快消品從業(yè)人員必懂的英文銷售術(shù)語

1、快消品從業(yè)人員必懂的英文銷售術(shù)語常見的150余條英文銷售術(shù)語整理如下：da ( distribution & assortment )分銷location :位置display :陳歹upricing :價格inventory :庫存merchandising :助銷promotion :促銷ka ( key account ):重點客戶gka(global key account ):全球性重點客戶nka ( national key account ):全國性重點客戶lka ( local key account ):地方性重點客戶rka ( retail key account ):零售

2、重點客戶sm( shoppingmall ):大型購物消費中心簡稱銷品茂hym( hypermarket ):巨型超級市場，簡稱大賣場spm (supermarket ):超級市場，簡稱超市s-spm(small-supermarket ):小型超市m-spm( middle-supermarket ):中型超市l(wèi)-spm ( large-supermarket ):大型超市c&c( cash & carry )：倉儲式會員店cvs( convenience store )：便利店gs( gas station )：加油站便利店ds( discount store )：折扣店mt( moder

3、n trade )：現(xiàn)代渠道tt( tradiditional trade )：傳統(tǒng)渠道ot( organized trade )：現(xiàn)代特殊渠道op( on premise )：餐飲渠道hbr( hotel,bar,restaurant )：旅館、酒吧、餐館等封閉性通路wh(s wholesaler )：批發(fā)商2nd tier ws ：二級批發(fā)商dt( distributor )：經(jīng)銷商，分銷商2nddt：二級分銷商dist( distributor system )：專營分銷商mw( managed wholesalers )：管制批發(fā)商pw( passive wholesalers )：傳

4、統(tǒng)批發(fā)商dsd( direct store delivery )：店鋪直接配送cstd( company sells third party delivers )：我銷他送dc( distribution center )：配送中心tpl( third party logistics )：第三方物流crp( contiuous replenishment )：持續(xù)補貨cao( computer assisted ordering )：計算機輔助訂貨pur( purchase )：進貨oos( out of stock )：缺貨inventory day ：庫存天數(shù)sku( stock keep

5、ing uint )：最小庫存計量單位upc通用產(chǎn)品編碼bar code ：條形碼slim (slim )：纖細 , 苗條 (包裝 )tc:鐵罐包裝ac鋁罐包裝tp ( tetra pak :利樂無菌包裝(俗稱紙包裝)pet:寶牛i瓶(俗稱膠瓶)posm(point of sale materials )：陳列品ge( gondola end )：端架mit( marketing inpact team )：賣場整合性陳列；堆箱tg( type genus )：堆頭island display ：堆頭式陳列floor display ：落地割箱陳列pallet display ：卡板陳列str

6、ip display ：掛條陳列sidekick display ：側(cè)掛陳列checkout display ：收銀臺陳列cooler display ：冰柜陳列secondary display ：二次陳列cross display ：交叉陳列pg( promotion girl )：促銷員p-t ( part-timer )：臨時工，特指臨促pop( point of purchase )：門店廣告price discount ：特價on-pack:綁贈sampling ：試吃road show：路演，大型戶外促銷活動dm( direct mail )：商場快訊商品廣告；郵報pr( pub

7、lic relation )：公共關(guān)系np( news paper )：報紙雜志ad( advertisement )：廣告grp( gross rating point )：毛評點; 總收視點(媒介用語)loyalty ：忠誠度penetration ：滲透率value share ：市場份額ave( average )：平均數(shù)wtd( weighted )：加權(quán)num( numeric )：數(shù)值pp( previous period )：上期ya( year ago )：去年同期vol (volume):銷售量val(value )：銷售額val-pp( value pp )：上期銷售額v

8、al-ya( value ya )：去年同期銷售額ytd( year to date )：截至當期的本年累計mtd( means month to date )：本月到今天為止sppd( sales per point of distribution )：每點銷售額btl(below the line )：線下費用atl( above the line )：線上費用abc(activity based costing )：成本動因核算法(又稱：巴雷托分析法)u&a( usage and attitude )：消費態(tài)度和行為 (市場調(diào)查 )fgd( focus group discuss )：座

9、談會 ( 市調(diào)一種 )store check ：終端調(diào)查，鋪市率調(diào)查cr銷售代表cr-op銷售代表-餐飲渠道cr-ot銷售代表-現(xiàn)代特殊渠道cr-mt銷售代表-現(xiàn)代渠道cr-tt:銷售代表-傳統(tǒng)渠道otcr現(xiàn)代渠道銷售代表wdr批發(fā)拓展代表adr客戶拓展代表dcr分銷商合約代表dsr分銷商銷售代表ksr大客戶銷售主任kam重點客戶經(jīng)理cdm渠道拓展經(jīng)理mdr市場拓展代表mde市場拓展主任mdm市場拓展經(jīng)理tmm通路行銷市場經(jīng)理tds區(qū)域拓展主任tdm區(qū)域拓展經(jīng)理ltdm高級區(qū)域拓展經(jīng)理um業(yè)務單位經(jīng)理(大區(qū)經(jīng)理)gm( general manager )：總經(jīng)理gmd(r general ma

10、nager direct reports )：總經(jīng)理直接下屬vp( vice president )：副總裁fvp( first vice president )：第一副總裁avp( assistant vice president)：副總裁助理ceo( chief executive officer)：首席執(zhí)行官coo( chief operations officer)：首席運營官)：首席信息官cio( chief information officerdirector ：總監(jiān)hrd( human resource director )：人力資源總監(jiān)od( operations direc

11、tor )：運營總監(jiān)md( marketing director )：市場總監(jiān)om( operations manager )：運營經(jīng)理pm ( product manager )：產(chǎn)品經(jīng)理bm( brand manager )：品牌經(jīng)理4p (product、price、place、promotion ) : 4p營銷理論(產(chǎn)品、價格、渠道、促銷 )4c (customer、cost、convenience、communication ) : 4c 營銷理論(顧客、成本、便利、 溝通 )4v v variation 、versatility 、value、vibration ) : 4v 營

12、銷理論(差異化、功能化、附加 價值、共鳴)swot strengths、weaknesses、opportunities 、threats ) : swoth/f法(優(yōu)勢、劣勢、 機遇、威脅)fabe (feature、advantage benefit、evidence ) : fabe法則(特性、優(yōu)點、利益、證據(jù)usp( unique selling propostion )：獨特銷售主張3a( avalible 、 able 、 adsire )：買得到、買得起、樂得買pdca(plan、do check、action ) : pdcaf環(huán)管理(計劃、執(zhí)行、檢查、行動 )oem( original equipment manufacturer )：原始設備制造商, 俗稱“貼牌”odm( original de