商務英語3自測4和答案 (2).doc

.一、選擇填空，從A、B、C三個選項中選出一個能填入空白處的最佳選項。（每題10分）題目1正確獲得10.00分中的10.00分未標記標記題目題干Moreover, reservations by credit card four weeks _ guarantee availability of the room size required.選擇一項：A. in advance 正確B. in additionC. in agreement反饋答案：譯文：此外，用信用卡提前四個星期預訂，可以確保所需空間?？键c：in advance的用法。解析：介詞短語in advance 表示“預先，事先”，four weeks in advance意為“提前四周”，句中reservations by credit card意為“用信用卡預訂”，in addition 意為“另外，額外”；in agreement 意為“一致”，意思與句意不符。所以答案是。正確答案是：in advance題目2不正確獲得10.00分中的0.00分未標記標記題目題干She is the CEO of Roston Sport Accessories_ I told you.選擇一項：A. whoB. whom 不正確C. about whom反饋答案：C譯文：她就是我跟你談起的Roston 體育用品公司的執(zhí)行總監(jiān)?？键c：介詞+引起定語從句中關(guān)系代詞的用法。解析：本題考查介詞+引起定語從句中關(guān)系代詞的用法。定語從句的先行詞是CEO，謂語動詞的搭配應該是tell sb about sth/sb, 意為“告訴某人關(guān)于某事/某人的事情”，所以關(guān)系代詞whom前要加about，答案是C。正確答案是：about whom題目3不正確獲得10.00分中的0.00分未標記標記題目題干An example of soft sell is to distribute free samples _ customers often respond favorably.選擇一項：A. to whichB. in which 不正確C. which反饋答案：A譯文：分發(fā)免費樣品就是一種頗受消費者青睞的軟性銷售案例?？键c：介詞+引起定語從句中關(guān)系代詞的用法。解析：本題考查介詞+引起定語從句中關(guān)系代詞的用法。定語從句的先行詞是samples；從句中謂語是respond，為不及物動詞，與其搭配的介詞是to，即respond to，表示“對的反應”； 所以關(guān)系代詞which前要加to，答案是A。正確答案是：to which題目4不正確獲得10.00分中的0.00分未標記標記題目題干So I have a number of other _ up my sleeve, as well.選擇一項：A. tricksB. strict 不正確C. trace反饋答案：A譯文：所以，我還有其它的一些花樣。考點：have a trick/tricks up ones sleeve 的用法。解析：短語 have a trick/tricks up ones sleeve意為“有錦囊妙計，對胸有成竹”。本題選項中的三個詞，詞型相似，但意義不同，strict意思是“嚴格的”，trace意思是“蹤跡”，trick 意思是“技巧，計謀；訣竅”。所以與本題搭配和詞義一致的答案應該是。正確答案是：tricks題目5不正確獲得10.00分中的0.00分未標記標記題目題干Our new type of treadmill _ release next month.選擇一項：A. is due to 不正確B. is due forC. is due反饋答案：B譯文：我們新出的跑步機下個月將如期投放市場。考點：be due for sth. 的用法。解析：A和B兩個選項中的介詞不同，意義完全不同；短語be due to 意為“是的結(jié)果，由于”；be due for意為“預期發(fā)生”；be due意為“到期”。本題時間狀語是next month，含有將來的意思，所以正確答案是B。正確答案是：is due for未標記標記題目信息文本二、閱讀理解（每題10分）題目6部分正確獲得50.00分中的20.00分未標記標記題目題干閱讀下面的文章，根據(jù)文章內(nèi)容給題目選擇正確的答案。Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.A soft sell is a different approach. The sales person tries to build trust with consumers. He doesnt put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People dont really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.Humor in advertising is also used to attract the consumers attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 1. Whats the topic and main idea of the passage? 回答不正確A. Selling Strategy Sales StaffB. Sales Staff What Sales Staff Should KnowC. Selling Strategy Hard Sell and Soft Sell Strategies2. Customers often _ hard sales tactics, thus making soft-selling more effective for success.回答不正確A. resistB. opposeC. object3. Examples of soft sell mentioned in the passage include _. 回答正確A. telling customers how good a product isB. recommending products among friendsC. putting pressure on customers to buy products4. Making humorous advertisements is one of the approaches companies use to _. 