廣告業(yè)常用英文術(shù)語.doc

AA（Account Assistant）客戶助理Action Plan 行動方案AD（Account Director）客戶總監(jiān)Add Value 附加價值A(chǔ)ds（Advertisement） 廣告Advertorial付費軟文AE（Account Executive）客戶代表、客戶主任Agency 代理商AM（Account Manager）客戶經(jīng)理Analysis Tools分析工具Announcement 公告Annual Report年報AP (Asia-Pacific) 亞太區(qū)AR List 任務(wù)清單ATL (Above the Line) 線上活動Attachment附件Audience Awareness公眾認(rèn)知度Auto Industry 汽車行業(yè)Awareness 認(rèn)知Background Analysis 背景分析Background material 背景材料Benchmark測試基準(zhǔn)BI (Behavior Identity)企業(yè)行為識別系統(tǒng)Bidding 競標(biāo)Bio個人簡歷Boilerplate公司簡介（附在新聞稿后面的關(guān)于該公司的簡短介紹）Brand Communications Strategy品牌傳播戰(zhàn)略Brand Loyalty品牌忠誠度Brand Management Commission品牌管理委員會Brand Management Consulting Firm品牌管理顧問公司Brand Management品牌管理Brand Planning/Designing品牌策劃/設(shè)計Brand Positioning Survey品牌定位調(diào)查Brand Positioning 品牌定位Brand Promotion品牌推廣Branding Strategy品牌戰(zhàn)略Briefing Kit資料包Briefing情況介紹BTL (Below the Line) 線下活動BU （Business Unit）業(yè)務(wù)部門Bulletin公告欄Bundle 附贈品Business E-Mail 商務(wù)電郵Business Model商業(yè)計劃Business Philosophy 經(jīng)營哲學(xué)Business Strategy 經(jīng)營戰(zhàn)略Campaign 公關(guān)或營銷活動Career Development 職業(yè)發(fā)展Career Planning職業(yè)計劃Case study案例研究Category 類別Celebration 慶典活動CEO Reputation Management CEO聲譽(yù)管理CEOs Arrangement CEO接待Channel 渠道Chart 幻燈片中的頁面China Golden Awards For Excellence in Public Relations中國最佳公共關(guān)系案例大賽China International Public Relations Congress中國國際公共關(guān)系大會CI（Corporate Identity）企業(yè)形象CIPRA（China International Public Relations Association）中國國際公共關(guān)系協(xié)會CIS （Corporate Identity Sysetm）企業(yè)形象識別系統(tǒng)Client Database Management客戶數(shù)據(jù)管理Client Oriented Strategy客戶導(dǎo)向戰(zhàn)略Client Relations Development System客戶關(guān)系開發(fā)系統(tǒng)Client Relations Evaluation System客戶管理評價系統(tǒng)Client Relations Maintenance System客戶關(guān)系維護(hù)系統(tǒng)Client Relations Management System客戶關(guān)系管理系統(tǒng)Client Relations Management客戶管理管理Client Relations Precaution System客戶管理預(yù)警系統(tǒng)Client Relations Supporting System客戶管理支持系統(tǒng)Client Relations客戶關(guān)系Client Satisfaction Management客戶滿意度管理Clipping Report剪報報告Closing Phase結(jié)束階段Code of Conduct行為準(zhǔn)則Code of Ethics 職業(yè)道德Communication Model 傳播模式Communications Kit新聞夾Communications Management 傳播管理Communications Regions傳播地域Communications Strategy傳播戰(zhàn)略Community Relations社區(qū)關(guān)系Competitor競爭對手Confidential 保密的、機(jī)密的Confidential Items保密條款Consecutive Interpretation交互式翻譯Consultant顧問Consumer Buying Process 顧客購買過程Consumer Database顧客數(shù)據(jù)Consumer Orientation消費者導(dǎo)向Consumers/Dealers Assembly用戶/經(jīng)銷商大會Contact Person 聯(lián)系人Continuous Education繼續(xù)教育Controlling