京東2018成本計劃表

1、20182018年年度度電電商商項項目目經經營營預預算算預預估估分分析析表表科科目目公公式式1 1月月2 2月月3 3月月收收入入含含稅稅銷銷售售額額a a20,000.020,000.080,000.080,000.060,000.060,000.0控控制制平平均均最最低低銷銷售售利利潤潤30%30%6,000.06,000.024,000.024,000.018,000.018,000.0費費用用全年預估客單均價d/ad/a707070707070月均預估訂單數c1285.71142.86857.14全年預估轉化率c25.0%5.0%5.0%平臺傭金扣點d3/a5.00%5.00%5.00

2、%月所需訪客e2+e3e2+e35714571422857.222857.217142.817142.8日均訪客f2/a190.4667761.90667 571.42667日均單數e39.52333338.095333 28.571333快車費用100020002000roi預估3.0%3.0%3.0%月月預預估估活活動動費費用用坑坑位位費費刷刷單單費費100010002000200020002000管管理理費費用用率率12.0%12.0%3.0%3.0%4.0%4.0%平平臺臺費費用用額額63,000.063,000.04,000.04,000.03,000.03,000.0保證金(只支付

3、第一年）c1*a50,000.00.00.0平臺使用年費c2*a12,000.00.00.0平臺傭金扣點d31,000.04,000.03,000.0品品牌牌推推廣廣費費f2+f3f2+f32,200.02,200.04,200.04,200.04,200.04,200.0站內推廣費e13+e152,000.04,000.04,000.0站外推廣費e3/a200.0200.0200.0快遞+物料費7.102,028.58,114.36,085.7固固定定管管理理費費用用（辦辦公公室室均均攤攤）預預估估2,400.02,400.02,400.02,400.02,400.02,400.0總總費費用

4、用率率28%28%13%13%16%16%費費用用總總額額67,600.067,600.010,600.010,600.09,600.09,600.0毛毛利利（未未算算人人工工倉倉儲儲）毛毛利利率率注注：1 1、京京東東簽簽訂訂季季度度銷銷售售合合同同會會有有2-3%2-3%的的傭傭金金返返點點 快快車車投投入入返返點點2 2、京京東東每每個個禮禮拜拜會會有有提提前前一一周周的的活活動動排排期期（有有kpikpi要要求求）3 3、大大促促期期間間需需要要坑坑位位費費以以及及廣廣告告投投入入占占比比4 4、京京東東主主要要流流量量來來源源活活動動為為主主日日常常推推廣廣自自然然流流量量為為輔輔5

5、 5、后后期期入入倉倉以以及及自自營營費費用用需需另另外外核核算算（1818年年后后大大型型活活動動沒沒有有入入倉倉不不讓讓提提報報）6 6、可可以以提提供供秒秒殺殺品品進進行行換換流流量量（一一元元不不包包郵郵、9.99.9包包郵郵）7 7、京京東東日日常常定定價價會會高高于于天天貓貓20-100%20-100%（活活動動為為主主特特點點），大大促促活活動動價價必必須須同同價價或或低低于于天天貓貓 會會做做比比價價8 8、活活動動預預算算費費用用為為最最低低費費用用 會會隨隨著著定定價價成成正正比比例例增增長長4 4月月5 5月月6 6月月7 7月月8 8月月9 9月月1010月月1111月

6、月1212月月60,000.060,000.0200,000.0200,000.0800,000.0800,000.0360,000.0360,000.0360,000.0360,000.0360,000.0360,000.0600,000.0600,000.01,500,000.01,500,000.0600,000.0600,000.018,000.018,000.060,000.060,000.0240,000.0240,000.0108,000.0108,000.0108,000.0108,000.0108,000.0108,000.0180,000.0180,000.0450,000

7、.0450,000.0180,000.0180,000.0707070707070707070707070707070707070857.142857.1411428.575142.865142.865142.868571.4321428.578571.435.0%5.0%5.0%5.0%5.0%5.0%5.0%5.0%5.0%5.00%5.00%5.00%5.00%5.00%5.00%5.00%5.00%5.00%17142.817142.857142.857142.8228571.4228571.4102857.2102857.2102857.2102857.2102857.2102857

8、.2171428.6171428.6428571.4428571.4171428.6171428.6571.426671904.767619.0467 3428.5733 3428.5733 3428.5733 5714.286714285.71335714.286728.57133395.238380.95233 171.42867 171.42867 171.42867 285.71433714.285667285.71433200030001000050005000500050001500050003.0%3.0%3.0%3.0%3.0%3.0%3.0%3.0%3.0%200020001

9、00001000035000350001500015000150001500015000150002000020000600006000020000200004.0%4.0%1.2%1.2%0.3%0.3%0.7%0.7%0.7%0.7%0.7%0.7%0.4%0.4%0.2%0.2%0.4%0.4%3,000.03,000.010,000.010,000.040,000.040,000.018,000.018,000.018,000.018,000.018,000.018,000.030,000.030,000.075,000.075,000.030,000.030,000.00.00.00

10、.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.03,000.010,000.040,000.018,000.018,000.018,000.030,000.075,000.030,000.04,200.04,200.013,200.013,200.045,200.045,200.020,200.020,200.020,200.020,200.020,200.020,200.025,200.025,200.075,200.075,200.025,200.025,200.04,000.013,000.045,000.020,000.020,000.02

11、0,000.025,000.075,000.025,000.0200.0200.0200.0200.0200.0200.0200.0200.0200.06,085.720,285.781,142.836,514.336,514.336,514.360,857.2152,142.860,857.22,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.016%16%13%13%11%11%11%11%11

12、%11%11%11%10%10%10%10%10%10%9,600.09,600.025,600.025,600.087,600.087,600.040,600.040,600.040,600.040,600.040,600.040,600.057,600.057,600.0152,600.0152,600.057,600.057,600.020182018年年度度電電商商項項目目經經營營預預算算預預估估分分析析表表總總合合計計5,000,000.05,000,000.01,500,000.01,500,000.071428.561428571.21428571.2600001960001960000.3%0.