馬斯洛夫需求理論

1、The Physiological (Physical) Stage:WHO IT IS:This is going to be people in 3rd world countries, people in disaster zones, someone lost in the woods. For the most part, you probably wont be marketing to this crowd as they have bigger problems (such as staying alive)and they probably have little to no

2、 money.WHAT THESE PEOPLE WANT: Food. Clean air. Clean water. To take a poop (like our friend here).You probably shouldnt be marketing to these people. You should behelpingthem.These are going to be some of the poorest and most helpless people. So marketing to them would not be lucrative for the most

3、 part, andyou might be kind of an asshole if youre too predatory on them.The Safety Stage:WHO IT IS:These are people that would be considered “poor” or “l(fā)ower middle class”. They live extremely paycheck-to-paycheck and have little-to-no support structure if they get kicked out of theirdwelling.These

4、 are people that if they stopped working, would be 2-3 months away from being homeless.Most people reside their entire lives here, and until pretty recently in society, most of the world constantly lived at this rung in Maslows Hierarchy. They fear theyll lose their income. They dont have a backup p

5、lan or savings. They dont have skills that secure their income earning potential. They arent entirely sure they can fund their childrens education. They likely work at a pretty crappy or boring job out of necessity.A lot of predatory businesses prey on this level of people because theyre theeasiest

6、to scam, the most hopeful, BUT theythey still have enough income to spend money on things.If you were to put out a scammy ad that said:“Work at home! Make $3,000/week! Barely have to work!”Youd most likely get people in this rung of the hierarchy responding the most.WHAT THESE PEOPLE WANT: They want

7、 to have stable incomes. They respond well to “Side Income” kind of talk. They want to live in a stable environment. They probably dont live in the greatest of place (either country with unstable government, or live in a household they share with a lot of people). Affordable access to medical servic

8、es. A safe place to call their own home. Providing basic needs for children.The Love/Belonging Stage:WHO IT IS:These are typically people in the middle class or higher.They have their basic needs met. They live in a decent place, have a decent income, have a decent savings.Typically these people are

9、 relatively educated, and have a decent amount of money to spend. This is the level a lot of middle class people in a society will be in.Theyre probably not looking to change the world, but they want to create a small little world around them where they belong.They probably have jobs that arent terr

10、ible, but also arent a bundle of joy. They typically look outside of their work to find happiness.WHAT THESE PEOPLE WANT: They want to join groups and be part of groups. (Church, sports, classes). They want to have fun with family and friends, and will look (and pay) for novel ways to do it. They wa

11、nt to have asense of community.The Esteem Stage:These are people in the upper middle-class and higher.You know someone is in the “Esteem” stage when they say stuff like“I want toDOsomething with my life.“I would like to remind you that this stage in life is aluxuryafforded by the advances in our soc

12、iety. In the past youd only get very wealthy members of society hitting this level. Now with all the cool stuff we have, this level can be reached by nearly everyone in a stabilized society and a decent income.WHAT THESE PEOPLE WANT: Need to respect themselves. Need for others to have respect for th

13、em. Need to feelimportant. Need to feel accomplished. Want their job to not only provide money, but also be “fulfilling.”The Self Actualization Stage:WHO IT IS:These are people whove accomplished everything they need to. Often people whove made their“Fuck You Money“and no longer worry about things l

14、ike income or being able to provide for their families.This “Self Actualization” rung is where you get people who have#WhitePeopleProblemsand#1stWorldProblems.WHAT THESE PEOPLE WANT: To solve hard problems. To be creative and abstract. They want to “make every moment count.” They want their lives to be filled with “satisfying” activities.This is where upper-