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1、the picture album design key enterprisesin the modern business activities, in the enterprise image promotion and picture of product marketing plays an increasingly important role in the business operation, two albums, plays a role of bridge, who are you? can you offer? your advantage in such circums

2、tance, can pass a beautiful picture of static in your target consumers. enterprise and brand high-grade album is thecomprehensive embodiment of strength, using the aesthetic measure point, line and plane, unity and changes of visual language, high-quality illustrations, match with senior engineers,

3、all-around stereo display enterprise culture, philosophy and brand image. creative process, we will be different according to different content, the characteristics of different demands, theme, advantage, overall planning, integration of innovation in harmony.why do enterprise product picture?enterp

4、rise album and product brochures and product promotion enterprise is one of the most important form of customers due to the problem of time and space, general wont run to you personally inspects company, therefore, company and product brochures are absolutely picture of necessity. the company is the

5、 only picture quickly and effectively make customers to understand your advertising media in their heart, the biggest question? seek your corporate culture, found potential commodities, seeking business opportunities. positive corporate image promotion and introduction to, by album for potential cus

6、tomers or clients, the company long-term picture is necessary materials.how do your own album enterprise? enterprise image pictorial design from the enterprise culture, the management idea, the background, design elements such as the most suitable enterprise nature of high-grade products of the ente

7、rprise, the picture album design, the main products from the function and characteristics of the enterprise as basis, the graphical originality and design elements, the product function.first of all successful arrangement of the words, select and concept is closely related to the material. in the pi

8、cture album design, must be in eyeballs material selection of a material can reflect our concept of these materials, and then to comb and integration, can put on the album.finally, the product photography and design and printing also cannot be ignored. the picture quality as the picture album, also

9、there can be no contempt. we know, now is to read age, many occasions are pictures to reflect problems, and played only text. and we must in photography and design fluctuation kongfu, please the most suitable photographer photographs, the most suitable designers post-production. of course, printing

10、technology used paper picture is very important also, carelessly a bit of hard before, are likely to be in vain. the picture album design manufacture the key link of the whole picture or plan. without hesitation, can say now to enhance the quality of the picture album design, want to accurately refl

11、ect the strength of the company, the company must be clearly positioning in the circumstances, the differentiation , attach importance to the plot picture. the picture album design from the enterprise culture, philosophy, nature, and products, to reflect business philosophy and spirit.enterprise pub

12、licity of annual pictorial designannual album which annual report, public institutions and the financial department of the working conditions of the annual financial condition and a law report. as public organizations and enterprises, institutions and standardization of behavior of the original text

13、 has been gradually will print report to formal printing reports, as well as more and more business organizations, financial and banking, securities market of establishment and internal mechanism of change, make annual review materials from the internal foreign exchange for the job as a unique expre

14、ssion, it comes from life, and life is higher than people of the emotional communication tools, so use this kind of language features on the plane design originality is a kind of specific techniques, particularly applicable to design a comprehensive art festival, which give the brochure annual injec

15、ted new life.in many ways, and make the picture album design annals also became a worthy of discussion topics. first, in the annals of data and writing these simple elements, itself has its natural rules and layout of seriousness, stylist to consider how to get through the graphic design vision lang

16、uage to create a pleasant readability. second, the annual after all is a period of work, stylist characters should consider using the originality image, how to convert to spirit, and sends out a moving charm. the report is the fundamental principle of design. annual general design and not a fixed la

17、ws. as a communication tool, it should be combined with the function of enterprise management concepts and cultural consciousness to play. the visual rallying point often on the cover, to strengthen the whole pages of progression, make clear concept, theme, which can accurately communicate clearly s

18、pirit of enterprise.the annual album cover generally marked for the year and indicate annual (a), can nual - from operating characteristics, or identification symbols, or from the enterprise performance, behavior, document aspects originality. according to the creative theme from the color, graphics

19、, overall layout accmulate the pages, concise and to show the seriousness of the subject, and to hold good style. the data and graph pages is undoubtedly the design, stylist is novel, the design style, should be fully utilized.due to the annals of seriousness and picture of the form, and regular fil

20、ing is characteristic of enterprise has more and more apt, organization will have exquisite design atlas and decorous, causing its size is relatively fixed. but because only once a year, creative design, make use of the technique of expression and materials, and more easily also too wont show in gen

21、eral crane.but a picture the culture in three aspects: one is the artistic performances, exhibitions, is the investment environment introduction is three. for performing program instruction and pictorial design from three aspects: the general conception to: first is to recognize the performing arts,

22、 is guzhuangxi or modern literature evening party? is chinese and western drama is? familiar with the performance of the species can start to show from the historical background and cultural characteristics, the design idea. the second is to understand the performing arts, namely the theme of the sp

23、iritual essence, can grasp the key and the modelling of key to play, thus belt surface, its spirit connotation. article must be familiar with the arts of the program, expression and the performance is a language, folk music or western? is the stage or ballet? any weapon has its characteristics, any

24、instrument has its charms.the album cover design of culture and concise, can be used to shape a festival emblem inspires key to play, also can object will be a unique cultural style to the character creation of abstraction. in word processing, the title of production can be bold conception, specific

