BECVantage(第三版)module3

1、3.1 Starting a business3.2 Leaving and taking messagesModule 33.1 Business topic: Starting a businessHere are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach. Sale trader you are self-employed and set up the business on

2、 your own. Partnership you are self-employed and start the business with another person. You are both equally liable. Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchisers expertise.Vocabulary: Types of businessAdvantage Disadvantage Sole trader Y

3、ou take all the profit If you go bankrupt,You lose everything partnership You share the pressure You might disagree on strategy Franchise The business model is given to you so there is less trick. Part of your profits goes to the franchiser. Setting up your own businessSetting up your own business B

4、ecoming a franchiseeBecoming a franchiseegood if you have plenty of good if you have plenty of business experiencebusiness experiencevery high-riskvery high-riskmany new businesses fall many new businesses fall (nine out of ten)(nine out of ten)suits people who dont like suits people who dont like t

5、o follow rulesto follow rulesfor very independent for very independent peoplepeoplehas the potential to become has the potential to become a franchise a franchise We wanna hold your hand Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up

6、a fanchise could be a very clever move for those who want to run their own show but dont have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. But its vital to know what youre getting into. Franchising is the granting of a licence by one person

7、(the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? Absolu

8、tely not, says Dan Archer, head of marketing at the British Franchise Association. Thats a ludicrous over-simplification. It is running your own business, but its taking away some of the risk and bringing in the support of other people. He points out that only 0.9% of franchises fail, compared with

9、the majority of individually owned businesses. But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesnt suit people who dont want to follow the system. William Ewbank, the head of franchise sales at Dominos Pizza, says, If youre massively entrepreneurial this isnt for you. I

10、ts a discipline, a club with rules. There is some independence - our franchisees can charge their own prices although were strict on menu content. Its running a business with help. Astrid Patil, a new Dominos franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The w

11、ay she reasons it is this: Rather than putting all your time and effort into working for someone else, put it into your own business. Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. Theres a good profit margin and the business has seen growth

12、. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising. Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. An incredible number of individuals are coming in at a younger a

13、ge with lower capital, getting a return and investing in bigger ventures. If the initial fee can be raised its an ideal opportunity to stretch those entrepreneurial wings.BackTags that can end misery of lost luggage Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison

14、Truelove on their return from a holiday in Australia. The couple decided to(1)_launch _ G, which sells secure tags which travelers attach to their luggage. They started to (2)_charge_9.95 per tag in the first year, followed by a 2.95 subscription (3)_fee_ for the following years. Customers activate

15、the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items. Mr. Truelove said: “We have seen a huge (4)_growth_ in orders as travelers realize they cannot rely on the airlines to look a

16、fter their bags. It is actually a very simple (5)_ concept _, Globalbagtag is now planning to (6)_branch out_ into stickers for items including mobile phones, MP3 players, key and laptops.” 2. Now read about another small business. Complete the text with the underlined words in bold from the article

17、 on franchising on page 26. Listening 1 Advice on franchises You must be someone who likes to follow rules and have support from others Choose a strong band and something you are interested in You need start-up capital 1. Listen to a trainer doing a seminar on being an entrepreneur. What advice does

18、 the trainer give?1. In general _ _ _ you are thinking of.2. _, _ _ make sure that the bands are strong.3. _ _, making and selling pizzas might be profitable but4. I _ _ you need to like hard work.5. _, _ the money. You2. Listen again to the talk. Write in the missing expressionsListening scriptT=Tr

19、ainer M=ManT: So. Thats end of my talk. Are there any questions? Yes?M: Thanks for your talk. It was very interesting. Ive been thinking of starting myown business and I wondered what you thought of franchises.T: Thats a good question. In general, its important when you are thinking of becoming a fr

20、anchisee to be someone who likes to follow rules and have support form others. Entrepreneurs tend to be people who dont like following tried and tested routes, so if you dont like doing what other people want, then franchising isnt for you. Secondly, Id say make sure that the brand is strong and tha

