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1、精品文檔_國家銀行招聘考試-相同項單選集1、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduction,transportation,storage,advertising,andmore.eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.
2、thus,costsalsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.themarkupmaybequitehigh,90percentofcost,oritmaybelow.groceryit
3、emsmasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitscomefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.whilemostpricingis
4、basedoncostfactors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricingtoattractwealthyshoppers.leaderpricingan
5、dbaitpricingaretheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.theprofitsaremadefromotherproductspeoplebuywhileinthestore.baitpricing,nowgenerallyconsideredilleg
6、al,meanssettingartificiallylowpricestoattractcustomers.thestore,however,hasnointentionofsellinggoodsatthebaitprices.thepointistogetpeopleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.thenahigherpriceditemispresentedasabetteralternative.acommonretailtacticisoddpricedproducts.forsomepr
7、oductsof$300,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.automobilesandotherhighpricedproductsareusuallypricedinthismanner.forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.bidpricingisaspecialkindofpricesetting.itisoftenusedintheawardingofgovernmentcontracts
8、.severalcompaniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.aschoolsystemmaywanttobuyalargenumberofcomputers.severalcompaniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.inthefirstparagraph,”markup”mostprobablymeans_.a
9、.theamountbywhichapriceisraisedb.marginc.turnoverd.netprofits2、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduction,transportation,storage,advertising,andmore.eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtranspo
10、rtingproducts,ortheywouldnotbeinbusiness.thus,costsalsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.themarkupmaybequitehi
11、gh,90percentofcost,oritmaybelow.groceryitemsmasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitscomefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.butifacerealhasan8percentmarkupandsellsverywell,the
12、rearereasonableprofits.whilemostpricingisbasedoncostfactors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricin
13、gtoattractwealthyshoppers.leaderpricingandbaitpricingaretheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.theprofitsaremadefromotherproductspeoplebuywhileinthestor
14、e.baitpricing,nowgenerallyconsideredillegal,meanssettingartificiallylowpricestoattractcustomers.thestore,however,hasnointentionofsellinggoodsatthebaitprices.thepointistogetpeopleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.thenahigherpriceditemispresentedasabetteralternative.acommon
15、retailtacticisoddpricedproducts.forsomeproductsof$300,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.automobilesandotherhighpricedproductsareusuallypricedinthismanner.forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.bidpricingisaspecialkindofpricesetting.itisof
16、tenusedintheawardingofgovernmentcontracts.severalcompaniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.aschoolsystemmaywanttobuyalargenumberofcomputers.severalcompaniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.theseco
17、ndparagraphmostprobablyimplies_.a.reducingcostwillincreaseprofitscertainlyb.profitsdependonhowfastgoodsaresellingc.fairmarkuppromisethegreatestprofitsd.lowermarkupbringsreasonableprofits3、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduct
18、ion,transportation,storage,advertising,andmore.eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.thus,costsalsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.these
19、llingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.themarkupmaybequitehigh,90percentofcost,oritmaybelow.groceryitemsmasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitsc
20、omefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.whilemostpricingisbasedoncostfactors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricing
21、attemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricingtoattractwealthyshoppers.leaderpricingandbaitpricingaretheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.theproduct
22、ssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.theprofitsaremadefromotherproductspeoplebuywhileinthestore.baitpricing,nowgenerallyconsideredillegal,meanssettingartificiallylowpricestoattractcustomers.thestore,however,hasnointentionofsellinggoodsatthebaitprices.thepointistogetpeo
23、pleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.thenahigherpriceditemispresentedasabetteralternative.acommonretailtacticisoddpricedproducts.forsomeproductsof$300,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.automobilesandotherhighpricedproductsareusuallypri
24、cedinthismanner.forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.bidpricingisaspecialkindofpricesetting.itisoftenusedintheawardingofgovernmentcontracts.severalcompaniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.aschoolsystemmaywanttobuyalargenumberofcomputers.severalcom
25、paniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.inadepartmentstore,thepurposeofprestigepricing_.a.demonstratesthebadqualityoftheseitemsb.getsthemtopurchasesomeotherarticlesc.earnssomedirtymoneyfromtheseitemsd.persuadestherichcusto
26、merstobuy4、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduction,transportation,storage,advertising,andmore.eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.thus,costsa
27、lsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.themarkupmaybequitehigh,90percentofcost,oritmaybelow.groceryitemsmasuperm
28、arketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitscomefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.whilemostpricingisbasedoncost
29、factors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricingtoattractwealthyshoppers.leaderpricingandbaitpricin
30、garetheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.theprofitsaremadefromotherproductspeoplebuywhileinthestore.baitpricing,nowgenerallyconsideredillegal,meansset
31、tingartificiallylowpricestoattractcustomers.thestore,however,hasnointentionofsellinggoodsatthebaitprices.thepointistogetpeopleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.thenahigherpriceditemispresentedasabetteralternative.acommonretailtacticisoddpricedproducts.forsomeproductsof$30
32、0,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.automobilesandotherhighpricedproductsareusuallypricedinthismanner.forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.bidpricingisaspecialkindofpricesetting.itisoftenusedintheawardingofgovernmentcontracts.severalcom
33、paniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.aschoolsystemmaywanttobuyalargenumberofcomputers.severalcompaniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.odd-pricingmethod_.a.isoftenusedwithveryexpensiveitemsb.iso
34、nlyeffectiveonpotentialcarcustomersc.isthemostpopularwayofpricingaproductd.isthemosteffectivewayofsellinglowpricedproducts5、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduction,transportation,storage,advertising,andmore.eachofthesecostsm
35、ustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.thus,costsalsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisn
36、ormallybasedonapercentageofthetotalcost.themarkupmaybequitehigh,90percentofcost,oritmaybelow.groceryitemsmasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitscomefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,therei
37、snoprofit.butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.whilemostpricingisbasedoncostfactors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricingtoattractwealthyshoppers.leaderpricingandbaitpricingaretheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemsto
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