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1、How the media should report food safetyproblemsMilk powdermelami nememory has not yetdispersedRecently“clenbuterol ” , “ staining bread andother food safety in cide nts have emerged in public view, the media reports on such issues once again become a hot topic of all parties With food safety inciden

2、ts occur one after another, and the mass media in the current people for therole ofin formatio n is in creas in glyimportant to explore the media should report on food safety issues has more practical sig nifica nee.The awkward position of the media coverage of food safetyFood security has become on

3、e of the greatest concern to the public. Generous layout, time period, all kinds of media reports tend to summarize recent years, China s food safety incidents reported, mostly follow the followi ngcom muni cati onmodes: to ide ntify problems -and media exposure - the releva nt departme nts in volve

4、d in - investigation,inspection,qualitative - responsible puni shed.iSuch as “ lean ” in this year s event, CCTV &It;&It; Weekly Quality Report, broadcast on March 15 &It;&It;“fit Pig ” An Inconvenient Truth, reports Henan Mengzhou such as pig farms illegally added in the feed“ lean ” , these pigs p

5、assed the supervision of various government departments to enter the market, and even intothefamousthe Shin ewaycompa ny s Jiyua nShua nghui food compa ni es. Follow ing the CCTV exposure, themajornationalmedia jumpedon thebandwagonagriculture, health and other releva nt departme ntstoinvestigateand

6、 deal with “ lean ” problem, andresp on sible and offen ders will be puni shed.A direct result of this informationdisseminationmodel:ontheone hand,the mediaoften before thereleva ntgover nmentdepartme ntsof eve nt exposure,thereisnoauthoritative sourceof gover nmentdepartme nts in the access to in f

7、ormatio n, not experts in the media have a grasp on the accuracy of the in formati onof food safety ,scie ntific,authoritative,is significantlyimpaired.,eve nts,publicpanic,in dustrylosses,ofte nattributedtomediareports,andsomeeve n“ speculatio n ”and “ false news ” Qualitativesomemedia reports,on t

8、heotherhand,in dividuallocalgover nmentsor releva ntdepartmentsfor the pursuit ofperforma neeon n egativeissuessuchas foodsafetyreports areofte ncautious, oreve nsuperiorsandsubord in ates, together with the local media on the part of local man ageme nt, so the reported such n ews, there will be a l

9、ot of concerns.Such as the “ lean ” eve nt related to the Henan Shua nghui, Henan, a n ewspaper reported on the eve nts of“ lean ” is a rati onal andprude nt.I selected then ewspaper this eve nt March15 - May 30 The reportsfound in the reports published over 20 articles, only a few reports of the pr

10、ogress of the “l(fā)ea n ” eve nt, such as << province thoroughinvestigationof clenbuterol -Jiyua nShua nghuiinven tory sealed > << 165batches of samples were not detected in CL “ &It;&It; cle nbuterol detecti on rate yearby year > > < ;&It;CL source to identify: Xiangyang, Hubei

11、Province- thereare 95 involvedPolice con trol>>.In addition,reportedafterApril 1, focushadturned to& It ;&It;hurrica neafterthe market isgett ingwarmer& gt; ><<the Shuanghuimillionoathand builda strongsecurity barrier > ;& gt;“ Shua nghui new force the pagen ame,do twoZhua nbanpubli

12、shed Shua nghuirectification in the “l(fā)ean ” after the incident, recovery and developme nt of con fide nee from beg inning to end, no derelicti on of duty in the questi oning of thereleva ntfun cti onal departme nts.At the sametime, & It ;&It; Chi na Y outh Daily& gt; > March 15 - May 30 focus rep

13、orted the eve nts of“ lean ” , the focusis: the continued pursuitof the“ lean ” repeated the reasons for as well as the lack of regulatoryresp on sibilityof the releva ntfun cti onaldepartme nts, such as < ;&It; moveme nt supervisi on is no guara ntee the food security“ & It ;&It;remediati on ”Qiz

14、hua, no matter: who charges who is responsible for > ><< 3.15 after due regulatory apology> > why the << perfect secti onal man ageme ntis always the effect of flat >>&It;&It; CL: Why 10years Nanjin & gt; >The role of the media coverage of food safetyThe media in wha

15、t should be a more robust food safety system n etwork and the role of developed coun tries has given us a goodreference. U.S. food safety regulatory system is con sidered to be one of the worldsafest food regulatory system,“clear from the federal tothe local division of labor, a full range of inform

16、ation disclosed in the main, as well as across the country informationcollection,risk analysis and feedback andotherin frastructure.“In this powerful in formatio nn etwork, due to the existe neeof anin depe ndentassessme nt age ncies, the mediawillnot replace theexperts do not know eno ugh about the

17、 reports, the publicwill not get to the bottom of the incidentbefore theunin formedpanic, the media, public,gover nment,en terprises have to do their fair share of thin gs, patie ntly wait ing for the results of the assessme nt, i n this mode ofinformation dissemination, the media is one of the best

18、 dissem in ati onof in formatio n carrier, rather tha ninformation whistleblowers, is not the public has placed capacity bey ond expectati ons.“In China, there is a lack of strong food regulatory system, not a sound, ope n and tran spare ntfood safety in formati on systems, result ing in the media i

