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1、 1 TextText TextText TextText TextText Text Text 2X2 CUBED Unit of measure * Footnote Source: Source 2 2X2 TOWER Unit of measure * Footnote Source: Source 3 5PS MARKETING PlacePriceProductPackagePositioning promotion Product offering Unit of measure * Footnote Source: Source 4 StrategySkills Systems
2、Staff Shared values Structure Style 7S Unit of measure * Footnote Source: Source 5 ARROW 3D Unit of measure * Footnote Source: Source 6 CUBES1 3D Unit of measure * Footnote Source: Source 7 CUBES2 3D Unit of measure * Footnote Source: Source 8 CUBES3 3D Unit of measure * Footnote Source: Source 9 Te
3、xt TextText Text CUTOUT 3D Unit of measure * Footnote Source: Source 10 New entrant Suppliers Industry competitors Buyers Substitutes FORCES AT WORK Unit of measure * Footnote Source: Source 11 TextText TextText TextText TextText TextText JOINT Unit of measure * Footnote Source: Source 12 Text Text
4、Text Text LEVEL SEPARATE 4 Unit of measure * Footnote Source: Source 13 Text Text Text LINEAR A 3D Unit of measure * Footnote Source: Source 14 Text Text Text Text LINEAR B 3D Unit of measure * Footnote Source: Source 15 Text Text Text LINEAR C 3D Unit of measure * Footnote Source: Source 16 Text Te
5、xt Text LINEAR D 3D Unit of measure * Footnote Source: Source 17 TextTextTextText LINEAR E 3D Unit of measure * Footnote Source: Source 18 Text Text Text LINEAR G 3D Unit of measure * Footnote Source: Source 19 TextText LINEAR I 3D Unit of measure * Footnote Source: Source 20 Text Text Text Text LIN
6、EAR J 3D Unit of measure * Footnote Source: Source 21 Text LINEAR N 3D TextTextText Unit of measure * Footnote Source: Source 22 Text Text Text LINEAR P 3D Unit of measure * Footnote Source: Source 23 LINEAR Q 3D TextText Unit of measure * Footnote Source: Source 24 TextText LINEAR Q 3D Unit of meas
7、ure * Footnote Source: Source 25 Plan Implement Support LINKS 3 Unit of measure * Footnote Source: Source 26 PERSPECTIVE 3D Unit of measure * Footnote Source: Source 27 Text Text Text PROPELLER 3D Unit of measure * Footnote Source: Source 28 RINGS 3D Unit of measure * Footnote Source: Source 29 Text
8、 SCALE Text Unit of measure * Footnote Source: Source 30 Text Text SCALES Unit of measure * Footnote Source: Source 31 Text Text Text Text Text Text SIZES IN Unit of measure * Footnote Source: Source 32 SPIRAL1 3D Unit of measure * Footnote Source: Source 33 Spiral Brakes Tube in tube SPIRAL2 3D Uni
9、t of measure * Footnote Source: Source 34 TextText TextText SPOTLIGHT Unit of measure * Footnote Source: Source 35 Text Text Text Text Text Text STAIRCASE Unit of measure * Footnote Source: Source 36 STARS 3D Unit of measure * Footnote Source: Source 37 Text Text WIRE CUBES Unit of measure * Footnot
10、e Source: Source 38 Text Text Text Text Text Text Text ARROWS Unit of measure * Footnote Source: Source 39 LEVEL 1 Text Unit of measure * Footnote Source: Source 40 LEVEL 2 Text Text Unit of measure * Footnote Source: Source 41 LEVEL 3 Text Text Text Unit of measure * Footnote Source: Source 42 LEVE
11、L 4 Text Text Text Text Unit of measure * Footnote Source: Source 43 LEVEL 5 Text Text Text Text Text Unit of measure * Footnote Source: Source 44 LEVEL 6 Text Text Text Text Text Text Unit of measure * Footnote Source: Source 45 FLOW 2 Text HeaderHeader Text Unit of measure * Footnote Source: Sourc
