高中英語新課標(biāo)必修3 Unit2 廣告寫作課件.ppt

Unit 2 Healthy eating Writing,a successful ad for a restaurant,You should consider the following:,healthy food style environment customer special features flavor,service name slogan(標(biāo)語) sales promotion(促銷) price advantages,You should consider the following:,healthy food style environment customer special features flavor,service name slogan(標(biāo)語) sales promotion(促銷) price advantages,Write an ad!,Group work,Guide: Writing a Successful Ad,1. Start with special features and be creative. 2. Meet your customers need. 3. Put most attractive items first. 4. Make it easy to understand and remember.,You should consider the following:,healthy food style environment customer special features flavor,service name slogan(標(biāo)語) sales promotion(促銷) price advantages,Present!,Group work,Guide: Writing a Successful Ad,1. Start with special features and be creative. 2. Meet your customers need. 3. Put most attractive items first. 4. Make it easy to understand and remember.,How to improve?,Replace general ideas with details. Replace the same words with similar words. Check to see if it is well organized. Cross out the boring sentences to keep an ad interesting. Read it aloud and see if your ears like it. Pay attention to grammar, spelling and punctuation.,Hong Yans Family Restaurant of Local Dishes,You will be surprised that a balanced diet can be so tasty. That is because the food is prepared according to a secret family recipe and only the best and freshest ingredients are included. Dont forget to try our dumplings and beef noodle soup. They are even better than those of KongFu Pandas restaurant.,If you are what you eat, a visit to our restaurant could make you fit.,Sample,You can sit outdoors and feast your eyes on the beautiful scenery of the Qingshan Lake. And our food only adds to the beauty of scene. Besides, our pretty waitresses will make you feel like an honored guest whenever you come. For our first week we are offering a discount of 20%!,Tel: 222888,Hong Yans Family Restaurant of Local Dishes Our restaurant is special for several reasons: it is family owned and run we serve a balanced diet we specialize in dumplings and beef noodle soup we cook our dishes from start to finish every day,Sample writing:,only the very best ingredients are included watch for our fresh pot of cows bones every day to show we have made fresh beef stock for the soup our recipes are a family secret and cannot be found elsewhere in other restaurants for our first week we are offering a discount of 20% Once you have tried our food, you will never want to go anywhere else!,Swap your work with the other groups and improve it.,Students work,How to improve?,Replace general ideas with details. Replace the same words with similar words. Check to see if it is well organized. Cross out the boring sentences to keep an ad interesting. Read it aloud and see if your ears like it. Pay attention to grammar, sp