Phase 控制階段Coordination Communicating協(xié)調(diào)溝通Copywriter 文案Copywriting公關(guān)文案Core Competitiveness核心競爭力Core Media核心媒體Corporate Affairs企業(yè)事務(wù)Corporate Image企業(yè)形象Corporate Profile公司簡介Corporate Reputation企業(yè)聲譽(yù)Corporate Video 宣傳片Cost Control成本控制Cost Management成本管理Creative & Design創(chuàng)意設(shè)計Credential公司或個人簡介Crisis Control 危機(jī)控制Crisis Management Office危機(jī)管理辦公室Crisis Management Planning危機(jī)管理策劃Crisis Management Team危機(jī)管理小組Crisis Management危機(jī)管理Crisis Research危機(jī)研究Crisis Statement危機(jī)聲明CRM （Customer Relationship Management）客戶關(guān)系管理Customer testimonial客戶證言Datasheet宣傳頁Decoration 現(xiàn)場布置（裝飾）Demand GenerationDemo Booth 產(chǎn)品演示臺Diagnosis診斷Director總監(jiān)Distributor 分銷商DM （Direct mailing ）直郵Domain Name Registration 域名注冊Donation捐贈EC（East China)華東Editorial Calendar媒體刊登計劃EDM（Email Direct Marketing）電子郵件營銷Effective Communications有效傳播Employee Compensation員工薪酬Employee Relations員工關(guān)系Environment Analysis環(huán)境分析Environment Issues環(huán)境問題Ethics of the Profession 職業(yè)道德Event Management事件管理Event Planning 事件策劃Event事件、活動Executing Phase 執(zhí)行階段Execution 執(zhí)行Executive President 執(zhí)行總裁Fact Sheet資料（數(shù)字或其他材料）FAQ 常見問題問答Fashion Business時尚產(chǎn)業(yè)Feature article 深度文章Feature文章類型中的通訊Finance Management財務(wù)管理Financial Communications財經(jīng)傳播Flyer 宣傳單頁Follow-up跟進(jìn)Forum 論壇GCG（Grand China） 大中國區(qū)Glossary詞匯表Government Affairs政府事務(wù)Government PR 政府公關(guān)Government Relations政府關(guān)系Govt （Government） 政府Graphics圖形文件Greetings問候語Health Care醫(yī)療保健High Tech高科技Hospital PR 醫(yī)院公關(guān)Human Resource Management人力資源管理IMC (Integrated Marketing Communications)整合營傳播Implementation實施Incentive Plan激勵計劃Industry Participation行業(yè)參與Initiating Phase 初始階段INPUTS Evaluation Tools輸入級評估工具Integration Management整合管理Interactive PR 網(wǎng)上互動公關(guān)Internal Magazine內(nèi)部期刊Internal Communications System內(nèi)部傳播系統(tǒng)Internal Communications內(nèi)部傳播Internal Film內(nèi)部電影Internal PR 內(nèi)部公關(guān)International PR國際公關(guān)Internet Communications網(wǎng)絡(luò)傳播Internet Media Communications 網(wǎng)媒傳播Interpersonal Communications人際傳播Interpreter翻譯Interview 專訪或面試Introduction Lantern宣傳幻燈Investor Relations投資者關(guān)系Invitation Letter 邀請IPR（Institute of Public Relations）英國公共關(guān)系協(xié)會IPRA（International Public Relations Association）國際公共關(guān)系協(xié)會Issue Diagnosis問題診斷Issues Management問題管理ISV （Individual Software Vendor）獨立軟件開發(fā)商Job Evaluation績效考核Journalist記者Key Media關(guān)鍵媒體Key Messages 關(guān)鍵信息Keynote Speaker主題演講人Keynote Speech主題演講LA（ Large Account） 大客戶LE （Large Enterprise）大客戶Leadership 領(lǐng)導(dǎo)者Legal Duty法律義務(wù)Life Cycle of the