互聯(lián)網(wǎng)電子商務發(fā)展背景分析[中英文.截止到2000年7月]-遠卓8P

1 中國互聯(lián)網(wǎng)用戶人數(shù)050010001500200097年7月 98年1月 98年7月 99年1月 99年7月 00年1月 00年7月九十年代以來，在政府和企業(yè)界的積極推動下，互聯(lián)網(wǎng)在中國得到了迅速發(fā)展 時間 單位：萬 年代初以來，中國政府極力支持中國互聯(lián)網(wǎng)的發(fā)展。國家通過國有公共媒體有進行大量積極的宣傳，同時國有大型電信企業(yè)不斷地巨資投入相關基礎建設。今年底，國內(nèi) IP骨干網(wǎng)帶寬將達到2.5G 到 10G，互聯(lián)網(wǎng)的國際出口將達到 1.5G。 民間資本和海外風險投資看好中國的互聯(lián)網(wǎng)發(fā)展，積極對互聯(lián)網(wǎng)投資，造就了許多優(yōu)秀的互聯(lián)網(wǎng)企業(yè)。目前，在美國納斯達克上市的中國互聯(lián)網(wǎng)企業(yè)有亞信、新浪、網(wǎng)易、中華網(wǎng)、斯達康、搜狐。 中國年齡在歲之間的年輕人的上網(wǎng)人數(shù)占總數(shù)的 .。網(wǎng)民中具有大專以上學歷的占 84.67%。這一群體迅速接受了互聯(lián)網(wǎng) 。 統(tǒng)計表明，家庭人均月收入在元以上的網(wǎng)民占總數(shù)的 .，可以預見，這部分網(wǎng)民還將迅速增長。 據(jù) CNNIC最新統(tǒng)計，中國網(wǎng)民數(shù)量已經(jīng)達到 1690萬人！ 2 銷售空間、時間隨著網(wǎng)絡無限延伸 網(wǎng)絡可以使消費者和商家實時的溝通 繞開了中間商的環(huán)節(jié)，商家和消費者直接交易 網(wǎng)上多媒體全方位展示產(chǎn)品與服務 消費者得益： 信息充分，足不出戶就可以貨比三家 價格優(yōu)惠 通過圖片、介紹等詳細的了解產(chǎn)品 與商家在網(wǎng)上方便溝通 產(chǎn)品信息極大豐富，檢索速度極快 商家得益： 節(jié)省店面建設和租用開支 可以節(jié)省處理業(yè)務的時間，降低成本 深入了解客戶，方便市場推廣 與顧客交流迅速，方便售后服務 互聯(lián)網(wǎng)引發(fā)了溝通方式的革命，眾多商家都認識到發(fā)展電子商務是提高企業(yè)競爭力的重要手段 3 互聯(lián)網(wǎng)用戶的網(wǎng)上購物需求不斷膨脹，新的電子商務模式不斷出現(xiàn)，電子商務漸成規(guī)模 模式：細分市場聚合 針對某一細分的顧客群體，提供一整套有特色的綜合性的產(chǎn)品和服務， 通過與顧客更緊密的關系和提供更個性化的產(chǎn)品和服務而使收入增加。 模式：事件聚合 通過提供給顧客整合的從不同供應商處比較過的、從頭到尾的、購買相關產(chǎn)品或服務的服務，使大宗的支出事件（例如買房、買車）簡化。加強了和顧客之間的關系，方便了顧客。 收入 成本 收入 成本 $ $ 在每個細分市場上提供更優(yōu)質的產(chǎn)品和服務進而提高顧客回頭率 在各個細分市場上提供相互交叉的產(chǎn)品和服務，對顧客收取差別價格 交易中介傭金 信息收費 網(wǎng)站維護費用 節(jié)約流通時間 降低渠道成本 較少的顧客服務費用 較低的管理費用 網(wǎng)站維護費用 節(jié)約流通時間 較少的顧客服務費用 較低的管理費用 根據(jù)的年月的最新統(tǒng)計，在中國萬的互聯(lián)網(wǎng)用戶中，經(jīng)常瀏覽電子商務網(wǎng)站的用戶占總數(shù)的，有時瀏覽電子商務網(wǎng)站的用戶占總數(shù)的 .。這一比例必將還要迅速增加。這對廣大從事電子商務的網(wǎng)站意味著很大潛在的商機。 網(wǎng)民對未來在網(wǎng)上可以實現(xiàn)的事業(yè)中，對網(wǎng)上購物看好網(wǎng)民的比例的從年月的驟升到年月的。將來的比例必將還要增加，這說明網(wǎng)民對網(wǎng)上購物的的前景十分看好，有利于商家開展電子商務的市場推廣。 （以上為電子商務模式中典型的兩種） 4 專業(yè)電子商務公司在中國正處于萌芽階段，但是發(fā)展迅速，發(fā)展?jié)摿艽?從事和的電子商務。年月的銷售額已經(jīng)達到萬人民幣。 主要優(yōu)勢是強大的物流配送體系。 Eachnet是目前國內(nèi)最大的中文網(wǎng)上物品竟標站，主要為個人在網(wǎng)上買賣個人物品提供免費的竟標平臺，形式為網(wǎng)上出價，網(wǎng)下成交。 主要是業(yè)務，也開始向方向擴張。 Eguo的定位是百姓生活網(wǎng)，為百姓的衣、食、住、行等提供便利。是一家（）的電子商務網(wǎng)站。 （以上三家為在年月評出的最有影響電子商務網(wǎng)站，具有一定的代表性） 目前，中國已經(jīng)有萬家商業(yè)網(wǎng)站，網(wǎng)上商店的數(shù)量已經(jīng)達到 00余家，所銷售的商品基本上涵蓋了人們生活的方方面面。 據(jù)預測，年中國大陸的網(wǎng)上交易額將達到萬美元，到年將達到億美元。 5 The amount of internet users in China0500010000150002000097年7月 98年1月 98年7月 99年1月 99年7月 00年1月 00年7月Since mid 90s, under the strongly drive of Chinese government and enterprises, internet has developed quickly in China time thousand Since 1990, the government of China strongly support the development of internet in China. The government propagandize internet through state-owned medias. In the same time, state-owned large tele-communication companies invest to establish relative infrastructure.The boardband of IP main net in China will reach 2.5G-10G. The outlet of internet will reach 1.5G at the end of this year. Civilian and over-sea venture capital actively invest in internet, and thus create many excellent internet companies. Until now, there are six Chinese companies came into the Nasdaq market.(sina sohu china Asia netease UTSI) The people whose average monthly income above1000 RMB account for 63.65.% in the total population. This group will increase in the future. The Chinese youth whose age between 18-35 account for 86.98% in the total internet users, and youth whose educational level above junior college account for 84.67%。 