廣告學專業(yè)雙專業(yè)雙學位課程設置一覽表.doc

傳播學院本科人才培養(yǎng)方案廣告學專業(yè)雙專業(yè)雙學位課程設置一覽表課程類別序號課程編號課 程 名 稱學分總數(shù)周學時課程總學時a+b學時分配開課學期建議修讀學期備 注課堂講授（a）課內實踐環(huán)節(jié)（b）秋季學期春季學期課程設計實驗實訓其他雙 專 業(yè) 雙 學 位 課 程122089901媒體與社會Media and Society222828一院級必修課222089902攝影基礎Photography Fundamentals23421428一322089903社會科學研究方法Research Methodology of Social Science223636二422089904經(jīng)濟學基礎Economics Fundamentals223636二522089905圖文信息處理Word & Visual Information Processing23541836二622089906傳播學理論Communication Theories223636三722089907市場營銷學Marketing223636三822089908社會學基礎Sociology223636三922081001視覺傳達基礎Visualization Fundamentals34723636三系級必修課1022081002廣告學概論Introduction to Advertising223636四1122081003中外廣告史History of Chinese & Foreign Advertising223636四1222081004廣告攝影Advertising Photography34723636四1322081005廣告策劃Advertising Strategy335454五1422081006廣告創(chuàng)意Advertising Creativity223636五1522081007廣告寫作Advertising Copywriting34723636五1622081008廣告法規(guī)與管理Advertising Laws and Management223636六1722081009廣告心理學Advertising Psychology223636六1822081101市場調查與統(tǒng)計分析Marketing Survey and Statistics Analysis23541836四廣告策略方向必修課1922081102消費者行為研究Consumer Behavior Research223636四2022081103銷售管理Marketing Management223636五2122081104媒體計劃與廣告效果評估Marketing Planning & Advertising Assessment23541836五2222081105商務溝通與廣告客戶服務Business Communication and Advertising Customers Service223636六2322081106公共關系Public Relations223636六2422081107整合營銷傳播Integrated Marketing Communication223636六2522081108品牌研究Brand Studies223636六廣告學專業(yè)雙專業(yè)雙學位課程設置一覽表（續(xù)）課程類別序號課程編號課 程 名 稱學分總數(shù)周學時課程總學時a+b學時分配開課學期建議修讀學期備 注課堂講授（a）課內實踐環(huán)節(jié)（b）秋季學期春季學期課程設計實驗實訓其它2622081201設計基礎Basic Graphic Design34723636三廣告設計方向必修課2722081202圖形創(chuàng)意Graphic Creativity23541836四2822081203印刷與圖文編輯Printing & Word-Image Editing23541836四2922081204商業(yè)插圖及手繪廣告Illustration & Handdrawing of Advertising23541836五3022081205平面廣告創(chuàng)意與表現(xiàn)Creative Design of Graphic Advertising23541836五3122081206多媒體廣告設計Multimedia Advertising Design23541836六3222081207品牌整合設計Brand Integrated Design34723636六備注：1. 表中周學時“a”為每周課堂授課學時，“b”為每周課堂實踐學時。2. 雙專業(yè)雙學位課程開課70學分，要求選修所有院、系級必修課38學分以及任一方向必修課16學分，共計54學分。4傳播學專業(yè)雙專業(yè)雙學位課程設置一覽表課程類別序號課程編號課 程 名 稱學分總數(shù)周學時課程總學時a+b學時分配開課學期建議修讀學期備 注課堂講授（a）課內實踐環(huán)節(jié)（b）秋季學期春季學期課程設計實驗實訓其它雙專業(yè)雙學 位課程122089901媒體與社會Media and Society222828一院級必修課222089902攝影基礎Photography Fundamentals23421428一322089903社會科學研究方法Research Methodology of Social Science223636二422089904經(jīng)濟學基礎Economics Fundamentals223636二522089905圖文信息處理Word & Visual Information Processing23541836二622089906傳播學理論Communication Theories223636三722089907市場營銷學Marketing223636三822089908社會學基礎Sociology223636三922082001人際傳播Interpersonal Communication223636四系級必修課1022082002新聞學概論Introduction to Journalism223636四1122082003人類傳播史History of Human Communication223636四1222082004廣播電視概論Understanding Radio and Television223636四1322082005新聞采訪與寫作News Gathering and Writing34723636五1422082006文化研究導論Introduction to Cultural Studies223636五1522082007新媒體概論Introduction to New Media223636五1622082008傳播倫理與法規(guī)Media Law and Ethics223636五1722082009新聞編輯與評論News Editing and Comments34723636六1822082010文化產業(yè)概論Introduction to Cultural Industry223636六1922082101新聞攝影 Photographic Journalism23541836四新聞傳播方向必修課2022082102中外新聞史History of Chinese and Foreign Journalism223636四2122082103廣播電視新聞 Broadcasting Journalism223636五2222082104國際傳播International Communication223636五2322082105新聞采寫專題 News Writing Seminars34723636六2422082106網(wǎng)絡新聞編輯 Online News Editing34723636六2522082107媒體經(jīng)營與管理Media Management223636六傳播學專業(yè)雙專業(yè)課程設置一覽表（續(xù)）課程類別序號課程編號課 程 名 稱學分總數(shù)周學時課程總學時a+b學時分配開課學期建議修讀學期備 注課堂講授（a）課內實踐環(huán)節(jié)（b）秋季學期春季學期課程設計實驗實訓其它雙 專 業(yè) 雙 學 位 課 程 （ 續(xù) ）2622082201電視攝像 Video Recording34723636四廣播電視方向必修課2722082202電視后期制作 Video Editing34723636五2822082203廣播節(jié)目制作 Production of Broadcasting Programs23541836五2922082204廣播電視節(jié)目編導 Broadcasting and Television Program Directing223636五3022082205廣播電視節(jié)目策劃Broadcasting and Television Program Planning223636六3122082206廣播電視節(jié)目制片管理Broadcasting and Television Program Management223636六3222082207多媒體節(jié)目制作Production of Multimedia Program23541836六3322082301網(wǎng)絡技術基礎Basics of Network Technology223636三網(wǎng)絡與新媒體傳播方向必修課3422082302網(wǎng)頁設計Web Designing34723636四3522082303新媒體運營Managerment of New Media223636五3622082304網(wǎng)站內容策劃Internet Content Planning34723636六3722082305網(wǎng)絡文化概論Introduction to Cyberculture223636六3822082306新媒體與社會New Media and Society223636六3922082307新媒體政策與法規(guī)Policy and Regulations of New Media223636六4022082401C+程序設計C+ Programming23541836四數(shù)字媒體技術與游戲設計方向必修課4122082402游戲中的數(shù)學Mathematics in Games223636四4222082403游戲物理系統(tǒng)Physics for Games23541836五4322082404游戲圖形系統(tǒng)Computer Graphics for Games23541836五4422082405游戲人工智能Artificial Intelligence for Games23541836五4522082406游戲場