煙草五星級客戶銷售情況分析

1、煙草五星級客戶銷售情況分析本月全市零售戶共27310戶，五星級客戶數(shù)為12951戶，占總客戶數(shù)的47.4%，其中五星I為3727戶，五星II為9224戶。各縣五星級客戶分布情況區(qū)域星級、XXXXXXXXXXXXXXXX合計(jì)5I4177853049472991481442852941043,7275II1,1451,5274892,0957494596438139563489,224小計(jì)1,5622,3127933,0421,0486077871,0981,25045212,951本期共23個訂貨日，比去年元月份增加一天，客戶數(shù)同比減少16戶； 五星級客戶銷量為20953箱，占總銷量的61.03

2、%,同比增1213箱；條均 價為127.1元，同比增3.7元，增幅3%省內(nèi)煙銷量為13295箱，同比增 1258箱，增幅10.45%,其中：省內(nèi)一類煙銷量為2910箱，同比增51箱， 增幅1.78%;省內(nèi)二類煙銷量為6303箱，同比增849箱，增幅15.58%；省 外煙銷量為7629箱，同比減25箱，減幅0.33%，其中：省外一類煙銷量 為2141箱，同比增40箱，增幅1.92%，省外二類煙銷量為482箱，同比 增22箱，增幅為4.7%。受省內(nèi)一二類煙放開投放的影響黃鶴樓系列銷量同比下降70.84 箱,而玉溪（軟）、芙蓉王（硬）供應(yīng)量同比有所下降，銷量隨著下降；中華系列 供應(yīng)量較同期多（每個訂

3、貨周期均有供應(yīng)中華（硬），銷量同比增加213 箱。附表1.全市五星客戶銷售對比表附表2.各分公司本期五星客戶銷售表附表1本期銷量統(tǒng)計(jì)日期為 2012年12月31日至2013年1月25日“訂單量”；同期銷量為2012年1月份銷量【卷煙指標(biāo)】本期總銷量（箱）本期5星總銷量（箱）占比去年同期5星總銷量（箱）同比增減（箱）同比增幅【總計(jì)（正常+專賣）】343312095361.03%1974012136.14%【一類煙合計(jì)】7128505270.88%4963891.79%【二類煙合計(jì)】10991679161.79%592486814.64%【省內(nèi)煙合計(jì)】215401329561.72%1203712

4、5810.45%【省內(nèi)一類煙合計(jì)】4070291071.50%2859511.78%【省內(nèi)二類煙合計(jì)】10275630361.35%545484915.58%【合計(jì)（狼）】215161328661.75%11909137711.56%【一二類狼合計(jì)23%830690210.85%七匹狼（純典）14.019.8570.31%20.53-10.68-52.02%七匹狼（雅典）1.131.0693.62%2.37-1.31-55.41%七匹狼（通福）27.7519.3269.63%135.20-115.88-85.71%七匹狼（尚品）212.40164.7077.54%19

5、1.10-26.40-13.82%七匹狼（通仙）1.650.8953.75%1.43-0.54-37.99%七匹狼（通運(yùn)）326.06259.1779.49%328.97-69.80-21.22%七匹狼（16支通泰）（200）36.7527.1273.80%108.31-81.19-74.96%七匹狼（廈門）163.65119.6773.13%/七匹狼（小通仙）8.837.0479.70%58.14-51.10-87.90%七匹狼（16支通仙）（200）1.171.0993.19%6.44-5.34-83.00%七匹狼（16支純香）（200）4.984.6192.60%2.881.7360.1

6、8%七匹狼（大通仙）2.181.2256.25%/七匹狼（通仙300）7.655.5872.87%/七匹狼（圣典）1.611.5998.51%2.12-0.53-24.95%七匹狼（軟灰）3257228670.18%200228514.22%七匹狼（純雅）1218166.73%162-82-50.31%七匹狼（紅）5688346660.94%280865823.43%七匹狼（軟紅）4459275261.71%247627511.11%【省外煙合計(jì)】12743762959.87%7654-25-0.33%【省外一類煙合計(jì)】3056214170.06%2100401.92%【省外二類煙合計(jì)】707

7、48268.15%460224.70%黃鶴樓系列184.97139.3175.32%210.156-70.84-33.71%玉溪（軟）717.45461.8064.37%572.692-110.90-19.36%中華系列1266.15909.3471.82%696.264213.0830.60%芙蓉王（硬）708.36488.3568.94%497.496-9.15-1.84%附表2【卷煙指標(biāo)】本期各分公司5星級客戶銷量情況（2012年12月31日至2013年1月25日）xxxxxxxxxx【總計(jì)（正常+專賣）】28724131141744401789925125016641841624【一類

8、煙合計(jì)】73410373341153341214291401405141【二類煙合計(jì)】81711076031530787246496448582176省內(nèi)煙合計(jì)】166724939502892115162780711011202406【省內(nèi)一類煙合計(jì)】35758821371619213716525120882【省內(nèi)二類煙合計(jì)】74010025681433730230473418546164【合計(jì)（狼）】166424919502891115162780611001201405【一二類狼合計(jì)】109515897812149922367638668754246七匹狼（純典）2.412.900.241

9、.200.210.650.481.070.370.32七匹狼（雅典）0.360.220.010.090.060.080.050.140.020.04七匹狼（通福）4.373.240.262.282.471.160.993.001.100.46七匹狼（尚品）29.8929.9512.9144.341.648.178.7221.213.254.62七匹狼（通仙）0.200.200.000.150.080.040.030.130.010.04七匹狼（通運(yùn)）32.8478.095.3586.424.327.645.9617.5210.7410.30七匹狼（16支通泰）（200）3.685.060.33

10、4.355.461.110.703.302.330.80七匹狼（廈門）20.5629.373.7143.864.312.309.482.302.930.86七匹狼（小通仙）1.641.180.020.700.440.360.801.280.400.22七匹狼（16支通仙）（200）0.3490.2270.0320.0700.1380.0510.0420.0580.1150.013七匹狼（16支純香）（200）0.881.120.070.510.510.270.280.340.510.13七匹狼（大通仙）0.4400.0600.3200.1800.0280.0280.0800.0800.0000

11、.008七匹狼（通仙300）1.720.750.620.420.380.230.500.500.260.18七匹狼（圣典）0.4640.5960.0440.0200.0800.0240.0040.1400.1520.064七匹狼（軟灰）257.07434.52189.18531.66172.18114.59137.21199.87186.0463.83七匹狼（純雅）12.5124.440.7612.452.203.973.4610.996.972.83七匹狼（紅）366.74519.33285.44881.80413.66115.46258.57198.36310.20116.82七匹狼（軟紅）358.76457.54281.51538.32313.55110.61210.18208.01228.9244.23【省外煙合計(jì)】119716304671545637297441561638217【省外一類煙合計(jì)】3774491214371497712614919759【省外二類煙合計(jì)】751033596571523313512黃鶴樓系列27.5639.406.1129.425.655.36