圍來(lái)展示主題概念，換句話(huà)說(shuō)，主題環(huán)境與氛圍是主題概念的物化。A successful theme hotel theme through its theme of environment and atmosphere to demonstrate the concept, in other words, the theme is the theme of environment and atmosphere of the

32、concept of reification. 既可以通過(guò)主題建筑、主題景觀(guān)等外在實(shí)物的表征來(lái)透視酒店的主題，也可以透過(guò)主題裝飾物等內(nèi)部的實(shí)物表象來(lái)展示酒店的主題。Either by theme architecture, landscape theme extrinsic kind of characterization to look into the hotel's theme, theme decorations, etc through the physical appearance to display within the theme of the hotel. 但均需精

33、挑細(xì)選，嚴(yán)格把關(guān)，做到盡善盡美，和諧一致，才能烘托出一個(gè)惟妙惟肖的主題環(huán)境與氛圍。But need to be selective, strictly, to be perfect, harmony, a vivid contrast to the theme of environment and atmosphere.4.1 Architectural, landscape and environment in the subjectSubject building is a tangible demonstration of the theme hotel in the customer

34、plays a key role when the first purchase. 主題建筑除了要追求獨(dú)特外，還應(yīng)該把握好和周邊地理環(huán)境的協(xié)調(diào)性，與周邊環(huán)境的協(xié)調(diào)本身也是顧客體驗(yàn)的一部分。In addition to the pursuit of a unique architectural theme, but also should grasp the good and the surrounding geographical coordination, coordination with the surrounding environment itself is part of the

35、customer experience. 下面介紹以自然風(fēng)光為背景的兩個(gè)主題酒店，其主題建筑和主題景觀(guān)均與主題環(huán)境相符合，被證明是成功的。Here's the background of natural scenery, two themed hotels, theme of landscape architecture and its theme were consistent with the theme of environment, proved to be successful.Early in the trees at the top of the tree hotel c

36、ompletely built large Shucha Shang, the current building is still full of wood, but dozens of large branches to root a large wooden posts replaced. 建筑底層吊空，上有三層客房。Building bottom hanging space, there are three rooms. 頂層觀(guān)景平臺(tái)正對(duì)著肯尼亞山白雪皚皚的山頂，旅館前面有大水塘，是大象、犀牛、白尾猴、狒狒飲水、補(bǔ)充鹽分的地方，是人與動(dòng)物和諧相處的最好鏡頭。Top viewing pla

37、tform opposite the snowcapped Mount Kenya's peak, the hotel in front of a large pond, is the elephant, rhinoceros, white-tailed monkey, baboons water, add salt is that there is harmony between man and animals, the best shot. 特別是晚間，旅游會(huì)打開(kāi)探照燈照亮樓下空地，工作人員把鹽撒在地上，幾十頭大象就會(huì)爭(zhēng)先恐后地用長(zhǎng)鼻子卷食，游客可在樹(shù)頂旅館中觀(guān)看給大象喂食鹽的這一

38、項(xiàng)特別表演。Particularly at night, travel light the downstairs space will be open Searchlight staff to spread salt on the ground, dozens of elephants will be scrambling to paper with a long nose food, visitors can watch the tree tops hotel elephant feeding salt this a special performance.Located in the so

39、utheast of Austria's Blue hair Rogne Spa's motto is "subtle difference", it gives the tenant is visually shocking "big difference." 奧地利建筑藝術(shù)家百水先生(Hundertwasser)的風(fēng)格在這里發(fā)揮得淋漓盡致：一組Wald鄄hofhaeuser公寓群，竟將房舍嵌進(jìn)了地下，如同一座座土撥鼠的地穴；別墅群的頂端種植著綠茸茸的草坪和灌木，甚至連窗戶(hù)里都會(huì)探出一棵棵的樹(shù)來(lái)，對(duì)建筑的認(rèn)識(shí)被徹底顛覆。Austrian

40、 Artist Hundertwasser building, Mr. (Hundertwasser) style here on its head: a set of Wald Juan hofhaeuser apartment group, saying that the premises and embedded itself in the ground, like a groundhog in the crypt Block; villas, the top of the plant with soft and thick green lawn and shrubs, and even

41、 the window of the tree will be unearthed Yi Keke, knowledge of the construction was misplaced. 游客從溫泉酒店的游泳池一路游到溫泉池，可體驗(yàn)到百水先生設(shè)計(jì)的無(wú)規(guī)則水路忽左忽右、忽上忽下的變化，眼前的景致一會(huì)兒是波斯宮殿，一會(huì)兒又變成了斑馬小屋，令你忘記人世間所有的游戲規(guī)則。Tourists from the hotel swimming pool spa swim spa pool the way, to experience the design of Mr. Hundertwasser Comp

42、arative Study and Integration irregular sea, and down changes in front of the scenery while the Persian palace, while he is a zebra cabin make you forget all the rules of the game on earth.Of course, in addition to natural beauty the hotel, there are hotels celebrity culture, history and culture hot

43、els, city hotels and artistic characteristics of the hotel features and so on. 各種主題類(lèi)型的酒店的不同，其所要展現(xiàn)的主題建筑與主題景觀(guān)亦不同。Various topics in different types of hotel, they want to show the theme of landscape architecture and the theme is different. 但主題景觀(guān)和主題建筑的和諧一致能夠?qū)χ黝}起到渲染作用，達(dá)到錦上添花的效果。But the theme of landscape

