外貿(mào)開發(fā)信與客戶追蹤

1、如何寫開發(fā)信 中國式的開發(fā)信 :dear sirs:from the internet, we get your company name. what i want is justto see that if we have the chance to cooperation in the near future or not.we are a factory of fiberglass in china and our main product is chopped strand mat (csm) and stitch chopped strand mat and etc.we have

2、been in the field for many years. i can give you the csm in very competitiveprice and higher quality. if you need more information, please go to our website ：i wonder if you need this product; if you are interested in our products, please kindly return this mail.maybe now you have regular bus in ess

3、 part ner。if so , please leave mymessage in your email box ， maybe someday it will be useful 。if you need the price to compare with your partner gives, welcome!yours sincerelyjack西方式的開發(fā)信 :hi sir,glad to hear that you're on the market for fiberglass. we specialize in this field for several years,

4、 with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price.should you have any questions, pls do not hesitate to contact me. free samples will be sent for your evaluation!tks & br,jack* company ( 這里留下公司名、電話、傳真、郵件就可以了，正文就可以寫的 很簡單。 )范文內(nèi)容很

5、簡單，寫一封郵件告訴客人 mike ，上次收到的樣品已經(jīng)寄給工廠了，但 工廠說材料不是 abs ，而是 pp ，價格他們需要重新核算， 但近期內(nèi)原材料漲價， 希望您能盡快確認，我們好采購原材料并安排生產(chǎn)。dear mike,this is jenny from edf co. ltd. we're so pleased to receive your samples. i already sent them to our factory last week, and was informed the real material is pp, not abs as you mention

6、ed last time. what's the matter?i'll give you reply as soon as we get the offer from the factory. it will take several days. please be more patient. but they also told me, the raw material increased these days. could you please confirm the price quickly after you get it? we'll purchase t

7、he raw material and do the production immediately!looking forward to your reply. thank you!best regards,jenny這封郵件寫得好么？老實說還可以， 雖然主動語態(tài)和人稱多了點， 但是內(nèi)容都點 到了，表達也算通順，用的詞匯也都是挺簡單的，不難懂。但是不是有點啰嗦？ 如果能簡單一點，是不是更好？我們看看第二位應聘者寫的email ：dear mike,how are you?we received your all samples. the factory checked the details,

8、 and found the material was pp , not abs as you told.please give them some more time to re-check the price, because the material is different from the past orders. however, the material was increased very quickly! therefore, please kindly place the order soon if the price is ok for you! we'll do

9、 production asap.thank you in advance!kind regards,tommy這封呢？我個人覺得比上一封號一點，畢竟主動和被動語態(tài)結(jié)合，“ w”出現(xiàn)了一次，不算太枯燥。內(nèi)容也稍微簡單了一點，點到位了。最重要的是，他把 purchase the raw material 去掉了，直接用 “ we'll do the production asap. 這樣 ” 更簡潔，畢竟你要生產(chǎn)，能不采購原材料么？所以這是廢話。缺點是，我個人感 覺還是啰嗦了一點。我會這樣寫：hi mike,samples received and already passed to v

10、endor. the material was pp, not abs. offer sheet is preparing and will be sent to you soon.by the way, raw material increased these days, pls make a decision quickly togo ahead after price confirmed. we'll arrange the mass production asap.thanks and best regards,c 幾句話點到主題，表達清楚就可以了。能用一句話表達的，千萬不寫兩

11、句，省 掉一切能省的廢話。 寫完以后其實可以讀一遍， 看哪句話可以刪掉， 哪句話可以 換一種表達方式，少用第一人稱，多用被動語態(tài)！等到你重新檢查的時候，發(fā)現(xiàn) 已經(jīng)簡單的不能再簡單，沒詞可以刪了，那就點“發(fā)送”吧 特點與缺點 (10 個)1) 郵件寫得過長2) 沒有明確的主題3) 長篇大論的公司或工廠介紹4) 愛炫耀英文水平5) 喜歡用奇奇怪怪的字體6) 主動語態(tài)用得太多we'll send you the samples tomorrowsamples will be sent to you tomorrow7) 經(jīng)常會問一些毫無意義的話do you want our products

12、 ？ do you interested in our products? are you sourcing for *? how is your business recently? would you like to cooperate with us? 告訴客人你是誰，你做什么，你的優(yōu)勢在那里8) 喜歡用附件和圖片容易被國外的服務(wù)器攔截的 , 被默認為垃圾郵件，就是直接被客人刪了。只有一 種情況除外，當你收到一個新客人的詢價的時候， 那你回復的時候， 就可以插入 報價單或者圖片了 .item: solar lantern with soft handlemodel no.: hbc-29

13、4847/ktdescription:( 把詳細的規(guī)格寫清楚 )package: color boxmoq: 1,000pcspcs/ctn: 20pcs/ctnctn size: 50*40*60cmgw/nw: 20kg/18kgq'ty/20': pcs; q'ty/40': .pcsloading port: shenzhenpayment terms: t/t, l/c, d/p , etc.valid time: 60 daysfob shenzhen: usd2.39/pccif valencia: usd2.45/pc如果客人要你報很多款產(chǎn)品，