12、e 46 Text FLOW 2 TITLE Text HeaderHeader Text Unit of measure * Footnote Source: Source 47 FLOW 3 Text HeaderHeader Text Header Text Unit of measure * Footnote Source: Source 48 Text FLOW 3 TITLE Text HeaderHeader Text Header Text Unit of measure * Footnote Source: Source 49 FLOW 4 Text HeaderHeader
13、 Text HeaderHeader TextText Unit of measure * Footnote Source: Source 50 Text FLOW 4 TITLE Text HeaderHeader Text HeaderHeader TextText Unit of measure * Footnote Source: Source 51 FLOW 5 Text HeaderHeader Text HeaderHeaderHeader TextTextText Unit of measure * Footnote Source: Source 52 Text FLOW 5
14、TITLE Text HeaderHeader Text HeaderHeaderHeader TextTextText Unit of measure * Footnote Source: Source 53 FLOW 6 TextText HeaderHeaderHeaderHeaderHeader TextTextText Header Text Unit of measure * Footnote Source: Source 54 Text FLOW 6 TITLE TextText HeaderHeaderHeaderHeaderHeader TextTextText Header
15、 Text Unit of measure * Footnote Source: Source 55 BLADES Text Text Text Text Unit of measure * Footnote Source: Source 56 BOX TextText TextText Unit of measure * Footnote Source: Source 57 BOX TextText TextText Unit of measure * Footnote Source: Source 58 CYCLE 1 Text Text Text Unit of measure * Fo
16、otnote Source: Source 59 CYCLE 2 TextText Unit of measure * Footnote Source: Source 60 CYCLE 3 Text Text Text Unit of measure * Footnote Source: Source 61 CYCLE 4 Text Text Text Text Unit of measure * Footnote Source: Source 62 CYCLE 5 Text Text Text Text Text Unit of measure * Footnote Source: Sour
17、ce 63 CYCLE 6 Text Text Text Text Text Text Unit of measure * Footnote Source: Source 64 CYCLE 7 Text Text Text Text Text Text Text Unit of measure * Footnote Source: Source 65 CYCLE 8 Text Text Text Text Text Text Text Text Unit of measure * Footnote Source: Source 66 Text INCOMING Text Text Text T
18、ext Text Unit of measure * Footnote Source: Source 67 RIBBON Text Text Text Text Text Unit of measure * Footnote Source: Source 68 RING Text Text Text Text Text Unit of measure * Footnote Source: Source 69 UPON 2 Text Text Unit of measure * Footnote Source: Source 70 CONTINUOUS Text TextText TextTex
19、tText TextText Unit of measure * Footnote Source: Source 71 CUTOUT Text TextText Text Unit of measure * Footnote Source: Source 72 LINEAR A Text Text Text Unit of measure * Footnote Source: Source 73 LINEAR B Text Text Text Text Unit of measure * Footnote Source: Source 74 LINEAR C Text Text Text Un
20、it of measure * Footnote Source: Source 75 LINEAR D Text Text Text Unit of measure * Footnote Source: Source 76 LINEAR E TextTextTextText Unit of measure * Footnote Source: Source 77 LINEAR F Text Text Text Unit of measure * Footnote Source: Source 78 LINEAR G Text Text Text Unit of measure * Footno
21、te Source: Source 79 LINEAR H Text Text Text Text Unit of measure * Footnote Source: Source 80 LINEAR I TextText Unit of measure * Footnote Source: Source 81 LINEAR J Text Text Text Text Unit of measure * Footnote Source: Source 82 LINEAR K Text Text Text Text Text Text Unit of measure * Footnote So
22、urce: Source 83 LINEAR N TextTextTextText Unit of measure * Footnote Source: Source 84 LINEAR P Text Text Text Unit of measure * Footnote Source: Source 85 LINEAR Q TextText Unit of measure * Footnote Source: Source 86 PROPELLER Text Text Text Unit of measure * Footnote Source: Source 87 STEP 5 Text
23、 Text Text Text Text Unit of measure * Footnote Source: Source 88 Text Text Text Text 2 ON 1 Unit of measure * Footnote Source: Source 89 Text Text Text Text Text Text AGAINST Unit of measure * Footnote Source: Source 90 Text TextTextText Text AT WORK Unit of measure * Footnote Source: Source 91 Tex