19、n the field offood safety reports could not escape the embarrassingpositi onand had to surpass themselves and play anall-ro und role. This is the source of the problem.In fact, if there is a social monitoringsystem, themediasimplytrue, ratio nal,con structivetoreportthetruth-tomeet the public s righ

20、t toknow,andsupervisionof public opinion - to protect the legitimaterights and in terests of the public can, and do not have to because of exter nal reas ons away to bear the difficult bearthe resp on sibility,and alltheconsequencesof the“ com mon knowledge” .ImproveChina sfoodsafetyin formatio ndis

21、sem in ati on systemTo sum up, the soundoffood safetyin formatio ndisseminationsystem, to eliminateall aspects of foodsafetyin formati ondissem in ati onsystem is notsta ndardized or eve n as an importa nt prerequisite for the media to improve the food safety reports.(1) gover nment levelFirst of al

22、l, as the media authoritative source, it is importa nt source as well as socialman agers,theGover nmentshould regulate thereleva ntfun cti onaldepartme nts, en terprises, media rights and obligati ons of the parties in volved in food safety issues to bein vestigated for strict liability, and puni sh

23、ed.Second, the norms of food safety and qualityassessme nt test, you can lear n from the West (such as theUnited States to establish a third party (as distinet fromgover nmentdepartme ntsand en terprisesin depe ndentassessment bodies to provideprotectionfor the mediaaccess to authoritative sources.T

24、hird, improve the pressthe field of foodsafety, foodgover nmentand stakeholdersreleasedby the media throughspokespers on system in safety issues arise, the to take the in itiative a spokesperson or toen sure that the public is in formed.All of these are behind in news media reports inorder to solve

25、the departme nt of public rights acti on, withthe authoritative source and informationdisseminationauthority, the media just do the best disseminationofin formati oncarrier, does not appear such as“speculation ” , untrue and omissions coverage to media embarrassme nt.Share in the free paper2 media o

26、utletsFirst, to enhance thecon ceptof jour nalistic professi on alism.Behindthe existenee of multi-stakeholder checksand bala nces of food safety in cide nts, thereby restrict ing the media s food safety reports to solve this problem is the core of media reporters to enhance the concept of their own

27、 journalistic professio nalism.Jour nalisticprofessi on alismrequires journalistsen gaged in n ews reports, to comply with the objectivity, authe nticity,in depe ndenceand freedomprin ciple.Reported on the media food safety news professional spirit basedon these four prin ciples is particularlyimpor

28、ta nt. It media reporters exclude checks and bala nces all in terests, beari ng in mi nd the missio n of serv ing the com mun ity, impact on social, objective, truthful, bala need and con structive mann er, reports, practical and realistic to meet the public s right to know and correctly guide publi

29、c opinion.Secon dly, tostre ngthe nthe mediain dustryself-regulationand laws to constrainthe behavior ofmedia reporters is man datory and ultimately requires the reporter to develop the in here nthabits, this is donethrough the media,industryself-regulation.China has<<Chinese JournalistsCode o

30、f Ethics> , varioustypes of media at all levels have their own media behavior specificati on file, but the face of the curre ntsituatio n offood safety reports multiple, it is n ecessary to the creati on of specialized in dustry self-regulati on code of practice in the field, as if it is found of

31、 a reporter or media supervisi on by public opinion in the name of maliciousspeculationfact, departure from industry norms, removal of the reporter, or request the mediaage nciesto suspe ndbus in ess for rectificati on, in dustry self-regulati on must be strictly so as to have some normative force,

32、which gradually put an end to press speculatio n,in accuratein formati onandeve nthere-emerge neeof falsein formati on in the field of food safety.Third, to stre ngthe n the lear ning of the reporters of food safety kno wledge. To improve the scie ntific n ature of the coverage of food safety, accur

33、acy, journalists must have a certa in kno wledge of food safety. Some coun tries clearly defined:in the industryreported reporter mustreportersen gagedinhave the engineerqualificationsagriculturalreports, must have garde nercrede ntials,sports reportermustreach the levelof sec on d-classathletes, he

34、alth reporter to have a medical practitioner squalificationcertificate. This provides us with a usefulreference for food safety reports are highly specialized, requirements journalists inthe coveragemusthave acerta in amount of subject kno wledge, at least ill-prepared“ homework” beforeyouhave writt

35、e nthereleva ntreports. Specifically,includingthe general knowledgeofthe field of food safety authorities in the field is especially importa ntin terviewof experts and scholars objectin formati on and con tact in formatio n.Public level: the popularity of food safety kno wledge and to improve public

36、 media literacyRecently,a survey released by the first surveynetwork,food additives, 17.7 percent of users said that“very understanding” , 26.92% of users“ understand ” ,38.46% of users only “ understanding ” , 16.83% users do not understand,in addition,47.80% of users that foodadditives are not saf

37、e from the above data shows that food safety kno wledge lack the n ecessary un dersta nding of the public to “ food additive ” , as long as the media or men ti oned a food, food additives, it seems that this food is not safe, it is harmful to huma n health. in fact not thecase, as long as the amount of food additives with in the scope of the safe use, it is not harmful to health. In fact, do not use an ti-corrosi onage nt of food additives with agreater risk because of the deteriorati on of the food will cause food pois oning disease.

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