14、沒法全部在郵件里寫清楚的時候， 那就只能用 word 或 excel 做報價單了，但是最好在完成的時候用 acrobat 生成 pdf 格式，這樣就 不容易改。 因為很多老外比較懶， 你辛辛苦苦花了大半天時間做個完整的報價單 給他，他只要刪掉其中 price 這欄，就會把它轉(zhuǎn)給別的供應商報價。9) 喜歡插入 url 鏈接 被服務(wù)器攔截掉的10 ) 語氣過于生硬pls give me reply today 用于面對面講“ could you please help to give me reply today .”“ please, help, kindly, could, thank you

15、, appreciate "這樣的話在郵件來往中是很 普遍的。除非你和客人已經(jīng)非常熟了， 偶爾客套一下即可， 平常就可以不需要了。范文: 西方式的 sample one:hey guy,（ 巴西 ）xyz trading here, exporting lanterns with good quality and low price in us.call me, let's talk details.rgds,rickcell phone: *一開始開門見山指出， 很高興獲悉您對某某產(chǎn)品感興趣， 我們專業(yè)生產(chǎn)這類產(chǎn)品 多年，優(yōu)勢在于什么地方，質(zhì)量好，價格相當有競爭力。這樣就已

16、經(jīng)把要表達的 意思表達出來了。第二段就是兩句話，有問題隨時聯(lián)系我，免費樣品隨時會寄來供您測試！ 既表達了你想要合作的愿望， 又表示了自己的誠意， 只要您有需要， 我們隨時為 您服務(wù)。特點: 時間就是金錢 .簡潔,主題明確, 很少會充滿 we，i 之類的人稱的。相反要 多用被動語態(tài) 多用 could, help 這樣的字眼顯得十分委婉 .字體一般用 “times new roman, arail ”外貿(mào)函電里還是有很多精華的東西的，比如“3c原則”比如多用被動語態(tài)，比如很多專業(yè)的詞匯和短語。sample two:hi sir,glad to hear that you're on the

17、 market for fiberglass. we specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price.should you have any questions, pls do not hesitate to contact me. free samples will be sent for your evaluation

18、!tks & br,jack* company （ 這里留下公司名、電話、傳真、郵件就可以了，正文就可以寫的 很簡單。 ）fax:mail: *website: * （ 請記住，如果你非要在里面加上網(wǎng)頁鏈接，請放在簽名里，不 要放正文，讓人感覺更像搞推銷的，不太好。 ）sample three: 中國式的 :dear mr. mukund kamath,i know you as ideal icecream from indiamart. you company looks fabulous. it is grateful to know you.as you are in the

19、line of ice cream, and you have the processes of homogenization and refrigeration, so homogenizers and ice cream freezing machine are necessary for you.and coincidently, we can provide various types of homogenizers and ice cream freezing machine for you.enclosed is the catalog, please check it. if o

20、ur products meet your need, please tell me the type then i can give you more details, if not, please give me some suggestions about our machines. thank you very much.best regards,dear mr. mukund kamath,( 西方式 )glad to get your contact info from indiamart!we supply homogenizers and ice cream freezing

21、machine with good quality and very competitive price. hope to be a partner of your company!e-catalog will be provided if needed.email me or just call me directly. thank you! best regards,mandy*co., ltd.add: *tel:fax:mail: *web: *sample fourhi, purchasing manager.good day!we are xxxx supplier,and we

22、have researched & designed some new product.if you are interested in, i 'll send you our catalogue.thanks for your valuable time.regards.yours,xxx(ms) compnay name website:www add:xxxxxx tel:+86 xxxxxfax:+86 xxxxxsample five:dear purchasing manager.sorry to bother you again.pls take a look a

23、t the attachment which is the catalogue of our dvr cards including price for your reference.hope this will help you.any question will be appreciated.regards.yours,xxx(ms) compnay name website:www add:xxxxxx tel:+86 xxxxxfax:+86 xxxxxsample fivehi sir,sorry for re-troubling!regarding our hot-selling

24、dvr cards, attached the e-catalogue with offer for your review.any questions, that will be much appreciated! thanks.kind regards,sample six:dear mr.purchase managerthanks for your time to read my message,and wish you very well.i just want to ask one question.did you ever import boxing products made

25、in pu or pvc from china?looking forward to your early reply.best regardssam二 :如何跟蹤客戶 :1）想出自己的優(yōu)勢 :第一，我能在第一時間回復客人； 第二，我能一次性給全所有信息， 包括產(chǎn)品信 息和包裝資料，價格，裝箱量，起訂量，裝柜數(shù)，裝運港，以及計算運費 等等，只要客人一封詢價 email 就能得到完整回復；第三，我能提供免費 樣品；第四，我能提供免費樣本；還有第五第六第七第八，只要你用心去 想，就一定能想出一些你的優(yōu)勢所在的 第二, 樣品的運費貴的時候 ,可以跟客人談?wù)劊?他下一次什么時候有貨要出， 你把 樣品寄

