新職業(yè)英語1-基礎(chǔ)篇-Unit-4.ppt

Unit4 ENGLISHFORCAREERS Unit4Product 新職業(yè)英語 職業(yè)綜合英語1第2版 Contents Warm 1 1 Warming up Task1Workinpairs Chooseoneproductfromeachpairandexplainwhytoyourpartner Sample Warm 1 2 Warming up Warm 2 Warming up Task2Workinpairsanddiscussthefollowingquestions Whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct Whichoneisthemostimportantforyou Why Beforeyoumakepurchaseofanyproduct therearesomefactorsyoushouldconsider Necessity DoIreallyneedthis Property DoIreallylikethis AmIreallysatisfiedwiththequality color shape packaging etc Price DoIhaveanysparemoneyrightnow Isitabargainorisittoomuchmoney Brand Whatbrandisthebestchoiceformypurchase After salesservice Doesitcomewithawarranty Shipment Howcanitbesenttomyhouse Warm 2 Warming up Task3Watchthevideoclipandlearnhowthepresenterorganizesherproductintroduction Warm 2 Warming up Task4Thefollowingsentencesareoftenusedforproductintroduction Readaloudandtrytomemorizesome 1 Thismodeloftypewriterisefficientandendurable economicalandpracticalformiddleschoolstudents 2 Thecomputerweproducedischaracterizedbyitshighquality compact sized energy savingandit salsoeasy to learnandeasy to operate 3 Theyarenotonlyaslow pricedasothermakers buttheyaredistinctlysuperiorinthefollowingrespects 4 Youwillgeta30 increasingproductionuponusingthismachineandalsoitallowsonepersontoperformthetaskofthreepersons 5 Thisproductwillpayitsownwayinayear 6 Thismachinewillpaybackyourinvestmentin6month Warm 2 Warming up 7 Thenewtypeofsuitcasecarddesignedbyourengineersisveryingeniousandpractical 8 Thiskindofbicyclecanbefoldedinhalfandhandytocarryaround especiallyusefulduringtravelingandtrafficjams 9 Themaximumspeedofthiskindofvariablespeedbicycleis30K H 10 Thesemachineshavefewbreakdownsandeasytomaintainbecauseoftheirsimplemechanicalstructure 11 Comparedwithotherbrands thiskindoftirecostslesspermileandwearsmuchlongerduetoitstopnotchrubber 12 Thiskindoftireischaracteristicofnonskidstoponwetroad Warm 2 Warming up 13 Asourproductshaveallthefeatureyouneedand20 cheapercomparedwiththatJapanesemade Istronglyrecommendedtoyou 14 Vacuumcleanersofthisbrandarecompetitiveintheinternationalmarketandarethebest sellingproductsoftheirkind 15 Forever multiplespeedracingbicyclesaresuretobesellableinyourmarket 16 OwningtoitssuperiorqualityandreasonablepriceoursilkhasmetwithwarmreceptionandquicksaleinmostEuropeancountries ReadingA ReadingA Text Task1 Task2 BusinessKnow how ReadingA ReadingA Watchavideoclipaboutanintroductiontoadigitaltouchpenandlistasmanyaspossibletheadvantagesitbringstoyourlife workandtheenvironment TextA 1 ReadingA OurHeritage1Everyday wegotoworkhopingtodotwothings sharegreatcoffeewithourfriendsandhelpmaketheworldalittlebetter ItwastruewhenthefirstStarbucksopenedin1971 andit sjustastruetoday 翻譯 聲音 TextA 2 2Backthen thecompanywasasinglestoreinSeattle shistoricPikePlaceMarket Fromjustanarrowstorefront Starbucksofferedsomeoftheworld sfinestfresh roastedwholebeancoffees Thename inspiredbyMobyDick evokedtheromanceofthehighseasandtheseafaringtraditionoftheearlycoffeetraders 3HowardSchultzfirstwalkedintoaStarbucksstorein1981 