24、tText COUPLED HORIZ Unit of measure * Footnote Source: Source 92 Text Text COUPLED VERT Unit of measure * Footnote Source: Source 93 TextText TextText FOCUSED Unit of measure * Footnote Source: Source 94 New entrant Suppliers Industry competitors Buyers Substitutes FORCES AT WORK Unit of measure * F
25、ootnote Source: Source 95 Text Text Text PARALLEL Unit of measure * Footnote Source: Source 96 Text Text Text Text SPLIT Unit of measure * Footnote Source: Source 97 Text SURROUND Unit of measure * Footnote Source: Source 98 Text Text TWISTED Unit of measure * Footnote Source: Source 99 TextText UP
26、it is not a complete record of the discussion. 123 0 50 100 150 200 250 300 350 199619971998199920002001 Label 1 Label 2 Label 3 AREA Unit of measure * Footnote Source: Source 124 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 BAR Unit of measure * Footnote Source: Source 125 50 40 30 20 10
27、50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure BAR 2 Unit of measure * Footnote Source: Source 126 40 30 20 10 5 50 40 30 25 15 55 50 45 30 25 Label 1 Label 2 Label 3 Label 4 Label 5 BAR BUTTED Unit of measur
28、e * Footnote Source: Source 127 50 40 30 20 10 23 25 45 65 96 43 23 23 23 23 Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 SeriesSeries BAR STACKED Series Unit of measure * Footnote Source: Source 128 50 40 30 20 45 50 60 70 80 90 10 20 30 40 50Label 1 Label 2 Label 3 Label 4 Label 5 0
29、00 000 000 000 000 100%= SeriesSeries BAR STACKED 100% Series Unit of measure * Footnote Source: Source 129 0 100 200 300 400 500 600 700 050100150200250 Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 BUBBLE Unit of measure * Footnote Source: Source 130 2
30、0 30 40 50 60 Label 1Label 2Label 3Label 4Label 5 COLUMN Unit of measure * Footnote Source: Source 131 20 30 45 67 76 20 30 45 67 76 Label 1 Label 2 Label 3 Label 4 Label 5Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure COLUMN 2 Unit of measure * Footnote Source:
31、Source 132 20 30 40 50 60 40 50 60 70 40 50 60 70 80 30 Label 1Label 2Label 3Label 4Label 5 COLUMN BUTTED Unit of measure * Footnote Source: Source 133 20 30 40 50 60 20 20 20 20 20 20 30 40 50 20 20 20 25 30 20 Label 1Label 2Label 3Label 4Label 5 Series Series Series Series 000 000 000 000 000 COLU
32、MN STACKED Unit of measure * Footnote Source: Source 134 30 35 40 50 60 30 35 4020 2020 15 10 20 10 20 15 101010 Label 1Label 2Label 3Label 4Label 5 Series Series Series Series 100%=000000000000000 COLUMN STACKED 100% Unit of measure * Footnote Source: Source 135 20 15 10 10 45 20 20 30 30 Title Uni
33、t of measure Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure 100% = 000 Series Series Series Series Label 1 COMBO PIE SEGMENT COLUMN Unit of measure * Footnote Source: Source 136 0 50 100 150 200 250 300 050100150200 Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 L
34、abel 4 Label 5 COST CURVE Unit of measure * Footnote Source: Source 137 10 30 45 70 85 100 150 176 0 20 40 60 80 100 120 140 160 180 200 19901991199219931994199519961997 0 100 200 300 400 500 600 700 800 900 1,000 Title Unit of measure Title Unit of measure DUAL COLUMN LINE Unit of measure * Footnot
35、e Source: Source 138 0 20 40 60 80 100 120 140 160 180 200 19901991199219931994199519961997 0 100 200 300 400 500 600 700 800 900 1,000 Title Unit of measure Title Unit of measure DUAL LINE Unit of measure * Footnote Source: Source 139 0 100 200 300 400 500 600 19901991199219931994199519961997 Label
