[語(yǔ)言類考試復(fù)習(xí)資料大全]劍橋商務(wù)英語(yǔ)高級(jí)分類模擬29

1、書山有路勤為徑，學(xué)海無涯苦作舟。祝愿天下莘莘學(xué)子：學(xué)業(yè)有成，金榜題名！語(yǔ)言類考試復(fù)習(xí)資料大全劍橋商務(wù)英語(yǔ)高級(jí)分類模擬29劍橋商務(wù)英語(yǔ)高級(jí)分類模擬29LISTENINGPART ONE You will hear a guide and suggestions about franchising a business. As you listen, for questions 1-12, complete the notes, using up to three words or a number.Guide to Franchising a Business 1. Franchise can

2、expand business without personally _. 2. The new franchise should be _. 3. To franchise your business, you can grant permission of a/an _ or registered name. 4. To get your business franchised, you should provide training and _. Decide if your Business or Idea can be Franchised 5. Francorp helps to

3、turn a/an _ into a franchise. 6. Francorp offers Franchise-ability _ to see if your business is ready for franchising. Hire a Franchise Attorney 7. Developing a franchise from scratch takes plenty of _. 8. You can choose a franchise attorney from the _. Create Operations Manual 9. Write down your su

4、ccessful methods of operating a _ business. 10. 90 percent of all franchises require an initial one-time _ of up to $50,000. Tips 答案: FUNDING解析 1-12 Guide to Franchising a Business Almost any product or service can be franchised. Developing a franchise concept allows you to expand your business with

5、out personally funding the growth. To be successful, a new franchise generally must demonstrate that: 1. It can be replicated. 2. There is demand for the service or product. 3. Other franchise owners can make money from it. If your business meets those basic criteria, franchising may be one way to e

6、xpand your business without having to personally set up each new location. To get started, you must be able to: 1. Grant permission to use a trademark or registered name. 2. Provide training and ongoing support. 3. Provide support payments of at least $500 during the first six months of operation. D

7、ecide if your business or idea can be franchised. Some types of businesses lend themselves more readily to the franchise concept. Our website Francorp is a top solution for help and information on turning an existing business into a franchise, offering a full line of services. Start with their handy

8、 online franchisability quiz to help you see if your business is ready to make the jump. Francorp also offers regular franchising seminars across the country. Hire a franchise attorney Developing a franchise from scratch takes plenty of legal documents. Youll want an expert to prepare and review the

9、m on your behalf to keep you out of trouble. You can choose a franchise attorney from the website. Create operations manual Before you can sell others on your successful methods of operating a profitable business, take time to write down what it takes to run your company. I recommend: For help in de

10、veloping the operations guide that will be at the core of your franchise concept, look into hiring a franchise consultant such as McGrow, MSA, FranCorp, or Franchise. Since 90 percent of all franchises require an initial one-time investment of up to $50,000, plus royalties or ongoing fees of 3 to 6

11、percent, youll want to make your franchise more attractive by making it possible for franchisees to afford it. Tips 答案: REPLICATED3.答案: TRADEMARK4.答案: ONGOING SUPPORT5.答案: EXISTING BUSINESS6.答案: QUIZ 第二個(gè)話題下兩個(gè)問題即第6題和第7題都是關(guān)于“Francorp”的，首先要確定描述對(duì)象，然后捕捉“key words quiz”，在“Start with their handy online fra

12、nchisability quiz to help you see if your business is ready to make the jump”一句中確定正確答案。7.答案: LEGAL DOCUMENTS8.答案: WEBSITE9.答案: PROFITABLE 對(duì)應(yīng)的原文句子是“Before you can sell others on your successful methods of operating a profitable business，take time to write down what it takes to run your company”， 選項(xiàng)中用

13、“make a record”代替了“write down”。10.答案: INVESTMENT11.答案: EXPANSION AND EFFICIENCY12.答案: BRANDPART TWO You will hear five business people talking about business challenges and future plans. For each extract, there are two tasks. For Task One, choose the challenge they have mentioned from the list A-H.