Products 產(chǎn)品生命周期Lobby游說Logo標(biāo)識Long Term Program長期項目Lucky Draw 抽獎Marcomm（Marketing Communications）營銷傳播Market Analysis Report市場分析報告Marketing Communications Mix營銷傳播組合Marketing Communications營銷傳播Marketing Strategy 市場營銷戰(zhàn)略Marketshare 市場份額Mass Media大眾媒體MB（Medium business） 中客戶MC（Master of Ceremonies）主持人MC（Middle China）華中MD（Managing Director） 董事總經(jīng)理、執(zhí)行董事Media Assistant媒介助理Media Analysis媒體分析Media Communications Strategy媒體傳播戰(zhàn)略Media Communications媒體傳播Media Coverage 媒體覆蓋率Media Director 媒介總監(jiān)Media Executive媒介代表、媒介主任Media Inquiry媒體垂詢Media Kit媒體資料包Media List媒體名單Media Manager媒介經(jīng)理Media Monitor媒體監(jiān)測Media Relations媒介關(guān)系Media Research媒體研究Media Tour媒體拜訪或媒體外出巡游Media媒體Meeting Agenda會議議程Meeting Minutes 會議記錄Merchandise促銷物品Methodology方法論MI (Mind Identity)企業(yè)理念識別MI（Media Index)企業(yè)媒體聲望指數(shù)Mindshare 品牌影響力份額Miscellaneous 雜費Monthly Report月報Multifunctional Task Force多職能任務(wù)小組National Standards of the PR Professional Qualification國家公共關(guān)系職業(yè)資格標(biāo)準(zhǔn)NC（North China）華北NE （Northeast China）東北Negative Report負(fù)面報道New Product Launch新產(chǎn)品發(fā)布News Clipping新聞剪報News Release新聞發(fā)布Newsletter通訊No-profit PR 非營利機(jī)構(gòu)公關(guān)Norms of Excellent PR Management 卓越公共關(guān)系管理標(biāo)準(zhǔn)NW（Northwest China）西北O(jiān)bjective Diagnosis目標(biāo)診斷Offering 服務(wù)內(nèi)容On Site現(xiàn)場Online Advertisement 線上廣告Online Communications線上傳播Online Marketing Communications 線上營銷傳播Online media網(wǎng)絡(luò)媒體Online Roadshow 網(wǎng)上路演Online Survey網(wǎng)上調(diào)查OOP（Out-of-Pocket）雜費、日常工作發(fā)生的成本Open-day Visits開放日參觀Opinion Leader輿論領(lǐng)袖OUTCOMES Evaluation Tools輸出級評估工具OUTPUTS Evaluation Tools效果級評估工具Outsourcing 外包OV（One Voice）一個聲音Photo Library圖片庫Planning Phase 策劃階段Polish文案潤色POP (Point Of Purchase Advertising) 導(dǎo)購點廣告Positioning定位Post Event 善后工作Poster 海報Postmortem 會后書面的簡短總結(jié)報告Postscript后記PR Agency公關(guān)公司PR Consulting Market公關(guān)顧問服務(wù)市場PR Consulting Practice公關(guān)顧問實務(wù)PR Consulting Service公關(guān)顧問服務(wù)PR Consulting Tools公關(guān)顧問工具PR Directorr 公共關(guān)系總監(jiān)PR Evaluation公關(guān)評估PR Event 公關(guān)活動PR Guideline公關(guān)方針PR Management Working Code公關(guān)管理工作準(zhǔn)則PR Manager 公共關(guān)系經(jīng)理PR Procedure公關(guān)流程PR Proposal公關(guān)建議書PR Supervisor 公共關(guān)系主管Pre Event前期工作Pre-evaluation 預(yù)評估Preface前言Presentation 演示、陳述President 總裁Press Conference新聞發(fā)布會Press Kit媒體新聞夾Press Release新聞稿Print Media平面媒體Priority 優(yōu)先的Procurement Management預(yù)警管理Product Test產(chǎn)品評測Profession Responsibility 職業(yè)義務(wù)Professional Association 專業(yè)協(xié)會Professional Certification 職業(yè)認(rèn)證Professional Consultant 專業(yè)顧問Professional