FromdrinkinghisfirstcupofSumatracoffee HowardbecamedrawntoStarbucksandhejoinedthemayearlater 翻譯 聲音 ReadingA TextA 3 1 ReadingA 4In1983 HowardtraveledtoItalyandbecamecaptivatedbyItaliancoffeebarsandtheromanceofthecoffeeexperiencethere HehadavisiontobringtheItaliancoffeehousetraditionbacktotheUnitedStates Ithassincebecomeourvision aplaceforconversationandasenseofcommunity athirdplacebetweenworkandhome HowardleftStarbucksforashortperiodoftimetostarthisowncoffeehousesandreturnedinAugust1987topurchaseStarbuckswiththehelpoflocalinvestors 翻譯 聲音 TextA 3 2 ReadingA 5Fromthebeginning Starbuckssetouttobeadifferentkindofcompany onethatnotonlycelebratedcoffeeanditsrichtradition butalsobroughtafeelingofconnection 6It sjustamomentintime justonehandreachingoverthecountertopresentacuptoanotheroutstretchedhand Butit saconnection Wemakesureeverythingwedohonorsthatconnection fromourcommitmenttoservingthehighestqualitycoffeeintheworld tothewayweengagewithourcustomersandcommunitiestodobusinessresponsibly 翻譯 聲音 TextA 4 7Today withmorethan18 000storesin62countries Starbucksisthepremierroasterandretailerofspecialtycoffeeintheworld Andwitheverycup westrivetobringbothourheritageandanexceptionalexperiencetolife 8Fromourbeginningsasasinglestoreover40yearsago ineveryplacethatwe vebeen andeveryplacethatwetouch we vetriedtomakeitalittlebetterthanwefoundit 翻譯 聲音 ReadingA A Trans 1 ReadingA 我們的傳統(tǒng)1每天 我們上班都想做兩件事 與朋友們分享美味的咖啡和讓這個(gè)世界變得更好一點(diǎn) 這是1971年第一家星巴克咖啡店開業(yè)之時(shí)我們的想法 也是我們至今堅(jiān)守的信念 A Trans 2 2回首過去 星巴克只是西雅圖歷史上著名的派克市場(chǎng)上的一家小店 在一家狹窄的店面里 星巴克售出了世界上最美味的現(xiàn)磨純正咖啡 星巴克這一名稱的靈感來自 白鯨 讓人不禁想起早期咖啡貿(mào)易商的遠(yuǎn)海傳奇故事和航海傳統(tǒng) 31981年 霍華德 舒爾茨初次走入一家星巴克咖啡店 從喝第一杯蘇門答臘咖啡開始 霍華德就被星巴克所吸引 一年后他加入了該公司 ReadingA A Trans 3 1 ReadingA 41983年 霍華德遠(yuǎn)赴意大利并被意式咖啡吧和極富浪漫色彩的咖啡體驗(yàn)所傾倒 他萌生了要把意式咖啡館傳統(tǒng)帶回美國的想法 這個(gè)想法使所有人得償所愿 咖啡館成了一個(gè)交流和融入社區(qū)的場(chǎng)所 一個(gè)除工作和家庭之外的第三生活空間 霍華德曾經(jīng)短暫離開星巴克去創(chuàng)立自己的咖啡館 但1987年8月他重返星巴克 并在當(dāng)?shù)赝顿Y者的幫助下收購了星巴克公司 A Trans 3 2 5自誕生之日起 星巴克就致力于成為一家與眾不同的公司 它不僅將咖啡及其豐富的內(nèi)涵發(fā)揚(yáng)光大 也成為某種聯(lián)系的紐帶 6雖然只是短暫的一瞬 一只手越過柜臺(tái)將一杯咖啡遞給另一只伸出的手 但它是一種聯(lián)系 我們確信我們所做的一切都是為了實(shí)現(xiàn)這種聯(lián)系 從我們承諾全世界最佳品質(zhì)的咖啡 到對(duì)顧客和社會(huì)擔(dān)負(fù)的責(zé)任 ReadingA A Trans 4 7如今 星巴克在62個(gè)國家擁有18 000多家分店 雄踞全球特色咖啡烘焙商和零售商之首 每一杯咖啡 我們都傾注心血 讓它生動(dòng)詮釋我們的傳統(tǒng)和一種獨(dú)特的生活體驗(yàn) 8從40年前的一家小店開始 在任何所到之處 任何觸及的地方 我們都在試圖帶來優(yōu)于過去的些許改變 ReadingA ItwastruewhenthefirstStarbucksopenedin1971 andit sjustastruetoday Today itisjustastrueasitwasin1971whenthefirstStarbucksopened ReadingA e g Hissadchildhoodinspiredhimtowriteanovel ReadingA inspire v togive someone anideaaboutwhattodoorcreate e g Thesepicturesevokedhismemoriesofthoseoldmovies ReadingA evoke v tocause aparticularreactionorresponse tohappen ReadingA FromdrinkinghisfirstcupofSumatracoffee HowardbecamedrawntoStarbucksandhejoinedthemayearlater FromdrinkinghisfirstcupofSumatracoffee HowardwasattractedbyStarbucksandhejoinedthemayearlater v toattractandholdtheattentionof someone bybeinginteresting pretty etc e g Herstoriescaptivatedtheimaginationofmillionsofchildren becaptivatedwith bye