21、t its something you are interested in. fro example, making and selling pizzas might be profitable but do you want to be doing it for the next five years? I also think you need to like hard work. People shouldnt think that running a franchise is less work than being a sole trader. Finally, theres the

22、 money. You still need start up capital. This can be as low as five thousand pounds and as high as two hundred and thirty thousand pounds for a well-known brand like Dominos Pizza.Listening 2 Planning a seminar 1. Listen to a message on a voicemail about a seminar. Complete the information on this m

23、essage pad. Business Circle Conferencing Name: Mr. Ray(1)_ Name of event:(2)_ He cant come to the buffet on (3)_ because his train doesnt arrive until after(4)_. Please send the schedule to his email which is (5)_.NauntonLaunching your business onlineSunday evening9:Listening scriptsRecorded message

24、: Thank you for calling Business Circle Conferencing. Please state your name and address. Then give the name of the event youd like information on and we will send it to you immediately. Please speak after the tone.Ray: Hello. This is Mr. Ray Naunton. Thats N-A-U-N-T-O-N. Im coming to the event next

25、 week called Launching your business online and so youve already got my details. Anyway the reason Im calling is that I wont be able to arrive in time for registration and the buffet on the Sunday evening. My train doesnt arrive until nine fifteen, so Im going to take a taxi straight to the hotel. S

26、o I probably wont get to the training centre until Monday morning. I hope thats OK. Anyway its just to confirm that I will be there for the course. Oh, and could someone send me the schedule for the two days? You can email it to me at r dot naunton at worldsyouroyster dot com. Worldyouroyster is all

27、 one word. Thats w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r. And all in lower case. Thank you. 2. Vanessa and Kirsten are in charge of organizing the seminar at Business Circle Conferencing. Vanessa calls Kirsten to confirm the final arrangements. Add the missing information to Vanessas notes.NotesLaunching yo

28、ur business online 3 pm: Security (1)_. 4.30pm: people with buffet arrive to (2) _.(3)_: I arrive. Number of delegates: (4)_.Registration and buffet ends at about (5) _.open up the roomset up4 pmtwelvesevenListening scriptK=Kirsten V=VanessaK: Hello, Kirsten speaking.V: Hi, Kristen. Its Vanessa. Im

29、just calling to check details for the group on Sundayevening.K: Sure. Security are opening the room at three. Is that early enough?V: Yes, the buffet wont be setting up until four thirty so thats plenty of time. Ill getthere at four and I dont think anyone will be arriving before five. According to

30、myrecords, we have twelve. Is that right?K: Yes. Everyone has confirmed. Oh that reminds me. Weve had a message fromMr. Naunton to say he wont be here until after nine so hes checking straight intothe hotel. Theres no point in inviting him to come after then, is there? I mean, Iassume that well have

31、 finished by nine.V: By seven, I hope. Well, I hope theyll have gone by then! If they want to get toknow each other any longer, they can use the hotel bar.K: Fine. I think thats everything, then. Do you need me to be there?V: No. Theres no point in both of us interrupting our weekend. It doesnt need

32、 twoof us.K: Great. See you on Monday. Bye.V: Bye.Speaking：Discussing a schedule You and your partner are in charge of a training event. Here is the schedule to email out to all participants.New and business: a Seminar for Young Entrepreneurs Monday 15th February 9.00-9.30 Registration and coffee 9.

33、30-11.00 Introduction and talk: A good idea does notnecessarily make money. Speaker: Fiona Brewster 11.30-1.00 Workshop and mini-presentations by each participant 1.00-2.00 Lunch 2.00-3.00 Talk: Online businesses the myth and the truthSpeaker: Laszlo Reiner.3.305.00 Workshop: Title to be confirmed.