44、 and architectural theme of harmony can be played on the theme of playing up the role, to achieve even better results.4.2 Theme decorationsTo some extent, theme hotels theme park and hotel is the perfect combination of Disney themed hotel is a good example, is a theme hotel development model is rely

45、ing on the success of the theme park business, Shenzhen Venice Hotel is so. 而作為內(nèi)部的實(shí)物表象，員工工服是主題氛圍的重要表現(xiàn)之一，因?yàn)閱T工是流動(dòng)的主題符號(hào)。As the physical representation within the staff work clothes are an important manifestation of the theme atmosphere, because the employee is subject movement symbols. 除了員工工服，主題裝飾物與燈光和

46、色彩的合理搭配，都能給顧客美好的主題氛圍體驗(yàn)。In addition to staff working clothes, theme decorations and lighting and a reasonable color match, can give customers a better experience theme atmosphere.4.3 Rational distribution of functionsThrough the mastery of subject positioning on the theme of the concept of landscape

47、construction and understanding of the theme, around the theme of this thread to him to break it down, through the rational allocation of functions to improve the planning and design theme of the hotel.Hotel service area divided by the general sub-room area, dining area, public activity areas, confer

48、ence and exhibition area, fitness and entertainment district, administrative and logistical areas. 這些區(qū)域既要?jiǎng)澐置鞔_，又要有機(jī)聯(lián)系。It is necessary to divide these areas clear, but also organically.From the business point of view hotel, the hotel part and the non-revenue from the income part of composition, when t

49、he total building area is established, area of structure should carefully arrange the following sections: some rooms including single rooms, twin rooms, double rooms, all suites and so on. 餐飲部門(mén)包括主餐廳、副餐廳、主酒吧、俱樂(lè)部、雞尾酒室、咖啡室等，另外應(yīng)包括與宴會(huì)有關(guān)的大、中、小宴會(huì)廳；其它營(yíng)業(yè)部門(mén)，包括會(huì)議室、健身設(shè)施、桑拿、美容、游泳池、洗衣部、商業(yè)中心等。Catering sector, incl

50、uding the main restaurant, the Deputy restaurant, main bar, club, cocktail room, cafe, etc. should be included with the banquet the other large, medium and small banquet hall; other business sectors, including meeting rooms, fitness facilities, sauna, beauty, swimming pool, Laundry, Commerce Centre.

51、 非收益部分包括，大堂、總服務(wù)臺(tái)、辦公室、行李房、電話(huà)總機(jī)室、電腦室、倉(cāng)庫(kù)、更衣室、醫(yī)務(wù)室、職工食堂、鍋爐房、停車(chē)場(chǎng)、洗車(chē)場(chǎng)等。Non-income section includes the lobby, the main desk, office, luggage room, switchboard room, computer room, storage, changing rooms, medical clinic, canteen, boiler room, parking, car wash, etc.A good hotel, in addition to the unique s

52、tyle, beautiful appearance, and the local environment together with profound cultural connotations, the layout of the internal functions of the hotel very reasonable, the location of each share of a feature just right, not only to facilitate the guests to use also facilitate the management of the op

53、erator, not a waste of space, but also reflect the hotel's services, rich atmosphere, the guests are satisfied, having lived, the operator saves a lot of manpower. 總的來(lái)說(shuō)，就是要掌握酒店內(nèi)部的功能分配的十分合理，完全具備方便客人和便于管理的要求。In general, it is necessary to grasp the functions of distribution within the hotel very r

54、easonable, fully equipped to facilitate the requirements of guests and manageable. 而其功能布局要注意以下幾點(diǎn)：Layout and its features to note the following:(a)staff and guests each his own, do not cross each other, including luggage and guests have separate entrance. 當(dāng)客人進(jìn)入大堂，馬上映入眼簾的是總服務(wù)臺(tái)，當(dāng)在總臺(tái)辦完入住手續(xù)之后，順路進(jìn)入電梯廳，乘電梯

55、到達(dá)所住樓層。When guests enter the lobby, immediately greeted by the service center, when the total occupancy Taiwan after finishing the procedures, the give a lift into the elevator hall, take the elevator to the living floor. 而員工呢，從員工入口進(jìn)入酒店，第一步打卡，第二步更衣，第三步從員工通道乘員工專(zhuān)用電梯進(jìn)入各自的工作崗位，員工與客人會(huì)各自行走，不會(huì)發(fā)生碰撞現(xiàn)象。The em

56、ployees do, from the employee entrance into the hotel, first punch, the second step change clothes, the third step from the elevator staff access by employees into their jobs, their employees and guests will be walking, not collision behavior.Arrangements to facilitate access not only to separate th

57、e staff and guests, employees must also pay attention to people and objects separated channels. 酒店的庫(kù)房一般都在地下，員工出入拿東西、送貨要分成上、下道，不要人物混雜，不然既影響工作，又容易出事故。The hotel is generally in the underground warehouse, employees take things out, delivery to be divided into Upper and Lower Road, not personalities mixed, otherwise it will affect the work, but also susceptible to accidents.(b)various functions, all in their place, not a waste of space, but also very appropriate arrangements. 一家酒店的大堂，應(yīng)是功能最多的。A hotel lobby, should be the