voip發(fā)展趨勢ppt課件

1、無線網(wǎng)路電話無線網(wǎng)路電話(Wirless-VoIP)應(yīng)用發(fā)展趨勢應(yīng)用發(fā)展趨勢 AgendaOpportunity analysis How customers think about VoIP-Phone?Wireless terminals analysisFuture trend A real opportunity? Business modelwinners and losersWinners Losers -Others - Benefits / Impacts to end usersGood - Cost Saving / Value added services Bad - u

2、ser behaviors change / inconvenience servicesDevices advantage and limitation Breakthrough usability / better C/P ratio / more choices Limitation Battery life / auto-switch / service provider Can it compete? Can it win?Can Wi-Fi VoIP phone compete with Mobile phone? mobility highly depends on servic

3、es readiness become a territory based business devices price band, battery life, user interface, auto-swap services quality through what network? infrastructure and back end support user behaviors TCOROI Can it win? Key success factors Business model TelecomVoIPs threaten is real but not fatal issue

4、 Mobile operators VoIP via Wi-Fi-UMTS-Wi-MaxDevices maker- wifi sp / dual mode phone / pure VoIP phone Web services providers Will it become a revolution within 2 years?How customers think about Wi-Fi VoIP-Phone?Currently, what kind of customer chose VoIP phone?Current limitation -Criteria percentag

5、eBuying pointEarlier adopterPDA users0.5%Functionality Power users Prosumers PDA Phone users Wi-Fi handheld users1%ID / Functionalityuser friendly experiencing Business Traveler (enterprise)Willing to accept Convergence devices 2-3%ID / user experienceGeneric users For cost savingCost savingEasy to

6、useTW Mobile phone (all) Price-Band analysis Threaten come with new biz opportunities devices analysis Is Wi-Fi feature really important to customers?Wi-Fi featureSkype on Smart Phone / PPCPhone Microsoft VoIP scenariosEnabled for CrossbowNot fully enabled for CrossbowVoIP ProvisioningService Operat

7、orEnterprise IT adminSecuryNecessary to connect to corp net Necessary to connect to corp net + wireless VoIP specificUse Behind firewallMaybe, enterprise must allow consumer IMYes, allowed as per IT admin Supported backendsFT, TI, Comcast are pri 1LCS is pri 1, others are pri 2Device purchaserEnd Us

8、erEnd user or EnterpriseCommunicator scenario Secure and federated IM via Live Communications Server 2005Supports VoIP callingVoIP ComponentsMSN StackMSN IM AppPhone Canvas/Contact CardLCS Communicator Mobile IM AppOEM specified stack (SIP, H.263, other) Crossbow requiredOEM OptionalEnd User Install

9、SIP v1.5SIP v1.3SIP stack can only be plugged into the phone canvas by the OEMIn process of getting LCS team to migrate to v1.5 stack SUBSCRIBEROPERATORDevices Maker Services Provider Cost saving Value added services fee subscribers Data connection fee New biz opportunityWhat Wi-Fi VoIP bring to us?

10、 good Need better devices Billing system Integration Revenue losingbad threaten User experience Inconvenience Lack of knowledge to use it Too expensive for a converged productsLack of infrastructure supportMO & Telecoms attitudeNo biz modelsIMTVIMTV隨選隨看隨選隨看出國也知家鄉(xiāng)事出國也知家鄉(xiāng)事n年代新聞 30天免費(fèi)觀看優(yōu)惠n東風(fēng)衛(wèi)視n年代MuchnMomo購物臺(tái)n KKBOX Insiden40家唱片公司合法授權(quán)家唱片公司合法授權(quán)n五萬張五萬張CD隨選隨聽隨選隨聽 n21天音樂隨選天音樂隨選 免費(fèi)鑑賞免