fee專業(yè)服務(wù)費Professional Grading專業(yè)等級Project Life Cycle項目生命周期Project Management項目管理Project Owner項目委托人Project Title項目標(biāo)題Project公關(guān)項目Proposal公關(guān)建議書PRSA（Public Relations Society of America）美國公共關(guān)系協(xié)會Pubic Opinion公眾輿論Public Affairs公共事務(wù)Public Relations Consulting公關(guān)顧問Public Relations Crisis公關(guān)危機(jī)Public Relations Management公關(guān)管理Public Relations公共關(guān)系Public Utility公用事業(yè)Publicity宣傳Q&A問題問答Qualified Project Manager合格的項目經(jīng)理Quality Control質(zhì)量控制Quality Management質(zhì)量管理Questionnaire調(diào)查問卷Quotation報價Real Estate房地產(chǎn)Recommendatory 推薦信Recruitment招募Reference參考資料Rehearsal預(yù)演、彩排Report報告Reputation Management 聲譽(yù)管理Research Tools研究工具Reseller 經(jīng)銷商Retainer長期客戶Review回顧、總結(jié)Risk Management風(fēng)險管理Roadshow巡展、路演ROI return on investment投資回報率Rude question 不友好的問題SAE（Senior Account Executive）高級客戶代表、高級客戶主任SEM（Search Engine Marketing）搜索引擎營銷SAM（Senior Account Manager）高級客戶經(jīng)理SB （Small business）小客戶SC（South China）華南Scope Management范疇管理SEO（Search Engine Optimization）搜索引擎優(yōu)化SMO：Social Media Optimization（社會媒體優(yōu)化）Seminar研討會Senior Consultant高級顧問Senior Media Executive高級媒介代表Senior Media Manager高級媒介經(jīng)理Senior Vice President 高級副總裁Shareholders利益關(guān)系人Simultaneous interpretation同聲傳譯Slide 幻燈片Slogan口號Social Activities社會活動Social Responsibility社會責(zé)任Source Materials客戶提供的輔助資料Souvenirs & Gifts 紀(jì)念品和禮品SOV （Share of Voice）Speaking with One Voice 用一個聲音說話Spokes Person Tips發(fā)言人技巧Spokesperson發(fā)言人Sponsorship Planning贊助策劃Sponsorship 贊助Strategic Consulting戰(zhàn)略咨詢Strategy Communications Systems戰(zhàn)略傳播系統(tǒng)Strategy 戰(zhàn)略Success Story成功故事Summary 簡介、概述Supplier 供應(yīng)商Survey調(diào)查SW（Southwest China）西南SWOT analysis優(yōu)勢、劣勢、機(jī)遇、威脅分析Synopsis概要總結(jié)Target Audience 目標(biāo)受眾Task Marketing任務(wù)營銷TBD （To be Detail）需更詳細(xì)信息Team 小組、團(tuán)隊Technical Article技術(shù)文章Theme 主題Time Management管理Time Sheet時間管理表Two-way Asymmetry雙向非平衡模式Two-way Communications雙向傳播Two-way Symmetry雙向平衡模式UEO (user experience Optimization)用戶體驗優(yōu)化Venue 會議地點Vertical media行業(yè)媒體VI (Visual Identity)視覺識別VIP Speech 講話稿Virtual Computer虛擬主機(jī)Vision愿景Voiceshare 曝光信息份額VP（Vice President）副總裁VSB （Very small business） 特小客戶、超小客戶Website Construction網(wǎng)站建設(shè)Whitepaper白皮書Workshops工作研討Worldwide 全球特寫feature articles以貨代款in kind機(jī)構(gòu)廣告institutional advertising前期市場企業(yè)廣告market prep corporate advertising營銷公關(guān)marketing public relation新聞簡報news/press release意見抽樣opinion sampling招貼posters傳媒炒作press agentry傳媒工具press/media kit公共事務(wù)public affairs公共關(guān)系戶public relations公共關(guān)系廣告public relations advertising宣傳publicity公眾publics招聘廣告recruitment