36、 1 Label 2 Label 3 Label 4 LINE Unit of measure * Footnote Source: Source 140 45 20 15 10 10 Label 1 Label 2 Label 3 Label 4 Label 5 PIE Unit of measure * Footnote Source: Source 141 45 20 15 10 10 45 20 15 10 10 Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Lab
37、el 1 Label 2 Label 3 Label 4 Label 5 PIE 2 Unit of measure * Footnote Source: Source 142 0 50 100 150 200 250 19901991199219931994199519961997 RANGE HIGH LOW Unit of measure * Footnote Source: Source 143 0 50 100 150 200 250 300 050100150200 SCATTER X it is not a complete record of the discussion. 1
38、47 ARROWS Unit of measure * Footnote Source: Source 148 DISCLAIMERS CLIENT This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete
39、record of the discussion. Unit of measure * Footnote Source: Source 151 LEGENDSLegend Legend Legend Unit of measure * Footnote Source: Source 152 MCKINSEY LOGO Unit of measure * Footnote Source: Source 153 MISC Unit of measure * Footnote Source: Source 154 MOONS Legend Legend Legend Low Medium High
40、Low Medium High Unit of measure * Footnote Source: Source 155 STICKER ILLUSTRATIVE CONFIDENTIAL ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION PRELIMINARY DRAFT STICKER Unit of measure * Footnote Source: Source 156 STICKER OTHER CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE PRELIMINARY
41、 DRAFT PRELIMINARY ESTIMATE DISCUSSION DRAFT DISGUISED DRAFT FOR DISCUSSION SAMPLE BACKUP HYPOTHESIS STRAW MAN TO BE COMPLETED PROPOSED REVISED ROUGH ESTIMATE CONCEPTUAL Unit of measure * Footnote Source: Source 157 WORLD MAP Unit of measure * Footnote Source: Source CONFIDENTIAL Frequently Used Tem
42、plate Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion. 159 PPT TABLE 2 Hea
43、dingHeading TextText Unit of measure * Footnote Source: Source 160 PPT TABLE 3 HeadingHeadingHeading TextTextText Unit of measure * Footnote Source: Source 161 PPT TABLE 4 HeadingHeadingHeadingHeading TextTextTextText Unit of measure * Footnote Source: Source 162 PPT TABLE 5 HeadingHeadingHeadingHea
44、dingHeading TextTextTextTextText Unit of measure * Footnote Source: Source 163 PPT TABLE 6 HeadingHeadingHeadingHeadingHeadingHeading TextTextTextTextTextText Unit of measure * Footnote Source: Source CONFIDENTIAL Frequently Used Template SEO VA Template June 2002 This report is solely for the use o
45、f client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion. 165 Unit of measure * Footnote Source: Source Text Text Text Text Text Text 166 Unit
46、 of measure * Footnote Source: Source Title Text Title Text 167 Unit of measure * Footnote Source: Source Title Text Title Text Text 168 EXHIBIT TITLE * Footnote Source: Source Title Text Text Text Text 169 EXHIBIT TITLE * Footnote Source: Source Title Text Text Text 170 EXHIBIT TITLE * Footnote Sou
47、rce: Source Text Text Text Title Title 171 EXHIBIT TITLE * Footnote Source: Source Text Text Text Title Title Title 172 2 COLUMN * Footnote Source: Source TitleTitle TextText 173 3 COLUMN * Footnote Source: Source Title Text Title Text Title Text 174 4 COLUMN * Footnote Source: Source Title Text Tit
48、le Text Title Text Title Text 175 5 COLUMN * Footnote Source: Source Title Text Title Text Title Text Title Text Title Text 176 6 COLUMN * Footnote Source: Source Title Text Title Text Title Text Title Text Title Text Title Text 177 7 COLUMN * Footnote Source: Source Title Text Title Text Title Text