g Hebecamecaptivatedwiththeideaofcreatingapieceofmusicthatmightbeinterestingtoall Wewereimmediatelycaptivatedbythebeautyofthisvalley ReadingA captive e g Whenhewasstillatcollege hehadavisionofbuildingthehighesttowerintheworld ReadingA vision n someone sideaorhopeofhowsomethingshouldbedone orhowitwillbeinthefuture e g Theeventwascelebratedbypoetsandhistorians ReadingA celebrate v todosomethingenjoyablebecauseofaspecialoccasionortomarksomeone ssuccess ReadingA afeelingofconnection afeelingofbeingconnectedwitheachother orasenseofbeingclosetoeachother v todowhatyousaidyouwoulddo ReadingA honor e g Heinformedusthathewasunabletohonorhiscontractwiththecompany e g Youshouldneverforgetyourcommitmenttoyourpeople ReadingA ourcommitmentto Here to isaprepositionfollowedbyanoun tomakeanefforttounderstandanddealwithsomeoneorsomething ReadingA engagewith e g Thisfamousactorknowshowtoengagewithhisaudience A Task1 ReadingA Task1TickoffthefactsaboutStarbucksmentionedinthepassage A Task2 ReadingA Task2Decidewhetherthefollowingstatementsaretrue T orfalse F accordingtothepassage T F T F T BusinessKnow how MakingaCatalog Acatalogusuallyincludesadescriptionofthegoods pricesandpictures Selectcarefullythegoods thepicturesandthelanguageused Keepitsimple Limitthenumberofthepicturesused Ensurehighqualityofdesign photography paperandprinting ReadingB ReadingB Text Task1 Task2 TextB 1 iPodSafetyManualImportantHandlingInformationFailuretofollowthesehandlinginstructionscouldresultindamagetoiPodorotherproperty CarryingiPodiPodcontainssensitivecomponents Donotbend drop orcrushiPod IfyouareconcernedaboutscratchingiPod youcanuseoneofthemanycasessoldseparately 翻譯 ReadingB TextB 2 UsingconnectorsandportsNeverforceaconnectorintoaport Iftheconnectorandportdon tjoinwithreasonableease theyprobablydon tmatch Makesurethattheconnectormatchestheportandthatyouhavepositionedtheconnectorcorrectlyinrelationtotheport KeepingiPodwithinacceptabletemperaturesOperateiPodinaplacewherethetemperatureisalwaysbetween0oand35oC 32oto95oF iPodplaytimemighttemporarilyshorteninlowtemperatureconditions 翻譯 ReadingB TextB 3 ReadingB StoreiPodinaplacewherethetemperatureisalwaysbetween 20oand45oC 4oto113oF Don tleaveiPodinyourcar becausetemperaturesinparkedcarscanexceedthisrange Whenyou reusingiPodorchargingthebattery itisnormalforiPodtogetwarm TheexteriorofiPodfunctionsasacoolingsurfacethattakesheatfromtheunitinsidetothecoolerairoutside 翻譯 TextB 4 KeepingtheoutsideofiPodcleanTocleaniPod unplugallcables turniPodoff andslidetheHoldswitch ifavailable toHOLD Thenuseasoft slightlydampcloth Avoidgettingmoistureinopenings Don tusewindowcleaners householdcleaners orotherchemicalcleanerstocleaniPod 翻譯 ReadingB B Trans 1 ReadingB iPod安全手冊(cè)重要操作信息注意 不遵守下列操作指示可能導(dǎo)致iPod或其他物件受損 攜帶iPod內(nèi)裝敏感組件 切勿彎曲 摔落或擠壓 如果擔(dān)心劃傷iPod 您可以購買一個(gè)外殼 外殼另有出售 B Trans 2 ReadingB 使用接頭和端口不要強(qiáng)行將接頭插入端口 如果接頭不能順暢地插入到端口中 說明它們可能不匹配 連接時(shí) 確保接頭與端口匹配 并且將接頭對(duì)準(zhǔn)端口 確保合適的溫度須在溫度為攝氏0到35度 華氏32到95度 之間的地方使用iPod 在低溫條件下 iPod的播放時(shí)間可能會(huì)暫時(shí)縮短 B Trans 3 須將iPod存放在溫度為攝氏零下20到零上45度 華氏零下4到零上113度 之間的地方 不要將iPod留在停泊的車內(nèi) 因?yàn)檐噧?nèi)的溫度可能會(huì)超出上述范圍 在使用iPod或者給電池充電時(shí) 機(jī)殼發(fā)熱是正?