14、For Task Two, choose the plans for future development they gave from the list A-H. Task OneChallenge For questions 13-17, match the extracts with the problems, listed A-H. For each extract, choose the challenge stated. Write one letter (A-H) next to the number extract. A having not enough money to r

15、esearch new products B having not good sale channels C tight budget caused by recession D low awareness and belief in the products E having no mature technology and products F having trouble in locating and attracting the customers G balancing the business with other private work H competition from

16、market (如需獲取本MP3聽力錄音請(qǐng)搜索標(biāo)題名) 1. _答案: F解析 13-22 Speaker 1 I thought I could be a better coach than I was a player. My dream turned into Heartland Hockey Camp for children training. But at the beginning, no kids wanted to join in the Camp, because many of them had no interest in the game. So I pioneere

17、d an idea that nobody had heard of in the hockey camp industry, I started father-son and mom-daughter camps, where young kids who werent emotionally or socially prepared to go away for camp on their own come to camp with their parents and enjoy the experience together. That really sent our business

18、into orbit. In the future, we are going to add some new equipments, make some better items or improve our operations. Speaker 2 I established my medical device company in 1989. In 1997, I began focusing on the development of the Diamondback, a medical device that removes plaque from the walls of art

19、eries in the leg. Its the flagship product of our company. At this early stage of commercialization, our biggest competitor is awareness of our products. But now more than 18,000 patients have been treated by our product devices in more than 600 hospitals in the United States. we have lots of things

20、 to do in the future: Some literature says that it takes seven years for a new technology or drug to be introduced and then become the standard of care. Wed really like to accelerate that. Speaker 3 Having spent a lot of time in watching surgeries and understanding the emerging spine market, I have

21、recognized a need in the industry, but we didnt have a technology in mind so I asked a lot of surgeons what they would like to see, based on input from physicians, I developed a tissue-selective mechanical device used for nucleus removal and filed my first patent in August 2005. We now have a platfo

22、rm technology and other products in the pipeline, the future looks very promising, and my company now is going to build relationships with large medical device companies that are interested in its technology. Additional patents will be applied for in the United States, as well as in Europe, Japan, a

23、nd China. Speaker 4 I have never thought of becoming a jewelry designer. I initially thought that jewelry design will just be my hobby. But the jewetries I created proved to be sellable, and that opened my mind to turn it into a business. I launched Moonbeams, Lilacs were only as good as your last p

24、roject. My problem is caused by the bad economy; this years recession has offered its own hair-raising challenges. Our revenues may be clown over 30 percent this year, so our immediate plan is to batten clown the hatches and get through the next year and a half until the economy turns around, which

25、Im confident it will; it always has. Until then, well focus on maintaining our relationships with our good customers and trying to find whatever work we can. 13. 原文中闡述“at the beginning，no kids wanted to join in the Camp，because many of them had no interest in the game”，在生意開始的時(shí)候孩子對(duì)自己的項(xiàng)目不感興趣，所以F項(xiàng)符合要求。

26、2. _答案: D 原文中出現(xiàn)“our biggest competitor is awareness of our products”，這句話有很大的迷惑性，因?yàn)槌霈F(xiàn)詞匯“competitor”很容易讓人聯(lián)想到來自競(jìng)爭(zhēng)對(duì)手的競(jìng)爭(zhēng)而錯(cuò)誤的選擇H，但是后面的內(nèi)容卻不是如此，此句話的含義是，產(chǎn)品遇到問題在于產(chǎn)品的認(rèn)知度不高。3. _答案: E4. _答案: G5. _答案: C Task TwoPlan For questions 18-22, match the extracts with the future plans, listed A-H. For each extract, choos

27、e the plan they gave. Write one letter (A-H) next to the number extract. A accelerating the time span for new treatment application B maintaining current marketing activities C cooperating with others and expands business globally D evolving and improving the current product E going public F spendin

28、g more on advertising G adding new equipments and making better items H trying to get new contacts 6. _答案: G7. _答案: A8. _答案: C 原文結(jié)尾出現(xiàn)了“build relationships with large medical device companies”和“Additional patents will be applied for in the United States，as well as in Europe， Japan，and China”。對(duì)此概括最準(zhǔn)確的