25、 instructions to achieve numerous and not messy, orderly, thus performing activities will have the exact expression connotation and attractive.轉(zhuǎn)自中藝尚美畫冊設(shè)計 - 7 -企業(yè)宣傳畫冊設(shè)計的重點在現(xiàn)代商業(yè)活動中,企業(yè)形象宣傳圖片的產(chǎn)品營銷起著越來越重要的作用,兩份宣傳畫冊,起著橋梁紐帶的租用,你是誰?你能提供什么?在這種情況下,你的優(yōu)勢可以通過一幅美麗的靜態(tài)圖畫吸引你的目標(biāo)消費者。企業(yè)和品牌高檔的畫冊中的力量的綜合體現(xiàn),使用的審美尺度,點、線、面、統(tǒng)

26、一和變化的視覺語言,高質(zhì)量的插圖,配以高級工程師,全方位地立體地顯示企業(yè)文化、哲學(xué)以及品牌形象。創(chuàng)造性的過程中,我們將根據(jù)不同的內(nèi)容、不同的特點,不同的優(yōu)勢,不同的要求和主題,總體規(guī)劃、整合創(chuàng)新,以達(dá)到和諧統(tǒng)一。1、為什么企業(yè)要生產(chǎn)宣傳畫冊?企業(yè)的新專輯,產(chǎn)品宣傳手冊是企業(yè)推廣產(chǎn)品其中一個最重要的形式,客戶因時間和空間的限制,一般不會跑到你公司的親自考察,所以,產(chǎn)品宣傳手冊和圖片作為公司自我宣傳的工具,具有十分的必要性。在顧客心里,照片是公司唯一的能迅速而有效地使客戶了解您的廣告媒體,最大的問題是什么?尋求你的企業(yè)文化,發(fā)現(xiàn)潛在的商品,尋找商機(jī)。良好的企業(yè)形象的推廣和引進(jìn),要通過潛在顧客或客戶

27、,公司長期的圖片專輯是必要的材料。企業(yè)如何擁有自己的畫冊專輯?企業(yè)形象畫冊的設(shè)計,從企業(yè)文化、經(jīng)營理念、創(chuàng)作背景、設(shè)計要素如最適合的企業(yè)組織本質(zhì)問題的高檔產(chǎn)品的畫冊設(shè)計,主要從產(chǎn)品的功能及特點闡述企業(yè)基礎(chǔ),圖形創(chuàng)意和設(shè)計元素以及產(chǎn)品的功能。首先,語言的完美安排,要選擇和理念密切相關(guān)的資料。在畫冊設(shè)計中,一定要在吸引“眼球”的材料中選用可以反映我們的理念的材料,然后對這些材料進(jìn)行梳理和整合,放在宣傳畫冊專輯里。最后,產(chǎn)品的攝影、設(shè)計和印刷也是不能忽視的。畫冊的畫面質(zhì)量也不能輕視。我們知道,現(xiàn)在是“讀圖”時代,許多場合需要用圖片來反映問題,而把文本去掉。我們必須在攝影設(shè)計上下功夫,用最合適的攝影照

28、片,請最合適的設(shè)計師。當(dāng)然,印刷技術(shù)、使用紙張對畫面也很重要,稍有不慎以前的努力都很可能將是徒勞的。畫冊設(shè)計制作的關(guān)鍵環(huán)節(jié)在于整個畫面或“策劃”。沒有猶豫,現(xiàn)在就可以說提高畫冊設(shè)計的品質(zhì),要準(zhǔn)確地反映公司的實力,公司必須明確自己的定位,在這種情況下,要重視“策劃”照片。畫冊設(shè)計從企業(yè)文化、哲學(xué)、自然和產(chǎn)品,以反映企業(yè)經(jīng)營理念和企業(yè)精神。2、企業(yè)的年度宣傳冊設(shè)計年度專輯包括年度報告、公共機(jī)構(gòu)和財政部門的工作狀況和律法的年度財務(wù)狀況報告。作為公共性質(zhì)的機(jī)構(gòu)和企業(yè)單位,其機(jī)構(gòu)行為的規(guī)范化和標(biāo)準(zhǔn)化的原始文本將逐漸出版印刷成為正式的印刷報告,不僅如此,越來越多的商業(yè)組織、金融機(jī)構(gòu)和銀行、證券市場的建立及其內(nèi)部機(jī)制的變遷,使每年來自國內(nèi)外的作為交換工作的歷史材料,成為他們宣傳冊的一種獨特的表達(dá)方式。他來源于生活,生活不僅僅只是人們情感交流的工具。所以,將這種語言特征用于平面設(shè)計,不僅是一種創(chuàng)意,也是一種獨特的技術(shù),特別適用于設(shè)計一種綜合性質(zhì)的藝術(shù)節(jié),可以給一年一度的畫冊注入新的生命。在許多場合,給畫冊設(shè)計提供素材的年報也成了一個有價值去討論的話題。首先,在寫年報數(shù)據(jù)這些簡單的元素中,本身

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