回答正確A. reduce selling costsB. arouse peoples interestsC. avoid the shortage of sales staff5. According to the passage, _. 回答不正確A. soft sell is expensiveB. hard sell is rarely resisted by customersC. soft sell is preferred by business companies反饋解析：1.本題要求對短文的話題和中心思想做出判斷。根據(jù)短文第一段的信息可以看出，短文的話題是hard sell and soft sell，短文要討論的是這兩種銷售方法的具體內(nèi)容。選項A和B均關(guān)注sales staff及其相關(guān)信息，并非短文要討論的話題和主題。因此，正確答案為C。2.本題為詞義辨析題，考察對resist，oppose，object詞匯的理解。這三個詞都有抵制或反對的含義，resist通常指來“拒絕接受，抵制”，oppose通常指“反對（計劃、制度、政策等）”，object指的是“不贊成某件事，反對”。因此，正確答案為A。3.本題為細節(jié)題。本題考查的信息均出現(xiàn)在短文的第4段，本段只提到了兩種促銷的方法。因此，正確答案為B。4.本題為細節(jié)題。本題考查信息出現(xiàn)在做后一段，選項A和C短文中未有提及，因此，正確答案是B。5.本題為推理題。選項B與文中信息相反，選項A短文并未提及，短文最后一句話的含義與選項C最為接近，因此，正確答案為C。一、選擇填空，從A、B、C三個選項中選出一個能填入空白處的最佳選項。（每題10分）題目1正確獲得10.00分中的10.00分未標記標記題目題干We sell insurance cover, the _ you pay will depend on the cover you require.選擇一項：A. feeB. fareC. charge 正確反饋答案：C譯文：我們買保險，費用取決于你想要保險的范圍大小?？键c：charge與fee, fare的區(qū)別。解析：fee, fare和charge的詞義都與“費用”有關(guān)，但是fare強調(diào)是票價；fee強調(diào)的是“為一定目的所付的費用，包括酬金、注冊費和學費等”；charge強調(diào)的是為某項服務要收取或付出的費用，所以答案應該是C。正確答案是：charge題目2不正確獲得10.00分中的0.00分未標記標記題目題干Businesses can use free samples to build rapport and _ customers _ products or services.選擇一項：A. engagetoB. engagein 不正確C. engagefor反饋答案：譯文：企業(yè)可使用免費樣品和客戶建立融洽的關(guān)系，并以此吸引他們對產(chǎn)品或服務的興趣。考點：engagein的用法。解析：短語engagein表示“吸引”或“從事于某項事業(yè)”；engageto表示“與某人訂婚”；engagefor意為“允諾，保證”。Engage與不同介詞搭配，意義不同，根據(jù)句義“使顧客對產(chǎn)品和服務感興趣”，所以答案是B。正確答案是：engageto題目3不正確獲得10.00分中的0.00分未標記標記題目題干_ your price be competitive and date of shipment acceptable, we intend to place a large order with you.選擇一項：A. If 不正確B. ShouldC. If should反饋答案：B譯文：如你方的價格具有競爭力，裝船日期可以接受，我們打算大量訂貨。考點：情態(tài)動詞should用在虛擬條件句中倒裝的用法。解析：這是一個省略了if的虛擬條件句。在虛擬條件句中，如果謂語動詞是were或had，或有情態(tài)動詞should，可將條件從句中的if省略，同時把were/had/should置于主語之前，倒裝，所以答案是B。正確答案是：Should題目4不正確獲得10.00分中的0.00分未標記標記題目題干We will have flown for 13 hours by the time we _ to New York.選擇一項：A. will getB. get 不正確C. have got反饋答案：A譯文：在到紐約之前，我們要飛13個小時。考點：一般現(xiàn)在時在從句中表示將來的用法。解析：本題考查一般現(xiàn)在時在從句中表示將來的用法。在主句為將來時態(tài)的句子中，從句中可以用一般現(xiàn)在時表示將來的概念。所以答案是A。正確答案是：will get題目5不正確獲得10.00分中的0.00分未標記標記題目題干The newly-designed ad _ brought about a higher click through rate by the end of next month.選擇一項：A. willB. have 不正確C. will have反饋答案：C譯文：到下月底，新設(shè)計的廣告將會帶來更高的點擊率?？键c：將來完成時的用法。解析：本題考查將來完成時的表達方法。將來完成時指在將來的某個時間點之前要完成的動作，句中的時間狀語by the end of next month 說明時間是將來，介詞by表示“截止到某個時間點為止”，句中意為“截止到下個月末為止”，是用將來完成時的明顯特征，所以答案是C。正確答案是：will have未標記標記題目信息文本二、閱讀理解（每題10分）題目6部分正確獲得50.00分中的20.00分未標記標記題目題干閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯誤（F）。The marketing mix consists of the four Ps: providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order.1. The author of the article intends to explain to us what the marketing mix is.回答正確2.