This group accept internet quickly. Current Chinese internet user amount: 16,900 thousand. (Data source: CNNIC) 6 the space and time of selling extend with the extend of internet the internet can realize the real time communication between the sellers and buyers the sellers and buyers can transact directly without middlemen internet can show the products and services through multimedia the buyers benefit: rich information low price know details of products and services through internet communicate with sellers through internet the information on the internet of products and services is rich, and the speed of information communication is very quick. the sellers benefit: save the cost of building or rent save the processing time and lower the cost know buyers better communicate with buyers quickly and thus provide better after sales services Internet bring out communication revolution, and many companies realize that the development of e-commerce is a key measure for improvement of competence 7 The shopping needs of internet users grow rapidly. New e-commerce models appear continually and e-commerce will reach a certain scale model 1: market segregation aggregation The organization defines a customer base and builds a comprehensive suite of services tailored to that customer type. The business increases income through personalization and a direct relationship with the customers. model 2: event aggregation The business simplifies major financial event(such as buying a home or car)by offering the customer a unified front-end for purchasing related goods and services from multiple providers. Thus the business enhances customer relationships and offers convenience to customers. income cost income cost $ $ increase the return rate of customers through better product and service in every market segregation charge different prices in different market segregation commission information fee web site maintenance fee save distribution time less customers service fee less overhead less distribution fee web site maintenance fee save distribution time less customers service fee less overhead According to the latest statistics of CNNIC in 2000-7, in the189 million Chinese internet users, those who frequently browse e-commerce web site account for of the total, and those often browse e-commerce web site account for . of the total. The trend will continue. This means business opportunities for e-commerce businesses. The proportion who think the prospect of e-commerce will be bright increases from 16% in 1999-7 to 55% in 2000-7. The trend will continue. This will benefit the market promotion of e-commerce businesses. The proportion of female in the Chinese internet users has reached 25.32%, and according a statistics in six big cities, 76% of females control the above 2/3 consuming fund in their families. This is a good news for e-commerce businesses. (above there are two typical e-commerce models) 8 E-commerce companies has began to develop in China and has great increase potential in the future 8848 engages in B-B and B-C e-commerce. The revenue in 1999-11 has reached 125 million RMB. The major advantage of 8848 is strong logistics system. Eachnet is the largest Chinese individual auction web site in China, and provides a free platform for individuals to buy an