49、 Title Text Title Text Title Text Title Text TitleTitle 178 8 COLUMN * Footnote Source: Source Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text 179 3-STEP Text Text Text Text Text Text Text 180 4-STEP Text TextText Text Text Text Text Text Text 181 5-STEP Text Text Tex
50、t Text Text Text Text Text Text Text Text 182 3 HORIZONTAL Unit of measure * Footnote Source: Source Text Text Text TextTextText Text Text Text 183 4 HORIZONTAL Unit of measure * Footnote Source: Source Text Text Text Text TextTextTextText Text Text Text Text 184 5 HORIZONTAL Unit of measure * Footn
51、ote Source: Source TextTextTextText Text Text Text Text Text Text Text Text Text Text Text 185 4-STEP Unit of measure * Footnote Source: Source Text Text Text Text Text Text Text Text 186 FLOW 2 Text HeaderHeader Text Unit of measure * Footnote Source: Source 187 FLOW 2 TITLE Unit of measure * Footn
52、ote Source: Source Text HeaderHeader Text Text 188 FLOW 3 Text HeaderHeader Text Header Text Unit of measure * Footnote Source: Source 189 FLOW 3 TITLE Unit of measure * Footnote Source: Source Text HeaderHeader Text Header Text Text 190 FLOW 4 Text HeaderHeader Text HeaderHeader TextText Unit of me
53、asure * Footnote Source: Source 191 FLOW 4 TITLE Unit of measure * Footnote Source: Source Text HeaderHeader Text HeaderHeader TextText Text 192 FLOW 5 Text HeaderHeader Text HeaderHeaderHeader TextTextText Unit of measure * Footnote Source: Source 193 FLOW 5 TITLE Unit of measure * Footnote Source:
54、 Source Text HeaderHeader Text HeaderHeaderHeader TextTextText Text 194 HORIZONTAL FLOW 3 Unit of measure * Footnote Source: Source Text Text Text Title Text Text Text 195 HORIZONTAL FLOW 4 Unit of measure * Footnote Source: Source Title Text Text Text Text Text Text Text Text 196 HORIZONTAL FLOW 5
55、Unit of measure * Footnote Source: Source Text Text Text Text Text Title Text Text Text Text Text Title Text Text Text Text Text 197 HORIZONTAL FLOW 6 Unit of measure * Footnote Source: Source TitleTitle Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text TextText 198 HOR
56、IZONTAL FLOW 7 Unit of measure * Footnote Source: Source TitleTitle Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text TextText Text TextText 199 FLOW WITH SHOCK 1 Text HeaderHeader Text Header Text Unit of measure * Footnote Source: Source Text Title 200 FLOW WITH SHOCK
57、 2 Unit of measure * Footnote Source: Source HeaderHeaderHeader Title TextTextTextText Text TextTextTextText Text 201 FLOW WITH 3 COLUMN * Footnote Source: Source Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text 202 FLOW WITH 2 COLUMN
58、 * Footnote Source: Source Text Text Text Text TextText TextText TextText TextText TextText TextText Text Text 203 SQUARE FLOW Unit of measure * Footnote Source: Source Text Text Text Text Text Text Text Text 204 FRAMEWORK Unit of measure * Footnote Source: Source Text Text Text Text Text Text Text
59、Text 205 Unit of measure * Footnote Source: Source Title Title TextText 206 Unit of measure * Footnote Source: Source Title Text Title Text 207 Unit of measure * Footnote Source: Source Title Text Title Text Title Text Title Text 208 xxxxx Title Text Title Text Title Text Title Text 209 Unit of meas
60、ure * Footnote Source: Source Title Title Title 210 Unit of measure * Footnote Source: Source Title Text Title Text Title 211 Unit of measure * Footnote Source: Source Text TextText Text TextText Text 212 Unit of measure * Footnote Source: Source TextText TextText Text Text Text Text TextText Text 2
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