中國(guó)果汁市場(chǎng)調(diào)查

1、IMPORT JUICEMARKETING RESEARCHCHINA & HONG KONGPACE CHARMANTCONTENTMARKETING ENVIRONMENTCONSUMER ANALYSISLEADING COMPANIESPRICE ANALYSISSUMMARYMARKETINGENVIRONMENTIMPORT JUICECHINA & HONG KONGPRODUCT CATEGORY3%84%13%China juices market category China juices market category segmentation segmentation

2、% share, by value, 2013% share, by value, 2013100% JuiceJuice drinks (up to 24% juice)Nectars (25-99% juice)Juice Drink has extreme high market share, sales of high concentration juice will increase as more foreign import juice brand come to China. New flavors are well accepted by Chinese fruit/vege

3、table juice consumers, who are very keen on the new and exotic. Chinese consumers prefer orange flavors for their fruit and vegetable juices. Other popular juice flavors in China include grape, pomegranate, apple, and carrot. Leading flavors for juice drinks (products comprised of up to 24% real jui

4、ce) were orange, mixed fruit, and lemon and lime. Leading flavors in the liquid concentrate market are by breakdown volume: orange (48.5%), apple (24.5%), and mixed fruit (9%). PRODUCT FLAVORMARKETING DISTRIBUTION33%32%17%7%11%China juices market distribution( % share, by value, 2013)Supermarkets /

5、hypermarketsIndependent RetailersOn-tradeConvenience StoresOtherSupermarkets / hypermarkets and retails are the leading distribution channels in the China juices marketMARKETING VOLUMEChina Juice Market Size-Historic & Forecast(Value US $ millions / Volume in millions of liters)Asia Pacific Juice Ma

6、rket Size-Historic China take up 37% of Asia Pacific Juice Market in 2013CONSUMER ANALYSISIMPORT JUICECHINA & HONG KONGINCREASING COMSUMPTIONThe consumption of fruit juice in China increased by 42.86% from 2007 to 2010. Take orange juice for example, total domestic production of orange juice were 25

7、000 metric tons in MY2012/2013. On the import side, orange juice drinks were 80000 metric tons due to Chinas limited domestic production supplies of variety orange juice and escalating demand. REASONSIncreasing IncomeREASONSChanges in LifestyleWith the rapid pace of life, more consumers may choose t

8、o substitute fresh fruit with more convenient products, such as fruit juice, to save time and meet their demand for nutrients. Health outweighs price when it comes to orange juice competing with soft drinks or other beverages. Western products and culture are in fashion in China. Chinese consumers u

9、se foreign brands as the symbol of their social status, showing to others that they can afford these products. REASONSConvenient Access to Large number of brands optionsHowever, for juice producers, although some consumers may not know the difference between different types and brands of orange juic

10、e products, the production and shipping costs differ significantly. Therefore, it is very important for the worldwide juice producers to have a better understanding of Chinese consumer knowledge as well as their attitude and willingness to pay for each type of juice product. LEADING COMPANIESIMPORT

11、JUICECHINA & HONG KONG1.CHINA HUIYUAN JUICE GROUP Leading Juice Producer & Sellers Category: 100% juice, nectars and juice drinks based on juice concentration. 2013 annual sales:￥4505 millionOne of the most recognized fruit and vegetable juices among Chinese consumers. CHINA HUIYUAN JUICE GROUP2013

12、HuiYuan 100% Juice China Market Share1L200 mL300 mL-100% JUICECHINA HUIYUAN JUICE GROUP2013 HuiYuan 26% -99% Juice China Market Share-NECTARS2. Minute Maid Company Founded: 1945Headquarters: U.S.Number of employees: 1900Sales: Entered China market in 2005, Minute Maid Pulpy reached the $1b sales mar

13、k in only five years. 3. LOTTE BEVERAGE Company 4. DEL MONTE Juice Company 5. WOONGJIN Juice Company 6. NEW SEVEGEP Juice Limited7. SUNRAYSIA Juice CompanyPRICE ANALYSISI M P O R T J U I C EI M P O R T J U I C EC H I N A & H O N G K O N GC H I N A & H O N G K O N GHONG KONG IMPORT JUICE MARKETBottle

14、d Juice (Big Size)ProductProduct NameNameFlavorFlavorSizeSizeOriginal Country Original Country Price(HK$)Price(HK$)Minute MaidMinute MaidOrangeWhite Grape1.2ltUSA$13.9Kagome Mixed JuiceKagome Mixed JuiceGrape; CarrotTomato; Mango720mlJapan$19.9RibenaRibenaBlackcurrant1.5ltEngland$11.9Del MonteDel Mo

15、ntePrune; CranberryBlueberry946mlUSA$39.9SunraysiaSunraysiaPruneDiet CranberryBlueberry1ltAustralia$53.9Ocean SprayOcean SprayCranberryCran-blueberry1.89lt/1ltUSA$45.9/$26.9HONG KONG IMPORT JUICE MARKETBottled Juice (Small Size)ProductProduct NameNameFlavorFlavorSizeSizeOriginal Country Original Cou

16、ntry Price(HK$)Price(HK$)Minute MaidMinute MaidOrange; peachWhite Grape;mango420mlUSA$7.2Kagome Mixed JuiceKagome Mixed JuiceGrape; CarrotTomato; Mango280mlJapan$8RibenaRibenaBlackcurrant550mlEngland$6.9SunraysiaSunraysiaPruneDiet CranberryBlueberry500ml/250mlAustralia$32.6/$21.7Ocean SprayOcean Spr

17、ayCranberryCran-blueberry295mlUSA$8.9RabenhorstRabenhorstcranberry no sugar330mlGerman$79.0HONG KONG IMPORT JUICE MARKETCarton Juice ProductProduct NameNameFlavorFlavorSizeSizeOriginal Country Original Country Price(HK$)Price(HK$)Dimes 100% JuiceDimes 100% JuiceRed fruit; apple;orange;grape sour che

18、rry1ltTurkey$17.9Tree TopTree TopApple200ml*3USA$18.50Popper juicePopper juiceApple; Orange150ml*6$15.9RibenaRibenaPruneDiet CranberryBlueberry200ml*6USA$13.90JoosJoos100% pomelo juice;mango & grape1ltThailand$15.9ChabaaChabaacranberry no sugar330mlThailand$15.80CHINA IMPORT JUICE MARKETBottled Juice (Big Size)ProductProduct NameNameFlavorFlavorSizeSizeOriginal Country Original Country Price(RMB)Price(RMB)LotteLotteApple; Grape;Mango；Pear238mlKorea￥3.9SunsweetSunsweetPrune946mlUSA￥35FontanaFontanaCranberry; AppleCherry; OrangeGrape; Pineapple1lt/250mlEurope-Cyprus￥4.9/￥10.9Del MonteDel