29、是C。9. _答案: B10. _答案: H 原文結(jié)尾出現(xiàn)了“trying to find whatever work we can”，表明要得到新合同擴(kuò)展業(yè)務(wù)的意思，H最為符合。PART THREE You will hear part of the conversation between a TV program host and an advisor of online advertising. For questions 23-30, mark one letter A, B or C for the correct answer. (如需獲取本MP3聽力錄音請(qǐng)搜索標(biāo)題名) 1. W

30、hat is the main difference between online advertising and traditional advertising?A.Online advertising is more affordable.B.Online advertising is more popular.C.Online advertising will replace traditional advertising.答案:A解析 23-30F: Today we are going to talk about Online Advertising; Advertisements

31、are a great way for online publishers to make money. However, for someone getting started with online advertising it can be extremely confusing. There are lots of different advertisers, types of ads which you can display, payment models such as CPM, CPA and CPC, and different ways of getting paid. F

32、irstly, what is the main difference between online advertising and traditional advertising?M: Online advertising is now a staple in modern-day marketing. It is an affordable alternative to traditionaland typically more expensiveadvertising vehicles such as newspapers, magazines, radio, TV and direct

33、 mail. For many companies advertising on the Internet, old media is out and new media is most certainly in.F: How can we benefit from online advertising?M: While online advertising attracts new customers, it also builds loyalty among existing ones. Highly targeted, online advertising is ideal for re

34、aching niche audiences with specific and actionable messages. Because its interactive, online advertising is especially suited for up-selling. Advertising on the Internet allows you to collect and analyze results in real time. Advertising online exposes you to new markets; you dont have to find them

35、 because theyll find you.F: What are the main forms of online advertising?M: There are many different types of ads that you can display, from simple text links to full page interactive banners. Choosing which advertisements to display is going to require testing different advertising models in order

36、 to figure out which type is the most profitable for your specific website. Text links are the most basic form of advertisements, being simply a text link to a website. Banner ads are probably the most common type of advert seen on the web. While they can be very effective in attracting attention, m

37、any web users are now banner blind since they are so used to seeing them all the time. Banner ads come in many shapes and sizes and are useful in building online brand awareness and driving web site traffic.F: We have all heard Pay-Per-Click (PPC) advertising consisting of text ads that appear next

38、to relevant results within popular search engines. How about PPC?M: Yeah, it is a good option for businesses with limited online advertising budgets; you only pay for ads on which customers click.F: What role does the search engine play in online advertising?M: Search engines are at the front lines

39、of all online advertising campaigns, search engine optimization (SEO), which can improve your companys search engine rankings with relevant keywords and search terms, is critical.F: How should I pay for my online advertising?M: Before you buy online advertising, educate yourself on its cost structur

40、e; to advertisers who want to pay for exposure, online advertising is typically sold via CPM (cost per thousand); to advertisers who want to pay for traffic, the structure is CPC (cost per click); to advertisers who want to pay only for results, CPA (cost per action) is the right choice.F: What are

41、affiliates? Are they helpful for our business?M: Affiliate marketing programs allow companies that are engaged in targeted online advertising to market themselves on other peoples websites; those websites, also known as affiliates, earn a commission for every click they send your way.F: What should

42、I do if I want my ads to be more attractive?M: Rich media can help you because they include dynamic online advertising that features moving animation and video. Not your average banner ad, its ideal for companies that want to create eye-catching, high-performance display ads.F: Can you give us some

43、helpful advice for advertising online?M: Behind every successful online advertising campaign is a strong web site; a good ad is worthless without an attractive, professional Web site for consumers to click through to. Online advertising is all about trial and error. If your Internet marketing servic

44、es dont produce results, dont give up; instead, tinker with your ads wording, change their placement and pursue new markets. Instead of advertising online, consider engaging online. The future of targeted online advertising is not in hard sells, but rather in subtle value adds; consider devoting les

45、s of your online advertising budget to traditional Internet marketing services, therefore, and more to investments in emerging, content-driven media, including blogs, podcasts and social networks like MySpace and Face-book.23. 根據(jù)聽力原文中句子“It is an affordable alternative to traditionaland typically more expensive”中的“affordable”和后面的“more expensive”