advertising聲望經(jīng)營reputation management撰寫講演稿speechwriting賽場營銷venue marketing新聞通報錄像video news release執(zhí)行證明書affidavit of performance受眾構(gòu)成audience composition受眾占有率audience share時間表avails一刻平均聽眾數(shù)average quarter-hour audience一刻平均收聽率average quarter-hour rating一刻平均占有率average quarter-hour share交換辛迪加barter syndication無線電視broadcast TV有線電視cable TV單位成本CPP千人成本CPM累積聽眾數(shù)cumulative persons累積收聽率cumulative rating時段組合day-part mix預(yù)定市場區(qū)域designated market areas班車時間drive time首播辛迪加first-run syndication形象移植imagery transfer信息式廣告informercial互相連接interconnect廣播電視網(wǎng)networks網(wǎng)外辛迪加off-network syndication協(xié)辦participation basis占位價格preemption rate黃金時段prime time節(jié)目式廣告PLA節(jié)目收率視program rating節(jié)止編排形式programming formats視聽率調(diào)查服務(wù)公司rating services電臺指定時間run-of-station受眾總數(shù)total audience總體受眾計劃total audience plan廣告網(wǎng)絡(luò)ad networks廣告查詢ad request橫幅廣告banner商業(yè)回郵件business reply mail分類廣告Web站classified ad Web site編輯名錄compiled lists立體創(chuàng)意直郵creative dimensional direct mailing數(shù)字互動媒介digital interactive media直郵廣告direct-mail advertising內(nèi)部刊物house organs互動電視interactive TV互聯(lián)網(wǎng)Internet互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internet service provider銷售信函sales letters廣告禮品advertising specialty展臺booths路牌bulletin structure車內(nèi)尾部招貼car-end posters電影貼片廣告cinema advertising陳列媒介exhibitive media全面登場full showing車內(nèi)廣告牌inside cards戶外媒介out-of-home media車體招貼outside posters包裝packaging獎品premiums標(biāo)準(zhǔn)戶外廣告standardized outdoor advertising成品招貼stock posters優(yōu)惠贈券take-ones商業(yè)展示會trade shows交通廣告transit advertising廣告英語術(shù)語媒介策劃用語廣告印象advertising impression廣告反應(yīng)曲線advertising response curve注意度attention value受眾audience受眾目標(biāo)audience objectives品牌開發(fā)指數(shù)brand development index品種開發(fā)指數(shù)category development index發(fā)行量circulation成本效益cost efficiency單位成本cost per point千人成本cost per thousand創(chuàng)意組合creative mix分布目標(biāo)distribution objectives有效頻次effective frequency有效到達(dá)率effective reach暴露值exposure value頻次frequency市場markets組合mechanics媒介media媒介策劃media planning媒介載體media vehiclesAEAccount Executive客戶代表，或客戶執(zhí)行。Account Group業(yè)務(wù)小組。Appeal Point訴求點。Brain Storming動腦會議。Brand Image品牌形象。CFCommercial Film廣告影片，不是電視廣告腳本，Commercial Script是電視廣告腳本。Competitive Presentation比稿。Copywriter文案（撰文人員）。CICorporate Identity企業(yè)識別。Creative Boutique創(chuàng)意工作室。Direct Response Advertising直效廣告。Director指導(dǎo)。指導(dǎo)有以下各專業(yè)職位：Account Director（業(yè)務(wù)指導(dǎo)） Creative Director（創(chuàng)意指導(dǎo)） Arts Director（美術(shù)指導(dǎo)）Copy Director（文案指導(dǎo)） Media Director（媒體指導(dǎo)） Planning Director（企劃指導(dǎo)）Finisher完稿員。Layout構(gòu)圖。