26、給他出貨的供應商，放在柜子里一起出。第三 ,客戶不回復 , 起死回生并不是不可能，主要看具體情況，看客人是怎么 “死” 的，不同的 “死 ”法自然有不同的應變方法呢。1）假設(shè)客人以前和你做過，由于質(zhì)量出了問題，做了一單以后沒下文了，那就 要花時間去重新贏得客人對你的信任。 比如說跟他多溝通， 推薦新產(chǎn)品， 希望他 下試單，甚至可以考慮放開付款方式，比如做 o/a ，減少客人風險，再給他 2% 的 service compensation charge ，作為售后服務(wù)中 2%的賠付，等等。辦法很多， 自己要多動動腦筋哦 2）假設(shè)客人你一直在聯(lián)系的，某一天突然沒消息了，那就可以打打電話看，找 找具

27、體原因在哪里。 可以先發(fā)郵件，再跟電話，了解真實的情況！這點至關(guān)重要，不管能不能合作， 不管有沒有訂單， 一定要弄明白為什么沒有拿下訂單， 為什么客人不選擇和你合 作，要把原因找出來，才能分析自己的弱點啊。我認識的大部分 sales 都是喜歡 報價，來來回回幾次，客人沒消息了，就不管了。再給別的客人報價，再聯(lián)系， 幾次以后沒消息了， 就又不管了。 一定要想盡一切辦法撬開客人的嘴巴， 讓他親 口告訴你真正的原因！ ！你才能知道自己的問題在哪里！ ！比如春節(jié)時候客人不來，那你就要主動一點，可以問問客人，什么時候會 來中國？你希望和他見個面， 希望他能抽一點點時間給你， 不管他去中國的哪個 城市，你

28、都會飛去見他。又或者，你們?nèi)绻タ坡⒄够蛘呷W洲其它國家，可以專門去拜訪他。 或者參加廣交會或其它展會，也要告訴他攤位號，希望和他見面?？傊涂腿吮３只?，可以不合作，但要明白原因。郵件追蹤dear *,sorry to trouble you again!please find my mail below. could you please kindly check by return today?because we'll be on holiday from may.1st to 3rd.thank you in advance!best regards,cindy 先寫得委

29、婉一點，把你上次寫給他的郵件放在下面。如果他還是沒回復，那就 再重新發(fā)一遍，上面加上大寫的紅色的或者粗體的 “re-send ！”如果還是沒 消息，就打電話吧 把之前的郵件粘貼在后面，所有的東西都需要文本的確認。電話追蹤 : 你可以這樣做，電話里說的東西，談的東西你先記下來，等電話打完后，馬上跟一封郵件過去：hi *,as we discussed on the phone, there were some details as below:1)*2)*3) *please confirm by return asap. we'll do everything according to

30、 your request! thank you!kind regards,范文:分析下原因 ,一般情況下我會再寫封追蹤信給他 hope you are fine, my friend.it is regret that i haven't receive any information from your side. may i have your idea about our offer? we will try to satisfy you upon receipt of your reply. as we don't want to lost a good custom

31、er like you!if there is anything we can do for you, we shall be more than pleased to do so. hope we can build good cooperation with your.如果客人還沒有回信 ,一周后再問客人不回信的真實原因 .（一般情況 ,70% 的客人 會告訴你他的原因 ）glad to contact you again!have you kindly check my offer? hope they are workable for your market! sorry that w

32、e still don't receive any information from you. i would apprreciate for your any comment about our offer, including price, quality, sercive. no matter if it is positive answer, it is great help for us to meet your requirement.waiting for your favorable reply soon!之后的日子里 ,可以嘗試新產(chǎn)品的報價 ,刺激下客人的神經(jīng) . 我

33、通常是這樣寫的：good day!my quotation of digital photo frame you might have received and considerated. could you kindly advise your comments at your earlier convenience?if the products isnot your are expecting,pls advise me your details requirement, i will re-offer asap.i am of service at any time! 但是，不同的客人

34、，我會變換著寫郵件，讓客人知道我們公司，產(chǎn)品的存在我 不會把客人纏得太緊，約十來天給他一封郵件我通常這樣回復的：dear *,wish you have a nice day!may i ask whether you have received my quotation?now i am sending it again,if you have any other ideas.please feel free to contact me.we will do much better if you can give any advices to us.i am waiting for your

35、 reply asap .best regardswennie 但是，想成功可不是容易的事情dear sirhave you received our quotation of ., if you have any further question,please don't hesitate to contact us.we are waiting for you comment about our quotation.we hope that we can establish a good business relationship with you in thenearest fu

36、ture.your prompt reply will be appreciate.回復 a:直接去函敦促 dear hugo chu, wish everything well with you and your esteemed company ! we are in receipt of your letter dated aug 10 , and as requested was expressed you 3 catalogues for our refrigeration goods . we hope they will reach you in due course and will help you in making your selection . wish we will promote business as well as friendship! best wishes ! kevin回復 b: 先寫郵件問清情況。 本人覺得先寫郵件問清情況， 簡單的詢問，如 have you r