34、However, before you confirm these details, read some correspondence and make any changes and notes on the schedule. Finally, meet with your partner to discuss and confirm the final version.From: Subject: workshopThank you for inviting me to run a workshopon the 15th. I a

35、m delighted to confirm that Iwill be able to attend. I would like to suggestthe title: You might want it but does yourcustomer? It will be about targeting thecustomer and improving service. Does thatsound OK? Im currently available eithermorning or afternoon. Please confirm asap.RegardsRTTELEPHONE M

36、ESSAGE Fiona Brewster called. She has aproblem with speaking on the 15th.Shes going to be late so asked tospeak later in the day. Can you changeher session? Maybe to later in themorning or the afternoon?Student ASecurity just said theyprobably wont be openingthe building until 9.15 on the15th. Its a

37、 problem withstaffing!TELEPHONE MESSAGE Laszio Reiner called to confirm histalk. His flight lands at 8.30 onSunday evening. Will you be meetinghim? By the way, he seems to thinkhes speaking for two hours not one.He also said it isnt reallly a talk more of a discussion and workshop.Can you let him kn

38、ow?Subject: another change!HiI rang earlier and left a messagesaying Id be late and couldnt dothe morning session. Actually Ican now but it will have to be midmorning. Then I definitely have toleave after lunch. Sorry to changethings around like this.FionaThe company doing the buffeton Monday have m

39、ade a mistake.They cant guarantee 1 pm. Doyou mind if its 1.15?Student B3.2 Business skills: Leaving&taking messages電話留言電話留言 在日常商務(wù)活動(dòng)中，打電話時(shí)對(duì)方不在是經(jīng)常地事情。如果對(duì)方不在，需要請(qǐng)人幫忙留言或者錄音留言，一定要簡(jiǎn)短， 切忌長(zhǎng)篇大論的留言。* 電話留言的格式 英語電話留言（Telephone Message）包括五部分：（1）發(fā)話者（From）；（2）收話者（To）；（3）日期（Date）；（4）時(shí)間（Time）；（5）留言內(nèi)容（Message）。有時(shí)

40、，最后可以出現(xiàn)記錄人簽名。* 電話留言的特點(diǎn) 電話留言條最根本的特點(diǎn)就是內(nèi)容必須言簡(jiǎn)意賅，切忌冗長(zhǎng)。即寫電話留言條時(shí)，行文要簡(jiǎn)明扼要，通俗易懂，將發(fā)話者的意思清楚明白地表達(dá)出來。Listening: Leaving messages1 _2 _3 _4 _5 _A to ask for permissionB to complain about a mistakeC to confirm something is OK D to request informationE to offer informationF to cancel arrangementsG to request helpH

41、 to change a bookingDHBGC2. Look at stages 1-7 for leaving messages. Listen to each of the messages again and tick the stages each caller follows. Call 1 Call 2 Call 3 Call 4 Call 5 1 Say who the message is for 2 Say who you are 3 Give the reason for calling 4 Spell any difficult words 5 Request a r

42、eturn call 6 Leave your contact details 7 Say when you will be available Answers Call 1 Call 2 Call 3 Call 4 Call 5 1 say who the message is for 2 say who you are 3 give the reason for calling 4 spell any difficult words 5 request a return call 6 leave your contact details 7 say when you will be ava

43、ilable Listening scriptCall 1: Hi, Vanessa. Its Ralph again. Sorry, I forgot to ask earlier if you can send me details of next months seminars. Ive got two people who really need some help with spreadsheets and accounting software. I remember you said that you had some computer courses planned. Anyw

44、ay, send me details on those and anything else you have coming up. Thanks oh, you can email it to me if thats easier. Its R for Ralph. Dot. Hensher. At Henckel. Thats H-E-N-C-K-E-L dot D-E. Thanks. Bye.Call 2: Hello. My name is Maria Monblot. The reason Im calling is that I have a booking for next w

45、eeks business breakfast meeting. Im afraid I wont be able to attend but I would like to come to next months instead. I assume it is on the last Wednesday of the month as usual. Please confirm this. Youve already got mynumber but just in case, its 768 4556.Call 3: Hello. This is Jochen Anderson. I am

46、 booked in to run the seminar on design on the 25th. Ive just received the schedule for the day and it appears that I am speaking at nine thirty. That isnt what I agreed with you. We said I would be at eleven and that I would have ninety minutes not one hour. You;ve also described it as a talk but I

