精品課件北師必修4Unit11TheMediaLesson3TheAdvertisingGame

1、全品高考網(wǎng)lesson 3where can you see and hear advertisements?in the newspaperin the streetat the stationon the buson tvin the magazineon the interneton radio public adsprotect the environment para 1para 2para 3para 4para 5the classic adsthe ads in the marketmodern adsthe top ads of todaythe public adsmatc

2、h the main idea of each paragraph.全品高考網(wǎng)1. when does the simplest type of advertisement work? 2. why are modern techniques of design not enough for advertisements to be noticed in modern cities? 3. what ideas do todays advertisers use to make you notice their products?4. what has the government done

3、during the last decade? answer the questions1. when does the simplest type of advertisement work? 2. why are modern techniques of design not enough for advertisements to be noticed in modern cities? answer the questions they works when there is not much competition.because people are used to seeing

4、high standards of visual design.3. what ideas do todays advertisers use to make you notice their products?new and unusual ideas and humor.4. what has the government done during the last decade?public advertisements, such as giving up smoking, saving water, helping the poor, fighting aids.全品高考網(wǎng)langua

5、ge points1.the classic advertisement is one that gives information about finding certain products.certain adj. 某種；某些；確定的某種；某些；確定的 for certain reasons i will be unable to attend the meeting. i cant say for certain when he will arrive. its certain that every effect must have a cause.全品高考網(wǎng)sure, certain

6、均有均有“肯定，確信，有把握肯定，確信，有把握”之意之意sure: 側(cè)重主觀上對(duì)某事確信無疑。側(cè)重主觀上對(duì)某事確信無疑。sure 的主語必須是人。的主語必須是人。certain: 與與sure同義，但語氣比同義，但語氣比sure強(qiáng)，強(qiáng)， 著重指有確切理由或不容置疑的證著重指有確切理由或不容置疑的證 據(jù)所支持的確信。據(jù)所支持的確信。certain的主語一的主語一 般是物。般是物。全品高考網(wǎng)2. some advertisements consist of pictures or the words of experts consist of 由由組成組成 a week consist of se

7、ven days. water consists of hydrogen and oxygen. the book consists of nineteen chapters. 全品高考網(wǎng) consist of; make up; be made up of consist of常用整體作主語，表示常用整體作主語，表示“整體由部整體由部分組成分組成”，引申為，引申為“包含有包含有”，不能用于被，不能用于被動(dòng)語態(tài)。動(dòng)語態(tài)。make up用部分作主語，表示用部分作主語，表示“部分構(gòu)成整部分構(gòu)成整體體”，用于主動(dòng)語態(tài)；如果用整體作主語，用于主動(dòng)語態(tài)；如果用整體作主語，必須用被動(dòng)結(jié)構(gòu)必須用被動(dòng)結(jié)構(gòu)be

8、 made up of，這時(shí)可以和，這時(shí)可以和consist of互換。另外，互換。另外，make up還可以表示還可以表示“化裝；編造化裝；編造”。 全品高考網(wǎng)the city consists of five districts.five districts make up the city.the city is made up of five districts.society is made up of people with different abilities.全品高考網(wǎng)3. because of the advertising boom, people are used to

9、 seeing high boom n. 迅速增長(zhǎng)；繁榮迅速增長(zhǎng)；繁榮the boom has created job opportunities. boom vi. 激增激增, 迅速發(fā)展，繁榮昌盛迅速發(fā)展，繁榮昌盛business is booming.he is booming as a teacher.be used to doing 習(xí)慣于習(xí)慣于used to do 過去常常做過去常常做全品高考網(wǎng)4. modern advertisements must stand out in a world full of competition by combining the highest

10、standards of design with ideas linked to the products to make them more attractive.by combining the highest standards of 是是“by+動(dòng)名詞短語動(dòng)名詞短語”，做狀語表，做狀語表示方式。示方式。 linked to the products是過去分詞短語做是過去分詞短語做定語，修飾定語，修飾idea。 to make them more attractive表示目的。表示目的。全品高考網(wǎng)stand out 顯眼；引人注目；脫穎而出顯眼；引人注目；脫穎而出 she stands

11、out in the crowd, for she is two meters in height. his height makes him stand out in the crowd. our daughter is a great dancer, she stands out above the rest. 全品高考網(wǎng)5. which encourage citizens to participate in improving their neighbourhood, participate vi. 參加，參與參加，參與 everyone in the class is expecte

12、d to participate in the discussion.i dont want to participate in the english party.全品高考網(wǎng)attend, join, participate, take part in均含均含“參加，加入?yún)⒓樱尤搿敝?。之意。attend: 側(cè)重參加或出席會(huì)議或?qū)W術(shù)活動(dòng)等。側(cè)重參加或出席會(huì)議或?qū)W術(shù)活動(dòng)等。join: 普通用詞，指加入黨派、團(tuán)體或游戲普通用詞，指加入黨派、團(tuán)體或游戲 活動(dòng)等。活動(dòng)等。participate: 正式用詞，特指參加團(tuán)體活正式用詞，特指參加團(tuán)體活 動(dòng)，暗示以一個(gè)積極的角色參加。動(dòng)，暗示以一個(gè)積極的角

13、色參加。take part in: 側(cè)重參加某項(xiàng)群眾性、集體性側(cè)重參加某項(xiàng)群眾性、集體性 的事業(yè)、工作或活動(dòng)，突出參加者在其中的事業(yè)、工作或活動(dòng)，突出參加者在其中 發(fā)揮一定的作用。發(fā)揮一定的作用。match some words that exist in the text with the most suitable definitions according to chinese meanings in vocabulary.approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitable vocabularya) traditional, typicalb) companyc) right for somethingd) containe) plan of how m