，F(xiàn)象 機(jī)殼將設(shè)備內(nèi)部的熱量傳導(dǎo)給外部的冷空氣 起到散熱的作用 ReadingB B Trans 4 保持外殼干凈清洗iPod時(shí) 拔下所有電源線 關(guān)閉機(jī)器 并且將 鎖定 轉(zhuǎn)換開關(guān) 如果有 置于 鎖定 位置 然后用微濕軟布擦拭 避免開口處受潮 切勿使用玻璃水 家用洗滌劑或其他化學(xué)清洗劑清潔 ReadingB B Task1 ReadingB Task1Decidewhetherthefollowingstatementsaretrue T orfalse F accordingtothemanual 1 AcasecanprotectyouriPodfrombeingbent droppedorcrushed 2 Youshouldfitaconnectorintoaportcorrectlyandjointhemwithease 3 iPodplaytimemightshortenifit sstoredinaplacewherethetemperatureisbelow0oC 4 Don tleaveyouriPodinparkedcarsunlessitisswitchedoff 5 YoucanuseasoftandslightlydampclothwithhouseholdcleanerstocleanyouriPod F T F F F B Task2 ReadingB Task2Choosetherightthingstodoineachofthefollowingsituations Listening Listening Speaking Task1 Task2 Task3 Task4 Task5 L Task1 Listening Speaking Task1Asalesgirlisintroducingoneoftheirprinterstoacustomer Listentotheconversationandfillintheblankswithwhatyouhear M Couldyougivemethesizeoftheprinter W Yes It s15centimeters M Howaboutits W It s30centimeterswide M Howlongisit W Theiscentimeters M Bytheway howmuchdoesitweigh W Itsis5kilograms high width length 65 weight L Task2 Listening Speaking Task2Acustomerisaskingaboutsomefurniture Listentotheconversationandcompletethetablewithwhatyouhear Script Wood Brown White Black 135kg 515 L 2 Script Task2Script Listening Speaking L Task3 Listening Speaking Task3MikeandAnnearediscussingwhichgiftstogiveatthecomingtradefair Listenandnotethereasonsforandagainstthegifts Script goodprice attractive expensive contactdetails freead L 3 Script Task3Script Listening Speaking L Task4 Listening Speaking Script L 4 Script Task4Script Listening Speaking L Task5 1 Listening Speaking Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear Whendescribingyourproductforabusinessplan youshouldstartbyaskingyourself WhatproductamIselling Inansweringthequestion youcanexplainwhattheproductisandwhattheproduct Thenyoucanlistthespecialpointsthatmakeyourproductdifferentfromothers youshouldstatehowyourproductwillbenefitcustomers Thedescriptionofyourproductshouldclearlystate Describethespecial isusedfor Moreimportantly goalsandobjectives 聲音 L Task5 2 Listening Speaking pointsofyourproductandhoworwhyitwillattractcustomers Emphasizeanyspecialpointsthatyoufeelwillattractcustomersandexplainhowandwhythesepointsareattractive Trytodescribethebenefitsofyourproductfromyourcustomers Successfulbusinessownersknoworatleasthaveanideaofwhattheircustomerswantorexpectfromtheirproduct Thistypeofknowledgecanbehelpfulinbuildingandloyalty pointofview customersatisfaction Writing Writing Catalog Task1 W Catalogue Writing Productcatalogsareoneoftheoldestformsofsalesmaterialinbusiness Overhundredsofyearstheyhavechangedverylittle basicallyalistofproductsbreaksdownintodifferentcategories thenforeachproductthereisaproductname somerelevantspecificationsoroptions perhapsadescriptionandthenthepriceoftheproduct WithInternetaccessbecominguniversallyavailable onlinecatalogsplayaneverbiggerroleintoday sbusiness Incomparisontotraditionalprintedcatalogsanonlinecatalogisinexpensive