47、m giving a workshop. Please get back to me about this as soon as possible. Ill be in my office between two and five oclock.Call 4: Hi, Vanessa. Its Kristen, just to let you know that Jochen Anderson is trying to get hold of you. He left a message on my home number to say he isnt happy about the sche

48、dule for the 25th. I havent got the details with me so I cant help really. Im sorry, but can you call him back? He only needs the time changing and something about the title. Im sure one of the other speakers wont mind changing. You know what hes like. See you tomorrow.Call 5: Hello. This is Bryan i

49、n security. Im returning your call about having the building open on Sunday. Im just calling to say thats fine. Ill be here at midday anyway so itll be OK for three oclock. If theres anything else, you can call me any time on my mobile. Its 07786 678 8890.3. Match the following expressions to stages

50、 1-7 in exercise 2. Write the number of the correct stage next to each expression.0 Hello, this is a message for _1_A Its _2_B You can email me at r dot _6_C The reason Im calling is that _3_D Its with regard to _3_E This is _2_F So thats M as in Madrid _ 4_G You can get me any time between _7_H Cou

51、ld you call me back? _5_I Its P for Paris _4_J Call me on 0207. _6_K Ill be in the office tomorrow. _7_L Id be very grateful if youd return my call _5_ 1 s a y w h o t h e message is for2 say who you are3 give the reason for calling4 spell any difficult words5 request a return call6 leave your conta

52、ct details7 say when you will be available其他常用的電話留言句型：（1）Just a minute. Ill get a pen. 請(qǐng)等一下，我拿支筆。（2）Ill let him know, Mr. Brown.（3）No. I really need to talk to him personally.（4）would you like to lave a message on his voicemail, then?（5）Hold on and Ill transfer you. 稍候，我會(huì)幫您轉(zhuǎn)接過去。（6）Im not available t

53、o take your call, but please leave your name, number and a brief message.（7）Please call me at 556-3243 when you get back.Speaking: Leaving a voicemail messageYour contact details (telephone no/email)Who are you calling?Whats the message about?What action do you want the person to take (e.g. call you

54、 back, meet yousomewhere)?1. Prepare to leave a message on a colleagues voicemail. Make notesbelow and then notes down the key information on the following form.Important messageMessage for:_called.Message: _Action: _Writing: Taking notes and messages0. Hello. This is Michael James speaking and this

55、 is a message for Lelia. Michael James called for Lelia. (4 words)1. Id be grateful if you could return this call on my home number. Call him back _ _ _ _. (4 words)2. I am calling to inform you that the next meeting is on he 23rd. Please note _ _ _ _ _ _ _ _. (8 words)3. Would you mind checking and

56、 letting me know the final dates? Please confirm _ _ _. (3 words)4. I just wanted to say that Im sorry for any confusion. He apologized _ _ _. (3 words)1. Read what people say in 1-9 and write messages. Usewords from the spoken message.on his home numberthat the next meeting is on the 23rdthe final

57、datesfor any confusion5. The client is asking if it would be possible to put the meeting back. He called about postponing _ _. (2 words)6. If you have any further questions, dont hesitate to call me. Feel free _ _ him. (2 words)7. I was hoping we could bring the interviews forward. Is that possible

58、for you? Are you able to _ _ _ _? (4 words)8. Can you let me know if you are available to join us later? Let her know if you can _ _ _. (3 words)9Iam telephoning with regard to order number 01-X33. I am not happy about it, Iam afraid. Shes complaining about _ _ _. (3 words)the meetingto callbring th

59、e interviews forwardjoin us/them laterorder number 01-X33 2. Listen to the five calls from exercise 1 on page 30 again.Take notes and write brief and clear messages.123451. Please email Ralph detail of nextmonths seminars at r.hensherhenckel.de.2. Maria Monblot wants to attend nextmonths business br

60、eakfast meeting notthis months.3. Please call Jochen Anderson about theschedule for the 25th between two andfive oclock. He wants to change the timeand length of his workshop.4. Please call Jochen Anderson on behalf ofVanessa about the schedule on the 25th.5. Bryan in security confirmed the openingarran