Presentation提案。Public Service Advertising公益廣告。Supervisor總監(jiān)。Account Supervisor（業(yè)務(wù)總監(jiān)）Creative Supervisor（創(chuàng)意總監(jiān)）Media Supervisor（媒體總監(jiān)）Planning Supervisor（企劃總監(jiān)）Research Supervisor（調(diào)查總監(jiān)）Target Market目標(biāo)市場。Traffic Control Specialist（一般簡稱Traffic）制管人員。廣告訊息advertisingmessage藝術(shù)art藝術(shù)方向artdirection藝術(shù)家artist美術(shù)總監(jiān)artdirector大創(chuàng)意bigidea頭腦風(fēng)暴法brainstorming傳播媒介communicationsmedia概念化conceptualization方案人員copywriter創(chuàng)意綱要creativebrief創(chuàng)意總監(jiān)creativedirector創(chuàng)意過程creativeprocess創(chuàng)意金字塔creativepyramid創(chuàng)意creative創(chuàng)造creativity感性訴求emotionalappeals控險家explorer事實型思維fact-basedthinking信息性informational訊息戰(zhàn)略messagestrategy產(chǎn)品概念productconcept理性訴求rationalappeals目標(biāo)受眾targetaudience文字的verbal樣片animatic利益式標(biāo)題benefitheadlines正文bodycopy粗體boldface照相制版camera-readyart表演綱要castingbrief命令式標(biāo)題commandheadlines末稿comprehensivelayout/comp演示demonstration設(shè)計design技巧式正文devicecopy對白/獨白式正文dialog/monologcopy旁白donut標(biāo)題headline吸引技巧hook圖標(biāo)icon插圖畫家illustrators企業(yè)形象式正文institutionalcopy整合廣告integratedcommercial內(nèi)容段落interiorparagraphs斜體italic歌謠式j(luò)ingles肩題kicker布局圖layout預(yù)備段落lead-inparagraph生活方式式技法lifestyletechniques標(biāo)志logotypes助記手段mnemonicdevice音樂式廣告musicalcommercials音樂標(biāo)志musicallogo敘述式正文narrativecopy新聞/信息式標(biāo)題news/informationheadlines出鏡頭oncamera拼版pasteup攝影師photographers圖片說明式正文picture-captioncopy方框圖片式布局picture-windowlayout招貼式格式poster-styleformat主持人式廣告presentercommercial啟發(fā)式標(biāo)題provocativeheadlines疑問式標(biāo)題questionheadlines廣播人物radiopersonality腳本script印簽seal簽名signaturecuts生活片段sliceoflife口號slogans故事板storyboard故事板草圖storyboardroughs直截了當(dāng)式straightannouncement直接推銷式正文straight-sellcopy副標(biāo)題subhead標(biāo)題句taglines證言testimonial正文text主題句themelines小樣thumbnail收尾trialclose圖形部分visuals旁白voiceover模擬校樣analogproof動畫animation合成片answerprint光圈aperture音控臺audioconsole底片baseart出血版bleeds藍(lán)線blueline照相排版術(shù)camera-readyart字計算式charactr-countmethod電影攝影師cinematographer截止期closingdate色基colorkey分色colorseparation連續(xù)調(diào)continuoustones控制室controlroom組排copycast封面紙coverpaper青、黃、紅、黑印刷CYMKprinting數(shù)字媒介digitalmedia數(shù)字校樣digitalproof數(shù)碼視頻效應(yīng)裝置DVEunits導(dǎo)演director特排字體displaytype復(fù)制帶dubs拷貝dupes電子制作electronicproduction曬版臺紙flats一套鉛字font四色印刷four-colorprocess網(wǎng)目凸版halfoneplate網(wǎng)屏halftonescreen互動電視interactiveTV任務(wù)夾jobjacket出格kerning電腦亭kiosk加空鉛leading硬性軟片linefilm線畫版lineplate實景真人liveaction外景地location制片場lot指令mandatories公共場所massaudiencevenue母帶mastertape合成樣片mixedinterlock助記手段mnemonicdevice多媒體演示multimediapresentation正色投影膠片orthograp