Also aprintedcatalogcansometimesbeoutofdatebeforeitiseveninthecustomer shandwhereasanonlinecatalogcanbeupdatedatanytime sothatcustomerscanalwayshaveaccesstothelatestinformation W Task1 Writing Task1ReadthedescriptionofthemobilephoneNokiaN95 8GB foracatalog andcompletethefollowingtable 8GB 2 8 inch 5 Megapixel allmultimediafiles 350 00 Notes GB Gigabyte 千兆字節(jié)Megapixel 百萬像素 Mini Workingroups Eachgroupshouldchooseoneproductanddemonstratetotheclasshowtouseit Thefollowingsampleisprovidedforyourreference Mini project Workingroups RefertothesampleonP59 Goodtimemanagementandcooperation In classpresentation LanguageLab LanguageLab Task1 Task2 Task3 Task4 Task5 aroughorunfinisheddrawingorpaintingbegreaterinweight valueorimportancethanfarawayinspaceortimemakeorbecomeflatmake something onalargescaleusingmachineryanobjectiveorresulttowardswhicheffortsaredirectedimprovethequality valueorextentofsomethingfindtheexactpositionofsomethinganactoftryingtodosomethingreadorexaminequickly LL Task1 LanguageLab 1 locate 2 target 3 remote 4 sketch 5 manufacture 6 attempt 7 flatten 8 outweigh 9 enhance 10 runover Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright H F C A E I D B G J LL Task2 1 LanguageLab Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1 Changetheformifnecessary 1 He hisnotesbeforethelecture 2 ForTom thefearofvisitingthedentist thepainofatoothache 3 Thefactorymetitsproduction aheadofschedule 4 Theyaremakinganew tosolvetheproblem 5 Heusuallystartswitha inthedesignperiod ranover outweighed target attempt sketch LL Task2 2 LanguageLab 6 Shehadneverimaginedbeingabletovisitsuch countries 7 PassingtheEnglishexaminationshould thechancesofgettingthescholarship 8 Theirnewjobisto toysinafactory 9 Theworkman apieceofmetalbyhammeringit 10 Hernewofficeis inthecenterofthetown remote enhance manufacture flattened located LL Task3 1 LanguageLab Task3Rewritethefollowingsentencesafterthemodels Model1 Wemaketheproductattractive Itisoneofourgoalsasaprofession Oneofourgoalsasaprofessionistomaketheproductattractive 1 Wesavelives Itisthemostimportantthing Themostimportantthingforusistosavelives 2 Apostmandeliverslettersandnewspapers Thisishisduty Thedutyofapostmanistodeliverlettersandnewspapers 3 Ipointoutthedifficultiesofthematter Ithasbeenmypurpose Mypurposehasbeentopointoutthedifficultiesofthematter LL Task3 2 LanguageLab Model2 Someproductsmaylookcoolandworkwell Otherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness Someproductsmaylookcoolandworkwell whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness 1 Marystudieshard HerlittlebrotherTomplaysallthetime Marystudieshard whileherlittlebrotherTomplaysallthetime 2 Thedesignoftheproducthasbeenimproved Thequalityisstilldisappointing Thedesignoftheproducthasbeenimproved whilethequalityisstilldisappointing 3 Thegirlmanagedasweetsmileonherface Shewasbleedingdeepinside Thegirlmanagedasweetsmileonherface whileshewasbleedingdeepinside LL Task4 1 LanguageLab Task4Choosethebestanswerstocompletethefollowingpassage Weallhavepressuresometimessincewehavetofacedifferentkindsofchallengesand1everyd