《體育媒體關(guān)系管理》7 media brochure and interviews

1、? ?體育媒體關(guān)系管理體育媒體關(guān)系管理?7 ?7 media brochure and media brochure and interviewsinterviewsMedia Brochure and InterviewsnRoles of PR in interviews：pIntermediarypInterviewerintervieweeMedia Brochure and InterviewsnTypes of interviews：pNews story (5Ws and H)pFeature story (why and how)pPersonality profile (po

2、rtrait)pEnterprise story (problems and solutions)pPre-game story (strength, weakness, key players, and possible strategies)pPost-game story (what happened and why) Media Brochure and InterviewsnHints for interviewers：pGood preparationspStructured interviews -Starting from easy and least sensitive-Mo

3、ving to difficult and threatening ones-conclude with positive questions pShort interviews-2 or 3 key questions-Gathering information quicklyDifferent interest, different questionsMedia Brochure and InterviewsnHints for interviewees：pGood preparationspListening to question carefully and take a moment

4、 to considerpOffering descriptions, explanation instead of yes or nopClarify questions by asking backBeing honest and understandingMedia Brochure and InterviewsnOutline：pWhat is media brochurepPlanning media brochurepContent of media brochurepRoles of PR in interviewspTypes of interviewspHints for i

5、nterviewers and intervieweesMedia Brochure and InterviewsnWhat is media brochure：pMedia guidepPublished in the beginning of the seasonpOr in every home matchMirror images of sports organizationsMedia Brochure and InterviewsnPlanning media brochure：pBudgetpAdvertisingpWritten contentpPhotographspGrap

6、hics and chartspPage designPrinting Media Brochure and InterviewsnContent of media brochure：pAbout each players: name, height, weight , position, age, experience, hometownpSchedule: date, place and starting time of each gamepTeam records: season-by-seasonpLast years results: each game, team statisti

7、cspHistory: a history of each series with each componentSeason prospects: a brief preview and comments from head coachMedia Brochure and InterviewsnContent of media brochure：(contd.)pAbout organization: location, stadium, key personnelpTable of contentspBiographies of coaches: complete for head coach and short on otherspProfiles of players: a brief